The Produce Plus Podcast

Every episode of The Produce Plus Podcast brings you insider analysis, news and views on all the top issues for Australia and New Zealand's fresh produce industry. Each episode, host Bree Caggiati is joined by one of her Produce Plus colleagues for a topical, lively conversation about the big stories affecting the business and long-term trends. Plus, exclusive interviews with high profile guest and on the ground reporting from Fruitnet’s team of journalists. Partner with us and make your brand part of the conversation, email: kate@fruitnet.com The Produce Plus Podcast  is part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. Aug 27

    Purpose-led marketing with MOYA winner Flavorite

    In this episode of the Produce Plus Podcast, Produce Plus editor Liam O'Callaghan speaks with Flavorite marketing and communications manager, Tom Millis on the company's MOYA-winning Maddie's Month campaign. Tom details how the company utilised key ambassadors, earned media and a strong Coles partnership to reach remarkable sales results over the campaign, raising much needed funds for the bone marrow failure syndromes charity, Maddie Riewoldt’s Vision. The success of this camapign and the recognition of the award is personal for the company.Tom’s father, Mark, started the campaign ten yeas ago during his own battle with blood cancer. It’s a legacy that has continued following his passing, with over A$1mn raised through the campaign. To support Maddie Riewoldt’s Vision visit https://www.mrv.org.au/ More info… For the best listening experience on the go, download the Produce Plus App on the App Store or Google Play.  Alternatively, search for ‘The Produce Plus Podcast’ wherever you get your podcasts.  Don’t forget to hit subscribe so you never miss a show, and follow us on LinkedIn. For sponsorship or advertising opportunities, contact kate@fruitnet.com Or if your business has an idea for a future episode, email us at podcasts@fruitnet.com, or send us a message on LinkedIn. We’d love to hear from you! The Produce Plus Podcast is produced and presented by Bree Caggiati. Artwork by Qiong Wu for Fruitnet. Hosted on Acast. See acast.com/privacy for more information.

    Purpose-led marketing with MOYA winner Flavorite
  2. Jul 2

    Hort Connections debrief, exhibitor highlights, and MOYA finalists on successful fresh produce marketing

    In this episode of the Produce Plus Podcast, host Bree Caggiati is joined by Produce Plus editor Liam O'Callaghan as they debrief on Australasia's leading horticulture event Hort Connections. Bree and Liam unpack their highlights from the four-day event held in Adelaide from 1-4 June at the Adelaide Convention Centre including conversations with exhibitors Fresh Markets Australia, Detpak and Viscount. They report on the growing number of innovations across technology, packaging and marketing rising to meet industry challenges including increasing input costs, labour shortages and declining consumption. The episode also includes a segment on marketing featuring MOYA finalists Tom Millis of Flavorite Group, Belinda Van Shaik of Hort Innovation (speaking on behalf of Holly Jackson) and Cynthia Tago from Nutrano Produce Group. They share the highlights from their successful campaigns and offer insights into what works for fresh produce marketing. Stay tuned for more Hort Connections coverage in the coming weeks. More info… For the best listening experience on the go, download the Produce Plus App on the App Store or Google Play.  Alternatively, search for ‘The Produce Plus Podcast’ wherever you get your podcasts.  Don’t forget to hit subscribe so you never miss a show, and follow us on LinkedIn. For sponsorship or advertising opportunities, contact kate@fruitnet.com Or if your business has an idea for a future episode, email us at podcasts@fruitnet.com, or send us a message on LinkedIn. We’d love to hear from you! The Produce Plus Podcast is produced and presented by Bree Caggiati. Artwork by Qiong Wu for Fruitnet. Hosted on Acast. See acast.com/privacy for more information.

    Hort Connections debrief, exhibitor highlights, and MOYA finalists on successful fresh produce marketing
  3. Apr 30

    Fresh Produce India recap, the latest in automation and an exclusive interview with Melbourne Markets new CEO

    In this episode of The Produce Plus Podcast, host Bree Caggiati is joined by the editor of Produce Plus magazine Liam O’Callaghan as well as the managing director of Fruitnet Asia, John Hey. Following a successful Fresh Produce India event, they discuss the growing opportunities for Australian and New Zealand fresh produce brands in the India market highlighting new trade agreements and shifting consumer preferences towards premium health-focused categories. Liam leads a segment on automation ahead of this year's Hort Connections where he speaks with exhibitors Agco and John Deere on the latest developments in the space. Bree speaks with the new CEO for Melbourne Markets Authority, Rob Clayton, on the importance of building relationships within the fresh produce industry and why the organisation chose not to go ahead with its Super Saturdays concept following its three month trial. More info… For the best listening experience on the go, download the Produce Plus App on the App Store or Google Play.  Alternatively, search for ‘The Produce Plus Podcast’ wherever you get your podcasts.  Don’t forget to hit subscribe so you never miss a show, and follow us on LinkedIn. For sponsorship or advertising opportunities, contact kate@fruitnet.com Or if your business has an idea for a future episode, email us at podcasts@fruitnet.com, or send us a message on LinkedIn. We’d love to hear from you! The Produce Plus Podcast is produced and presented by Bree Caggiati. Artwork by Qiong Wu for Fruitnet. Hosted on Acast. See acast.com/privacy for more information.

About

Every episode of The Produce Plus Podcast brings you insider analysis, news and views on all the top issues for Australia and New Zealand's fresh produce industry. Each episode, host Bree Caggiati is joined by one of her Produce Plus colleagues for a topical, lively conversation about the big stories affecting the business and long-term trends. Plus, exclusive interviews with high profile guest and on the ground reporting from Fruitnet’s team of journalists. Partner with us and make your brand part of the conversation, email: kate@fruitnet.com The Produce Plus Podcast  is part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.

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