Behind the Pipeline

Jay Cameron
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  • Marketing

Most go-to-market strategies are built on outdated playbooks. Behind the Pipeline is where those playbooks get challenged — and rewritten. Hosted by Jay Cameron, this podcast dives into the real strategies behind modern growth: product positioning that actually converts, messaging that cuts through noise, competitive intelligence that wins deals and the rise of AI-powered GTM. You’ll hear from founders, product marketers, and revenue leaders who are rethinking how companies go to market — and what it takes to stand out today. Built alongside Launchera.ai, a platform connecting startups with experienced product marketers, this podcast is designed to give you the edge in how you position, launch and scale.

Episodes

  1. Jul 11

    Nobody Cares About Your AI Features

    In Episode 5 of Behind the Pipeline, we explore why AI features don't sell, how AI Assistants and Agentic AI should be positioned, and why the future belongs to AI that removes work—while keeping humans firmly in control.

  2. Jun 24

    Stop Hiring Sales Until You Fix This

    In Episode 4 of Behind the Pipeline, we explore why most companies don't have a pipeline problem—they have a GTM problem. Learn why weak positioning, broad ICPs, and poor conversion are often the real culprits behind slowing growth, and what to fix before adding headcount.

  3. Apr 26

    AI is Exposing Weak GTM

    AI isn’t replacing GTM teams — it’s exposing them. Everyone has AI. Everyone can generate content. So why are most teams still struggling to convert? In this episode, we unpack how AI is raising the floor, exposing weak positioning, and separating teams that scale clarity from those that scale confusion.

  4. Apr 15

    Why Your Demo Isn’t Closing Deals

    Your demo isn’t closing deals — because it’s not a demo. In Episode 2 of Behind the Pipeline, we break down why generic walkthroughs fail, why showing product too late kills momentum, and how to build demos that actually convert.

  5. Season 1, Episode 1 Trailer

    You Don't Have a Pipeline Problem

    Most startups think they have a pipeline problem — they don’t. In the first episode of Behind the Pipeline, Jay Cameron breaks down why deals aren’t closing, how weak positioning kills conversion and why more leads won’t fix your GTM strategy.

Trailer

About

Most go-to-market strategies are built on outdated playbooks. Behind the Pipeline is where those playbooks get challenged — and rewritten. Hosted by Jay Cameron, this podcast dives into the real strategies behind modern growth: product positioning that actually converts, messaging that cuts through noise, competitive intelligence that wins deals and the rise of AI-powered GTM. You’ll hear from founders, product marketers, and revenue leaders who are rethinking how companies go to market — and what it takes to stand out today. Built alongside Launchera.ai, a platform connecting startups with experienced product marketers, this podcast is designed to give you the edge in how you position, launch and scale.

Information

  • Creator
    Jay Cameron
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 Jay Cameron