Dig In Deep

Dig In Deep

The Dig In Deep podcast is a light-hearted and informative podcast that delves into the construction and equipment rental sector. With a focus on topics such as plant hire, recruitment, trading, industry trends, and innovation, this podcast offers a unique perspective on the inner workings of the industry. A lighter look at the really serious Construction and Plant Hire industry. The opinions expressed in this podcast are solely the individuals and do not reflect the opinions and beliefs of the companies they work with, sponsors or its affiliates

  1. 3d ago

    Plant Hire Ryder Cup - Part 2

    The battle between European plant hire and the US equipment rental industry continues.After six holes, Team USA leads — but Part 2 moves into some of the biggest operational questions facing modern rental businesses.Mark Kennedy and Mark Scutt take on Customer Service, Transport & Logistics, Damage & Waivers, Technology, Depot Models and People & Productivity.Who delivers the better customer experience? Are hire companies recovering the true cost of transport and equipment damage? Has America moved ahead on rental technology, telematics and AI? Are European local depot networks better than American mega-branches? And which market generates the most revenue and profit from every employee?We use real company examples and industry data from major operators including United Rentals, Loxam and Boels to give both Europe and the USA the strongest possible case before scoring each hole.By the end of Hole 12, America leads Europe 7½–4½ — but six points remain and some of Europe's strongest categories are still to come.This isn't simply about deciding whether Europe or America is better. It's about identifying the ideas, systems and operating practices that could make any plant hire or equipment rental business better.🎙️ Dig In Deep — The Voice of the Plant Hire IndustryTopics include: plant hire, equipment rental, customer service, rental transport, damage waiver, telematics, AI in equipment rental, rental technology, depot strategy, revenue per employee, fleet productivity, United Rentals, Loxam, Boels and construction equipment.#PlantHire #EquipmentRental #RentalTechnology #ConstructionEquipment #FleetManagement #AI #Telematics #DigInDeep

  2. Aug 10

    Plant Hire Ryder Cup -Part 1

    🏆 THE RYDER CUP OF PLANT HIRE — EUROPE vs USA | PART 1Which side of the Atlantic has built the better equipment rental industry?In this three-part Dig In Deep special, Mark Kennedy and Mark Scutt put European and American plant hire head-to-head across 18 holes to find out what each market does best — and what hire businesses can learn from both.In Part 1, we tackle the opening six holes: Size & Scale, Profitability, Hire & Rental Rates, Fleet Utilisation, Fleet Purchasing and Replacement Cycles.Using real industry data, company results and examples from some of the world's biggest rental businesses, including United Rentals, Sunbelt, Herc, Loxam and Boels, we look beyond who is simply biggest and ask which model actually performs better.Does America's enormous scale create better returns? Are US rental companies sweating their fleets harder? Does Europe buy and replace equipment more effectively? And does bigger necessarily mean better?Every hole is independently scored, with one point for a win and half a point each when the evidence can't genuinely separate the two sides.After six holes, the USA has the early advantage — but there's a long way to go.🎙️ Dig In Deep — The Voice of the Plant Hire IndustryTopics include: plant hire, equipment rental, construction equipment, fleet management, rental profitability, equipment utilisation, rental rates, fleet investment, residual values, United Rentals, Sunbelt Rentals, Herc Rentals, Loxam, Boels, UK plant hire, European equipment rental and US equipment rental.#PlantHire #EquipmentRental #ConstructionEquipment #FleetManagement #UnitedRentals #PlantEquipment #RentalIndustry #DigInDeep

  3. Aug 3

    Dig In Deep Annual Report - Part 2

    Part 2 of the Dig In Deep Plant Hire Industry Report podcast goes beyond the headlines and into the financial detail shaping the UK's plant hire sector.Join Mark Kennedy, Mark Scutt and Liam Moore as they analyse the accounts of the UK's leading plant hire businesses, examining turnover, profitability, EBITDA, debt, cash flow, utilisation, investment strategies and the key trends emerging across the industry.Why are some of the largest hire companies reporting significant losses while many independent businesses continue to thrive? What impact are acquisitions, consolidation and private equity having on the market? Which companies are outperforming expectations, and what do the figures really tell us about the future of the sector?This episode provides detailed analysis, expert opinion and practical insight for plant hire owners, construction professionals, investors and anyone with an interest in the UK's equipment rental market.📊 Download the full Dig In Deep Plant Hire Industry Report free at www.digindeep.co.uk🎙️ Listen to Part 1 and Part 2 to get the complete picture of the UK's plant hire industry and discover what the data means for the future of the market.#PlantHire #Construction #EquipmentRental #HireIndustry #DigInDeep #ConstructionIndustry #BusinessAnalysis #PlantMachinery #MarkKennedy #MarkScutt #LiamMoore #IndustryReport #ConstructionNews #UKBusiness

  4. Jul 27

    Dig In Deep Plant Hire Annual Report 2026 - Part 1

    Dig In Deep Industry Report 2026 | UK Plant Hire, Equipment Rental In this special two-part Dig In Deep podcast, we take a detailed look at the Dig In Deep Industry Report 2026 and discuss what the latest data really means for the UK plant hire, equipment rental and powered access industries.We go beyond the headline numbers to examine the performance of the market, company financials, fleet investment, profitability, consolidation, acquisitions, technology, sustainability, skills, safety and the major challenges and opportunities facing the UK hire sector.Throughout the two-part podcast, we discuss the key findings from the report, challenge some of the numbers and give our own views on what they could mean for hire companies, manufacturers, suppliers, investors and industry professionals.The Dig In Deep Industry Report 2026 brings together extensive research, financial analysis and industry data to provide a detailed picture of the UK equipment rental market and where the industry could be heading next.📊 DOWNLOAD THE FULL REPORTThe complete Dig In Deep Industry Report 2026 is available to download from the Dig In Deep website:www.digindeep.co.uk🎙️ LISTEN TO BOTH PARTSWatch or listen to our two-part podcast as we work through the report section by section, discussing the statistics, the trends behind them and, most importantly, what they actually mean for the industry.If you work in plant hire, tool hire, powered access, equipment rental, construction equipment or the wider UK construction sector, this report and podcast are designed for you.Download the report. Watch the podcast. Dig deeper into the industry.#DigInDeep #PlantHire #EquipmentRental #PoweredAccess #ConstructionEquipment #HireIndustry #EquipmentHire #UKConstruction #PlantEquipment #RentalIndustry #IndustryReport #Construction

  5. Jul 20

    Residual Values - Are all bets off?

    Are you replacing your construction equipment at the right time... or making a million-pound mistake?In this episode of Dig In Deep, host Mark Kennedy is joined by Mark Scutt from Stato to tackle one of the biggest financial decisions facing contractors, plant hire companies and fleet managers.When should you replace construction equipment?Buy too early and you could lose millions in unnecessary depreciation. Keep machines too long and you'll face rising maintenance costs, increasing downtime, falling residual values and customers demanding newer technology.This episode explores the hidden costs that many businesses never measure and asks whether today's fleet replacement decisions are being driven by finance, operations, manufacturers or technology.In this episode we discuss:✔ Equipment values and residual values✔ Buying too early vs buying too late✔ Fleet replacement strategies✔ Depreciation and lifecycle costs✔ Hidden costs of ageing equipment✔ Downtime versus capital investment✔ AI, telematics and connected fleets✔ Diesel, electric and future fleet planning✔ Equipment finance and return on investment✔ How the smartest fleet owners maximise profitabilityWhether you own one excavator or manage a fleet worth hundreds of millions, this episode will change the way you think about construction equipment investment.Don't forget to Like, Subscribe, and hit the notification bell for more conversations with the people shaping construction, engineering, plant hire and infrastructure.________________________________________#Construction #PlantHire #ConstructionEquipment #FleetManagement #EquipmentValues #ResidualValue #Excavators #HeavyEquipment #ConstructionIndustry #EquipmentFinance #Depreciation #Telematics #AI #Innovation #Infrastructure #Contractors #CivilEngineering #Business #DigInDeep #EquipmentRental________________________________________construction equipment, equipment values, residual value, plant hire, fleet management, fleet replacement, construction machinery, excavator values, heavy equipment, depreciation, equipment finance, construction business, equipment lifecycle, plant machinery, asset management, telematics, AI in construction, connected equipment, contractor fleet, equipment investment, diesel equipment, electric construction equipment, construction technology, rental equipment, Dig In Deep podcast.

  6. Jul 13

    Asset obsolescence.

    Are your construction machines becoming obsolete faster than they wear out?In this episode of Dig In Deep, Mark Kennedy is joined by Mark Scutt from Stato to explore one of the biggest financial challenges facing contractors, plant hire companies and fleet owners today – asset obsolescence.When is the right time to replace construction equipment?Buy too early and you could throw away hundreds of thousands of pounds in remaining value. Buy too late and you risk expensive downtime, falling residual values, higher maintenance costs and customers demanding newer technology.As emissions regulations tighten, AI, telematics, electrification and connected equipment become standard, fleet replacement decisions have never been more important.In this episode we discuss:✔ Asset obsolescence explained✔ The hidden cost of replacing equipment too early✔ Why keeping machines too long can destroy profitability✔ Residual values and depreciation✔ Diesel vs electric construction equipment✔ The impact of AI, telematics and connected machinery✔ Fleet utilisation and equipment lifecycle management✔ The future of construction equipment ownership✔ Which manufacturers are leading innovation?✔ How to maximise return on your fleet investmentWhether you're a contractor, plant hire company, fleet manager, finance director or equipment owner, this episode will help you think differently about buying, owning and replacing construction equipment.Subscribe to Dig In Deep for weekly conversations with the people shaping construction, plant hire, equipment, engineering and infrastructure.________________________________________#construction #planthire #constructionequipment #excavators #heavyequipment #fleetmanagement #assetmanagement #equipmentrental #constructionindustry #telematics #AI #innovation #contractors #civilengineering #infrastructure #equipmentfinance #diesel #electricconstruction #residualvalue #DigInDeep

  7. Jul 6

    Have hire companies become Banks

    In this explosive episode of Dig In Deep, hosts Mark Kennedy (“The Prompt”) and Mark Scutt (“The Stats Man”) tackle one of the biggest issues facing the construction and hire industry right now:Has tool hire become a race to the bottom?From ultra-low hire rates and damage waivers to national account pricing, hidden charges, late payments and online tool sales, we ask the question many in the industry are already thinking…Are tool hire companies now acting more like banks than hire businesses?We also debate:• Are cheap hire rates destroying margins?• Why are more contractors buying tools instead of hiring?• Have the large nationals broken the market?• Are independent hire firms being squeezed out?• Is construction expecting premium service for impossible prices?• Are damage waivers and extra charges becoming major profit centres?• What does the future of tool hire actually look like?Featuring real industry discussion, hard truths, commercial realities and statistics from across the UK construction, plant hire and tool hire sectors.If you work in:• Tool Hire• Plant Hire• Construction• Civils• Trades• Equipment Rental• Builders Merchants• Contractor Management…this episode will hit home.🎙 Hosted by:Mark Kennedy – The PromptMark Scutt – The Stats Man👇 Tell us in the comments:Has the hire industry become unsustainable?#ToolHire #Construction #PlantHire #DigInDeep #EquipmentHire #ConstructionIndustry #Trades #Builders #HireIndustry #ConstructionPodcast #UKConstruction #PlantAndToolHire #BusinessPodcast

  8. Jun 29

    Are Sales Reps Dying in Plant Hire

    Are sales reps disappearing from plant and tool hire?In this episode of Dig In Deep, host Mark Kennedy goes head-to-head with “Stats Man” Mark Scutt in a heated debate about the future of sales and marketing in construction, plant hire and tool hire.Has LinkedIn replaced the traditional depot visit?Do customers still care about relationships?Is procurement killing loyalty?Can online ordering and AI replace experienced sales reps?Or when things go wrong on site… do people still need trusted human relationships?We discuss:• The decline of traditional external sales reps• Marketing vs relationship selling• Online ordering in plant & tool hire• Construction procurement culture• CRM systems and AI in sales• Social media marketing in construction• Why some hire companies are reducing sales teams• Whether plant hire can become “Amazon-like”• The future of customer relationships in constructionThis is one of the biggest changes happening across the plant hire, tool hire and construction equipment industries right now.If you work in:• Plant Hire• Tool Hire• Construction• Demolition• Civil Engineering• Equipment Sales• Heavy Plant• Procurement• Sales & Marketing…this debate will hit home.Hosted by:Mark KennedyMark Scutt (“The Stats Man”)Tell us in the comments:Are sales reps dying…or is construction still a relationship business?#PlantHire #ToolHire #Construction #Sales #Marketing #ConstructionIndustry #HeavyPlant #DigInDeep #Business #Procurement #EquipmentHire #ConstructionPodcast

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About

The Dig In Deep podcast is a light-hearted and informative podcast that delves into the construction and equipment rental sector. With a focus on topics such as plant hire, recruitment, trading, industry trends, and innovation, this podcast offers a unique perspective on the inner workings of the industry. A lighter look at the really serious Construction and Plant Hire industry. The opinions expressed in this podcast are solely the individuals and do not reflect the opinions and beliefs of the companies they work with, sponsors or its affiliates

Information

  • Creator
    Dig In Deep
  • Years Active
    2026
  • Episodes
    43
  • Rating
    Explicit
  • Copyright
    © Dig In Deep
  • Show Website
    Dig In Deep