Marketing MADE. For Style-Led Brands

Madelene From MADE. Marketing
  • 0.0 (0)
  • Marketing
  • Updated Weekly

Not Another Marketing Podcast, Marketing MADE. is the source for fashion, jewellery and style-led brand founders, marketers and in-house teams who are tired of generic marketing advice and ready for strategies that actually work. Each episode delivers tactical insights and proven strategies that can be implemented immediately.

  1. Oct 15

    15 Black Friday (Or Any Sale) Ad Creatives Your Account Needs

    Running a sale? Slapping a discount on a pretty product image and hoping for the best isn't a creative strategy. In this episode, I'm breaking down 15 ad creatives every ecommerce brand should have in their account for Black Friday, Cyber Monday, or any major sale throughout the year. We're talking beyond your standard "20% OFF" graphics. From building anticipation before your sale goes live to converting customers who have been sitting on the fence, I'll walk you through the different creative angles, formats and messaging strategies we use across our clients' accounts. Because successful sale campaigns aren't just about how big your discount is. They're about giving customers enough reasons to buy, reaching them at different stages of their purchasing journey and making every dollar of ad spend work harder. Whether you're preparing for BFCM or planning your next promotion, this episode will help you build a more strategic, conversion-focused creative plan.

  2. Oct 1

    8 Ad Angles Your Meta Account Needs Right Now

    Open your ad account and count how many genuinely different arguments your ads are making. Not formats, angles. For most brands the honest answer is two: social proof and "this is why my product is good." Which means you're paying rising Q4 CPMs to reach the same customer with the same message, over and over. This episode is the fix: the 8 messaging angles every account needs running into October (and really all the time) the month that decides whether your Q4 harvests new customers. By the end you'll have one number to find: how many of the eight are live in your account today. If it's less than 8, you know exactly what this month's creative sprint looks like.

  3. Sep 24

    10 Marketing Strategies That Are Actually Working Right Now (From An Agency Owner)

    This week’s episode is a little different. Madelene is taking you inside the agency to share the strategies she’s discussing, testing and implementing right now. From the creative that’s performing, to email strategies and campaign ideas, this episode is packed with practical takeaways you can apply to your own business right now. Have a question you want us to dive into on the podcast? DM us over at: https://www.instagram.com/marketing.made.podcast/

  4. Sep 16

    Premium Brands Don't Do Black Friday. They Do Drops.

    It's September, and your inbox and newsfeed is filling with Black Friday playbooks, countdown timers, discount ladders, "steal our BFCM sequence." And if you run a premium fashion or jewellery brand, you might think do I really need to participate. In this episode I break down the drop model: how premium brands get everything Black Friday promises: urgency, a buying window, a concentrated revenue spike at full price, with margin intact and the brand elevated. Inside the episode: the two psychological levers behind all urgency and why your price point only permits one of them, why Q4 is the quarter the entire market trains your customer to wait for markdowns, why a drop is a warm-audience play and what that means for your ad spend when CPMs peak. By the end you'll know exactly how to walk into the biggest quarter of the year without a single percentage sign in your marketing. Please leave us your follow-up questions in the comments or in our DMs, we'd love to help: https://www.instagram.com/marketing.made.podcast/

  5. Sep 11

    Who Gave You That Roas Target? Why Skincare, Jewellery & Fashion Brands Can't Use The Same Number

    You have a ROAS target. Maybe it's a 3. Maybe it came from your last agency, or a podcast, or it just "feels safe." Here's the uncomfortable question: could you defend where it came from? Because the number deciding which ads live, which ads die, and whether you scale this quarter probably wasn't built from your business at all. This episode is for the skincare, jewellery or fashion founder who's making six-figure ad decisions off borrowed numbers and it breaks down why the target that grows a beauty brand will quietly bleed a jewellery brand dry. Inside, Madelene covers where your acquisition number is actually supposed to come from, why skincare brands are allowed to spend in a way jewellery brands never can, the "silent killer" hiding inside your welcome offer (and the one-line change that saved a client thousands in a month), the returns tax fashion founders keep celebrating as revenue. By the end, you'll be able to answer the only question that matters: what can you actually afford to pay for a new customer?

  6. Sep 3

    You Don't Have A Content Problem. Why Fashion & Jewellery Ads Stop Bringing In New Customers

    Book a free Meta audit with Maddi: https://api.leadconnectorhq.com/widget/bookings/meta-audit-ads You've got the studio days booked. The creative director. The founder content, the try-ons, the behind-the-scenes. More content than you've ever had and the ads still aren't bringing in new customers. This episode is for the fashion and jewellery founder who's been told to "just post more" while her ad account quietly talks to the same customer it's been talking to for a year. Inside, Madelene breaks down why brands with beautiful content plateau on Meta and why for a considered purchase, the question was never "why buy." And why the metric you're judging everything on is killing your best ads.

  7. Aug 26

    How To Win Q4 (Part Two)

    If you haven't listened to part one of this episode, I strongly suggest scrolling back one week. Today's conversation is a follow-on, fiving deeper into strategies we implemented for our clients last year. If you haven't started prepping for your Q4, you have very little time left. Book a call with Maddi and let's talk strategy and how to have a success end of the year. Schedule a call here: https://api.leadconnectorhq.com/widget/booking/YH3ZfgcovWybtDyoHaLd

  8. Aug 20

    How To Win Q4 Before Black Friday Even Starts (Our Client Playbook)

    Black Friday started in early October last year, CPMs doubled, and eight-figure brands outspent everyone for the same eyeballs. Here's how we're prepping our clients to win Q4 before any of that starts. In this episode I'm bringing you inside the actual conversations we're having with our fashion, jewellery and skincare clients right now and the plays already running in their accounts for August, September and October. You'll hear how fashion brands are moving end-of-season stock before the madness (online warehouse sales, mini launches in the opposite hemisphere, and how to segment your promo buyers so you can find more of them), why Q4 is actually a great time to launch when you position around the moments in her life — Christmas parties, wedding season, the races and the gifting play that gave one jewellery client an offer where only a third of vouchers ever get redeemed but sales lift anyway. Then the strategy I'd steal above all of them: building your own sale event outside Black Friday. And finally, the lead generation we're running right now through September and October to build the warm pool before ads get expensive and re-engages lapsed customers just in time for November. If you want a successful Q4, then you need a strategy that starts now, book a call with Maddi today: https://api.leadconnectorhq.com/widget/booking/YH3ZfgcovWybtDyoHaLd

See All (27)

About

Not Another Marketing Podcast, Marketing MADE. is the source for fashion, jewellery and style-led brand founders, marketers and in-house teams who are tired of generic marketing advice and ready for strategies that actually work. Each episode delivers tactical insights and proven strategies that can be implemented immediately.

Information