The Membership Podcast with Claire Mitchell

Claire Mitchell
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You're good at what you do. You've built a business. But every month you start from zero - hunting for the next client, the next sale, the next bit of income to keep things going.  It doesn't have to be that way.  The Membership Podcast is for women who run small service, knowledge, creative or coaching businesses and want to build recurring income through a membership - without burning out, overcomplicating it, or needing a huge audience to start.  Claire Mitchell has been building memberships since 2013 and has generated over £2 million in recurring income. Each episode covers the practical stuff - pricing, tech, getting members, keeping them, launching without the drama - in a way that fits around real life.  New episodes every week. Start with episode 1.

Episodes

  1. Jun 9

    How a Yoga Teacher Turned Her Daily Habit Into $2,000 a Month

    When people think about memberships, they often assume they need a huge content library, endless trainings and a busy community to keep members happy. What if that's not true? In this episode, Claire shares the story of Tonya, a yoga teacher in New Zealand who built a membership around something she was already doing every day. Instead of creating more work for herself, she simply invited people to join her daily yoga practice. The result? Around $2,000 a month in recurring income from a membership that's incredibly simple to run. You'll discover: • What a "do-along" membership is • Why people often pay for accountability, structure and consistency rather than more content • How Tonya turned an existing habit into recurring income • Why your membership doesn't need to be complicated to be valuable • How to design a membership around what you already enjoy doing If you've been putting off starting a membership because you think it will take too much time, content or effort, this episode might change the way you think about memberships altogether.

    5 min

  2. Jun 9

    No Content Memberships: The Membership Model Nobody Talks About

    One of the biggest reasons people put off starting a membership is because they think they'll have to create endless content every month. The good news? That's simply not true. In this episode, Claire shares the story of Anne, a horse-riding confidence coach in Canada who built a successful membership without creating courses, training videos or monthly content. Instead, she runs two simple Zoom calls each month where members can get support, share experiences and learn from one another. You'll discover: • What a "calls only" membership looks like • Why some audiences value access and support more than content • How Anne created recurring income without adding lots of extra work to her business • Why community and conversation can be more valuable than a content library • How a no-content membership can naturally build a valuable resource library over time If you've been thinking about starting a membership but keep getting stuck on the content creation side of things, this episode will show you a much simpler way to get started.

    4 min

  3. Apr 5

    Why I'll never start from zero again

    Episode 1: Why I'll never start from zero again  Every month, whatever you earned last month stops counting. This month you're starting again from scratch - finding the next client, the next sale, the next bit of income to keep things moving.  Most small business owners have been doing this for so long it just feels normal. It isn't normal. And it doesn't have to be.  In this first episode, Claire talks about what starting from zero every month actually costs you - not just financially, but mentally - and how recurring income through a membership changes that. She shares the story of how her marketing agency collapsed in 2010, how she rebuilt from scratch with a two-year-old at home, and the specific moment - £200 already in her account before she'd done a single thing that month - when she understood what had really changed.  She also covers:  What your meaningful monthly number is and how to find itThe maths of how many members you actually need at different price pointsWhy most people think memberships are harder to start than they areThe Light Touch Method - the four principles behind everything she teaches If you've ever looked at your bank account on the first of the month and felt that familiar lurch - this episode is for you.   Download the free membership calculator here to work ou

    17 min

  4. 08/12/2025

    Rhiannon Relfe - The Bakehouse Club Interview

    This week on The Membership Podcast, Claire chats with Rhiannon Relfe from The Epsom Bakehouse about her membership, The Bakehouse Club. Rhiannon teaches people how to bake great bread at home and has built a thriving membership around live bread-making classes, a growing recipe library, and a friendly community of fellow bakers. What makes her membership particularly interesting is how simple it started and how she has kept it sustainable for more than five years.  In this episode, we discuss:  How Rhiannon turned her in-person bread-making classes into an online membership during lockdown  Why she launched with a very simple offer rather than waiting for everything to be perfect  How she got her first members from her existing email list  The structure of The Bakehouse Club and what members receive each month  Why live classes create a strong sense of community  How she teaches bread-making online without complicated tech  The surprising benefits of pre-recording class tutorials rather than sharing live recordings  Building a membership around a hobby and shared interest  Creating recurring income from knowledge and expertise  Keeping members engaged with new themes, seasonal recipes, and breads from around the world  The role of community in long-term membership retention  Lessons learned from running a membership for over five years  Advice for anyone sitting on a membership idea and wondering whether to launch Key Takeaways  You don't need a huge amount of content to start a membership.  Existing customers are often your best first members.  Simple memberships can be incredibly effective.  Community doesn't have to mean a busy Facebook group.  Memberships can evolve naturally over time.  Live teaching can create stronger relationships than endless content libraries.  A membership can become a valuable recurring income stream while supporting a wider business ecosystem. About Rhiannon Rhiannon is the founder of The Epsom Bakehouse, where she teaches people how to bake delicious bread at home through online classes, courses, and her membership, The Bakehouse Club. Having started as a home baker selling bread locally, she now helps bread enthusiasts build their skills and confidence through relaxed, friendly online teaching.  Links Mentioned The Bakehouse ClubThe Epsom Bakehouse WebsiteInstagram - The Epsom BakehouseFacebook - The Epsom BakehouseConnect with Claire For more membership and recurring income strategies, visit: Recurring Income AcademyClaire Mitchell CoachIf you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who is thinking about starting a membership.

    21 min

  5. 08/01/2025

    Tracey McLennan - High Prey Drive Club

    This week on The Membership Podcast, Claire chats with Tracey McLennan about building a successful membership in a highly specialised niche. Tracey runs The High Prey Drive Club, helping dog owners whose dogs chase wildlife, disappear on walks, become fixated on scents, or seem impossible to trust off lead. What started as a personal struggle with her own dogs has grown into a thriving membership supporting dog owners around the world.  In this episode, we discuss:  What "high prey drive" means and why so many dog owners struggle with it  How Tracey's own dogs led her into this specialist area of dog training  Leaving a career in IT and building an online dog training business  The research, qualifications and expertise behind her work  How she launched her membership with a simple free challenge  Why she chose an annual membership model rather than a monthly one  The difference between her standard and VIP membership tiers  Creating a membership community without relying heavily on Facebook groups  Building custom membership technology to better support members  The realities of pricing, discounting and attracting the right members  Why low prices don't always lead to better members or better results  The importance of ongoing support when helping people solve complex problems  How memberships can provide flexibility and freedom during difficult life events  The challenges and opportunities of running an evergreen membership Key Takeaways  The best memberships often solve a very specific problem.  You don't need a huge audience to build a successful membership.  Free challenges can be an effective way to introduce people to your membership.  Long-term support often delivers better results than short courses.  Pricing matters, not just for revenue but for attracting the right members.  Memberships can create flexibility and stability in both business and life.  Listening to member feedback helps your membership evolve and improve over time. About Tracey Tracey McLennan is a dog trainer and behaviour specialist based in Scotland. She helps owners of high prey drive dogs enjoy more relaxed, successful walks and stronger relationships with their dogs. Drawing on years of study, practical experience, published research, and work with her own challenging dogs, Tracy has created a unique membership that combines expert guidance with ongoing support.  Links Mentioned Best Dog Learning & Stuff WebsiteFacebook - High Prey Drive DogsInstagram - Train High Prey Drive DogsYouTube - High Pre Drive Dog TrainingWhat You'll Learn By listening to this episode you'll discover:  How to build a membership around a very specific niche  Why annual memberships can work exceptionally well for transformational outcomes  The role of community and personalised support in member success  How Tracy uses technology to create a better member experience  Lessons learned from launching, pricing and growing a specialist membership Connect with Claire For more membership and recurring income strategies, visit: Recurring Income AcademyClaire Mitchell CoachIf you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who is thinking about creating a membership around their expertise.

    41 min

  6. 06/01/2025

    Lhamo Lotscher - Her Wisdom Circle

    This week on The Membership Podcast, Claire chats with Lhamo Lotscher about building a membership around deep transformational work, shadow work, ancestral healing and feminine wisdom. Lhamo has spent more than a decade developing and teaching her original body of work, MotherQuest, helping women heal family patterns, deepen self-awareness and navigate life's transitions with greater authenticity and freedom. Through Her Wisdom Circle, she has created an online home for these teachings and the community that surrounds them.  In this episode, we discuss:  The origins of MotherQuest and how it emerged through a series of powerful visions  Healing mother-daughter relationships and family patterns  What feminine shadow work really is and why it matters  Building an online business while raising children  The evolution from simple email courses to a thriving membership platform  Why Lhamo moved everything into one community space  The benefits of ongoing memberships versus one-time courses  Creating a business that supports both freedom and family life  Developing original intellectual property and transformational teachings  The importance of trusting yourself and your work  Why spiritual work deserves to be properly valued and paid for  The future of training facilitators and teachers in her methodologies What Is Her Wisdom Circle? Her Wisdom Circle is an online community and learning space that brings together Lhamo's various teachings and transformational programmes. Inside members can access work focused on:  MotherQuest  Feminine shadow work  The Empowered Shadows programme  Mother-daughter healing  Ancestral healing and "Ancestracy"  Embodied spirituality  Women's circles and personal growth  Live teachings and ongoing community support The membership is designed to provide a safe, nurturing space for women exploring deeper personal transformation while remaining connected to like-minded people.  Key Takeaways  Memberships can become a home for your life's work.  You don't need to fit a traditional business model to build a successful membership.  Creating original intellectual property takes time, patience and trust.  Memberships allow your work to evolve alongside your members.  Freedom is often just as valuable as income.  Communities built around shared values can create powerful transformations.  Women no longer need permission to create businesses around their wisdom and expertise. About Lhamo Lhamo Lotscher is a body-based psychotherapist, holistic counsellor, family constellations practitioner and creator of MotherQuest. For more than a decade she has guided women through transformational work focused on shadow integration, healing family patterns, reclaiming feminine wisdom and creating lives that feel deeply aligned and authentic.  The Little Book of Shadows One of Lhamo's most popular bodies of work is based on her book, The Little Book of Shadows, which explores 52 common shadow behaviours and offers practical ways to recognise and transform them. The book has become a gateway into her wider work, with many readers going on to join her membership and deeper programmes.  Member Success Stories One of Lhamo's proudest moments came when a group of women who had worked with her more than a decade earlier returned to continue their journey through her advanced MotherQuest teachings. Many members describe Her Wisdom Circle as a place where they reconnect with themselves, deepen their self-understanding, and find the support they need to navigate major life transitions with greater confidence and clarity.  What You'll Learn By listening to this episode you'll discover:  How to build a membership around transformational work  Why memberships can be the perfect home for evolving intellectual property  The benefits of gathering all your courses and resources in one place  Ways to create community around personal growth and healing  How Lhamo has balanced motherhood, business and spiritual practice  Why trusting yourself is often the most important step in building a membership Memorable Quote "Trust yourself. Trust your freedom."  Links Mentioned The Little Book of ShadowsFacebook Substack - Sacred Human WisdomConnect with Claire For more membership and recurring income strategies, visit: Recurring Income AcademyClaire Mitchell CoachIf you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who has a body of work, methodology or expertise they would love to turn into a membership. Lhamo's story shows how a membership can become a living home for your life's work while creating both freedom and recurring income.

    45 min

  7. 05/19/2025

    Tonya Russell - The Yoga Circle

    This week on The Membership Podcast, Claire chats with Tonya Russell about building a beautifully simple membership that generates recurring income while helping women prioritise themselves, improve their health, and create lasting habits. Based in New Zealand, Tonya teaches live online yoga classes and has built a thriving membership around consistency, community and self-care. What started during lockdown has grown into a business that gives her flexibility, freedom and recurring income, all while doing work she genuinely loves.  In this episode, we discuss:  How lockdown led Tonya to completely rethink her business model  Moving from a physical yoga studio to an online membership  Why she believes yoga is about far more than flexibility  Helping women become the kind of person who keeps promises to themselves  Overcoming fears around filming and showing up online  Launching with simple equipment and imperfect videos  Creating a membership that feels like doing yoga with friends  Why community matters more than fancy technology  Building recurring income from something you already do  The mindset shifts required to create a successful membership  Time freedom, location freedom and lifestyle design  The surprising transformations members experience through regular practice What Is Yoga Circle? Yoga Circle is an online membership for women who want to make yoga and movement part of everyday life. Members receive:  Live online yoga classes several times each week  Access to a supportive community  Flexible attendance options  Classes designed for real women with real lives  Guidance on strength, flexibility, balance and wellbeing  A sustainable approach to self-care and movement The membership is designed to fit around busy schedules while helping members build a consistent practice they can maintain long term.  Key Takeaways  Memberships can be built around something you're already doing.  You don't need expensive equipment to launch online.  Consistency creates bigger results than perfection.  Community is often more valuable than content.  Small recurring payments add up to meaningful income.  A membership can provide freedom without adding complexity.  The stories you tell yourself are often the biggest obstacle to starting. About Tonya Tonya Russell is a yoga teacher, business owner and founder of Yoga Circle in New Zealand. For more than two decades she has helped women use yoga and movement to improve their physical wellbeing while developing greater confidence, resilience and self-trust. Through her membership, she helps women create sustainable habits that support them both on and off the yoga mat.  Member Success Stories One member in her seventies joined believing she was someone who always started things but never stuck with them. Through regular attendance inside the membership, she completely changed that story and has now maintained a consistent yoga practice for over a year. Another member, who had undergone shoulder replacements, regained enough mobility and strength to do everyday tasks independently again, including fastening her own bra, something that had previously required assistance. Other members have experienced improved posture, greater mobility, increased confidence and a stronger sense of self-care through consistently showing up for themselves.  What You'll Learn By listening to this episode you'll discover:  How to create a successful do-along membership  Why simple memberships often work best  The mindset shifts needed to launch online  How recurring income changes the way you think about business  Ways to build a membership around community rather than content  How small daily actions create powerful long-term results Memorable Quote "The real thing people get from our membership is becoming a woman who keeps the promises she makes to herself." Links Mentioned Yoga CircleYoga Circle Facebook PageConnect with Claire For more membership and recurring income strategies, visit: Recurring Income AcademyClaire Mitchell CoachIf you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who thinks they need lots of tech, expensive equipment or a huge audience before they can start a membership. Tonya's story proves that sometimes the simplest memberships create the biggest impact.

    31 min

  8. 04/14/2025

    Charmaine Champ - How to Get The Pee and Poo in the Loo Membership

    This week on The Membership Podcast, Claire chats with Charmaine Champ about building a membership that helps families tackle one of the most common, yet least talked about, childhood challenges. Charmaine is the founder of ClearSteps Consultancy and supports neurodivergent and neurotypical children with toileting, continence, sleep and emotional wellbeing. Her membership, How to Get the Pee and Poo in the Loo, provides practical support, resources and community for families navigating toileting difficulties.  In this episode, we discuss:  Why toileting difficulties are far more common than most people realise  How Charmaine moved from community nursing into her own specialist consultancy  The connection between toileting, sleep, emotions and behaviour  Why families often struggle for years before finding the right support  Creating a membership to help more families without relying solely on one-to-one work  Launching a membership before everything was finished  Building resources as members joined and questions emerged  The importance of community and peer support  Using memberships to provide affordable, ongoing help  How live support sessions complement self-paced resources  Creating a safe space for families dealing with sensitive challenges  The realities of launching and growing a specialist membership What Is "How to Get the Pee and Poo in the Loo"? The membership is designed to support families whose children are experiencing difficulties with:  Daytime wetting  Bedwetting  Soiling  Toilet refusal  Delayed toilet training  Constipation  Emotional barriers around toileting  Neurodivergent toileting challenges Members receive:  Access to a structured resource library  Step-by-step guidance  Downloadable resources  Video training  Live support sessions  A private community of families experiencing similar challenges  Direct access to expert guidance and support Everything is designed to help families understand what is happening, why it is happening, and what practical steps they can take next.  Key Takeaways  You do not need to create everything before launching a membership.  Community can be just as valuable as content.  Memberships allow specialists to help more people in less time.  Small memberships can still make a significant difference to both income and impact.  Some of the most successful memberships solve highly specific problems.  Families often benefit enormously from knowing they are not alone.  Launching before everything is perfect can lead to a better membership because members help shape it. About Charmaine Charmaine Champ is a continence, sleep and emotions consultant and the founder of ClearSteps Consultancy. Drawing on her background as a community nurse specialist supporting children with learning disabilities and complex needs, she now helps families, schools and professionals understand and address toileting, continence, sleep and behavioural challenges in a practical, compassionate way.  Member Success Stories One family joined after years of hospital appointments, specialist referrals and ongoing toileting difficulties. Within just a couple of weeks of working through the membership resources and support, they began seeing significant progress and a much calmer home environment. For many families, the biggest transformation is simply realising they are not alone and finally having a clear plan to follow.  What You'll Learn By listening to this episode you'll discover:  How Charmaine turned specialist expertise into a scalable membership  Why founding-member launches can work so well  How to build resources alongside your members  The role of community in supporting behaviour change  Ways to structure a membership around education, support and accountability  How memberships can reduce pressure on one-to-one services while increasing impact Links Mentioned ClearSteps ConsultancyFacebook - ClearSteps ConsultancyConnect with Claire For more membership and recurring income strategies, visit: Recurring Income AcademyClaire Mitchell CoachIf you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who thinks their expertise is too niche for a membership. This episode proves that some of the most successful memberships solve very specific problems for very specific people.

    34 min

  9. 03/18/2025

    Jo Fellows - Arts Instruct Membership

    This week on The Membership Podcast, Claire chats with Jo Fellows about creating an online art membership for young people and building a business from a small village in rural France. After leaving her career as a secondary school art teacher in the UK and moving to France, Jo found herself missing teaching and the creativity that came with it. Rather than returning to the classroom, she built Arts Instruct, a membership designed to help young people develop artistic skills, creativity, resilience and confidence through project-based learning.  In this episode, we discuss:  Moving from the UK to France and building an online business abroad  Why Jo missed teaching after leaving the classroom  The journey from digital downloads to creating a membership  Launching a membership with a simple lead magnet and Facebook marketing  How the membership has evolved since launching in January 2025  Creating project-based art lessons for children aged 11-14  The balance between teaching curriculum-based skills and encouraging creativity  Why resilience is just as important as artistic ability  Using affordable and recycled materials instead of expensive art supplies  Supporting both home-educated students and children in traditional schooling  Teaching art online to students around the world  The opportunities for scaling memberships into schools and educational organisations  Lessons learned from building a membership as a perfectionist Key Takeaways  Memberships don't have to be aimed at adults.  You can build a successful membership around your professional expertise.  Creativity often grows when people work with limitations.  It's important to launch before everything feels perfect.  Teaching online can create opportunities far beyond your local area.  Memberships can evolve significantly once real members start using them.  A strong educational background can become a unique selling point rather than a limitation. About Jo Jo Fellows is a former secondary school art teacher who now lives in southwest France. Through Arts Instruct, she helps young people develop artistic skills, confidence, creativity and resilience through engaging project-based learning. Her membership combines curriculum-aligned art education with the freedom to experiment, explore and create independently, making art accessible and enjoyable for students around the world.  Member Story Highlight One of Jo's favourite success stories involves a young student in Texas who didn't have all the materials needed for a project. Rather than giving up, she searched around her home, found alternative materials, adapted the project, and created her own version. For Jo, this perfectly captured the real purpose of the membership: not simply teaching art techniques, but helping young people become creative problem-solvers who think independently and confidently.  What You'll Learn By listening to this episode you'll discover:  How to turn teaching expertise into a membership business  Ways to structure educational content for self-paced learning  How Jo combines projects, skills training and personalised feedback  Why creativity and resilience are valuable life skills  How online memberships can create international opportunities  The potential for expanding a membership into schools and educational settings Links Mentioned Arts InstructInstagram - Arts Instruct TuitionFacebook - Arts Instruct TuitionConnect with Claire For more membership and recurring income strategies, visit: Recurring Income AcademyClaire Mitchell CoachIf you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who has expertise they could turn into a membership.

    26 min

  10. 03/03/2025

    Kim Duke - Scribbly Membership Interview

    This week on The Membership Podcast, Claire chats with Kim Duke about one of the most unique memberships we've featured on the show. Kim is a writer, book coach and former sales trainer who created Scribbly, a snail-mail membership designed to help women rediscover the joy of writing. Every month, members receive a beautifully designed writing package through the post, complete with prompts, inspiration, stories and creative encouragement.  In this episode, we discuss:  Why Kim completely reinvented her business after recovering from breast cancer  The journey from international sales trainer to writing coach  Creating a physical membership in an increasingly digital world  Why she chose a snail-mail membership model  What members actually receive inside a Scribbly package  Designing an evergreen membership that can run for years  How she recovered from a disappointing initial launch  The surprising power of print advertising  Using magazines to reach the perfect audience  The importance of email marketing and building your list  Managing production, fulfilment and postage costs  Structuring membership levels to encourage commitment  Creating a membership that naturally leads into higher-value offers  Building a business that supports freedom, flexibility and long-term income What Is Scribbly? Scribbly is a monthly snail-mail writing membership for women who want to write more, journal more, tell their stories, explore their creativity and build confidence in their writing. Each issue includes:  Writing prompts  Essays and stories  Inspiration and creative exercises  Beautiful illustrations  Postcards and keepsakes  Thought-provoking themes  Opportunities to submit writing for publication  Optional progression into more advanced writing support Everything is designed to make writing feel joyful, accessible and pressure-free.  Key Takeaways  Memberships don't have to be digital.  Sometimes the most successful ideas are the most unexpected ones.  Evergreen content can create long-term recurring income.  A disappointing launch doesn't mean the idea is wrong.  Understanding your audience is more important than having a huge audience.  Print advertising can still work incredibly well when placed in front of the right people.  Email newsletters remain one of the most valuable marketing assets you can build.  Reward commitment rather than one-off buyers. About Kim Kim Duke is a writer, book coach and founder of Scribbly. She helps women reconnect with their creativity through writing and supports aspiring authors in writing and publishing their books. After spending years as a sales trainer and coach, Kim rebuilt her business around her lifelong love of writing and storytelling, creating a business that combines creativity, flexibility and recurring income.  Member Success Stories Inside Scribbly, members range from teenagers discovering a love of writing through to women in their nineties finally telling stories they have carried for decades. Many members describe Scribbly as giving them permission to write again, helping them overcome self-doubt and build confidence in their creative voice. Some have gone on to publish blog posts, articles and even begin writing books of their own.  What You'll Learn By listening to this episode you'll discover:  How to create a membership around a passion or hobby  Ways to build recurring income with a physical product  The pros and cons of snail-mail memberships  How to structure membership levels and progression  Why evergreen content can be a powerful business model  How memberships can lead naturally into premium offers and services Links Mentioned Kim Duke Writes/ScribblyInstagram - Kim Duke WritesFacebook - Kim Duke WritesConnect with Claire For more membership and recurring income strategies, visit: Recurring Income AcademyClaire Mitchell CoachIf you enjoyed this episode, please subscribe, leave a review, and share it with someone who has expertise, knowledge or creativity they could turn into a membership of their own.

    1h 13m

  11. 02/20/2025

    Anne Gage - The Horseriding Confidence Club

    This week on The Membership Podcast, Claire chats with Anne Gage about creating a simple, low-maintenance membership that helps horse riders build confidence, trust themselves, and strengthen their relationship with their horses. Anne has over 30 years' experience as a riding coach and horse trainer. After losing her own confidence following a serious riding accident, she discovered mindset tools, NLP and hypnosis that helped her get back in the saddle. Today, she helps horsewomen around the world overcome anxiety, enjoy riding again, and make better decisions for themselves and their horses.  In this episode, we discuss:  How a riding accident completely changed Anne's career path  The journey from riding coach and trainer to confidence specialist  Why confidence issues affect so many horse riders, especially women in midlife  Using NLP, mindset work and hypnosis to overcome fear and anxiety  Creating a membership that requires almost no content creation  Why Anne chose a calls-based membership model  The power of community and shared experiences  Supporting horse owners with everything from riding confidence to horse welfare  Building trust and confidence in your own judgement  Helping members navigate major life changes alongside horse-related challenges  Creating a business that allows freedom, flexibility and travel  Running a successful membership with a small number of highly engaged members What Is The Horse Riding Confidence Club? The Horse Riding Confidence Club is a membership for horsewomen who want support, guidance and encouragement around riding, horse care, confidence and mindset. Members receive:  Live group coaching calls every two weeks  Support from Anne and the wider community  Access to recordings of previous sessions  Guided meditations and hypnosis recordings  Opportunities for one-to-one support when needed  Access to selected masterclasses and additional resources The focus is on helping members become more confident, knowledgeable and empowered horsewomen while always prioritising horse welfare.  Key Takeaways  Memberships do not have to rely on huge content libraries.  Group coaching memberships can be simple and highly effective.  Small memberships can create meaningful recurring income.  Community is often the biggest reason people stay.  Confidence challenges rarely exist in isolation from the rest of life.  You can build a membership around expertise you already have.  Launching before you feel completely ready is often the best approach. About Anne Anne Gage is a horse riding confidence coach, horse trainer, mindset practitioner and author of the book Confident Rider, Confident Horse. She helps horse riders overcome fear, improve performance, deepen their partnership with their horses, and develop greater confidence both in and out of the saddle. Based in Ontario, Canada, Anne works with clients around the world through coaching, hypnosis, masterclasses and her Horse Riding Confidence Club membership.  Member Success Stories One member joined feeling completely overwhelmed and unable to trust her own judgement around her horse's care and management. Through the support of the membership, she rebuilt her confidence, moved her horse to a more suitable environment, returned to riding, and developed the confidence to make decisions independently. Another member successfully prepared both herself and her horse for a major relocation across states, overcoming anxiety around transport, settling into a new environment, and adapting to significant life changes.  What You'll Learn By listening to this episode you'll discover:  How to create a successful calls-based membership  Why "no-content" memberships can work so well  Ways to build recurring income from coaching expertise  How community contributes to member retention  Why confidence is often the key to solving bigger problems  How Anne combines horse expertise with mindset coaching Links Mentioned Confident HorsemanshipInstagram - Anne Gage CoachFacebook - Anne Gage Horse Riding Confidence CoachConnect with Claire For more membership and recurring income strategies, visit: Recurring Income AcademyClaire Mitchell CoachIf you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who thinks they need hundreds of videos before they can launch a membership. Anne's story is proof that a simple, community-focused membership can be powerful, profitable and life-changing.

    38 min
  • 11 Episodes

About

You're good at what you do. You've built a business. But every month you start from zero - hunting for the next client, the next sale, the next bit of income to keep things going.  It doesn't have to be that way.  The Membership Podcast is for women who run small service, knowledge, creative or coaching businesses and want to build recurring income through a membership - without burning out, overcomplicating it, or needing a huge audience to start.  Claire Mitchell has been building memberships since 2013 and has generated over £2 million in recurring income. Each episode covers the practical stuff - pricing, tech, getting members, keeping them, launching without the drama - in a way that fits around real life.  New episodes every week. Start with episode 1.

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