The Online Business AMA

Lauren Scalf
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  • Entrepreneurship

Welcome to The Online Business AMA with Lauren Diana, a Certified Business Strategist, Coach, and Online Educator with over 20 years of experience in digital marketing and entrepreneurship. Having helped hundreds of entrepreneurs scale their businesses, Lauren shares expert insights, actionable advice, and answers your most pressing questions about growing an online business. Whether you're navigating tech, marketing, or mindset, this podcast gives you the clarity and support you need to thrive. Updated weekly - subscribe now! Ask your business questions here: https://onlinebusinessama.com

  1. Mar 6

    Guest Episode 1: Ruth Poundwhite’s Daily Email Experiment (And How It Got Her More Sales)

    In this episode, Lauren talks with visibility, sales, and mindset coach Ruth Poundwhite about her daily email experiment and the surprising results it produced. Ruth shares how sending more emails increased her sales, improved her email writing skills, and helped her rely less on social media. The conversation also explores email engagement strategies, overcoming fears about annoying subscribers, and why email remains one of the most powerful tools for online business owners. Ruth Poundwhite is a visibility, sales & mindset coach supporting heart-led and ambitious online business owners. As author of the book Quietly Ambitious, host of the Soulful Sales Show podcast, and through her courses, Ruth has helped over 7,000 online business owners work through their self-doubt and increase their sales and income in a way that honors their energy, values and personality. If this conversation with Ruth resonated with you, she’s also hosting the Soulful Sales Summit, a free virtual event for heart-led online course creators. Across a series of short, actionable sessions (15–25 minutes each), you’ll learn what’s actually working in 2026 to sell your courses with more ease and enjoyment — without bro marketing tactics. The summit runs March 9–12, 2026 and each session is free to watch for 48 hours. Save your free seat here → Timestamps[00:06:34] Introduction and Ruth’s background [00:08:24] The daily email experiment and why it started [00:14:59] Results: sales impact and unsubscribe fears [00:22:14] Email writing strategies and keeping emails short [00:28:09] Email engagement tools and audience interaction [00:32:14] Advice for increasing email frequency Key TakeawaysSending more emails can lead to more sales without dramatically increasing unsubscribes.Treating business strategies as experiments removes pressure and encourages learning.Short, clear emails with strong calls to action often perform best.Email can be a powerful primary marketing channel, even without heavy social media use.Gradually increasing email frequency helps normalize selling and builds audience engagement. Links and ResourcesSoulful Sales Workbook and Checklist by Ruth Poundwhite The Soulful Sales Summit - March 9-12, 2026 - Get your ticket here* → List Gadget - Turn every email into a growth machine with embeddable polls, leaderboards, referral programs, and more. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business! 👭🏻 Discover the tool over 2,700 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links*

    28 min

  2. 06/17/2025

    Ep 37: Crafting Irresistible Lead Magnets

    In this episode, Lauren Diana tackles a common challenge for entrepreneurs: creating irresistible lead magnets. Learn why specificity is crucial, how to deliver a quick win for your audience, and ensure alignment with your paid offers. These tips will guide you in designing a lead magnet that truly captivates and converts. Need help crafting the perfect Lead Magnet for your ideal client? Grab the Lovely Lead Magnet Creator! Create a freebie that builds trust, grows your list, and leads to sales—with a strategic partner by your side. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business! 👭🏻 Discover the tool over 2,700 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links*

    5 min

  3. 06/09/2025

    Ep 36: Why Your Emails Aren’t Converting (And How to Fix It)

    In this episode, Lauren answers Miguel’s question about why his emails aren’t converting into sales. She breaks down the difference between sending and selling—and reveals how to shift from “announcements” to true conversations that lead to clicks and conversions. Lauren shares her 3-part email framework, the mindset shift that changes everything, and three powerful tools to make email writing easier and more effective. Resources Lovely Launch Email Generator & Engaging Welcome Sequence Creator: https://go.laurendiana.me/ews Liz Wilcox’s Email Marketing Membership: https://get.laurendiana.me/ep36-ews ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business! ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    4 min

  4. 06/02/2025

    Ep 35: The Ideal Client Fix That Unlocks Sales

    If your sales feel stuck, your ideal client might be the problem. In this episode, Lauren Diana reveals why surface-level client profiles aren’t enough—and how emotional precision is the secret to messaging that converts. You’ll learn how to go beyond demographics to tap into what truly drives buying behavior. Want to attract the right people and grow faster? Start with the Ideal Client Clarity Creator, Lauren’s free tool used by over 2,000 entrepreneurs. Grab it at laurendiana.me/ideal. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business! ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    5 min

  5. 05/19/2025

    Ep 34: Make Your Offer the Obvious Choice

    Lauren Diana answers a listener’s question about why their offer isn’t standing out in the market. She breaks down how to niche down, communicate transformation, and highlight unique value to create an offer that truly connects with the right audience. If your message is blending in, this episode will help you sharpen your positioning and attract your ideal clients. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business! ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    6 min

  6. 05/12/2025

    Ep 33: The New Way to Market Your Service Based Business in 2025

    In this episode, Lauren answers Isla’s burning question: “What’s the most effective way to market my service-based business?” With the online space shifting and buyers becoming more cautious, Lauren breaks down five actionable strategies that are helping VAs, designers, strategists, and other service pros cut through the noise and get hired. It’s not about doing more—it’s about doing what actually builds trust, shows results, and positions you as a must-have problem solver. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business! ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    7 min

  7. 05/05/2025

    Ep 32: What to Do When Revenue Slows and Panic Sets In

    In this heartfelt solo episode, Lauren Diana addresses the unspoken fears many online business owners are facing right now—from low revenue to complete burnout. She shares powerful mindset tools to calm your nervous system and practical business strategies to shift your energy and income. This is the pep talk and game plan you didn’t know you needed. Whether you're questioning your path or just need clarity, this episode helps you feel seen and supported. Recommended Tools Your Best Year Yet - Get clear. Get focused. Actually follow through. You don’t need a giant strategy overhaul. You need a plan you’ll actually use.Ideal Client Profile Generator - If you need to reconnect, re-evaluate, or just start over - this is the tools to help you understand your Ideal Client inside and out. ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business! ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    9 min

  8. 04/28/2025

    Ep 31: Choosing the Right Platform for Your Business

    In this episode, Lauren Diana answers a question from listener Arjun who is feeling overwhelmed about picking the right platform to start his online business. Lauren shares a simple and empowering framework to make the decision easier, covering how to match platforms with your business type, tech skills, future growth plans, and budget. She also shares why tools like SheOwns, Shopify, WordPress, and Kajabi each have different strengths and why there is no "perfect" choice, only the best choice for where you are right now. If you are feeling stuck on where to start, this episode will help you move forward with confidence. Recommended Tools SheOwns Kajabi Kartra ⁉️ Want to get your question answered and your business featured on The Online Business AMA Podcast? Just visit https://onlinebusinessama.com and submit your question. 🤑 Are you a coach or course creator looking to grow your business and sell out your programs? Need practical tools and expert guidance to help you succeed? Visit https://laurendiana.me to learn more and get started. 💻 Looking for a complete all-in-one business system that won't eat up all your revenue? And is also female run, and includes unlimited everything - check out It's Her Business! ❣️ Discover the same tool over 2,000 entrepreneurs have used to clarify their ideal client and boost their sales—without the guesswork. Get the Ideal Client Clarity Creator for FREE - just click here → ☕ Want to thank me for this content? Buy me a coffee! *some links may be affiliate links* Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

    5 min
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About

Welcome to The Online Business AMA with Lauren Diana, a Certified Business Strategist, Coach, and Online Educator with over 20 years of experience in digital marketing and entrepreneurship. Having helped hundreds of entrepreneurs scale their businesses, Lauren shares expert insights, actionable advice, and answers your most pressing questions about growing an online business. Whether you're navigating tech, marketing, or mindset, this podcast gives you the clarity and support you need to thrive. Updated weekly - subscribe now! Ask your business questions here: https://onlinebusinessama.com

Information

  • Creator
    Lauren Scalf
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © 2026 Soul Empowered with Lauren Diana All Rights Reserved.
  • Show Website
    The Online Business AMA