The Back Office

Signify Marketing
  • 5.0 (5)
  • Marketing

The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments. Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth. This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes. If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.

  1. 9h ago ·  Video

    Strategy Session with Maddie Cheatham

    Content is important—but content alone isn't a marketing strategy. In this Strategy Session of The Back Office, Dalayna Dillon is joined by content creator Maddie Cheatham for a conversation about what actually makes a marketing campaign successful. Building on Dalayna's social media series, The Makings of a Successful Marketing Campaign, they unpack why businesses often jump straight to creating content before establishing a clear strategy. Together, they discuss the difference between marketing and content, why every campaign should begin with a defined goal, and how creator partnerships can strengthen a campaign when they're built on trust, authenticity, and shared audiences—not just follower counts. Whether you're launching a new product, promoting an event, or simply trying to market your business more effectively, this episode will help you think beyond the next social media post and start building campaigns with purpose. Show Notes Hosts: Dalayna Dillon & Maddie Cheatham Content creator Maddie Cheatham joins Dalayna Dillon for a Strategy Session focused on one of the most common misconceptions in marketing: believing that content is the strategy. Using insights from Dalayna's The Makings of a Successful Marketing Campaign series, this conversation explores the foundational elements every successful campaign needs before the first piece of content is ever created. Maddie also shares her perspective from the creator side of brand partnerships, offering practical advice for businesses looking to collaborate with creators in a way that feels authentic and delivers meaningful results. In This Episode, We Cover: - Why content and marketing are not the same thing - The first question every successful marketing campaign should answer - How to build strategy before creating content - The role of goals, messaging, and audience in campaign planning - Why creator partnerships are about more than making videos - Building trust through authentic collaborations - What businesses should know before reaching out to content creators - Common mistakes brands make when working with creators - How collaboration can strengthen your overall marketing strategy - Practical ways to think more strategically about your next campaign Connect with Maddie Instagram: https://www.instagram.com/wonderfully_maddie/ TikTok:  ⁨@wonderfully_maddie⁩ About Strategy Sessions Strategy Sessions are monthly episodes of The Back Office focused on deeper conversations around marketing, leadership, communication, business growth, and strategic decision-making. These episodes are designed to help business owners think more clearly and build more intentionally. About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  2. Jul 15 ·  Video

    Building a Business That Feels Different

    Taking over a business is about more than changing the name on the door. It's learning to lead.Building trust.Honoring what's been built while creating something that's uniquely your own. In this episode of The Back Office, Dalayna Dillon sits down with Dr. Kamryn Good, owner of Healing Hive Chiropractic, to talk about stepping into business ownership, creating a practice rooted in purpose, and serving families through a different approach to healthcare. Kamryn shares what it was like taking over an established practice, the challenges of growing into leadership, and why she has intentionally created an environment where both children and parents feel safe, seen, and supported. Together, they discuss building culture before brand, leading with conviction, navigating the uncertainty of entrepreneurship, and the importance of creating spaces where healing can truly begin. This episode explores: What it's really like to take over an existing businessBuilding a culture that reflects your valuesThe connection between the nervous system and healingWhy creating a safe environment matters for familiesLeadership lessons from the first year of business ownershipBalancing purpose with the practical realities of entrepreneurshipHow faith has shaped Kamryn's approach to serving othersWhether you're an entrepreneur, a healthcare professional, or someone passionate about building a business that makes a meaningful impact, this conversation is full of encouragement and practical wisdom. Because building a business isn't just about growth. It's about creating a place where people can thrive. Show Notes Guest: Dr. Kamryn Good Business: Healing Hive Chiropractic Dr. Kamryn Good is the owner of Healing Hive Chiropractic, a family-focused chiropractic practice dedicated to helping children and families experience healing by supporting the nervous system and honoring the body's God-designed ability to heal. After taking ownership of the practice, Kamryn has continued to cultivate Healing Hive into more than a chiropractic office. She has intentionally built a welcoming, calming community where families feel understood, children are free to be themselves, and parents leave feeling equipped with hope. Her approach centers on gentle, neurologically focused chiropractic care designed to help families navigate everything from everyday stress to sensory challenges and emotional regulation. In this episode, Kamryn shares both the clinical heart behind Healing Hive and the entrepreneurial journey of stepping into business ownership while remaining faithful to the mission that inspired it. In This Episode, We Cover: Dr. Kamryn's journey into chiropractic careTaking ownership of Healing Hive ChiropracticNavigating the transition into business ownershipBuilding culture while honoring an existing businessWhy Healing Hive was designed to feel differentThe importance of nervous system healthServing children and families through chiropractic careLeadership lessons from the first year of ownershipCreating trust with parentsEntrepreneurship rooted in purpose and faithThe challenges and rewards of building a community-centered businessWhat Dr. Kamryn hopes every family experiences when they walk through the doors of Healing HiveFind Healing Hive Chiropractic online: Website: https://www.healinghivechiro.com/ Facebook: https://www.facebook.com/profile.php?id=61585235345933 Instagram: https://www.instagram.com/healinghivechiro/ About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  3. Jul 8 ·  Video

    The Emotional Side of Entrepreneurship

    Entrepreneurship is often talked about strategically. Growth. Revenue. Marketing. Leadership. But what about the emotional side of building a business? In this episode of The Back Office, Dalayna Dillon sits down with Ashley Beers, Licensed Professional Counselor and owner of Anchored in Hope Therapy, for a conversation about the realities business owners often carry behind the scenes. Together, they discuss the emotional weight of entrepreneurship, burnout, identity, pressure, leadership, and the challenges that come with trying to build something meaningful while still taking care of yourself. Ashley also shares the story behind Anchored in Hope Therapy, lessons she’s learned while building her practice, and how entrepreneurship has evolved differently than she originally imagined. This episode explores: Why business owners often tie identity to successThe emotional exhaustion many entrepreneurs quietly experienceBoundaries, balance, and sustainable leadershipWhy so many leaders struggle to ask for helpAnd what resilience actually looks like in real lifeThis conversation is honest, thoughtful, and deeply relevant for anyone carrying the pressure of building something while trying not to lose themselves in the process. Because business ownership affects more than strategy. It affects people. No one has it fully figured out. But we’re building anyway. Show Notes Guest: Ashley Beers  Business: Anchored in Hope Therapy Ashley Beers is a Licensed Professional Counselor and the owner of Anchored in Hope Therapy, a client-centered and family-focused therapy practice committed to creating a safe and supportive environment for healing, growth, and emotional wellness. Anchored in Hope Therapy is built on the principles of compassion, professional excellence, continuous improvement, hope and healing, client-centered care, and family-focused practices. Through counseling and coaching services, Ashley and her team help individuals and families navigate challenges while prioritizing emotional health and sustainable growth. In this episode, Ashley brings both the perspective of a mental health professional and a business owner to a conversation centered on the emotional realities of entrepreneurship and leadership. In This Episode, We Cover: Ashley’s journey into counseling and entrepreneurshipThe story behind Anchored in Hope TherapyLessons learned while building and growing a therapy practiceThe emotional pressure business owners carryBurnout and emotional exhaustion in entrepreneurshipWhy entrepreneurs often tie identity to business successLeadership, boundaries, and emotional sustainabilityThe isolation many business owners experienceWhy asking for help can feel difficult for leadersWhat healthy leadership actually looks likeThe emotional realities people don’t talk about enoughResilience, healing, and long-term sustainability in businessWhat Ashley is still learning as both a counselor and entrepreneurFind her online at: https://www.anchoredinhopetherapy.com/ About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  4. Jul 1 ·  Video

    The Business of Listening

    In a world where customers have endless choices, what actually makes a business stand out?  In this episode of The Back Office, I sit down with Deborah Jenkins, co-owner of Doc J’s Heat & Air Tulsa, to talk about the power of relationships, listening well, and continually learning in business.  Before stepping into entrepreneurship, Deborah spent more than thirty years in medicine—a background that shaped the way she serves customers, communicates, and builds trust. What emerged from that experience is a refreshing perspective on customer service, networking, and leadership in today’s business world.  We talk about the importance of authentic relationships, how businesses can create value beyond the service they provide, and why adaptability and lifelong learning matter more than ever.  This conversation is full of wisdom for entrepreneurs, leaders, and anyone who wants to build a business people genuinely remember.  Show Notes  Guest: Deborah Jenkins  Business: Co-Owner, Doc J’s Heat & Air Tulsa  Location: Tulsa, Oklahoma  Deborah Jenkins is co-owner of Doc J’s Heat & Air Tulsa. Deborah’s story goes far beyond HVAC. Before stepping into business ownership, she spent more than thirty years in medicine—an experience that shaped the way she serves people, communicates, and builds trust.  In This Episode, We Cover:  - Deborah’s transition from medicine to business ownership  - How “bedside manner” translates into customer service  - The power of listening well  - Networking and relationship-building  - Staying adaptable and open to learning  - Standing out in a competitive industry  - Building trust with customers  - Leadership and personal growth through entrepreneurship  Find her online Website: https://docjsheatandair.com/ Facebook: https://www.facebook.com/docjsheatandair LinkedIn: https://www.linkedin.com/in/deborahjenkinsdocj/ About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  5. Jun 24 ·  Video

    The Story Behind the Story

    What does it really take to write a book… and build a message people connect with? In this episode of The Back Office, I sit down with author, storyteller, and entrepreneur Shelby Gardner to talk about the unseen side of authorship, vulnerability, branding, and creating something meaningful in public. Shelby recently released her book, Lily Pads: remembering, reclaiming, & tracing back to where Jesus has always been—a deeply personal and interactive heart study designed to help readers revisit their stories and discover where Jesus has been present all along. But this conversation goes far beyond the pages of a book. We talk about the emotional weight of writing honestly, the discipline it takes to finish creative work, the business side of being an author, building an authentic brand online, and what it looks like to create while balancing family, entrepreneurship, and faith. Whether you’re a writer, entrepreneur, creator, or simply someone trying to build something meaningful, this conversation offers both encouragement and practical insight into the process behind the product. Show Notes Guest: Shelby Gardner Business: Author of Lily Pads,  Writer of The Lily Letters Shelby Gardner is the author of Lily Pads: remembering, reclaiming, & tracing back to where Jesus has always been, writer of The Lily Letters, entrepreneur, storyteller, wife, mom, and someone who has built a platform rooted in vulnerability, honesty, and faith. Learn More: https://shelbygardner.com/ Book: Lily Pads: remembering, reclaiming, & tracing back to where Jesus has always been: https://www.amazon.com/dp/B0GN2V1NMM?ref=cm_sw_r_ffobk_cp_ud_dp_3X8XKW5236228D1WPB82_1&ref_=cm_sw_r_ffobk_cp_ud_dp_3X8XKW5236228D1WPB82_1&social_share=cm_sw_r_ffobk_cp_ud_dp_3X8XKW5236228D1WPB82_1&bestFormat=true Newsletter: The Lily Letters: https://thelilyletters.wordpress.com/ About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  6. Jun 17 ·  Video

    Building Community Instead of Competition

    What happens when creatives stop competing with each other — and start building together? In this episode of The Back Office, Dalayna Dillon sits down with photographers and entrepreneurs Courtni Miller and Mekala Stiek, co-founders of The Called & Creative, to talk about community, creativity, and building the kind of support system they wish they would’ve had when they first started their businesses. As independent photographers and business owners, Courtni and Mekala know firsthand how isolating and competitive the creative industry can feel. That experience led them to create The Called & Creative — a photography education and community platform designed to equip, encourage, and connect photographers, especially women navigating the early stages of business. This conversation dives into the realities of creative entrepreneurship, the emotional side of comparison and competition, and why collaboration often creates more growth than guarding information ever could. They also share the vision behind their podcast, their upcoming educational course for wedding photographers, and the lessons they’ve learned while building businesses rooted in both creativity and community. If you’re a creative, service provider, or entrepreneur trying to build something meaningful while finding your place in a crowded industry, this episode will encourage you to keep going — and remind you that you don’t have to build alone. No one has it fully figured out. But we’re building anyway. Show Notes Guests: Courtni Miller & Mekala Stiek  Businesses:  • The Called & Creative  • Miller Image & Motion  • Till the Dawn Photo Co. Courtni Miller and Mekala Stiek are photographers, entrepreneurs, and co-founders of The Called & Creative, a photography education and community platform created to support photographers through mentorship, education, and connection. In addition to running their own successful photography businesses — Miller Image & Motion and Till the Dawn Photo Co. — the two launched The Called & Creative as a way to create the kind of community and educational resources they felt were missing when they first entered the industry. Together, they host The Called & Creative Photography Podcast and are currently developing an educational course for photographers interested in entering the wedding industry. Their mission is centered around helping creatives grow with confidence, community, and clarity. Find them online at: Till the Dawn Photo Co. Website: https://book.usesession.com/i/eJyEVwOVnM Facebook: https://www.facebook.com/tillthedawnphotoco/ Instagram: https://www.instagram.com/tillthedawnphotoco/ Miller Image & Motion Website: https://millerimageandmotion.com/ Facebook: https://www.facebook.com/millerimageandmotion/ Instagram: https://www.instagram.com/millerimageandmotion/ The Called & Creative Facebook: https://www.facebook.com/calledandcreativeeducation/ Instagram: https://www.instagram.com/calledandcreativeeducation/ About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  7. Jun 10 ·  Video

    What Year One of Business Actually Teaches You

    What does year one of business actually teach you? In this episode of The Back Office, Dalayna Dillon sits down with Paul Stansberry, owner of PLS Balance My Books, for an honest conversation about the realities of building a business from the ground up. From branding and pricing to systems, technology, and relationships, Paul shares the lessons learned during the first year of entrepreneurship — including the mistakes, pivots, and mindset shifts that shaped the business along the way. This conversation goes beyond bookkeeping. It’s about what happens when theory meets reality. What starts to matter. What stops mattering. And how small business owners learn to navigate uncertainty while trying to build something sustainable. Together, Dalayna and Paul unpack: Why relationships outperformed advertisingThe costly lessons of underpricingHow systems and technology impact growthThe emotional pressure of entrepreneurshipWhy adaptability matters more than perfectionThis episode is packed with practical insight for business owners in any stage — especially those navigating the early years of building. No one has it fully figured out.  But we’re building anyway. Show Notes Guest: Paul Stansberry Business: PLS Balance My Books Paul Stansberry is the owner of PLS Balance My Books, a bookkeeping and business support company focused on helping small businesses build stronger financial systems and operate with greater clarity. After launching the business with a focus on trust, communication, and community, Paul quickly learned that year one of entrepreneurship tests far more than technical skill. Through real-world experience, he gained insight into branding, pricing, client relationships, systems, and the emotional realities that come with building a business from scratch. This episode highlights the lessons learned during the first year of business ownership and offers practical wisdom for entrepreneurs navigating growth, uncertainty, and decision-making. In This Episode, We Discuss • Why Paul decided to launch PLS Balance My Books  • The importance of starting with purpose and strategy  • Why branding matters more than small businesses think  • The difference between branding and advertising  • How relationships outperformed paid advertising in year one  • Why networking and community involvement mattered  • Technology and systems as a growth strategy  • Simplifying software and maximizing existing tools  • How AI is changing business operations and strategy  • The hard lessons learned from underpricing services  • Scope creep and profitability challenges  • Pricing for value instead of effort  • Mistakes made during year one of business  • The emotional side of entrepreneurship and impostor syndrome  • The pressure of uncertainty and wearing multiple hats  • What resilience actually looks like in business  • Advice for entrepreneurs navigating year one Find them online at: Website: https://www.plsbalancemybooks.com/ Facebook: https://www.facebook.com/plsbalancemybooks LinkedIn: https://www.linkedin.com/company/plsbalancemybooks About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  8. Jun 3 ·  Video

    Creating Calm Through Business and Community

    What if organization wasn’t just about cleaning up a space — but creating clarity in someone’s life? In this episode of The Back Office, Dalayna Dillon sits down with Britian Augustine, owner of Sort’N Thru It and founder of The Giving Room, to explore what it looks like to build a service-based business rooted in both transformation and impact. Britian shares how her passion for decluttering and organization evolved into a growing business, and how her work extends far beyond aesthetics. Through her experience working inside clients’ homes, she’s seen firsthand how physical spaces often reflect deeper emotional and mental patterns — and how intentional organization can create a sense of calm, control, and forward movement. The conversation also dives into the story behind The Giving Room, a nonprofit created to support individuals and families rebuilding their lives after difficult circumstances. From recovery to domestic transitions, Britian’s work is helping turn empty spaces into environments that feel safe, welcoming, and full of possibility. This episode explores the intersection of business, purpose, and community — and what it means to build something that serves people in a meaningful way. No one has it fully figured out.  But we’re building anyway. Show Notes Guest: Britian Augustine Business: Sort’N Thru It Nonprofit: The Giving Room Location: Tulsa, Oklahoma Britian Augustine is a professional organizer and business owner based in Tulsa, Oklahoma. Since launching Sort’N Thru It in 2021, she has helped individuals and families transform their homes into functional, organized spaces designed to support everyday life. Through her work, Britian has developed a deep understanding of how clutter, organization, and environment impact not just physical space, but emotional well-being and daily routines. In addition to her business, Britian is the founder of The Giving Room, a nonprofit dedicated to supporting individuals and families transitioning out of difficult circumstances. The organization provides furniture, household essentials, and thoughtfully designed spaces to help people rebuild their lives with dignity and stability. Find her online at: https://www.sortnthruit.com/ https://www.facebook.com/SortNThruIt/ https://www.instagram.com/sortnthruit/  https://givingroomministries.com/ About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

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5
out of 5
5 Ratings

About

The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments. Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth. This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes. If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.

Information

  • Creator
    Signify Marketing
  • Years Active
    2026
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © 2026 The Back Office
  • Show Website
    The Back Office