Hard Earned with Laura Massetti

Laura Massetti, Founder of Real Work Ready™

Leaders who built something, for the people building toward it. Most people get the job. Almost nobody gets the briefing. Every episode is a conversation with a senior leader about one thing they had to learn the expensive way. Where they learned it. What it cost before they knew it. And what it means for someone still climbing. Not the keynote version. Not a memoir. A briefing for the person coming up behind them. Hosted by Laura Massetti, former Fortune 100 executive and founder of Real Work Ready, who spent fifteen years hiring, evaluating, and deciding who moved up. New episodes every Tuesday. A Real Work Ready podcast. realworkready.com

Episodes

  1. 3d ago

    Why HR Professionals Undercharge (And What To Do About It) | with Sam Eaton

    Real Work Ready  The professional readiness program built for the first years of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does.  Learn more: www.realworkready.com Most HR professionals are brilliant at understanding people, organizations, and value. They are far worse at pricing their own. Nobody ever taught them how to quantify what they are worth, so they default to undercharging and overdelivering until it breaks them. Sam Eaton is the founder of MindAbility Business Coaching, a global business coach for the HR and talent profession with 25 years of experience building HR consultancies internationally. In the last five years, she and her team have guided over 260 founders to build 6, 7, and 8 figure businesses. In this conversation she breaks down why HR professionals cannot see their own value, and what a failed gardening business taught her about knowing when to walk away. In this episode: Why HR professionals consistently struggle to quantify their value, and what it costs them with clientsHow Sam scaled an HR consultancy from £650K to £4.3M, and what that growth actually requiredThe story behind her book The Trouble With Pink Wheelbarrows, and what a failed online retail business taught her about forecasting, ego, and knowing when to pivotWhy objections in a client conversation are often an opening for a deeper conversation, not a rejectionHow to turn a founder's personal goals into an actual commercial strategyReal Work Ready Knowing your value does not start with a pricing formula. It starts with the professional foundation Real Work Ready builds in the first years of a career. Get started: www.realworkready.com For people managers, HR leaders, and L&D teams: realworkready.com/masterclass Connect with Sam: Website: mindabilitybusinesscoaching.com MindAbility Business Club: mindabilitybusinessclub.com Book: The Trouble With Pink Wheelbarrows: amazon.com/dp/B0BBJN5CFB LinkedIn: linkedin.com/in/samanthaeaton1450 Instagram: @sam.eatonagain  YouTube: @mindabilityconsulting5705 Connect with Laura:  LinkedIn: linkedin.com/in/lauramassetti  Instagram: @realworkreadyhq  Website: realworkready.com Hard Earned with Laura Massetti is a Real Work Ready podcast. Leaders who built something, for the people building toward it. Laura Massetti Founder of Real Work Ready™  www.realworkready.com

  2. Sep 8

    She Built Her Career the Same Way She Protects Systems. Here Is What That Teaches. | with Salwa Rafee

    Real Work Ready The professional readiness program built for years 0 to 5 of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does. Learn more: www.realworkready.com Most career advice is about skills. Nobody tells you that the professionals who last the longest are not the most skilled ones. They are the most resilient ones. The ones who built their defenses before they needed them, who knew their vulnerabilities before someone else found them, and who understood that resilience is not a response to pressure. It is a decision you make before it arrives. Salwa Rafee is a biomedical engineer turned global cybersecurity executive who has spent over 20 years protecting the systems that protect patients, including leadership roles at Accenture, IBM, Siemens, Raytheon, H-ISAC, and USAID across North America, Europe, and the Middle East. She is a speaker, an advocate for women in STEM, and the author of Defending Digital Lifelines: Healthcare in the Cyber Age. In this conversation, she brings the framework she built for protecting hospitals into the conversation every early professional needs about protecting their career. In this episode: What twenty years across the world's most complex organizations taught her about how professional environments actually work underneath the surfaceWhat the path of building a career in a technical, leadership-heavy field gave her that she is most grateful forWhat she wants every young professional, especially young women, to understand about building confidence and not waiting for permissionHow the framework inside her book, know your vulnerabilities before threats find them, build your defenses before you need them, applies as much to a career as to a hospital system Real Work Ready The behaviors that protect a career are learnable before you need them. Real Work Ready gives early professionals the foundation to build them, before they spend years figuring it out the hard way. Get started: www.realworkready.com Connect with Salwa: Website: salwarafee.com Book: Defending Digital Lifelines: Healthcare in the Cyber Age LinkedIn: linkedin.com/in/salwarafee Connect with Laura: LinkedIn: linkedin.com/in/lauramassetti Instagram: @realworkreadyhq Website: realworkready.com No One Tells You This is a Real Work Ready podcast. Every episode is a conversation with leaders, executives, and professionals who finally decided to say what nobody said to them: the unwritten rules, the invisible dynamics, and the things that actually determine who succeeds. Laura Massetti Founder of Real Work Ready™  www.realworkready.com

  3. Sep 1

    You Don't Have to Pick a Lane. Here Is the New Career Model. | with Andreia Fernandes

    Real Work Ready The professional readiness program built for the first years of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does. Learn more: www.realworkready.com Most of us were handed the same career map. One employer. One ladder. One title at a time. Nobody told us the map was drawn for a world that no longer exists. Andreia Fernandes is the founder of the Portfolio Career Institute in Zurich, a keynote speaker on failure culture, and the creator of the Portfolio Career Canvas framework. She has spent over a decade helping professionals build careers that do not fit one title, one ladder, or one employer, and she is making the case that this is not a risk. It is the strategy. In this episode: What a portfolio career actually is and why it is fundamentally different from a side hustle or an inability to decide what you wantWhy the professionals who build the most fulfilled and financially resilient careers are the ones who stopped trying to fit one boxWhat failure culture is and why your relationship with failure determines more about your career than your skills doWhat someone can do right now, before they enrol in anything or quit anything, to start building a career that reflects their full range Real Work Ready Real Work Ready gives early professionals the foundation to grow into the kind of leader who designs a career on their own terms. The behaviors are learnable before you need them. Get started: www.realworkready.com Connect with Andreia: Portfolio Career Institute: portfoliocareerinstitute.com LinkedIn: linkedin.com/in/andreiarfernandes Instagram: @andreia_r_fernandes YouTube: @andreiafernandesPFC Connect with Laura: LinkedIn: linkedin.com/in/lauramassetti Instagram: @realworkreadyhq Website: realworkready.com Hard Earned with Laura Massetti is a Real Work Ready podcast. Leaders who built something, for the people building toward it. Laura Massetti Founder of Real Work Ready™  www.realworkready.com

  4. Aug 27

    Leadership Podcast Trailer: Hard Earned with Laura Massetti

    Most people get the job. Almost nobody gets the briefing. Hard Earned with Laura Massetti is a leadership podcast for people building toward a business leadership seat. Every episode is one senior leader on one thing they had to learn the expensive way. Where they learned it. What it cost before they knew it. And what it means for someone still climbing. Not the keynote version. Not a memoir. A briefing for the person coming up behind them. Laura Massetti spent fifteen years inside Fortune 100 organizations hiring, evaluating, and deciding who moved up. She watched capable people do everything right and stall anyway, and she could never explain it to them in a way that helped. So she started asking the people who got past it. Not what they achieved. What they had to learn, what it cost them, and what they would hand to someone coming up behind them. New episodes every Tuesday. WHAT EVERY EPISODE GIVES YOU • The lesson a senior leader learned the expensive way • What that lesson cost before they knew it • What to do with it while you still have time • Career and leadership advice that assumes you are already good at your job SUBSCRIBE AND LISTEN YouTube: https://www.youtube.com/@Realworkreadyhq Podcast: https://realworkready.com/podcast Also on Apple Podcasts and Spotify. FOR PEOPLE MANAGERS, HR LEADERS, AND L&D TEAMS Real Work Ready is the professional readiness training that teaches the six behaviors determining how work gets received, planned, communicated, and delivered. Companies bring it in for the people they are investing in. Join the masterclass: https://realworkready.com/masterclass CONNECT WITH LAURA LinkedIn: https://www.linkedin.com/in/lauramassetti/ Instagram: https://www.instagram.com/realworkreadyhq TikTok: @realworkreadyhq Website: https://realworkready.com Subscribe now so the first episode lands in your feed on Tuesday. Laura Massetti Founder of Real Work Ready™  www.realworkready.com

  5. Aug 25

    She Kept Raising Her Hand. Here Is the Career That Built. | with Mariza Fotiou

    Real Work Ready The professional readiness program built for years 0 to 5 of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does. Learn more: www.realworkready.comMost career advice tells you to find your lane and stay in it. Nobody tells you that the people who move fastest are the ones who keep raising their hand and asking for more, even when nobody is asking them to. Mariza Fotiou spent 20 years building a global career across financial services and energy, including as Digital COO at HSBC Private Bank and VP of Digital Product Management at BP, across New York and London. She changed roles every two to three years throughout her career by doing one thing: raising her hand when she was bored and asking for more. In this conversation, she shares what that habit actually built, what the hard moments actually taught her, and what she now knows that she wishes someone had told her at the very start. In this episode: Why raising your hand when you are bored, not waiting for the right moment, is the single most powerful career strategy most people never useWhat the colleague-to-boss transition actually looks like and why nobody prepares you for itWhat it feels like to lead a team through organizational transformation when you yourself do not know what is going to happen to youWhat AI is actually doing to entry-level work and why early professionals need to understand that the job market they are walking into is not the one that existed two years agoReal Work Ready The habit of asking for more is something you can build before you ever need it. Real Work Ready gives early professionals the operating system for a career that lasts. Get started: www.realworkready.com Connect with Mariza: LinkedIn: linkedin.com/in/mariza-fotiou CuriousIQ: curiousiq.org Connect with Laura: LinkedIn: linkedin.com/in/lauramassetti Instagram: @realworkreadyhq Website: realworkready.com No One Tells You This is a Real Work Ready podcast. Every episode is a conversation with leaders, executives, and professionals who finally decided to say what nobody said to them: the unwritten rules, the invisible dynamics, and the things that actually determine who succeeds. Laura Massetti Founder of Real Work Ready™  www.realworkready.com

  6. Aug 17

    How to Make Career Decisions When You Cannot See the Whole Plan | Danijel Brener

    Real Work Ready The professional readiness program built for years 0 to 5 of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does. Learn more: www.realworkready.com Nobody tells you that the career you plan is not the career you get. Nobody tells you that some of the biggest turns will come from a decision somebody else makes about you, in a room you are not in. And nobody tells you that the logic of your own path only becomes visible looking backwards. Danijel Brener leads the Enterprise PMO for Philips Sleep and Respiratory Care. Before that he was Chief of Staff and Head of International Markets. Twenty two years ago he walked into an interview expecting a sales job, was told he was not a sales person, and was sent to a country he had not chosen. Five cities and two continents later, he coaches early and mid career professionals on the thing nobody explained to him: how to tell a right yes from a wrong one. In this episode: Why the career you plan is almost never the career you get, and what to do with that instead of fighting itWhat it actually costs to say yes to an opportunity you did not choose, and what it buys you that staying put never willWhat he believed about how big decisions get made when he was junior, and what he found insteadHow to tell a right yes from a wrong one in year two, before you can see anything looking backwardsWhy learning to say no early is a career skill rather than a career riskReal Work Ready Nobody hands you a map for the first five years. Real Work Ready gives early professionals the six behaviors that determine how work gets received, planned, communicated, and delivered, so that when the unplanned opportunity arrives, they are ready to take it. Get started: www.realworkready.com Connect with Danijel: LinkedIn: linkedin.com/in/dbrener Connect with Laura: LinkedIn: linkedin.com/in/lauramassetti Instagram: @realworkreadyhq Website: realworkready.com No One Tells You This is a Real Work Ready podcast. Every episode is a conversation with leaders, executives, and professionals who finally decided to say what nobody said to them: the unwritten rules, the invisible dynamics, and the things that actually determine who succeeds. Laura Massetti Founder of Real Work Ready™  www.realworkready.com

    How to Make Career Decisions When You Cannot See the Whole Plan | Danijel Brener
  7. Aug 11

    Most People Have the Wrong Idea About Mentorship Before They Ever Need It | with Dr. Deborah Heiser

    Real Work Ready The professional readiness program built for years 0 to 5 of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does. Learn more: www.realworkready.com Look to your left. Look to your right. You are looking at a mentor. Most people wait until they are stuck to go looking for one. Nobody tells you that the people who most want to mentor you are already around you, and that the easiest moment to build that relationship has already passed by the time you realize you needed it. Dr. Deborah Heiser is an applied developmental psychologist, TEDx speaker, Thinkers50 honoree, founder of The Mentor Project, and founder of Mental Mapping. Through The Mentor Project she and her team delivered over 3.5 million hours of mentorship. She is the author of The Mentorship Edge. In this conversation, she shares what all of that taught her about what mentorship actually is, why it so often fails, and what it builds when it finally works the way it should. In this episode: Why the most accomplished people in any organization are looking for someone to mentor right now, and why they cannot find early professionals to mentorWhat most people get wrong about mentorship that makes corporate programs fail and organic relationships never formWhat impact amnesia is and why early professionals who are not tracking their contributions right now will pay for it laterWhat someone in year one or two of their career can do this week to start building the relationships and the track record that real mentorship requires Real Work Ready Mentorship is most valuable before you realize you need it. Real Work Ready gives early professionals the foundation to build the relationships, visibility, and track record that make it possible. Get started: www.realworkready.com Connect with Deborah: Website: deborahheiser.com Book: The Mentorship Edge LinkedIn: linkedin.com/in/deborahheiser_phd Instagram: @deborah_heisertmp TikTok: @deborahheiser0 Connect with Laura: LinkedIn: linkedin.com/in/lauramassetti Instagram: @realworkreadyhq Website: realworkready.com No One Tells You This is a Real Work Ready podcast. Every episode is a conversation with leaders, executives, and professionals who finally decided to say what nobody said to them: the unwritten rules, the invisible dynamics, and the things that actually determine who succeeds. Laura Massetti Founder of Real Work Ready™  www.realworkready.com

    Most People Have the Wrong Idea About Mentorship Before They Ever Need It | with Dr. Deborah Heiser
  8. Aug 3

    The Leadership Skill Nobody Teaches You Before You Need It | with Michael Shipler

    Real Work Ready The professional readiness program built for years 0 to 5 of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does. Learn more: www.realworkready.com Most career advice tells you to work harder, learn more, and build more skills. Nobody tells you that at some point, none of that is enough. The ceiling is whether you can actually get things done with people who see the world differently than you do. Michael Shipler has spent 25 years building coalitions and driving results in some of the most complex conflict environments in the world. He is VP of Common Ground Leadership at Search for Common Ground, a global peacebuilding organization nominated for the 2018 Nobel Peace Prize. He is the architect of a leadership development program built around a single conviction: the ability to collaborate across divides is the most critical skill of our time. In this conversation, he brings 25 years of working in the world's hardest places into a conversation about the skill every early professional needs to start building before they ever think they will need it. In this episode: What 25 years in conflict zones, from Cambodia to Central Asia to the Horn of Africa, taught about how change actually happens and why most leadership development misses it completelyWhy the ability to collaborate across divides is becoming more valuable not less as AI equalizes technical capabilities across organizationsWhat trust actually is, why dialogue alone does not build it, and what doesWhat someone in year one or two of their career can start building right now that will distinguish them in ten years when most of their peers have never thought about thisReal Work Ready The behaviors that let you get things done with people who see things differently are learnable before you ever need them. Real Work Ready gives early professionals the foundation to build them first. Get started: www.realworkready.com Connect with Michael: Common Ground Leadership: sfcg.org Search for Common Ground: sfcg.org LinkedIn: linkedin.com/in/michael-shipler-0088a421 Connect with Laura: LinkedIn: linkedin.com/in/lauramassetti Instagram: @realworkreadyhq Website: realworkready.com No One Tells You This is a Real Work Ready podcast. Every episode is a conversation with leaders, executives, and professionals who finally decided to say what nobody said to them: the unwritten rules, the invisible dynamics, and the things that actually determine who succeeds. Laura Massetti Founder of Real Work Ready™  www.realworkready.com

    The Leadership Skill Nobody Teaches You Before You Need It | with Michael Shipler
  9. Jul 27

    What HR Leaders Are Actually Evaluating That Nobody Tells You Before You Start | with Dr. Dieter Veldsman

    Real Work Ready The professional readiness program built for years 0 to 5 of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does. Learn more: www.realworkready.com Most career advice tells you to do good work and let it speak for itself. Nobody tells you what is actually being observed on the other side of the table. Nobody tells you what HR leaders and managers are seeing, evaluating, and thinking about early career professionals that they almost never say out loud. Dr. Dieter Veldsman is Chief HR Scientist at AIHR, a global HR academy serving over 65,000 professionals across 180 countries, a Professor of Practice at the University of Johannesburg, a former Group Chief HR Officer, and one of the most recognized voices on the future of work. He has presented at over 100 conferences, authored 80 articles, and co-authored books including Work for Humans. In this conversation, he brings the full weight of 18 years on the evaluating side of the table to an audience that has never had access to this view. In this episode: What HR leaders are actually seeing and evaluating in early career professionals that most people have no idea is being observedWhy the gap between university and the workplace persists even when organizations know it exists, and what it costs early professionals who do not know it is thereWhat the research at AIHR reveals about what is changing in terms of what early professionals need to bring to the workplace right nowWhat AI is making more valuable in a person, not less, and what someone in year one or two can start building before they ever need itReal Work Ready Everything Dr. Veldsman describes from the HR side of the table is exactly what Real Work Ready was built to teach from the professional side. The gap is real. The behaviors are learnable. The program is built for years 0 to 5. Get started: www.realworkready.com Connect with Dieter: AIHR: aihr.com Book: Work for Humans The HR Dialogues: youtube.com/@AIHRAcademytoInnovateHR LinkedIn: linkedin.com/in/dieterveldsman Connect with Laura: LinkedIn: linkedin.com/in/lauramassetti Instagram: @realworkreadyhq Website: realworkready.com No One Tells You This is a Real Work Ready podcast. Every episode is a conversation with leaders, executives, and professionals who finally decided to say what nobody said to them: the unwritten rules, the invisible dynamics, and the things that actually determine who succeeds. Laura Massetti Founder of Real Work Ready™  www.realworkready.com

    What HR Leaders Are Actually Evaluating That Nobody Tells You Before You Start | with Dr. Dieter Veldsman
  10. Jul 21

    What Political Capital Actually Is and Why Every Professional Needs to Understand It with Julia Bardmesser

    Real Work Ready The professional readiness program built for years 0 to 5 of a career. Six learnable behaviors that determine how your work gets received, planned, communicated, and delivered. Nobody teaches them. Now someone does. Learn more: www.realworkready.com At some point in your career you will have the right idea, build the right case, do everything correctly, and still watch it go nowhere. And nobody will tell you why. Not because the work was wrong. Because something else is operating inside organizations that most people never learn to see. Julia Bardmesser is the CEO of Data4Real, an adjunct professor at NYU Stern School of Business, a bestselling author, and a board advisor to multiple startups. She has spent over 25 years leading data-driven transformation inside some of the most complex institutions in financial services. But the conversation she came to have is not about data. It is about something she writes about in her LinkedIn newsletter that this audience needs to understand long before they have a corner office: political capital. What it is, how you build it, and why being excellent at your job is not the same as being able to move your agenda forward. In this episode: What political capital actually is and why every professional needs to understand it whether they think of themselves as political or notThe gap between technical excellence and organizational influence, and what it costs you when you only develop oneHow to start building political capital when you are new with no track record, no relationships, and no formal authorityHow to hold your integrity and your standards while learning to navigate organizational dynamics, and where the line isReal Work Ready Understanding how organizations actually work is one of the six things Real Work Ready teaches early professionals before they spend years figuring it out the hard way. Get started: www.realworkready.com Connect with Julia: Website: https://www.data4real.com LinkedIn Newsletter: https://www.linkedin.com/in/julia-bardmesser/ YouTube: https://www.youtube.com/@JuliaBardmesser Connect with Laura: LinkedIn: linkedin.com/in/lauramassetti Instagram: @realworkreadyhq Website: realworkready.com No One Tells You This is a Real Work Ready podcast. Every episode is a conversation with leaders, executives, and professionals who finally decided to say what nobody said to them: the unwritten rules, the invisible dynamics, and the things that actually determine who succeeds. Laura Massetti Founder of Real Work Ready™  www.realworkready.com

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Leaders who built something, for the people building toward it. Most people get the job. Almost nobody gets the briefing. Every episode is a conversation with a senior leader about one thing they had to learn the expensive way. Where they learned it. What it cost before they knew it. And what it means for someone still climbing. Not the keynote version. Not a memoir. A briefing for the person coming up behind them. Hosted by Laura Massetti, former Fortune 100 executive and founder of Real Work Ready, who spent fifteen years hiring, evaluating, and deciding who moved up. New episodes every Tuesday. A Real Work Ready podcast. realworkready.com