The Capitalist Pig

Steve J Larsen

5.0 (1)
Entrepreneurship

Unapologetic capitalism is the cure to tiny brain syndrome.

6d ago

What Netflix Did to Hollywood ...We’re Doing to Book Publishers

Hollywood was scared of Netflix because Netflix changed how actors get paid, not because it made better movies. That’s the first of two tools that can split any market, and we’re using both on book publishing right now.In this episode, Steve J Larsen tells the story of a $35,000 Hollywood consulting day, the market he split by changing the stories it heard, and how both tools shaped Pursuit of Profit Publishing.In this episode: Tool 1: change the market’s cash flow model, or drop its biggest costTool 2: change the stories the market hears, and you change what it believesThe Claude prompt that maps the top 100 shows in any marketWhy we built a publisher where authors keep their IP and at least 65% of royaltiesOnly 35 of the top 100 author podcasts are still activeWhy you name a show after the marketTimestamps:00:00 Intro00:45 The Hollywood consulting day02:00 Why Hollywood feared Netflix03:15 Tool 1: change the cash flow model04:45 Tools for Market Disruption07:00 Tool 2: change the story, change the belief09:00 Red Ocean, Blue Offer10:00 How I split a market with a new podcast11:30 The Claude research prompt12:45 Why we became a book publisher14:45 Authors keep their IP17:30 A $19 book worth $1,000 to the business18:30 Only 35 author podcasts are active19:00 Name the show after the market20:00 The Wealthy Author: call out the enemy22:00 Burying a market in content24:00 Who’s getting the short end of the stick?25:30 Drop the biggest cost: why I built the studio29:00 Translating content to 22 platforms31:00 What’s coming for the StageBook launchLinks:Follow The Wealthy Author on Apple: https://podcasts.apple.com/us/podcast/the-wealthy-author/id6826312147Get StageBook: https://stagebookbook.comTitans of Industry mastermind: https://titansofindustry.com
May 2

My 7-Step, 7-Figure Launch Model

After 5 years (yup) of research and testing, this 7-step formula has generated 10s of millions in the market for other internet business owners. This isn't the typical yucky launch model (and actually made the experience enjoyable again). I've taken an audio clip from one of my stage events and put in this episode. Take notes. Enjoy.
May 1

How We Double Sales Calls (at half the cost)

For most businesses, getting more sales calls is the number 1 growth KPI. Right now, Meta shows (and we also experience) that it costs about $150-400 to book 1 sales call with cold ads. ...then one day I had an idea that would let us double call volume by cutting booking-cost in half. Here's how it works.
Apr 30

The KEY To Daily Leads - impossible otherwise

Entrepreneurship (building an offer) is relatively simple. Where most struggle is in getting leads for the offer they built. It's the number 1 thing people hire me for... and this is my trick.
Apr 30

The 2 FASTEST Marketing Methods In History

If you look at the data behind all the major marketing methods, 2 continue to be the fastest at customer conversion, with the longest standing impact on the market. Let's dive in...
Apr 5

Creating GUILT-free Revenue For Life

There's a direct correlation to the types of problems you choose to solve, and how heavy your wallet is. In this episode you'll learn how to identify valuable problems to build an offer around, which makes selling easier.

6 Episodes

Unapologetic capitalism is the cure to tiny brain syndrome.

Creator

Steve J Larsen
Years Active

2026
Episodes

6
Rating

Clean
Copyright

© 2026+ StephenLarsenbiz, LLC
Show Website

The Capitalist Pig