Everyone asked Chris Masingill the same question when he took the Louisiana Central job: "You're leaving the North Shore to go where?" He went. And here's what he found: an $18 billion economy, a military presence worth $4.4 billion, a manufacturing corridor that's been part of Louisiana's business history for over 100 years, and a region that had been underselling itself for years. Ten months in, he's launched "Elevate Central," a five-year strategic plan built around four pillars: rebuilding the organization, sharpening economic development strategy, deepening strategic partnerships, and critically telling central Louisiana's story the way it deserves to be told. But the context matters. Central Louisiana is also ground zero for some of Louisiana's most aggressive anti-industry opposition. Masingill has a clear philosophy on that: show up anywhere, answer every question, respond to legitimate concerns, but don't be intimidated by groups whose mission is to seed dissent, not seek truth. And when it comes to data centers specifically, he makes the case this isn't just about jobs. It's about national security, American AI leadership, and foreign actors, including China, that are specifically funding opposition to slow Louisiana down. He's also talking workforce: central Louisiana ranks near the bottom of the state in labor force participation but third among all eight regions in actual job growth. The opportunity gap is real. This is Episode 16 of the Louisiana Business & Industry Show. TOPICS COVERED: 00:00 — Introduction - 22 years in economic development: from Capitol Hill staffer to Entergy Arkansas to Louisiana Central - Why CLECO is his #1 economic development partner in Central - Economic development boiled down: "Creating jobs and opportunities so families can have better futures" - Governor Landry's $150B announcement and Louisiana's economic renaissance - Louisiana Central: one of 8 state-designated regional EDOs, 10 parishes, Sabine River to Mississippi River - The $18B economy: agriculture, manufacturing, military ($4.4B), healthcare ($1.6B) - Elevate Central: the 5-year strategic plan, 4 pillars of opportunity - Labor paradox: lowest participation rate in the state but 3rd in job growth - Business Acceleration System: 20-year program, 5-year commitment, Rapides Foundation - "You're going where?" why he left the North Shore for central Louisiana - The Defender: fighting NIMBYism and anti-industry organizations in his own backyard - Data centers and national security: China's involvement, generals' briefings, Louisiana's standards - Modern data centers: low water consumption, loop systems, Louisiana doing it right Subscribe: https://www.youtube.com/@LouisianaBusinessandIndustrySh Listen on Apple Podcasts & Spotify; search "Louisiana Business and Industry Show" Connect on LinkedIn: https://www.linkedin.com/company/110208824/