The Back Office

Signify Marketing
  • 5.0 (5)
  • Marketing

The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments. Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth. This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes. If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.

  1. 3d ago ·  Video

    Advocating for Your Business

    Cierra Campbell is an entrepreneur and the owner of Bluebird Art Studios and Little Chef's Academy, two creative businesses centered around providing opportunities for learning, exploration, and hands-on experiences. Through her entrepreneurial journey, Cierra has developed a passion for building businesses that reflect her creativity and vision while learning how to navigate the many opportunities, challenges, and decisions that come with business ownership. As the owner of multiple businesses, Cierra understands the importance of staying inspired, recognizing the value of what she's building, and making intentional decisions about where to invest her time, energy, and resources. Her approach to entrepreneurship is rooted in knowing what she wants to build and understanding that not every opportunity, no matter how exciting it may appear, is worth pursuing. In this episode, Cierra shares the lessons she's learned about advocating for her businesses, protecting her vision, and maintaining her passion through the different seasons of entrepreneurship.  In This Episode, We Cover: Cierra's entrepreneurial journey and the inspiration behind her businessesBuilding and managing Bluebird Art Studios and Little Chef's AcademyWhat it means to advocate for yourself and your businessRecognizing the value of what you've built and communicating that value to othersLearning that not every opportunity is the right opportunityWhy saying no can be just as important as saying yes in businessAvoiding distractions that pull you away from your bigger visionFinding inspiration and maintaining passion as an entrepreneurNavigating the challenges of owning and growing multiple businessesMaking intentional decisions that support long-term goalsThe importance of staying true to your purpose as your business evolvesLessons in confidence, leadership, and trusting your visionWhy growth isn't always about doing more, but doing what matters mostFind Cierra Campbell and Her Businesses Online: Bluebird Art Studios Little Chef's Academy Search for Bluebird Art Studios and Little Chef's Academy on social media to learn more about their programs, classes, and creative experiences. About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  2. Oct 7 ·  Video

    Stop Reacting, Start Strategizing: The Strategic Marketing Shift

    Are you doing a lot of marketing—or do you actually have a marketing strategy? In this Strategy Session of The Back Office Podcast, Dalayna Dillon breaks down the difference between marketing activity and marketing strategy and explores how businesses can move from reactive marketing to a more intentional approach. Building on previous Strategy Sessions about The Clarity Test and your Marketing Ecosystem, this episode introduces the Strategic Marketing Shift—a practical way to step back from the pressure to constantly post, promote and try something new and instead ask what your marketing is actually trying to accomplish. You'll learn the difference between fire marketing and foundation marketing, why thinking 90 days ahead can transform your content planning, how to give your strategy enough time to work and why sustainable marketing requires systems—not just more content. Plus, download the FREE Strategic Marketing Shift resource to work through these concepts for your own business. Listen now and start making the shift from simply doing marketing to marketing with purpose. Show Notes Episode: Stop Reacting, Start Strategizing: The Strategic Marketing Shift Host: Dalayna Dillon Podcast: The Back Office Series: Strategy Session You can be posting consistently, creating Reels, sending emails, running promotions, attending events and trying all the latest marketing tactics—and still not have a marketing strategy. Marketing activity is not the same thing as marketing strategy. In this Strategy Session, we're continuing our conversation around the Signify Method and looking at the next shift businesses need to make to create more intentional, sustainable marketing. After starting with The Clarity Test—making sure your audience understands your message—we explored the Marketing Ecosystem and how the different places your message lives should work together. Now it's time to ask: Are all of those marketing efforts actually moving your business toward a goal? IN THIS EPISODE: Why doing more marketing doesn't necessarily mean you're marketing betterHow to recognize when you've fallen into reactive marketingThe difference between fire marketing and foundation marketingWhy your business needs both short-term and long-term marketingHow planning around your next 90 days can give your content directionWhy your audience may need to hear your message multiple times before taking actionThe difference between optimizing a strategy and constantly replacing oneWhy your marketing shouldn't depend on you remembering to do itHow systems make your marketing more sustainableFive questions you can ask to start making your own Strategic Marketing Shift FREE RESOURCE: THE STRATEGIC MARKETING SHIFT Ready to apply this to your own business? Download the FREE Strategic Marketing Shift resource from Signify Marketing. Use it to evaluate your current marketing, identify reactive habits and begin creating a more strategic approach for the next 90 days. Download the Strategic Marketing Shift: https://static1.squarespace.com/static/64e05b221c358e4b49abe2c5/t/6ab34ad345673a3867ff008b/1790134995760/Signify_Strategic_Marketing_Shift.pdf CONTINUE THE STRATEGY SESSION SERIES If you haven't listened to the previous Strategy Sessions, go back and listen to: The Clarity Test — Get clear on what you're communicating before trying to reach more people. https://www.signifymarketing.social/the-back-office-podcast/strategy-session-clarity-test  The Marketing Ecosystem — Understand how your website, social media, email, Google, content and other marketing channels work together. https://www.signifymarketing.social/the-back-office-podcast/your-marketing-ecosystem  Then use this episode to take the next step: making sure all of those pieces are working together strategically. About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  3. Sep 16 ·  Video

    Strategy Session - Your Marketing Ecosystem

    You’re posting on social media. You have a website. You’ve set up Google. Maybe you’re sending emails, attending events, creating content, running ads, or collaborating with other businesses. You’re doing a lot of marketing—but is any of it actually working together? In this Strategy Session of The Back Office, Dalayna continues breaking down The Signify Method by exploring your Marketing Ecosystem: all of the places and touchpoints where someone can discover your business, build trust with your brand, and ultimately take action. From attracting new people to nurturing relationships and converting customers, this episode will help you step back from individual marketing tactics and start seeing the bigger picture. Because good marketing isn’t about being everywhere. It’s about making the places you are work together. Show Notes Episode: Your Marketing Ecosystem: Making Your Marketing Work Together Host: Dalayna Dillon Podcast: The Back Office Series: Strategy Session Marketing can quickly become a checklist. Post on social media. Update the website. Send an email. Run an ad. Attend an event. Start another platform. But simply doing more marketing doesn’t mean you have a marketing strategy. In this Strategy Session, Dalayna continues the conversation around The Signify Method, the framework Signify Marketing uses to help businesses move away from random acts of marketing and toward a strategy that is intentional, connected, and built around a purpose. After beginning with The Clarity Test, it’s time to zoom out and look at the system carrying that clear message: your Marketing Ecosystem. In this episode: A recap of the Signify Method and why clarity comes firstWhat a Marketing Ecosystem is—and why marketing is much bigger than social mediaWhy having multiple marketing channels doesn’t necessarily mean they're working togetherHow customers actually move through your marketing ecosystemThe three jobs your ecosystem needs to accomplish: Attract, Nurture, and ConvertWhy the customer journey is rarely a straight lineHow social media can support your strategy without carrying your entire marketing strategyWhy owned platforms like your website and email list matterHow one piece of content can feed multiple parts of your ecosystemCommon gaps and dead ends that can cost businesses opportunitiesWhy more marketing channels aren't always the answerHow to audit what you already have before adding another tactic A thought to take with you: “Marketing gets a lot less overwhelming when you stop asking, ‘What else should I be doing?’ and start asking, ‘How can what I’m already doing work better together?’” Your Marketing Ecosystem doesn’t need to include every possible platform or tactic. It needs to include the right pieces for your business—and those pieces need to have a purpose. Audit Your Marketing Ecosystem Before you add another platform, campaign, or tactic, take inventory of what you already have. Download the free Marketing Ecosystem Audit to map out your current marketing, identify gaps, recognize disconnected pieces, and find opportunities to make your existing marketing work harder. Download the free Marketing Ecosystem Audit: https://static1.squarespace.com/static/64e05b221c358e4b49abe2c5/t/6a9f97ea7e0d0478a595dd4f/1788844010401/Signify_Marketing_Ecosystem_Audit.pdf The Marketing Ecosystem builds on the foundation established through The Clarity Test as part of the Signify Method. Follow The Back Office for future Strategy Sessions as Dalayna continues unpacking the Signify Method and helping you build marketing where every piece has a purpose. About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  4. Sep 9 ·  Video

    Strategy Session: The Clarity Test

    Before you create more content, spend more money on ads, or add another marketing platform, there’s a question you need to answer: Is your marketing actually clear? It’s easy for marketing to become a checklist of things we think we’re supposed to be doing. Post on social media. Send the email. Update the website. Make the Reel. Run the ad. But doing more marketing won’t fix a message people don’t understand. In this Strategy Session of The Back Office, Dalayna introduces The Signify Method, a framework for building marketing that works together strategically instead of operating as a collection of disconnected tactics. And it all starts with Step One: The Clarity Test. Dalayna walks through five foundational questions every business should be able to answer, the common mistakes that create confusion in your marketing, and a simple five-second test you can use to see your business through the eyes of a potential customer. Because before you worry about being creative, you need to make sure you're being clear. Show Notes Episode: The Clarity Test: Step One of the Signify Method Host: Dalayna Dillon Marketing isn't just social media, emails, websites, ads, or content. Those are tools—and without a clear strategy connecting them, it's easy to spend a lot of time marketing without actually moving your business forward. In this Strategy Session, Dalayna introduces The Signify Method, the framework she uses to help businesses approach marketing as an interconnected system. The first step is clarity. Before you amplify your message, you need to know that people understand it. In this episode: What the Signify Method is and why Dalayna created itWhy clarity has to come before content, advertising, and amplificationThe five questions at the heart of the Clarity Test:What do you do?Who is it for?What problem do you solve?Why should someone choose you?What should they do next?How to perform a five-second clarity test on your website or social mediaThe biggest clarity killers in business marketingWhy clever messaging shouldn't come at the expense of clear messagingHow the "curse of knowledge" can create gaps in your marketingWhy repetition and consistency are important for brand recognitionHow to evaluate whether your marketing channels are telling one cohesive storyA thought to take with you: “More marketing doesn't fix a clarity problem. It multiplies it.” Before you create more, take a look at what you already have and ask whether someone encountering your business for the first time would understand what you do, why it matters, and what they should do next. Ready to put your own marketing to the test? Download the free Signify Clarity Test and use it to evaluate your website, social media, messaging, and other marketing touchpoints: https://static1.squarespace.com/static/64e05b221c358e4b49abe2c5/t/6a9f88bc6b9f6e11d3743a3b/1788840124201/Signify_Clarity_Test.pdf The Clarity Test is Step One of the Signify Method. Follow The Back Office for future Strategy Sessions as Dalayna continues breaking down the method and helping you build marketing where every piece has a purpose. About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  5. Sep 2 ·  Video

    Healing Beyond the Symptoms

    Entrepreneurship is about solving problems. For Dr. Brandon and Dr. Sarah Washatka, that problem wasn't simply how to open another medical practice—it was how to rethink the way healthcare is delivered. In this episode of The Back Office, Dalayna sits down with the founders of Longevity Effect, an integrative medical clinic in Tulsa that combines conventional medicine with functional medicine, chiropractic care, regenerative therapies, and innovative wellness treatments. Together, they share the journey that led them from collegiate athletics, education, medical school, and chiropractic training to building a practice centered on helping patients heal from the inside out. The conversation explores what it takes to introduce new ideas in healthcare, earn patients' trust, lead a growing team, and balance marriage with entrepreneurship. Along the way, Dr. Brandon and Dr. Sarah reflect on the lessons they've learned about leadership, innovation, and building something meaningful together. Whether you're a business owner, healthcare professional, or someone passionate about creating lasting impact, this episode is full of practical wisdom and encouragement for anyone building something that matters. No one has it figured out. But we are building anyways. Show Notes Guest: Dr. Brandon Washatka & Dr. Sarah Washatka  Business: Longevity Effect Dr. Brandon and Dr. Sarah Washatka are the founders of Longevity Effect, an integrative medical clinic in Tulsa dedicated to helping people achieve lasting health through whole-person care. By combining conventional medicine with functional medicine, chiropractic care, regenerative therapies, IV therapy, hyperbaric oxygen therapy, ozone therapy, and other innovative treatments, they empower patients to address the root causes of illness and optimize their long-term wellness. Dr. Sarah is a Board-Certified Family Medicine Physician who brings together her background in conventional medicine with a passion for holistic and functional healthcare. Before becoming a physician, she taught special education while completing the prerequisites for medical school—a journey that reflects the perseverance and purpose she now brings to caring for her patients. Dr. Brandon is a Board-Certified Chiropractic Physician whose own experience recovering from sports injuries inspired his career in chiropractic and Applied Kinesiology. His passion for innovative, patient-centered care has helped shape Longevity Effect into one of Tulsa's most unique healthcare practices. In this episode, we discuss: The personal journeys that led Dr. Brandon and Dr. Sarah into healthcare.How they built Longevity Effect around a shared vision of whole-person healing.What regenerative medicine is and why they're passionate about making these therapies more accessible.The challenges of introducing innovative treatments and earning patient trust.What they've learned about entrepreneurship, leadership, and working together as husband and wife.How they continue to grow personally and professionally while building a thriving practice.Connect with Longevity Effect Website: https://longevityeffect.com Facebook:  https://www.facebook.com/longevityeffect https://www.facebook.com/IVEffectTulsa https://www.facebook.com/drwashatka https://www.facebook.com/MeridianHealthTulsa Instagram:  https://www.instagram.com/longevityeffect https://www.instagram.com/iveffect_tulsa/ https://www.instagram.com/dr.brandon.washatka/ https://www.instagram.com/functionaleffect_tulsa/ About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  6. Jul 29 ·  Video

    Building Wellness, Marriage & Business Together

    Entrepreneurship often requires more than a great idea—it requires trust, resilience, and a willingness to grow alongside the people building it with you. In this episode of The Back Office, Dalayna Dillon sits down with Matt and Abbi Lee, the husband-and-wife team behind Divine Health & Wellness in downtown Sapulpa, Oklahoma. Drawing from Matt's background in primary care and Abbi's experience in organizational leadership, they share how they combined their strengths to build a thriving wellness practice focused on helping people feel their best through personalized care. Together, they discuss the realities of working alongside your spouse, building a strong team, expanding beyond state lines, navigating growth, and balancing the demands of entrepreneurship with marriage and family life. Whether you're building a business with your spouse, leading a growing team, or simply trying to create something meaningful, this conversation offers practical insight and honest encouragement for the journey. No one has it fully figured out. But we’re building anyway. In this episode, you'll hear about: The story behind starting Divine Health & WellnessHow Matt and Abbi combined their different professional backgroundsWhat it's really like working together as husband and wifeBuilding a healthy culture while growing a teamExpanding a business beyond Oklahoma through virtual careNavigating growth without losing sight of your missionBalancing entrepreneurship, marriage, and raising a familyLeadership lessons learned through building a business togetherAdvice for entrepreneurs looking to grow with purposeShow Notes Guests: Matt & Abbi Lee Business: Divine Health & Wellness Matt and Abbi Lee are the husband-and-wife team behind Divine Health & Wellness, a modern wellness clinic located in the heart of downtown Sapulpa, Oklahoma. Combining Matt's background in primary care with Abbi's extensive experience in organizational leadership and business, they have built a practice centered on helping people achieve lasting wellness through personalized, holistic care. What began as a vision to provide accessible, individualized health solutions has grown into a thriving business serving patients both in Oklahoma and beyond through in-person and virtual care. Along the way, they've navigated the unique challenges of building a business together as spouses while raising a family, growing a team, and expanding their impact. In this episode, Matt and Abbi share the story behind Divine Health & Wellness, the lessons they've learned as entrepreneurs, and what it takes to build a business that remains focused on people while continuing to grow. In This Episode, We Cover: Matt and Abbi's professional journeys before entrepreneurshipThe story behind launching Divine Health & WellnessWorking together as husband and wife in businessBuilding a strong team and creating a healthy workplace cultureGrowing from a local clinic to serving patients across state linesLeading through seasons of rapid growthBalancing entrepreneurship, marriage, family, and raising childrenLessons learned from building and scaling a wellness businessThe importance of personalized, patient-centered careHow their vision for Divine Health & Wellness has evolved over timeAdvice for entrepreneurs building a business alongside their spouseWhat the future holds for Divine Health & Wellness Find Divine Health & Wellness Online: Website: https://divinehw.com Facebook: https://www.facebook.com/divinehealthandwellness Instagram: https://www.instagram.com/divinehealthandwellness About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  7. Jul 22 ·  Video

    Strategy Session with Maddie Cheatham

    Content is important—but content alone isn't a marketing strategy. In this Strategy Session of The Back Office, Dalayna Dillon is joined by content creator Maddie Cheatham for a conversation about what actually makes a marketing campaign successful. Building on Dalayna's social media series, The Makings of a Successful Marketing Campaign, they unpack why businesses often jump straight to creating content before establishing a clear strategy. Together, they discuss the difference between marketing and content, why every campaign should begin with a defined goal, and how creator partnerships can strengthen a campaign when they're built on trust, authenticity, and shared audiences—not just follower counts. Whether you're launching a new product, promoting an event, or simply trying to market your business more effectively, this episode will help you think beyond the next social media post and start building campaigns with purpose. Show Notes Hosts: Dalayna Dillon & Maddie Cheatham Content creator Maddie Cheatham joins Dalayna Dillon for a Strategy Session focused on one of the most common misconceptions in marketing: believing that content is the strategy. Using insights from Dalayna's The Makings of a Successful Marketing Campaign series, this conversation explores the foundational elements every successful campaign needs before the first piece of content is ever created. Maddie also shares her perspective from the creator side of brand partnerships, offering practical advice for businesses looking to collaborate with creators in a way that feels authentic and delivers meaningful results. In This Episode, We Cover: - Why content and marketing are not the same thing - The first question every successful marketing campaign should answer - How to build strategy before creating content - The role of goals, messaging, and audience in campaign planning - Why creator partnerships are about more than making videos - Building trust through authentic collaborations - What businesses should know before reaching out to content creators - Common mistakes brands make when working with creators - How collaboration can strengthen your overall marketing strategy - Practical ways to think more strategically about your next campaign Connect with Maddie Instagram: https://www.instagram.com/wonderfully_maddie/ TikTok:  ⁨@wonderfully_maddie⁩ About Strategy Sessions Strategy Sessions are monthly episodes of The Back Office focused on deeper conversations around marketing, leadership, communication, business growth, and strategic decision-making. These episodes are designed to help business owners think more clearly and build more intentionally. About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

  8. Jul 15 ·  Video

    Building a Business That Feels Different

    Taking over a business is about more than changing the name on the door. It's learning to lead.Building trust.Honoring what's been built while creating something that's uniquely your own. In this episode of The Back Office, Dalayna Dillon sits down with Dr. Kamryn Good, owner of Healing Hive Chiropractic, to talk about stepping into business ownership, creating a practice rooted in purpose, and serving families through a different approach to healthcare. Kamryn shares what it was like taking over an established practice, the challenges of growing into leadership, and why she has intentionally created an environment where both children and parents feel safe, seen, and supported. Together, they discuss building culture before brand, leading with conviction, navigating the uncertainty of entrepreneurship, and the importance of creating spaces where healing can truly begin. This episode explores: What it's really like to take over an existing businessBuilding a culture that reflects your valuesThe connection between the nervous system and healingWhy creating a safe environment matters for familiesLeadership lessons from the first year of business ownershipBalancing purpose with the practical realities of entrepreneurshipHow faith has shaped Kamryn's approach to serving othersWhether you're an entrepreneur, a healthcare professional, or someone passionate about building a business that makes a meaningful impact, this conversation is full of encouragement and practical wisdom. Because building a business isn't just about growth. It's about creating a place where people can thrive. Show Notes Guest: Dr. Kamryn Good Business: Healing Hive Chiropractic Dr. Kamryn Good is the owner of Healing Hive Chiropractic, a family-focused chiropractic practice dedicated to helping children and families experience healing by supporting the nervous system and honoring the body's God-designed ability to heal. After taking ownership of the practice, Kamryn has continued to cultivate Healing Hive into more than a chiropractic office. She has intentionally built a welcoming, calming community where families feel understood, children are free to be themselves, and parents leave feeling equipped with hope. Her approach centers on gentle, neurologically focused chiropractic care designed to help families navigate everything from everyday stress to sensory challenges and emotional regulation. In this episode, Kamryn shares both the clinical heart behind Healing Hive and the entrepreneurial journey of stepping into business ownership while remaining faithful to the mission that inspired it. In This Episode, We Cover: Dr. Kamryn's journey into chiropractic careTaking ownership of Healing Hive ChiropracticNavigating the transition into business ownershipBuilding culture while honoring an existing businessWhy Healing Hive was designed to feel differentThe importance of nervous system healthServing children and families through chiropractic careLeadership lessons from the first year of ownershipCreating trust with parentsEntrepreneurship rooted in purpose and faithThe challenges and rewards of building a community-centered businessWhat Dr. Kamryn hopes every family experiences when they walk through the doors of Healing HiveFind Healing Hive Chiropractic online: Website: https://www.healinghivechiro.com/ Facebook: https://www.facebook.com/profile.php?id=61585235345933 Instagram: https://www.instagram.com/healinghivechiro/ About The Back Office Hosted by Dalayna Dillon Founder & Creative Director of Signify Marketing The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses. Facebook/Instagram: @signifymarketingsocial  www.signifymarketing.social

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About

The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments. Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth. This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes. If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.

Information

  • Creator
    Signify Marketing
  • Years Active
    2026
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © 2026 The Back Office
  • Show Website
    The Back Office