Jessi Szurek ran AI transformation for banks, then did it for a ten-person body shop. The shop was losing customers into a voicemail nobody had ever checked. The technology had not failed. The password belonged to the previous owner's father, who had died years earlier, and nobody had ever opened it. Jessi spent 20 years on transformation programmes inside banking and insurance. Then her husband bought an auto body shop that still ran on manila folders and filing cabinets, and she became its procurement function, its project team, and its change manager. She has now run the same problem at both ends of the scale. Her argument is that the small shop is not the easy case. It is the honest one, because a failed programme has nowhere to hide. IN THIS CONVERSATION Start with the smallest use case you can define. Not the roadmap, the one process you can name by Friday. She uses the same test on global banks and on a ten-person shop. How to assess a supplier with no procurement function and no reference customers who look like you. The 420-process review that would have been useless. What a technology partner proposed, why it was the wrong instinct, and what to do instead. Whether consulting is solving the problem or living off it. Amer asks it directly and she does not dodge it. THE NUMBERS, ON THE RECORD The National Bureau of Economic Research surveyed 748 finance chiefs in March 2026 and found large firms shedding staff while small firms add them. Ingka, the largest IKEA franchisee, reskilled 8,500 contact-centre staff after introducing Billie rather than making them redundant. Jessi's read on the redundancy announcements is blunter than the press releases. THE PREDICTION She calls it on the record. One to two years of job cuts blamed on AI, then a rebound. The signal Amer will watch is narrower: the first large employer that quietly rehires for a role it said AI had made unnecessary. Written down, with a test. CHAPTERS (00:00:00) How a ten-person shop beat the banks at AI transformation (00:00:44) Meet Jessi Szurek, and the body shop that ran on paper (00:06:13) The voicemail nobody in the shop had the password for (00:08:29) What is the smallest use case you can define today (00:14:55) How to choose an AI supplier with no procurement team (00:17:22) Why transformation becomes your side hustle at a bank (00:22:39) Is consulting solving the problem or living off it (00:29:51) The 420-process review that would have been useless (00:38:40) 748 finance chiefs, big firms cut and small firms hire (00:45:04) IKEA retrained 8,500 phone staff instead of cutting (00:54:50) Meaningful work against mundane work, where AI fits (01:03:28) The email says AI is coming, what to do that same week (01:12:32) Why the apprenticeship is coming back in an AI economy (01:15:36) The prediction, two years of AI-blamed cuts and a rebound LINKS Full conversation on YouTube: https://youtu.be/VIDEO_ID The Control Layer, free on Substack: https://thecontrollayer.arkava.ai Arkava: https://arkava.ai Jessi Szurek: https://www.linkedin.com/in/jessi-petrosino/ Hosted by Amer Altaf, Founder and CEO of Arkava and Managing Editor of The Control Layer. Views expressed by guests are their own. SOURCES On the finance chiefs: National Bureau of Economic Research Working Paper w34984, a survey of 748 CFOs, March 2026. On IKEA: Ingka Group reskilled 8,500 contact-centre staff after introducing Billie in 2021. Ingka newsroom, 29 June 2023, and Fortune, 30 July 2026. Ingka and Inter IKEA separately cut around 1,650 corporate roles in 2026; the 8,500 frontline staff were not in scope. Amer raises the figure from memory on tape and says so. On the job cuts: Challenger, Gray and Christmas recorded 477,033 announced US cuts from January to July 2026, of which 112,713 cited AI. AI tools assist the research, transcription, fact-checking, editing, and production around this episode. Full statement on the publication home page.