The DM Sales Gal: Close Sales in DMs with Instagram Stories, Lead Generation & High-Ticket Sales Strategies

Alyssa Moorhead

If your Instagram stories aren't converting followers into high ticket clients and your DMs are full of leads that are going nowhere  this podcast is about to change that. This podcast for high ticket coaches, founders, and service providers who are DONE playing small and ready to close deals like the CEO they are. Welcome to the DM Sales Gal, I'm Alyssa, your chief sales gal. I've spent 11 years in business running a done-for-you Instagram lead generation and management agency  and I'm here to hand you the exact strategies that turn your Instagram stories into a $16K/month lead machine. Each week we're getting into the juicy stuff: Using Instagram stories to attract hot, ready-to-buy leadsClosing high ticket sales straight from the DMsConverting Instagram followers into paying clientsLead generation strategies for coaches and service providersHigh ticket sales techniques that actually workIf you're already making $15K months, but your Instagram leads aren't converting the way they should,  pull up a seat, friend. It's time to turn your stories into sales. Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead “DM me the word SALES GAL ” to talk about your sales strategy or let me know you came from the podcast! 🌐 Ready to work together? Head to: www.alyssamoorhead.com

  1. 1d ago

    From Rehab to $68K Months in Sales: The Story Behind Scaling My Business | Ep 29

    💋 First call is TODAY 10/29: Join Skip the Sales Call for $37/month and learn how to turn your Instagram Stories + DMs into sales. This year, I went from basically zero recurring revenue and $3K–$5K cash months to a team of 20, 20 clients, and $68,800 in sales in October alone. And no, scaling did not feel cute while I was doing it. There were 10-hour days, 12-hour days, moments where I genuinely wondered if I could handle the business I was building, and a LOT of figuring shit out as we went. But I also learned something really important: at a certain point, growing your business means you cannot keep being the person responsible for every department. In this episode, I’m taking you behind the scenes of what scaling my agency actually looked like — including how I built my team, the order I recommend hiring in, why your team might become one of the most important parts of your business, and the HUGE department I see entrepreneurs forget about when they start hiring: sales. Because you can hire a VA. You can hire an OBM. You can hire someone for social media, email marketing, branding, and operations. But who the f**k is actually closing the leads? We’re talking about when to hire sales support, building a sales team, creating recurring revenue, getting yourself out of client delivery and operations, and figuring out the actual role you want to have as your business grows. I’m also sharing why scaling wasn’t really optional for me. At $10K months, I could take about four clients, pay taxes and expenses, work my ass off, and still barely have anything left over. There had to be another way. And there was. Now I’m getting to experience what I actually wanted from this business: bringing in sales, serving more clients, paying an incredible team, and knowing the whole f*****g thing doesn’t crumble if I decide I don’t want to work tonight. In this episode, we get into: How I went from $3K–$5K cash months to $28K+ cash months and $68.8K in salesWhat building a 20-person team actually looked like behind the scenesThe hiring order I see most online business owners followWhy sales needs to be part of your hiring and scaling planWhen it might be time to hire sales support instead of closing every lead yourselfWhy I prioritize my team so heavily as we scaleHow I’m getting myself out of day-to-day operations and client deliveryThe reality of scaling an agency when you’re f*****g terrified to do itWhy your business growth will eventually require you to decide what YOUR actual job isWhat I learned after trying — and failing — to scale an agency beforeIf you're growing your business and thinking, “Okay, but how the f**k am I supposed to keep doing all of this?” — this episode is for you. And if sales is the thing you don’t have time for, don’t want to do anymore, or know isn’t your strongest skill, that’s exactly why we built our sales offers. You can also join Skip the Sales Call, my $37/month membership where we’re talking Instagram Stories, lead tracking, DM sales strategy, and how to actually close more sales through your DMs. Come find me on Instagram and DM us “HIRING” if you have questions about hiring, scaling, or building your sales team. And if my team answers and you want me, literally just tell them to pull Alyssa in. They will. 💋 This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE

  2. Oct 22

    The Top FAQs I Get in the DMs (And What They Tell Me About Sales) | Ep 28

    👀 Want to learn how to sell without relying on sales calls? Join Skip The Sales Call for live monthly calls, custom trainings, and a library of past trainings on Instagram Stories, Threads, and DM sales. What are potential buyers actually asking before they invest in your offer? And what if those questions are the exact content you should be posting to make more sales? 👀 In this episode of The DM Sales Gal, I’m breaking down the top FAQs I get in my DMs about working with me and my team, generating leads, and closing sales. We’re talking about the questions, objections, and misconceptions that come up in real conversations—and how I’m turning them into sales content that helps my team close more clients without answering the same damn question 10 times. Check out our October FAQ Post 👀 In this episode, we’re talking about: How I collected 101 unique questions about working with me in just one month.Why your DMs are one of the best places to find ideas for sales content.How to turn buyer questions, concerns, objections, and misconceptions into FAQ carousels.Why answering common questions through content makes your sales process more efficient.The three numbers you need to know before building your sales strategy: your sales goal, your offer price, and how many sales you need to make.How to figure out how many leads you actually have, including past applications, sales calls, launches, referrals, freebies, and event sign-ups.Why you need to track your leads, follow-ups, conversion rates, and how long it takes someone to buy.Where our DM lead generation comes from, including Instagram Story viewers, comments, likes, followers, Threads, and existing leads.Why you don't need viral content, thousands of Story views, or paid ads to make sales.How we use real conversations and relationship-building to generate leads and close high-ticket sales.Why our approach to Instagram DM sales doesn't involve AI bots, automated pitches, or mass-blasted cold messages.Ready to make more sales in your DMs? 💌 Want help with lead generation and DM sales? Send us a DM on Instagram @alyssalmoorhead and tell us you came from this podcast episode. We'll help you figure out what kind of support makes sense for your business. 🥂 Want to learn how to sell without relying on sales calls? Join Skip The Sales Call for live monthly calls, custom trainings, and a library of past trainings on Instagram Stories, Threads, and DM sales. 📊 Need to get your leads organized? Grab the free lead tracker linked in the show notes to start tracking your conversations, follow-ups, and sales opportunities. 💸  Want our Free Threads Lead Machine Training? Click HERE  This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE

  3. Oct 16

    Less Sales Calls, More Sales: How I Made $29K in 13 Days on Instagram | Ep 27

    What if the thing stopping you from making more sales isn’t your offer, your audience, or your content… but the fact that you’re making it way too f*****g hard for people to pay you? As of recording this episode, I’ve made $29,400 in sales in 13 days — and $17,700 of that came through a sh*tty Canva sales page I threw together because I needed to make my sales process faster. Yep. Seriously. In this episode, I’m taking you behind the scenes of my holiday sales prep, the Instagram sales strategies I’m using going into Q4, and the changes I’ve made to my sales process to help my team close more sales without everything needing to come through me first. Because if you’re trying to increase your high ticket sales, but every single lead needs a sales call, application, custom proposal, 47 DM exchanges, and your personal approval before they can give you money… babe, YOU might be the bottleneck. We’re talking about why I’m productizing my offers, how I’m making it easier for leads to go from Instagram DMs to checkout, and why your sales page does not need to be a f*****g masterpiece to make money. I’m also getting into the daily sales habits I want you prioritizing BEFORE you disappear into client work, Slack, emails, or whatever else is screaming at you. My simple daily sales routine? 5 minutes of Instagram Stories. 10–15 minutes on Threads. 10–15 minutes in your DMs. That’s it. Because DM lead generation and sales aren’t things you magically graduate from once your business grows. You either make sales part of your daily business life, or eventually you pay somebody else to do it for you. We also need to talk about the part so many of you are avoiding: actually making the f*****g offer. If you’ve been talking to someone about the exact problem you solve, supporting them, asking questions, getting to know what they want, and you genuinely believe you can help them… ASK if they want to hear how you can help. You’re not being kinder by tiptoeing around the sale forever. Inside this episode, we’re getting into: How I generated $29,400 in sales in 13 daysWhy $17,700 of those sales came through my very unglamorous Canva sales pageHow I’m simplifying my high ticket sales processWhy your sales process could be stopping you from closing more salesHow I’m selling $3K–$9K offers without requiring a sales callWhy productized offers can make Q4 sales SO much easierMy 30-minute daily routine for Instagram Stories, Threads, and DM lead generationWhy sales should happen BEFORE you get sucked into client and team workHow to move from rapport-building into actually making an offerWhy asking for consent to pitch is not the same thing as aggressively cold pitching someoneHow to use your Instagram content, DMs, emails, podcast, collaborations, and speaking to build enough trust for people to buyWhy you need an offer post AND an easy path to purchaseHow to make your Instagram sales strategies more efficient so leads can buy even when you’re offlineWant help getting more leads and turning your Instagram DMs into actual sales? Check out my October Offer Post  Check out my October Horror Stories Reel  Done-With-You Lead Generation — $750/month We help you build and execute your lead generation strategy so you have more qualified conversations happening in your DMs. This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE

  4. Oct 7

    How to Use Data (Yes, Math!) to Increase Your Sales Conversion Rate | Ep 26

    Your funnel might be getting people in the door… but is it actually helping you close the sale? 👀 In this episode of The DM Sales Gal, I’m talking all things sales conversion, high-ticket sales, lead generation, funnels, and case studies with Danielle Klem, a conversion rate optimization expert who helps businesses turn their funnels and launches into something that actually does the selling. We’re getting into the numbers, the data, AND the stuff your audience isn’t explicitly telling you — because your people are leaving clues everywhere. 👀 We talk about: Why more followers and email subscribers does NOT automatically mean more qualified leadsHow to know whether your funnel is actually convertingWhy you should plan your launches 6–8 weeks ahead instead of panic-launching two weeks beforeThe underrated data hiding inside heat maps, page recordings, FAQs, and average page session timeHow to use your sales event Q&A to create content that answers your buyers’ actual final questionsWhy your “quiet” audience might still be giving you tons of informationHow to create case studies that actually sell instead of posting another “OMG she’s amazing!” testimonial screenshotWhy your case studies need the before, during AND afterHow to use your clients’ exact language to improve your sales pages, emails, and contentWhy you should stop assuming every case study needs a giant revenue numberAnd how to turn your lead magnet into a sales-priming tool instead of just collecting another pile of email addressesPlus, Danielle shares some seriously good conversion-rate optimization tips that you can start using TODAY — including one thing you should install on your website immediately if you want to understand what people are actually doing on your pages. If you’re trying to make your sales conversion more predictable, improve your lead generation, or sell a high-ticket offer without throwing more content, more offers, and more random funnel pages at the wall… this episode is for you. Find Danielle: Follow Danielle Klemm on InstagramJoin the Proof That Pays Off Waitlist Take her Free Quiz (Freebie to Buyer Gap): This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE

  5. Sep 30

    Your Testimonials are Mid: THESE Case Studies Get You More Clients | Ep 25

    💸 Ready for $36k days straight from your Instagram DM's?  Hate to tell you but, your testimonials aren’t enough.  Today, I’m talking with client experience systems strategist Colie James about how to turn your client results into actual case studies that help you close more sales, get more clients, and make your marketing do more of the heavy lifting. And yes, we talk about the juicy numbers. But we also talk about the context behind them — because “my client made $30K” means absolutely nothing if you leave out the fact that she already had leads, a $6K offer, a launch strategy, and a massive audience. Context matters. In this episode, we’re talking about: Why a client testimonial is NOT the same thing as a case studyThe storytelling arc you need to turn client results into compelling proofWhy you should be collecting case study information during the client journey — not just at the endHow “in progress” case studies can actually be some of your best marketingThe specific data you should be collecting from your clientsWhy you need to know exactly what your offer is supposed to do BEFORE you know what data to collectHow to uncover unexpected results your clients are gettingWhy confidence, time saved, pricing increases, referrals, and retention can be just as valuable as revenue numbersHow to use case studies in your DM sales and sales callsWhy your prospects need to see someone like THEM in your case studiesHow identity-led case studies help potential clients see themselves getting the resultWhy context is everything when you're using client revenue as proofHow better client experience systems can create better proof, better referrals, and more repeat businessAnd how Colie is building a tool called Proof to help you actually organize and find all of this client data when you need itFollow Colie James: 👉Follow her on Instagram: @coliejames 👉Check our her tools and services This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE

  6. Sep 23

    How My Lead Gen Client Made $30K With ONLY 300 Followers | Ep 24

    🔥 Sign Up For My FREE Lead Tracker  Think you need more followers to make more high-ticket sales? Think again. One of my clients had less than 300 Instagram followers and made $30K in five weeks — nearly twice the sales of a client with 200K followers. In this episode, I’m breaking down why Instagram DM sales matter more than follower count and how to turn the audience and leads you already have into paying clients. We’re talking about: How to use Instagram DMs to close more salesWhy more followers don’t automatically mean more high-ticket clientsThe sales math you need to hit your revenue goalsHow to turn existing followers and email subscribers into leadsWhy your lead tracker is essential for consistent salesHow to follow up with warm leads without being annoyingWhy marketing and sales need to work togetherIf you want to get more clients, make more high-ticket sales, and convert more of the leads you already have, this episode is for you. 👉 Sign up for our Sales on Repeat Challenge Starting Sept 28th: Sign up HERE  This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE

  7. Sep 16

    6 MAJOR Sales Mistakes Keeping You From Closing More Sales in the DM's | Ep 23

    👉 Sign Up For My FREE Lead Tracker   I'm breaking down 6  sales f**k-ups that could be keeping you from closing 1–2+ high-ticket sales every single week — especially if you're relying on Instagram DMs for lead generation. And yes, I'm calling out some of the absolute nonsense I keep seeing online about what actually makes sales. We're talking about what really matters when you want to get more clients, close more sales, and make your DMs actually convert. In this episode, we're getting into: Why you need to know your conversion rates before you can predict your salesThe difference between cold-to-warm, warm-to-hot, and hot-to-close conversion ratesWhy your Instagram DMs are NOT a lead trackerExactly what you should be tracking in your lead trackerWhy mass-blasting your webinar, freebie, or event to everyone is not DM lead generationHow to actually follow up with people instead of talking at themWhy you're probably selling way too lateHow far in advance you should actually be talking to potential buyersWhy more RSVPs, followers, likes, and comments do NOT automatically mean more salesWhy your sales event should not be doing all the selling for youHow to turn questions from your DMs and sales events into content that helps you close more salesWhy clients with hundreds of followers can make more sales than people with thousands of followersThe sales numbers that actually matter — and the vanity metrics you can stop obsessing overAnd here's the big takeaway: Talking to people matters. Your follower count doesn't close the sale. Your likes don't close the sale. Your Threads comments don't close the sale. Your ability to identify the right leads, start conversations, follow up, understand where they are in the buying process, and actually track your numbers? THAT is what matters. I also share how one of our clients with under 300 followers generated $30K with us in her first five weeks, while people with 15,000 followers can still struggle to create consistent months. So if you're ready to stop obsessing over vanity metrics and start getting serious about high-ticket sales and DM lead generation, this one's for you. This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE

  8. Sep 9

    My Group Program Launch Formula That Generated $65K on Instagram | Ep 22

    What if you could make $65K from 35 sales across just THREE group program launches? That’s exactly what we did for three of our done-for-you DM sales clients — and I’m giving you the actual formula we used to make it happen. And spoiler alert: it’s not about having a massive audience, launching every month, or making your offer cheaper. It’s about having the right offer, the right leads, and a sales system that actually follows up with the people already raising their hands. In this episode, I’m breaking down exactly how we generated nearly $65,000 across three group program launches, including one client who made $30K from just FIVE sales. We’re talking DM lead generation, Instagram lead generation, group coaching sales, high-ticket sales coaching, and how to close more sales without making your entire business revolve around sales calls. Here’s what we’re getting into: The exact numbers behind three group program launches that generated nearly $65KWhy I actually think higher-ticket offers can be EASIER to sell than mid-ticket offersThe biggest mistake I see group program owners make before a launch: starting their sales process way too lateThe simple Instagram form field you should be adding to EVERY opt-inWhy your email list and Instagram should work together instead of operating as two completely separate audiencesHow to turn email leads into hot Instagram DM leadsWhy you absolutely need a lead tracker if you're serious about DM lead generationThe six-step sales system we use to move leads from opt-in → sales event → DM conversation → saleHow we use Instagram Stories, carousels, Reels, and Threads to create demand during a launchHow we use DMs to personally invite people to a sales event and get them to actually show upHow to turn questions from your webinar, sales calls, and DMs into sales contentWhy case studies are one of your best tools for closing salesWhen you DON'T need sales calls to sell a group programWhat separates our “level 10” clients from everyone elseWhy having an in-demand offer and strong positioning makes the sales process so much easierHow to know if you're actually ready to scale your Instagram lead generation and DM salesThe six-step formula: Get their Instagram. Add an Instagram field to your opt-ins.Track the leads. Put their email + Instagram into a lead tracker.Create high-quality content. Stories, carousels, Reels, Threads — actually use the damn platforms you're on.DM your leads. Invite them to your sales event and ask why they joined, what they're excited about, and what questions they have.Turn their questions into content. Your audience is literally telling you what they need to hear.Close the sale. Close in the DMs when you can, or book a sales call when you actually need one.Simple? Yes. Easy? Not necessarily. That's why people hire us. And the biggest thing I want you to take away from this episode is that you don't necessarily need more leads. You might just need a better system for the leads you already have. If you've already got an in-demand offer, an audience, leads coming in, and a sales event — the missing piece might be the DM sales strategy that turns those warm leads into actual buyers. Want more? Get on my email list for behind-the-scenes details from the podcast, weekly-ish sales content, and even more of the shit I'm testing with our clients. And if you're listening to this because you're ready to close more sales through Instagram, come find me in the DMs and tell me you listened to this episode. 👀 I’ll see you there. 🎬 Want to Make Your Offer Stranger Ready? If you’re ready to sharpen your offer, create more demand, and actually get people excited to buy, go join the Stranger Things free challenge with Emylee Williams and Taylor Lane. It’s 10 days, 2 live calls, and completely free — and it’s designed to help you create an offer people actually want. 👉 Join the FREE Stranger Things Challenge This podcast was produced by Your Girl Media.  Follow on Instagram: @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead  💸 Curious for more? Head to: www.alyssamoorhead.com ☎️ Want to book a Sales Call? Book HERE Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for $9K in sales straight from the DMs? Join my email list and you'll get: Invites to free networking callsUpcoming sales masterclassesA free Lead Tracker templateBehind-the-scenes updates from The DM Sales Gal podcastWeekly lead generation and DM sales strategies that actually work👉 Sign up HERE

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If your Instagram stories aren't converting followers into high ticket clients and your DMs are full of leads that are going nowhere  this podcast is about to change that. This podcast for high ticket coaches, founders, and service providers who are DONE playing small and ready to close deals like the CEO they are. Welcome to the DM Sales Gal, I'm Alyssa, your chief sales gal. I've spent 11 years in business running a done-for-you Instagram lead generation and management agency  and I'm here to hand you the exact strategies that turn your Instagram stories into a $16K/month lead machine. Each week we're getting into the juicy stuff: Using Instagram stories to attract hot, ready-to-buy leadsClosing high ticket sales straight from the DMsConverting Instagram followers into paying clientsLead generation strategies for coaches and service providersHigh ticket sales techniques that actually workIf you're already making $15K months, but your Instagram leads aren't converting the way they should,  pull up a seat, friend. It's time to turn your stories into sales. Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead “DM me the word SALES GAL ” to talk about your sales strategy or let me know you came from the podcast! 🌐 Ready to work together? Head to: www.alyssamoorhead.com

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