The Agent Economy

Chris Grimsey

The Agent Economy is the weekly briefing on how AI is reshaping work, media, and markets - and what it means for marketing leaders

  1. 5d ago

    Tech Enabled Marketing Agencies | What we've been building | EP 13

    In this episode, Stephen and Chris discuss the development of tools for AI search, visibility, and optimization. They explore the impact of AI on agency models and the evolution of technology-enabled marketing agencies. Additionally, they delve into the emergence of Amazon Rufus and the implications for optimizing on the Amazon platform. Takeaways Tech-enabled agencies leverage AI to achieve higher margins and deliver value to clients.The development of tools for AI search and visibility is crucial for optimizing on platforms like Google / ChatGPT / Amazon Rufus etc. Chapters 00:00 Tech-Enabled Agencies and AI Impact02:09 Building Technology for Marketing Agencies03:15 Utilizing AI for Visibility and Optimization18:04 Emergence of Amazon Rufus and Optimization Implications

  2. Jul 28

    Alex Taylor Co-Founder @ Blankspace | EP 12

    Alex Taylor - Co Founder @ Blankspace The conversation covers a wide range of topics related to the Agent Economy, including the challenges faced by publishers, the impact of AI search on publishers and brands, the economics of live search agents, and the potential for delegating purchases to AI agents. The discussion also delves into the monetization of bot traffic, the influence of publishers and brands in AI search, and the strategies adopted by publishers for monetization. The conversation delves into innovative e-commerce strategies, AI-driven market entry, AI-first approach in business operations, AI automation and workforce, hiring AI-native talent, structured data and AI models, AI model selection and effectiveness, future growth and funding, publisher-LLM deals and legislation, revenue opportunities and human experience, and closing remarks and next steps. Takeaways Challenges faced by publishers in the age of AI searchThe potential for delegating purchases to AI agents AI-first approach in business operations is accelerating market entryAI model selection and effectiveness play a crucial role in future growth and revenue opportunities Chapters 00:00 Introduction to the Agent Economy Podcast01:01 Background and Journey into Entrepreneurship03:11 Challenges Faced by Publishers06:45 Monetization and Crypto in the Agent Economy09:24 Publisher Response to AI Search and Innovation10:33 Influence of Publishers and Brands in AI Search12:12 Publisher Strategies and Monetization15:37 Economics of Live Search Agents18:34 Bots Traffic and Marketing Dynamics21:14 Delegating Purchases to AI Agents23:59 Innovative E-commerce Strategies26:16 Accelerating Market Entry with AI27:37 AI-First Approach in Business Operations29:37 AI Automation and Workforce31:15 Hiring AI-Native Talent32:20 Structured Data and AI Models33:20 AI Models and Business Impact35:56 AI Model Selection and Effectiveness37:59 Future Growth and Funding40:34 Publisher-LLM Deals and Legislation43:09 Revenue Opportunities and Human Experience44:23 Closing Remarks and Next Steps44:40 End of Conversation

  3. Jul 21

    The Best AI Search Tracking Tools | EP 11

    The conversation covers a detailed discussion on AI search and the tools available in the market for tracking visibility. It also delves into the shift from SEO to AEO and GEO, highlighting the importance of agentic workflows and the impact of AI search on businesses. Takeaways AI Search ToolsShift from SEO to AEO and GEO Chapters 00:00 Introduction to AI Search Tools02:11 Evolution of AI Search Tools05:07 The Role of Agentic Workflows07:09 Impact of AI Search on Businesses

  4. Jul 14

    Building an AI Native Agency | EP 10

    In this conversation, Chris and Stephen discuss the emergence of AI native agencies and the impact of AI on agency operations. They explore the utilization of technology to scale operations, the transition from services to products, and the importance of brand positioning and visibility in the AI search landscape. Takeaways AI Native AgenciesService as Software Chapters 00:00 Introduction to AI Native Agencies03:20 The Rise of AI Native Agencies08:33 Utilizing Technology to Scale Operations15:16 Building Custom Workflows with AI29:21 Transitioning from Services to Products35:46 Brand Positioning and Visibility

  5. Jul 1

    The Agent Economy In Person! | EP9

    This week we discuss all things AI Search, Agentic Commerce, LLM Advertising, Frontier models and what Founder life is actually like in the era of AI.

  6. Jun 14

    How ChatGPT Ads Monetise The Decision Layer | EP 8

    The conversation covers the introduction of Chat GPT ads, self-serve platform, bidding options, agency infrastructure, targeting, ad strategy, AI search optimization, context hints, relevance weighting, ad placement, conversion tracking, agentic commerce, brand optimization, and the importance of organic visibility. It also previews the next episode on agentic commerce and Shopify integration. Takeaways Chat GPT ads offer a new advertising opportunity with a self-serve platform and bidding options.AI search optimization can inform ad targeting and context hints for effective ad placement.Relevance weighting and user experience play a key role in ad placement and user intent. Chapters 00:00 Introduction to Chat GPT Ads05:18 Targeting and Ad Strategy11:37 Hiring and Workforce at OpenAI17:31 Relevance Weighting and User Experience23:15 Ad Triggers and Restricted Topics29:06 Brand Optimization for Ads

  7. Jun 4

    Google's New Era Of Search | EP 7

    In this episode, Chris and Stephen discuss the updates from Google I.O., focusing on Google's new era of search. They cover topics such as AI mode, ad opportunities, agentic workflows, and the impact on marketing channels. They also explore the implications for businesses and the shift in user experience. Takeaways AI mode and agentic workflows are revolutionizing the Google search experience.The shift in user experience and the impact on marketing channels will require businesses to adapt and optimize their strategies. Chapters 00:00 Introduction to Google I.O. Updates06:01 Agentic Coding and Personal Intelligence

  8. May 21

    Agentic Commerce Is Live | EP 6

    The conversation delves into the world of Agentic Commerce, focusing on the expansion of Rufus, understanding its capabilities, optimizing for AI search, the evolution of ChatGBT and ads, and the future of search and Agentic Commerce. Key takeaways include the significance of Agentic Commerce and the importance of AI search optimization for brands and businesses. Takeaways Agentic CommerceAI Search Optimization Chapters 00:00 Introduction to Agentic Commerce07:16 Optimizing for Rufus and AI Search21:01 Evolution of ChatGBT and Ads28:05 Future of Search and Agentic Commerce

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About

The Agent Economy is the weekly briefing on how AI is reshaping work, media, and markets - and what it means for marketing leaders

Information

  • Creator
    Chris Grimsey
  • Years Active
    2026
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © 2026 Chris Grimsey
  • Show Website
    The Agent Economy