The Wisory

Jason Wadler

The Wisory. Be certain faster.

  1. Aug 6

    The Last 10% | Marshall Ross, Advertising Legend — The Ideas That Made Corona and Porsche Iconic

    Marshall Ross joins Jason Wadler, CEO of The Wisory, for the second episode of The Last 10%. Over a fifty-year career, Marshall built campaigns that took struggling brands and turned them into cultural staples. In this conversation, Marshall traces the full arc. From a broke kid obsessed with comic strips, to selling bootleg t-shirts outside Black Sabbath concerts, to writing radio spots at a college station, to running the creative engine behind campaigns that lasted decades. He unpacks the shift that changed everything about how he worked, and why the approach that made him successful early in his career eventually stopped being enough. He gets into how a beer doing 12,000 cases a year became the number one import in America, what a Porsche model languishing in the shadows had in common with a Disney cartoon character, and why the campaigns that actually moved businesses were the ones clients almost killed too early. The Last 10% is a podcast about the moment where progress stalls and wisdom takes over. Conversations with the people who figured out what others could not through a mix of purpose, passion, and perseverance. Follow the show so you never miss an episode, and share it with someone who belongs in this conversation.

    The Last 10% | Marshall Ross, Advertising Legend — The Ideas That Made Corona and Porsche Iconic

  2. Jul 10

    Human in the Loop: Building AI-Ready Teams in Healthcare with Jim Lefevere

    AI in healthcare, force multipliers, and why the best product idea means nothing if you can't prove people want it. Jim Lefevere built his career inside one of the world's largest diagnostics companies, leading global commercial teams and launching digital products in a space where trust and judgment are non-negotiable. Topics covered:  The weak spot in large-scale product development that AI can finally fixWhat it takes to win over skeptical teams who fear the technology is coming for their jobsAnd the ground rules leaders should set before rolling out AI in a regulated industry Jim is a veteran commercial leader in med tech and digital health who now advises startups and scaling companies on finding commercial clarity, from nailing their ideal customer profile to navigating regulatory pilots and health systems. Part of The Wisory Wise in Five — conversations with business leaders who share what took them decades to learn.

  3. Jul 1

    "Always Be Curious": A TIAA Exec's Approach to Product in the Age of AI

    Digital transformation, AI strategy, and what separates the teams that adapt from the ones that merely react. Parrish has spent over 30 years across Wachovia, Fidelity, and TIAA learning where CX is actually won — and where it quietly stalls. Topics covered: what's truly different about the AI wave, doing the right things over doing more, and why collaboration, communication, and curiosity matter more as AI takes on more work. Parrish is a digital and client experience leader with over three decades in financial services and a sought-after advisor on digital transformation and CX strategy. Part of The Wisory Wise in Five — conversations with business leaders who share what took them decades to learn.

  4. Jun 17

    Culture is What You Tolerate: A Vanderbilt VP's Approach to Patient Experience

    Patient experience, workforce culture, and what separates organizations people trust from ones they merely tolerate. Brian Carlson has spent nearly 20 years at Vanderbilt University Medical Center learning where culture is actually built — and where it quietly falls apart. Topics covered: consistency over scale, recognizing caregivers at volume, and why your workforce experience is inseparable from your patient experience. Brian Carlson is VP of Patient Experience at Vanderbilt University Medical Center — one of the top 20 academic medical centers in the US. Part of The Wisory Wise in Five — conversations with business leaders who share what took them decades to learn.

  5. Jun 17

    Culture is What You Tolerate: A Vanderbilt VP's Approach to Patient Experience

    Patient experience, workforce culture, and what separates organizations people trust from ones they merely tolerate. Brian Carlson has spent nearly 20 years at Vanderbilt University Medical Center learning where culture is actually built, and where it quietly falls apart. Topics covered: consistency over scale, recognizing caregivers at volume, and why your workforce experience is inseparable from your patient experience. Brian Carlson is VP of Patient Experience at Vanderbilt University Medical Center — one of the top 20 academic medical centers in the US. Part of The Wisory Wise in Five — conversations with business leaders who share what took them decades to learn.

  6. May 28

    The Last 10% | Dr. Jason Wersland, Founder of Theragun — Building a Category Nobody Knew They Needed

    Dr. Jason Wersland, Founder of Therabody, is the first guest on The Last 10% — a new podcast hosted by Jason Wadler, CEO and Founder of The Wisory. Before there was a product, a company, or a category, there was a chiropractor in Los Angeles, recovering from a major motorcycle accident that could have ended his career. What started as a desperate attempt to manage his own pain, he came up with an invention that eventually became the Theragun — a product that is now used by over seven million people worldwide to help solve their pain. In this episode, Dr. J talks about what it takes to build something before anyone believes in it, why the hardest thing and the right thing are usually the same thing, and what it means to have a purpose so big you'll never see it fully realized. The Last 10% is a podcast about the moment where progress stalls and wisdom takes over — conversations with the people who figured out what others could not based on their purpose, passion and perseverance..

  7. May 28

    The Last 10% | Dr. Jason Wersland, Founder of Theragun — Building a Category Nobody Knew They Needed

    Dr. Jason Wersland, Founder of Therabody, is the first guest on The Last 10% — a new podcast from The Wisory hosted by Jason Wadler, CEO and Founder of The Wisory. Before there was a product, a company, or a category, there was a chiropractor in Los Angeles, recovering from a major motorcycle accident that could have ended his career. What started as a desperate attempt to manage his own pain, he came up with an invention that eventually became the Theragun — a product that is now used by over seven million people worldwide to help solve their pain. In this episode, Dr. J talks about what it takes to build something before anyone believes in it, why the hardest thing and the right thing are usually the same thing, and what it means to have a purpose so big you'll never see it fully realized. The Last 10% is a podcast about the moment where progress stalls and wisdom takes over — conversations with the people who figured out what others could not based on their purpose, passion and perserverance..

  8. Apr 22

    Ep: 26 - Leading with The Consumer: How Transformation Drives Growth with Jackie Woodward

    This week, we sit down with Jackie Woodward — former CMO of Krispy Kreme and Bojangles, and veteran marketing executive across McDonald's, MillerCoors, and General Mills, with a career built on transforming iconic food and beverage brands. Jackie shares what it really means to build a brand that drives demand — balancing short-term sales pressure with long-term brand equity, and why "think like a brand, act like a retailer" is still the most powerful one-two punch in marketing. She also opens up on what CEOs still get wrong about marketing, how she builds and retains high-performing teams, and why the fundamentals of great marketing — curiosity, consumer obsession, and agility — matter more than ever in an AI-driven world. This episode is a must-listen for leaders asking: How do I balance brand building with short-term revenue pressure?What does it take to build a marketing team that actually performs?What will define the next great CMO?

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About

The Wisory. Be certain faster.

Information

  • Creator
    Jason Wadler
  • Years Active
    2026
  • Episodes
    34
  • Rating
    Explicit
  • Copyright
    © Jason Wadler
  • Show Website
    The Wisory