The Back Office

Signify Marketing
  • 5.0 (4)
  • MARKETING

The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments. Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth. This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes. If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.

Episodes

  1. 3D AGO

    Building Their First Two Businesses Before 30

    What does it actually look like to build your first business — and then decide to open a second location? In the first episode of The Back Office, Dalayna Dillon sits down with Zach and Maddie Morris, the brother-sister team behind 3 Natives Tulsa and 3 Natives Owasso. Growing up in a family of franchise operators, Zach and Maddie had a front-row seat to the realities of business ownership long before they opened their own doors. In this conversation, they share what it’s been like stepping into ownership themselves — from choosing the right franchise opportunity to navigating the growing pains that come with expansion. This is an honest look at the decisions, lessons, and challenges that happen behind the scenes of a growing business. Inside this episode, we talk about: • Growing up in an entrepreneurial family • How they chose 3 Natives as their first business venture • The moment they knew they were ready to expand • The biggest growing pains after opening a second location • Hard lessons and mistakes they’ve learned from • The decisions that have paid off the most so far No one has it fully figured out — but they’re building anyway. Show NotesEpisode 1: Zach & Maddie Morris  Brother-sister owners of 3 Natives Tulsa and 3 Natives Owasso 3 Natives is a rapidly growing fast-casual health food concept founded in Florida in 2013 by Anthony Bambino. Known for its fresh and often organic menu, the brand focuses on acai bowls, cold-pressed juices, smoothies, wraps, and salads. Keep up with Zach & Maddie online! Tulsa Location: @3nativestulsa  Owasso Location: @3nativesowasso About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

    31 min

  2. 3D AGO

    The One Hour That Should Improve the Other 23

    What if your workout didn’t just make you stronger — but made your entire life better? In this episode of The Back Office, Dalayna Dillon sits down with Barry Wise, founder of B Wise Fitness, to talk about what it really takes to build a business in the health and wellness industry — and how consistency and people-first thinking shape long-term success. Before launching B Wise Fitness in 2017, Barry spent years leading teams in the retail and wellness space, including managing multiple locations and helping transition corporate stores into franchises. Those experiences taught him how to build strong teams, serve customers well, and create systems that support growth. Today, B Wise Fitness is built on a simple but powerful philosophy: your one hour in the gym should positively impact the other 23. This conversation explores the lessons learned from stepping out on your own and the mindset required to create a business that improves people’s lives — not just their performance. No one has it fully figured out. But we’re building anyway. Show Notes Guest: Barry Wise Business: B Wise Fitness Barry Wise is the founder of B Wise Fitness, a training facility built around the belief that fitness should support everyday life — not make it harder. After years of leadership experience in the retail and wellness industry, including managing teams and overseeing store operations across multiple locations, Barry launched B Wise Fitness in 2017 with a mission to create a more holistic and sustainable approach to training. Rather than focusing solely on workouts, B Wise Fitness begins by assessing posture, joint mobility, and movement mechanics to build customized programs that improve stability, mobility, and long-term health. In this episode, Barry shares the story behind starting his business and the hard-earned insights that come from building something of your own. In this episode we discuss: • How Barry transitioned from corporate leadership into entrepreneurship  • What led him to start B Wise Fitness in 2017  • The philosophy behind training that improves daily life  • The realities of building and leading a team  • The hardest lessons learned in business  • How expectations changed after opening his own gym  • What he’s most proud of in this stage of business  • Leadership insights from managing teams and serving customers About B Wise FitnessB Wise Fitness believes that training should complement your life — not complicate it. Their approach focuses on identifying movement limitations, improving mobility and stability, and building strength in a way that supports long-term health and daily performance. The goal is simple:  Make your one hour in the gym positively impact the other 23. About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

    46 min

  3. 3D AGO

    Building Community Through Business

    What started as a small snow cone shack in 2005 has grown into one of Oklahoma’s most recognizable summer traditions. In this episode of The Back Office, Dalayna Dillon sits down with Josh Juarez, founder of Josh’s Sno Shack and the visionary behind Courts & Commons. Josh originally started selling snow cones so he could marry his high school sweetheart and pay his way through college. Nearly two decades later, that small stand has grown into 11 locations across Oklahoma and employs dozens of team members each season. But the story doesn’t stop there. Josh shares how the idea for Courts & Commons — a new community-centered food and gathering space — has actually been forming quietly over the last 20 years as he built Josh’s Sno Shack. This conversation explores what it looks like to build something slowly, learn through mistakes, and create businesses that are centered around people and community. No one has it fully figured out. But we’re building anyway. Show NotesGuest: Josh Juarez Founder of Josh’s Sno Shack Creator of Courts & Commons In 2005, Josh Juarez opened a small snow cone stand at 71st and Garnett in Tulsa with a simple goal: support himself and marry his high-school sweetheart while finishing college. What began as a temporary business turned into something much bigger. Today, Josh’s Sno Shack has grown into 11 locations across Oklahoma, becoming a seasonal staple for families and communities while employing more than 70 team members. In this conversation, Josh shares the behind-the-scenes journey of growing the business, the lessons learned over nearly two decades of entrepreneurship, and the long-term vision behind his newest venture, Courts & Commons — a space designed to bring people together through great food, connection, and shared experiences. In This Episode We Discuss: • How Josh’s Sno Shack first started  • The motivation behind building his first business  • What it looked like to grow from one location to many  • The biggest growing pains that came with expansion  • Hard lessons learned along the way  • Business decisions that didn’t work as planned  • The inspiration behind Courts & Commons  • What Josh is most proud of in this stage of his journey About Courts & Commons Courts & Commons is a community gathering space designed around the belief that people want places where they can connect, enjoy great food, play, and create meaningful memories. The concept blends food, environment, and community into a space built for shared experiences. Follow Josh - @joshisfun_ Josh’s Sno Shack - @joshssnoshack Courts & Commons - @courtsandcommons About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

    34 min
  • 3 Episodes

5
out of 5
4 Ratings

About

The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments. Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth. This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes. If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.

Information

  • Creator
    Signify Marketing
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 The Back Office
  • Show Website
    The Back Office