On Tap

On Tap

The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.

  1. 1d ago

    ontap.daily (October 30th 2026)

    DoorDash's $17 billion bid for Instacart is the biggest last-mile delivery deal in years, and it changes the delivery, retail media, and infrastructure landscape for every eCommerce merchant. In today's episode, John breaks down what DoorDash is actually buying, why the retail media consolidation matters more than the delivery fleet, and what merchants should model before the deal closes. Plus, the FTC just ordered Target, Walmart, and seven other companies to explain how they use personal data to set prices, a major escalation from voluntary disclosure to federal enforcement. And Shopify quietly rolled out GTIN autocomplete with GS1 registry validation, a product data quality feature that directly affects how AI agents and Google Shopping discover your products. Topics covered: DoorDash acquiring Instacart for $17 billion and what it means for delivery economics, retail media, and merchant channel strategy The FTC's formal personalised pricing inquiry targeting nine companies including Target and Walmart Shopify GTIN autocomplete and GS1 registry validation for improved product discoverability Shopify variant management redesign and order balance waiving AlixPartners research showing only 10% of consumers use AI for product discovery, but adoption is concentrated among high-income shoppers Consumer confidence edging up to 91.7 but remaining on a long-term downtrend Visit www.ontapgroup.com to learn more about eCommerce strategy, platform development, and digital commerce.

  2. 2d ago

    ontap.daily (October 29th 2026)

    Shopify just dropped Fall Editions 2026, one of the biggest single-day platform releases of the year, and today's episode breaks down the three updates that matter most for merchants heading into peak season. John covers Campaign Autopilot's expansion into AI-managed multi-channel marketing with SEO, the new Channel Mapping feature that finally gives merchants per-channel product data control, and POS Network Intelligence, which lets physical stores identify in-store customers from a network of hundreds of millions of Shopify buyers without any friction at the register. Beyond Shopify, the episode dives into a developing liability crisis in agentic commerce. Banks and payment executives are publicly warning that AI agents are making purchases without any agreed rules for who pays when something goes wrong, and John explains why that liability gap is a merchant problem, not just a banking problem. Shopify Fall Editions 2026: Campaign Autopilot, Channel Mapping, and POS Network Intelligence Why your product data coverage percentage on each sales channel matters before peak season The agentic commerce liability story: what the red coat that didn't fit tells us about merchant risk Etsy's Q3 results: active buyers grew for the first time in two years alongside tighter AI policies Visa's record $46 billion fiscal year and what it means for the pace of agentic commerce adoption Action items for this week across marketing, product data, POS, and agent-originated order tracking Learn more about eCommerce strategy and delivery at www.ontapgroup.com.

  3. 3d ago

    ontap.daily (October 28th 2026)

    In today's episode, John breaks down two developments that change how eCommerce merchants should think about their platform, their product data, and their competitive position heading into peak season. Hyvä Checkout 3.0 reaches general availability with a new Magewire v3 architecture, and while it's a major advancement, merchants heading into peak season need to understand why now isn't the time to migrate. Meanwhile, Shopify quietly opened its Catalog API to include products from brands that don't even sell on Shopify, a move that dissolves platform boundaries for AI-mediated discovery and has significant implications for every eCommerce merchant regardless of platform. John also covers Shopify's detailed security enforcement timeline for app token migration, PayPal's Q3 results, and a warning from InternetRetailing that many retailers aren't ready for AI-driven Black Friday discovery. Hyvä Checkout 3.0 GA release: what changed, what the backward compatibility module covers, and when to migrate Shopify Catalog API now includes non-Shopify brands in AI agent search results Shopify app security enforcement timeline: January 1 delisting, April 1 API revocation New Shopify security features: IP allowlists, network access declarations, client credentials recovery PayPal Q3 2026 earnings and what Venmo growth signals about the payments landscape AI readiness warning for Black Friday and peak season preparation Visit www.ontapgroup.com for more eCommerce insights, strategy guidance, and to connect with the On Tap team.

About

The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.