Mitch Tarr on Marketing

Mitch Tarr
  • 5.0 (2)
  • Marketing

Mitch Tarr on Marketing is a 30-minute show built for DTC founders. No fluff, no scripted talking points. Just candid conversation about what actually moved the needle building your brand — including the hard parts most people skip over.

Episodes

  1. 5d ago

    The Impact of AI on Customer Personalization & Conversion—Are You Leveraging It Yet?

    Peter Klein shares his entrepreneurial journey, experience in health and wellness products, and insights into direct response marketing. He discusses the impact of influencer and affiliate marketing, community support, AI on SEO practices, employee onboarding, and the importance of testing in marketing. Takeaways Direct response marketing experienceInfluencer and affiliate marketing impact Chapters 00:00 Entrepreneurial Journey and Business Genesis01:05 Health and Wellness Products02:26 Direct Response Marketing Experience02:55 Primary Audience and Customer Acquisition03:22 Influencer and Affiliate Marketing04:47 Evolution of Marketing Channels07:06 Influencer Criteria and Engagement10:22 Community Support and Impact15:28 AI Impact on SEO Practices17:55 Employee Onboarding and Marketing Approach24:04 Testing and Iterative Marketing

  2. Jul 10

    Building a Niche Business by Solving a Real Problem

    In this episode, Mitch Tarr speaks with Laura, founder of Mosaic Weighted Blankets, about how a personal need turned into a long-running, USA-made product business built around comfort, sensory needs, and customer trust. Laura shares how she discovered weighted blankets through her own experience, how she found a market that was ready for the product, and why staying focused on quality, differentiation, and profitability has mattered at every stage. What we talk about How Laura’s personal sensory needs led her to create a weighted blanket solutionWhy she believes there is always room in the market for a better productHow Mosaic differentiated itself with USA-made products, custom options, and a wider range of fabrics and colorsWhy customer education matters when selling weighted blanketsThe role of SEO, email, and social media in growing a niche ecommerce brandHow marketing platforms, ad creative, and algorithms have changed over timeWhy monthly financial visibility is critical for long-term business healthLaura’s thoughts on product expansion, acquisition, and future growth Key takeaways A strong business often starts with solving a real problem for yourself first.Niches can be powerful when you understand the customer deeply.Product differentiation matters: fabric choice, sizing, comfort, and made-in-the-USA sourcing all help Mosaic stand out.Customers often need help choosing the right weight, size, and material.Ecommerce success depends on keeping content, ads, and email marketing fresh.Profitability is not optional; founders need to track costs, margins, and performance regularly.A focused brand can expand into adjacent products, but only if they fit the core customer need. Notable moments Laura explains how a heavy Shakespeare book helped her sleep in college, inspiring the idea behind weighted blankets.She describes building Mosaic as one of the early weighted blanket businesses in the market.Laura talks about why cotton, comfort, and custom patterns are central to her brand.Mitch and Laura discuss how AI, social media, and platform changes are reshaping marketing.The conversation closes on the importance of staying financially disciplined while building something meaningful. About the guest Laura is the founder of Mosaic Weighted Blankets, a company that creates custom, USA-made weighted blankets and related sleep products. Her work blends product design, sensory comfort, and customer education with a strong focus on quality and long-term business sustainability. Resources mentioned Mosaic Weighted BlanketsSEO and email marketingSocial media advertisingProduct reviews and customer education

  3. Jul 3

    The Unexpected Power of Industry Experience in Building Unshakable Reputation

    The conversation covers Jacqui Grande's journey from gemstone trading to jewelry design, the challenges of international trade shows, marketing and distribution strategies, pricing, customer relationships, and transitioning business approach. It also delves into establishing credibility, industry changes, and advice for building a successful career in the gemstone and jewelry industry. Takeaways Gemstone trading to jewelry design transitionChallenges of international trade shows and marketing strategies Chapters 00:00 Introduction and Background05:03 Marketing and Distribution Strategies11:35 Establishing Credibility and Reputation22:39 Advice for Building a Successful Career

  4. Jun 26

    The Secret to Standing Out in a Crowded Market

    Peter Glassman, the founder of Books of Wonder, shares insights on his entrepreneurial journey, marketing strategies, and the unique positioning of his bookstore. He emphasizes the importance of differentiation, customer segmentation, and the personal touch in marketing. Takeaways Differentiation is keyPersonal touch in marketing Chapters 00:00 Introduction and Background05:10 Understanding the Customer Base10:39 Creating a Unique Bookstore Experience19:59 Impact of AI on the Book Business

  5. Jun 19

    The Disruptor Who Transformed Lubricant Sales with Creative Digital Strategies

    From Family Business to E-Commerce: A Deep Dive with Brian McGrath of KHlubesDiscover how a nearly 100-year-old family lubricant business is adapting to modern marketing and ecommerce challenges. In this episode, Brian McGrath shares insights on brand expansion, digital strategies, and navigating agency relationships to stay competitive. In this episode: The history and evolution of Keller Hart, founded during the Great DepressionStrategies for maintaining customer relationships in a niche industrial marketHow private equity influences distributor operationsThe shift from traditional to online sales in the lubricants industrySEO, PPC, and e-commerce tactics for B2B and B2C growthManaging multiple marketing agencies effectivelyThe impact of AI on digital marketing and SEOKPIs for lean marketing departmentsInsights into Shopify limitations for B2B and custom solutionsAdvice on agency selection and the importance of internal commitment Resources & Links: KHlubes.comHubSpotShopifyGoogle AdsMarketoIndustry Distribution MagazinesB2B Ecommerce Insights

  6. Jun 12

    How a Family Garden Center Uses Content Strategy to Outshine Giants Like Home Depot

    The conversation with Ken Lain covers a range of topics related to his business, Waters Garden Center. From geographic gardening challenges to customer engagement and marketing strategies, Ken shares valuable insights into his approach to business and marketing. The discussion also delves into the impact of social activities on revenue, competition with larger retailers, supply chain challenges, and future planning. Ken's marketing advice and concluding remarks provide valuable takeaways for listeners. Takeaways Customer-oriented approachContent strategyGeographic gardening challenges Chapters 00:00 Introduction and Business Overview05:33 Online Sales and Customer Engagement12:55 Social Media Footprint and Marketing Strategy18:21 Competition and Marketing Approach25:57 Marketing Advice and Conclusion

  7. Jun 8

    The Disruptive Power of Patented Technology in the Flower Industry

    Discover how Rene Rodriguez is transforming the flower industry through patented technology and strategic focus. In this episode, Rene shares insights on creating new categories, scaling globally, and mastering niche markets. Main Topics: The invention and patenting of printing on roses for personalized communicationBuilding a new category and avoiding traditional competitionFocusing on strategic channels like the funeral industry and licensing modelsLessons learned from e-commerce and working with partnersThe importance of expertise and focus in scaling innovative productsEmotional impact and storytelling to drive brand awareness Resource & Links: Speaking Roses - Official WebsitePatent Process OverviewE-commerce Strategies - Shopify Social Media: Twitter

  8. May 29

    The Unexpected Lessons Learned from Failures in Business Marketing

    The conversation covers topics related to customer retention, business growth, customer relationships, customer segments, product lines, customer acquisition strategies, marketing campaigns, competitiveness, standing out in the industry, adoption of Shopify and AI integration, and advice for young entrepreneurs. The discussion provides valuable insights into the challenges and strategies for success in the awards and recognition industry. Takeaways Customer retentionBusiness growth Chapters 00:00 Introduction and Business Background05:38 Marketing Campaigns and Strategies14:08 Marketing Campaigns and Distinguishing the Business25:37 Advice for Young Entrepreneurs

  9. May 21

    The Unexpected Lessons of Losing a Major Client and Staying Paranoid in Business

    The conversation covers the early days of the business, challenges faced, customer relationships, geographical distribution, seeking advice, unexpected business challenges, supply chain disruptions, talent acquisition, employee retention, standing out in a commodity business, balancing face-to-face and digital interactions, and utilizing AI tools for marketing and sales. Key takeaways include the importance of building customer relationships, balancing face-to-face and digital interactions, and using AI tools for email marketing and prospecting. Takeaways Building relationships with customers is crucialBalancing face-to-face and digital interactionsUsing AI tools for email marketing and prospecting Chapters 00:00 Early Days and Traction08:01 Unexpected Business Challenges13:30 Employee Retention and Corporate Culture22:16 Advice to Younger Self

  10. Apr 9

    Creating a new market segment and being early in TikTok was a winning combo for this ecomm brand

    How TikTok Shop Grew This E-Commerce Brand How do you build a successful e-commerce brand from scratch? In this episode, Matt Olen, co-founder of Grip Spritz, shares the real story behind launching and growing a sports product brand in today’s competitive e-commerce landscape. The idea started with a simple solution: a spray that restores traction for basketball shoes so athletes don’t slip on the court. What began as a niche product quickly evolved into a growing e-commerce business selling across Shopify, Amazon, TikTok Shop, Walmart, and other online marketplaces. Matt explains how early experimentation with TikTok Shop, influencer affiliates, and direct-to-consumer marketing helped the brand gain traction  and why meeting customers where they already shop is critical for growth. He also shares powerful insights on scaling an e-commerce business, including the importance of customer reviews, subscription models, marketplace strategy, and focusing on a few key priorities instead of trying to do everything at once. Whether you're building a startup, running an online store, or looking to grow your brand, this episode is packed with real-world e-commerce lessons you can apply immediately. 🔎 What You’ll Learn• 🛒 How Grip Spritz started as a simple product idea • 🚀 Why TikTok Shop became a powerful growth channel • 📦 How to sell across multiple platforms (Amazon, Shopify, Walmart) • 🧠 Why scraping competitor reviews can improve your marketing • 📊 The most important KPIs for e-commerce growth • 🔁 How subscription models increase customer lifetime value • 💡 Why focusing on a few key priorities helps founders grow faster 👤 About the GuestMatt Olen is the co-founder of Grip Spritz, a sports product designed to restore traction on basketball shoes and help athletes maintain grip on the court. The company sells through multiple online channels including Shopify, Amazon, TikTok Shop, and Walmart, while expanding into new sports and markets. Mitch Tarr & Matt Olens (Audio)

  11. Apr 8

    Against all odds. Launching a new bike saddle against the giants. Marketing tactics.

    Why Most Bike Saddles Are Wrong (And How This Founder Fixed It)Why do so many cyclists struggle with bike seat pain and numbness? In this episode, Patrick O’Shea, founder of Zeta Saddles, explains why traditional bike saddles fail riders — and how he created a patented solution using advanced materials and biomechanics. As a chiropractor treating cyclists, Patrick repeatedly heard the same complaint: bike seats are uncomfortable. That insight led to years of research and product development, ultimately resulting in a patented reactive saddle system designed to improve rider comfort. Instead of traditional foam or gel padding, Patrick designed a saddle using high-performance elastomer materials that absorb shock, support sit bones, and maintain comfort even during long rides. In this conversation, we explore the science of saddle comfort, the realities of launching a startup, and what it takes to compete with major cycling brands. Whether you're a cyclist, entrepreneur, or product founder, this episode is packed with insights on innovation, product development, and building a brand from scratch. 🔎 What You’ll Learn• 🚴 Why traditional bike saddles cause discomfort • 🧠 The biomechanics behind cycling saddle pain • ⚙️ How reactive saddle technology works • 📑 The process of securing a product patent • 📈 Lessons from launching a startup brand • 🤝 Why customer feedback and events helped validate the product • 💡 Advice for entrepreneurs building physical products 👤 About the GuestPatrick O’Shea is the founder and CEO of Zeta Saddles, a cycling brand focused on improving comfort through patented reactive padding technology designed for road, gravel, and mountain cyclists.

  • 11 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Mitch Tarr on Marketing is a 30-minute show built for DTC founders. No fluff, no scripted talking points. Just candid conversation about what actually moved the needle building your brand — including the hard parts most people skip over.

Information

  • Creator
    Mitch Tarr
  • Years Active
    2026
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © 2026 Mitch Tarr