Cooked with Eric Reed

Midwest Professional Reps

"Cooked with Eric Reed" explores the foodservice industry through the lens of manufacturers reps—featuring conversations and fun stories with operators, dealers, and industry pros.

Episodes

  1. Sep 9

    Take the Restaurant to the Customer: The Power of Mobile Cooking

    Take the Restaurant to the Customer: The Power of Mobile Cooking On Episode 6 of Cooked with Eric Reed, Eric is joined by John Wilson of Marra Forni for a conversation about mobile cooking equipment and the opportunities it creates for foodservice operators, rep groups, dealers and manufacturers. John shares how mobile Marra Forni ovens are being used everywhere from the Super Bowl, U.S. Open and Kentucky Derby to tailgates, catering events, festivals, pop-ups and country clubs. Eric and John also discuss why bringing equipment directly to an operator can be more valuable than a traditional showroom demonstration, how mobile cooking can create new revenue opportunities, and what operators need to know before taking their menu outside the kitchen. The episode wraps with an up-close look at Midwest Professional Reps’ Marra Forni NP130 mobile brick oven, including its construction, fuel options, controls, customization and the technology behind modern brick-oven cooking. CHAPTERS 00:00 — Welcome to Cooked Episode 6 Eric introduces John Wilson and the topic of mobile cooking. 02:05 — Meet John Wilson of Marra Forni John talks about his background, Marra Forni and the versatility of brick ovens beyond pizza. 03:21 — Why Take Equipment to the Customer? How rep groups can use mobile equipment to demonstrate products inside an operator's actual environment. 04:39 — Turning a Mobile Oven Into a Sales Tool John explains why taking an oven on the road can create opportunities instead of waiting for them. 06:43 — Real-World Equipment Demonstrations Why letting customers cook with equipment in their own operation can answer the question: “Will this actually work for us?” 08:53 — Mobile Ovens at Major Sporting Events Marra Forni at the Super Bowl, U.S. Open, Kentucky Derby, tailgates and other major events. 10:16 — The Marra Forni Mobile Oven Rental Program How operators use rental ovens for events, including one loyal customer making a long-distance trip for a Chicago pop-up. 12:05 — From Pizza Festivals to 200+ Employee Events How mobile ovens create memorable demonstrations — and what happens when everybody wants a whole pizza. 14:24 — How Restaurants & Operators Use Mobile Ovens Catering, weddings, graduations, food trucks, pop-ups and more. 15:05 — One Oven, Multiple Revenue Opportunities How a country club moves one mobile oven between golf tournaments, the pool, happy hour and even drive-through pizza pickup. 16:48 — Take the Restaurant to the Customer Why mobile equipment allows operators to bring the food and experience directly to where customers are. 17:24 — Test Your Product Before the Event Why operators need to understand their dough, proteins, cooking times, workflow and preheating before serving guests. 19:01 — Inside the Marra Forni NP130 Mobile Oven A closer look at the full brick oven, construction, burners and mobile setup. 20:36 — It's More Than a Pizza Oven Using the brick hearth oven for proteins, sausage, pork tenderloin and other menu items. 22:23 — Gas, Wood, Coal & Combination Fuel Options A breakdown of the different ways Marra Forni ovens can be configured. 23:37 — Programmable Controls & Automatic Preheating How operators can program the oven to turn on and reach temperature before the kitchen crew arrives. 24:18 — Hand-Built & Fully Customizable How Marra Forni ovens are insulated, tiled and customized with an operator's colors, lettering and logo. 25:58 — How Much Does a Mobile Brick Oven Weigh? Eric gets the answer: this setup is serious equipment. 26:31 — Combining Ancient Cooking With Modern Technology How Marra Forni brings modern controls and consistency to a cooking method that's been around for centuries. 27:46 — The Best — and Worst — Things to Cook in a Brick Oven John talks steaks, pizza and how quickly a brick oven can expose inexperience. 28:23 — Closing Thoughts Watch the entire episode on YouTube @MidProReps Follow Eric, Chad and Midwest Professional Reps on Social Media @MidProReps

  2. Aug 17

    Commercial Kitchen Design: What Restaurant Owners Need to Know | Cooked Ep. 5

    Designing a commercial kitchen is a lot more complicated than picking out equipment and deciding where the fryers go. On Episode 5 of Cooked with Eric Reed, Eric sits down with Jason from Rapids Foodservice Contract & Design to break down what really goes into designing a restaurant, bar, school kitchen, food hall, or other commercial foodservice operation. With more than 20 years in foodservice design, Jason shares lessons learned from real projects—including the importance of understanding an operator's menu, service model, workflow, budget, timeline, permitting requirements, equipment needs, and long-term goals. Eric and Jason discuss why one of the first questions in kitchen design should always be "What's your menu?", how the "circle of flow" can improve efficiency, and why designing around the way employees actually move through a kitchen or bar can have a major impact on an operation. They also get into: • Setting realistic expectations for restaurant buildouts • Why budgets and timelines almost always change • Designing around menu and service style • Creating efficient kitchen and bar workflow • Planning storage and refrigeration for changing menus • Working with manufacturers and foodservice reps • Using relationships as a resource when you don't know the answer • AI's role in design and why human conversations still matter • Halton hood systems and a real-world St. Louis food hall project • A kitchen design project that became nearly impossible to solve Whether you're opening your first restaurant, renovating an existing kitchen, designing a foodservice operation, or working in the equipment industry, this conversation offers a behind-the-scenes look at the decisions that can make—or break—a commercial kitchen project. Cooked with Eric Reed is presented by Midwest Professional Reps. Follow Midwest Professional Reps and Cooked with Eric Reed on Facebook, Instagram, LinkedIn, and TikTok. Have a commercial kitchen horror story or a lesson you learned the hard way? Drop it in the comments. CHAPTERS 00:00 – Intro: Cooked with Eric Reed 00:15 – Meet Jason from Rapids Foodservice Contract & Design 02:34 – How Jason Got Into Foodservice Design 04:46 – Why Asking Customers Questions Matters 07:16 – Where a Commercial Kitchen Design Project Starts 08:00 – Setting Realistic Expectations for Restaurant Owners 10:21 – Eric's Kitchen Design Nightmare 11:24 – Why Your Menu Has to Drive the Kitchen Design 12:16 – Menu, Service Style, Beverages, Budget & Timeline 15:01 – Something Will Always Go Wrong During a Buildout 15:48 – A $10,000 Inspection Surprise 17:02 – How Often Does a Restaurant Actually Have a Finished Menu? 17:31 – Designing School Kitchens for Changing Food Programs 19:19 – What Every Operator Should Know Before Building 21:29 – The "Circle of Flow" in Commercial Kitchen Design 23:24 – Designing Bars Around the Cocktail Life Cycle 25:10 – Designing Efficient Bartender Workstations 28:18 – Manufacturer Checklists & Kitchen Design Tools 30:13 – Why Conversation Can Beat a Checklist 31:17 – AI Note-Taking & AI in Foodservice Design 33:00 – What AI Can't Replace in Restaurant Design 36:31 – What Designers Need From Manufacturers 37:05 – Why Great Manufacturer Reps Matter 39:43 – Knowing Who to Call Is a Superpower 41:19 – Better Equipment & Production Estimates 43:21 – Jason's Favorite Manufacturer to Work With 44:50 – How Halton Solved a St. Louis Food Hall Problem 47:59 – The Kitchen Design Project Jason Wishes Went Differently 51:29 – Final Thoughts & Outro Watch the entire episode on YouTube @MidProReps Follow Eric, Chad and Midwest Professional Reps on Social Media @MidProReps

  3. Jul 22

    Restaurant Patio Secrets: Increase Check Averages, Better Outdoor Seating & Pellet Smoker Myths | Cooked with Eric Reed

    Welcome back to Cooked with Eric Reed! In this episode, Eric Reed and Chad Ridgway visit The Blue Duck in Maplewood, Missouri to explore what makes a great restaurant patio experience—from premium cocktail presentation to commercial furniture that keeps guests comfortable and spending longer. You'll learn:  Why premium drinkware matters more than you think  How unbreakable glassware can reduce replacement costs and improve safety  Why comfortable patio seating increases guest satisfaction and check averages  Commercial outdoor furniture trends with Grosfillex How restaurants can maximize patio season profits  BONUS: Exclusive conversation with Cookshack CEO Stuart Powell, who explains why pellet smokers have an unfair reputation and what people get wrong about cooking with pellets. Whether you're a restaurant owner, operator, chef, bar manager or foodservice professional, this episode is packed with practical ideas you can put to work immediately. 👍 If you enjoy the show, please Like, Subscribe and hit the notification bell. 🎙️ Watch full episodes on YouTube 📲 Listen wherever you get your podcasts Follow Midwest Professional Reps for more restaurant insights, equipment demonstrations and industry conversations. YouTube: @MidProReps 00:00 Cold Open & Summer Cocktail Banter 00:40 Welcome to The Blue Duck 01:33 Why Patio Season Matters for Restaurants 02:00 Hospitality Brands: Premium Unbreakable Drinkware 06:51 Real-World Hospitality Brands Success Story 07:22 New Hospitality Brands Products from the NRA Show 08:38 Why Smaller Cocktails Are Becoming a Trend 10:30 Grosfillex Outdoor Furniture Overview 11:03 Why American-Made Commercial Furniture Matters 14:08 Beyond Restaurants: Hotels, Casinos & Resorts 15:09 Pairing Patio Furniture with Beverage Equipment 15:41 Why Resin Furniture Performs Better Outdoors 17:03 Comfortable Seating Increases Check Averages 19:26 Bonus Interview: Cookshack CEO Stuart Powell 20:03 Why Pellet Smokers Got a Bad Reputation 24:13 Closing Thoughts & Subscribe Watch the entire episode on YouTube @MidProReps Follow Eric, Chad and Midwest Professional Reps on Social Media @MidProReps

  4. Jul 6

    Why Most BBQ Restaurants Get It Wrong | Cookshack CEO Stuart Powell | Cooked with Eric Reed Ep. 3

    Cooked with Eric Reed welcomes Stuart Powell, President & CEO of Cookshack, for a deep dive into the business and science of barbecue. Stuart shares the history of Cookshack, explains why yield and consistency matter more than most pitmasters realize, discusses competition BBQ versus restaurant BBQ, and offers practical advice for chefs looking to add smoked menu items. Along the way, the conversation covers underrated cuts of meat, smoker innovations, restaurant profitability, and plenty of memorable barbecue stories. If you're passionate about barbecue or the restaurant industry, this is an episode you won't want to miss. Podcast Chapters Cookshack's History & Growth  Why Yield Matters in BBQ  Restaurant Consistency  BBQ Season Explained  Creative Uses for Smokers  Favorite Smoked Foods  Underrated & Overrated Cuts  Competition BBQ Today  Advice for Future Restaurant Owners Chapter Timestamps 00:00 Introduction 0:34 Meet Stuart Powell, President & CEO of Cookshack 3:00 How Cookshack Started & Company History 7:40 Growing Cookshack & Lean Manufacturing 9:46 What Most People Get Wrong About BBQ 12:00 Consistency Is Everything in Restaurant BBQ 14:11 Is There Really a BBQ Season? 17:25 Why BBQ Restaurants Are the Hardest Customers to Sell 18:14 Creative Ways Restaurants Can Use Smokers 22:45 Smoking Prime Rib with Rosemary 23:53 Why Electric Smokers Changed Backyard BBQ 25:45 The Ostrich Story (Yes, Really) 26:52 Best Smoked Menu Item for Any Restaurant 28:14 Most Underrated Cuts of Meat 29:17 Most Overrated BBQ Cuts 34:08 Competition BBQ vs Restaurant BBQ 39:30 Why Every Restaurant Needs an Exit Strategy 40:38 Why Competition BBQ Has Become Too Expensive 42:50 Outro Watch the entire episode on YouTube @MidProReps Follow Eric, Chad and Midwest Professional Reps on Social Media @MidProReps

  5. May 4

    The Ultimate NRA Show Guide (from Industry Pros) Hatco & Midwest Professional Reps

    Welcome back to Cooked with Eric Reed — Episode 2 is here! In this episode, Eric sits down with Ryan Catarozoli, Director of Key Accounts at Hatco, to break down everything you need to know about the National Restaurant Association (NRA) Show — one of the biggest events in foodservice. From must-see innovations and industry trends to behind-the-scenes trade show stories, this episode gives you a real look at what goes down on and off the show floor. Whether you're a manufacturer, dealer, operator, or just curious about the foodservice world, this episode is packed with insights you won’t hear anywhere else. 🔥 In this episode:  What the NRA Show is really like  The Kitchen Innovations Awards and emerging tech  How manufacturers reps support brands across regions  Why trade shows still matter in a digital world  Hilarious and real NRA stories Survival tips for navigating massive trade shows  Must-visit spots in Chicago during the show 👥 About Midwest Professional Reps We represent leading foodservice equipment and supply manufacturers across Kansas, Nebraska, Iowa, Missouri, and Southern Illinois — helping brands grow and supporting operators every step of the way. If you're heading to the NRA Show, come find us and say hello! 💬 Got a crazy foodservice story? Drop it in the comments — we might feature it in a future episode. 👍 Like, Subscribe, and follow along for more episodes of Cooked with Eric Reed Intro & Podcast Overview  What Midwest Professional Reps Does  NRA Show Overview  Kitchen Innovations Awards  Educational Sessions & Learning Opportunities  After Hours Networking & Events  Guest Introduction: Ryan Katarzolei (Hatco)  COVID Content & Digital Shift  Trade Show Evolution  Hatco at NRA – New Products & Booth Preview  Product Innovation Deep Dive  NRA Stories & Industry Experiences  Survival Guide for Attendees  Navigating the Show Efficiently  Chicago Food Recommendations  Memorable Stories from the Road  Closing Thoughts & Outro Watch the entire episode on YouTube @MidProReps Follow Eric, Chad and Midwest Professional Reps on Social Media @MidProReps

  6. Apr 10

    Cooked with Eric Reed Ep. 1 | What Do Foodservice Reps Actually Do? | Shocking Kitchen Stories

    Cooked with Eric Reed Ep. 1 | What Do Foodservice Reps Actually Do? (Intro + Trade Show Stories) Welcome to the very first episode of Cooked with Eric Reed! In this intro episode, Eric Reed from Midwest Professional Reps breaks down what a manufacturers rep actually does in the foodservice industry—and why it matters more than you think. Joined live from a trade show in Kearney, Nebraska, Eric’s business partner Chad Rididgeway shares stories from the road, insights from 24+ years in the industry, and what it’s really like working trade shows, meeting operators, and representing top equipment brands. From supporting restaurants and dealers to solving real operational problems, this episode gives you a behind-the-scenes look at the people helping keep kitchens running smoothly. Plus… a few wild kitchen stories, trade show chaos, and why buying equipment online might cost you more in the long run. 👇 If you’ve ever worked in a kitchen, we KNOW you’ve got a story—drop it in the comments! 🔥 What You’ll Learn:  What a foodservice manufacturers rep actually does  How reps support restaurants, dealers, and operators  Why after-sale support is critical  The real value of buying from local dealers vs online  Trade show life (and some hilarious moments along the way) 🎙️ About the Show: Cooked with Eric Reed explores the foodservice industry through the lens of manufacturers reps—featuring conversations with operators, dealers, and industry pros. 📲 Follow Midwest Professional Reps: Facebook | Instagram | LinkedIn | TikTok  (Search: Midwest Professional Reps) ⏱️ Chapters / Segments 00:00 – Let Him Cook (Intro)  00:10 – Welcome to Cooked with Eric Reed  00:50 – What Midwest Professional Reps Does  02:00 – Supporting Restaurants & Operators  03:00 – After-Sale Support & Training  04:15 – Meet the Team  06:20 – Chad Joins from Nebraska Trade Show  07:30 – Trade Show Life & “Ribeye in the Sky”  08:00 – Equipment, Merchandising & Selling on the Floor  09:10 – What This Podcast Will Cover  09:45 – What Is a Manufacturers Rep?  11:00 – How Sales Actually Work (Dealer vs Rep)  12:30 – Industry Experience & Career Paths  13:00 – The Challenge of Buying Equipment Online  14:30 – Why Face-to-Face Still Matters  15:00 – Trade Shows: The Good, Bad & Fun  16:00 – “My Car is My Office”  16:30 – Sous Vide vs “American Water Bath Cooking” 😂  18:10 – Wild Kitchen Stories (Hot Tub Cooking & More)  19:30 – What’s Coming Next on the Podcast  21:00 – Representing Quality Brands  23:00 – Why This Industry is Worth It  24:30 – Life on the Road  25:00 – Final Thoughts & What to Expect  26:00 – Outro + Call to Action Watch the entire episode on YouTube @MidProReps Follow Eric, Chad and Midwest Professional Reps on Social Media @MidProReps

About

"Cooked with Eric Reed" explores the foodservice industry through the lens of manufacturers reps—featuring conversations and fun stories with operators, dealers, and industry pros.