Elevated Trade Secrets

Jared Tangir
  • 5.0 (1)
  • Entrepreneurship

Most contractors are great at their trade. Growing a business is a different game entirely. Elevated Trade Secrets gives home service business owners — HVAC, plumbing, electrical, and beyond — an inside look at what's actually working in marketing and business growth right now. Hosted by Jared Tangir, CEO of Elevated Audience and Elevated HVAC Marketing, this show pulls back the curtain on real strategies and real results. No fluff. No vanity metrics. Just the stuff that generates booked jobs and closed revenue. If you want to scale past where you are, this is the show. Learn more at elevatedhvacmarketing.com

Episodes

  1. 3d ago

    Your Postcard Sits in Their Kitchen for 17 Days. Here's How to Make It Get the Call

    Your customers get 120 emails a day and only 2 to 5 pieces of mail. Chris Foster, Chief Evangelist at PostcardMania, explains why direct mail is still the highest-performing channel for winning new customers, and how home service businesses can use it alongside their digital marketing. Jared Tangir sits down with Chris to talk about: Why a mailer stays in the house for 17 days, and what that means for your offerAutomated direct mail that gets members to actually book their maintenance visitsEDDM vs targeted mailing lists, and when each one makes sense for HVAC and plumbingWebsite to mailbox: sending postcards to people who visited your site and didn't bookGetting recommended by ChatGPT and other AI search, and why "family owned" winsWhat makes a postcard get the call: headline, offer, call to action, reviews, real photosA role play on an always-on drain cleaning offerNew movers, fridge magnets and protecting your brandWhy marketing is an investment, not an expenseElevated Trade Secrets is the podcast for home service business owners who are serious about building something real. New episodes every week. Want more calls this year? Book a strategy call: https://elevatedaudience.com/strategy-call PostcardMania: https://www.postcardmania.com CHAPTERS 0:20 Welcome to Elevated Trade Secrets 0:47 From direct marketing to Chief Evangelist 4:48 Why direct mail cuts through the noise 7:59 Handwritten letters and getting members to book 9:28 Automated direct mail 10:28 EDDM vs targeted mailing lists 13:34 Website to mailbox 16:26 Chris's top 3 21:02 Getting recommended by AI 25:04 The great wealth transfer 27:22 Growing your service area 31:41 What makes a postcard get the call 36:33 Role play: always-on drain cleaning 40:42 New movers and brand protection 44:40 Marketing is an investment

    Your Postcard Sits in Their Kitchen for 17 Days. Here's How to Make It Get the Call

  2. Oct 7

    From $10/Hour to Leading the Family Business (Growth & Acquisitions)

    Cody Fuller started as a $10-an-hour install helper in the business his dad and granddad founded in 1991. Today he's Vice President of Fuller Services, an 85-person HVAC, plumbing and electrical company in north Alabama, on pace for $13.5 million in annual revenue. Jared Tangir sits down with Cody to talk about: How they added plumbing and electrical, and the one hiring rule that matters mostBuilding a culture where employees stay for decades.Why acquisitions get messy and what Cody learned when a deal wasn’t what it seemedExpanding from Muscle Shoals to Madison and Huntsville, and the 10-year planEarning respect when you take over your family's businessAnd his current bourbon picksElevated Trade Secrets is the podcast for home service business owners who are serious about building something real. New episodes every week. Ready to build a clearer growth plan for your home service business? Book a strategy call: https://elevatedaudience.com/strategy-call Fuller Services: https://www.fullerhvac.com CHAPTERS 0:00 Episode preview 0:24 Meet Cody Fuller 0:45 Joining the family business 4:00 Adding plumbing and electrical 6:27 Building a culture people stay in 10:06 Acquisitions get messy 14:14 Expanding across north Alabama 15:50 Earning respect in the family business 18:56 Modernizing an established company 20:15 Rethinking marketing 22:33 Revenue and growth numbers 24:02 Bourbon picks

    From $10/Hour to Leading the Family Business (Growth & Acquisitions)

  3. May 4

    More Leads Won't Fix Your HVAC Business Without Fixing This First

    Unlock the secret to skyrocketing your trade business—it's not just about more leads, but about mastering your sales and customer journey. Michael Busic, co-owner of North Edge Marketing, reveals how a background in engineering shaped his approach to data-driven growth, showing you exactly how top private equity firms scale their HVAC operations to millions. This episode cuts through the noise, offering actionable insights to plug the leaks in your sales funnel and turn your data into your best asset.   You'll discover how tracking every customer interaction from lead to job completion exposes hidden opportunities—whether it's improving appointment rescheduling, follow-up processes, or the critical pre-sales assets that turn cold calls into warm leads. Michael shares proven tactics like sending homeowners detailed pre-appointment info to boost conversion, and automating review requests that turn satisfied clients into relentless brand ambassadors. Learn why weak data analysis costs companies thousands—and how fixing that foundation can revolutionize your revenue.We break down: How to leverage CRM data for immediate wins—export open estimates, identify why they're stuck, and follow up with value-driven messagingUsing call monitoring to improve salesperson performance and uncover objections preemptivelyThe importance of segmenting demand-based versus longer sales cycle opportunities to optimize follow-up timingStrategic cross-selling and referral programs that turn one job into lifelong customer relationshipsWhy a relentless focus on fixing internal leaks trumps ramping up lead volume endlessly  In a landscape where many HVAC operators leave money on the table daily, missing these insights could hold back your growth. The opportunity lies in understanding your data, streamlining your processes, and delivering consistent value that inspires customer loyalty.   Perfect for trade owners ready to transform reactive operations into predictable, scalable systems. If you're tired of chasing unqualified leads or leaving thousands on the table every month—this episode shows you how to build a foundation that works, so your business can grow with certainty. Pull the levers that truly move the needle, and start seeing real results today. Episode Link: https://elevatedhvacmarketing.com/podcast/more-leads-wont-fix-your-hvac-business-without-fixing-this-first/ Guest Links: Facebook: https://www.facebook.com/michael.busic.376891 YouTube: https://www.youtube.com/@MichaelBusic Website: northedgemarketing.com

    More Leads Won't Fix Your HVAC Business Without Fixing This First

  4. Apr 15

    HVAC Owners Guide to Marketing Agency Accountability

    The webinar provides HVAC business owners with an accountability framework and 12 key questions to evaluate their marketing agency's performance. It emphasizes the importance of clear reporting, testing ad copy, adapting to seasonality, and optimizing landing pages for improved conversion rates. The presentation also offers a one-page dashboard for tracking marketing performance and a free marketing audit for attendees. Takeaways Clear reporting is essential for evaluating marketing agency performance.Ad copy testing and landing page optimization are critical for campaign success. Chapters 00:00 Introduction to HVAC Marketing10:20 Ad Copy and Testing16:43 One-Page Dashboard and Reporting23:42 Identifying Opportunities in the Account Full Webinar Replay Get the toolkit

    HVAC Owners Guide to Marketing Agency Accountability

  5. Apr 2

    The Tech Who Runs the Marketing: Brandon Cerpa on Doing It All at Vandy's Heating and Air

    Guest: Brandon Cerpa, Vandy's Heating & Air Guest Links: Tiktok: https://www.tiktok.com/@brandondoeshvac Youtube: https://www.youtube.com/@BrandonDoesHVAC Facebook: https://www.facebook.com/brandon.fatcat.cerpa/ Brandon Cerpa runs diagnostics in the morning and manages Facebook ad campaigns at night. Before becoming a tech at Vandy's Heating and Air, he owned a marketing agency that served HVAC contractors — so when he says lead qualification, fast follow-up, and retargeting are the difference between wasted ad spend and closed deals, he's speaking from both sides of the transaction. In this episode, Brandon shares the tactics behind a $300 campaign that closed a deal on day three, why turning off your ads is costing you more than you think, and what contractors should actually be holding their marketing agencies accountable to. If you're running ads, hiring someone to run them, or trying to grow a small shop into something bigger — this one's worth your time.

    The Tech Who Runs the Marketing: Brandon Cerpa on Doing It All at Vandy's Heating and Air

  6. Mar 26

    Trailer: The Business Show Built for Home Service Contractors

    If you run an HVAC, plumbing, electrical, or home service business — this show was built for you. Elevated Trade Secrets is where contractor business owners get the real strategies behind scaling from $2M to $10M and beyond. No fluff, no theory — just what's actually working right now in marketing, hiring, operations, and leadership. Host Jared Tangir has worked with contractors across North America and seen the same patterns play out over and over. The businesses that win aren't just better at the trade — they run a better operation. That's what this show unpacks. Expect deep dives on SEO, paid ads, revenue tracking, team building, pricing, and everything else that separates the companies that scale from the ones that stay stuck. Subscribe and catch the first episode.

    Trailer: The Business Show Built for Home Service Contractors
  • 1 Trailer
    5 Episodes

Trailer

About

Most contractors are great at their trade. Growing a business is a different game entirely. Elevated Trade Secrets gives home service business owners — HVAC, plumbing, electrical, and beyond — an inside look at what's actually working in marketing and business growth right now. Hosted by Jared Tangir, CEO of Elevated Audience and Elevated HVAC Marketing, this show pulls back the curtain on real strategies and real results. No fluff. No vanity metrics. Just the stuff that generates booked jobs and closed revenue. If you want to scale past where you are, this is the show. Learn more at elevatedhvacmarketing.com

Information

  • Creator
    Jared Tangir
  • Years Active
    2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2026 Jared Tangir
  • Show Website
    Elevated Trade Secrets