Travel Marketeering with Joshua Harrell

Joshua Harrell
  • 5.0 (1)
  • Marketing
  • Updated Weekly

You got into travel because you love it. But loving travel and building a thriving travel business are two very different things—and nobody warned you about the gap in between. Travel Marketeering with Joshua Harrell is a show for travel advisors and agency owners who are done guessing at marketing and ready to build real systems for visibility, trust, and growth. Each episode breaks down one actionable idea—frameworks you can use this week, not theory you'll forget by tomorrow. Joshua Harrell is the Chief Revenue Officer at WorldVia Travel Network and the creator of the Travel Marketeering movement. He's a brand strategist, serial entrepreneur, and author of Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency. He's spent decades building brands, launching businesses, and studying what actually works when the algorithm changes, the market shifts, or your confidence takes a hit. He's not a travel advisor—he's the strategist in the room who helps travel advisors find their story, build their brand, and turn their expertise into a business that compounds over time. What you'll get from this show: Step-by-step frameworks from the Thriving Travel Advisor Blueprint—a 5-step system for building a sustainable travel business Real strategies for becoming known in your niche without posting every day or pretending to be an influencer How to turn your expertise into signature offers, content systems, and client experiences that set you apart Honest conversations about the hard parts—burnout, inconsistency, imposter syndrome, and the seasons that test your resolve Practical tools you can implement between episodes, not just inspiration that fades by Monday Whether you're a new advisor trying to get your first clients or an experienced agency owner ready to scale what's working, this show meets you where you are and gives you the next step forward. New episodes drop most Saturdays. Subscribe so you don't miss one. 📥 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind the show: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint 👥 Join the Travel Marketeers Community Connect with other entrepreneurial travel advisors in our private Facebook group: 👉 https://www.facebook.com/groups/travelmarketeers 📱 Follow @travelmarketeering on Instagram and TikTok

  1. Aug 31

    How To Become Known For Travel: The Charles Sylvia Playbook From CLIA's VP

    Every so often you get to sit across from someone whose story is the playbook you've been trying to write. Charles Sylvia, ECC, Vice President of Industry and Trade Relations at CLIA, joins Joshua for an hour-long fireside chat between two people who've spent their careers thinking about how travel advisors become the ones everyone calls. Charles walks through the exact sequence that took him from a 22-year-old kid at a brick-and-mortar agency near Cape Cod to the person now representing 32,700+ North American agents and agency owners. Plus, Joshua and Charles debrief on why CLIA-certified members sell four times the cruise volume of members who don't complete the certification path, and Charles tells Joshua his travel stories, including his  "you haven't lived until you've cruised" origins, how he read the entire CLIA industry playbook in one overnight sitting, and how a 20-minute Rotary Club talk with 12 pages of transparencies turned into a $27,000 luxury cruise sale. They also get into the "sit" strategy for turning every FIT booking into a group by offering a free concierge conversation in a client's living room. There's a little something for everyone: cruise-focused advisors sitting on unfinished CLIA certifications, newer advisors deciding which association to invest in first, and anyone who has ever wondered why the "credentialed" tier of our industry outperforms everyone else by such a wide margin. Get the Thriving Travel Advisor Blueprint Download the 5-step framework behind this series: https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint Travel Marketeering also goes live every Saturday at noon Eastern on the WorldVia Travel Network YouTube channel—join the conversation there if you want to be in the chat with us.

  2. Aug 23

    The New Advisor Sales Script: 12 Questions, 5 Objections, So You Never Freeze on a Call

    If you have ever hung up from a discovery call wondering what you missed, this episode is your fix. Joshua Harrell walks travel advisors through the complete discovery call script he teaches inside WorldVia Travel Network—the same one his team uses to train newer advisors through the Conversations stage of the Booking Pathway. You'll get the exact warm-up frame that shifts you from vendor to trusted expert in the first 60 seconds, all 12 discovery questions grouped by section (who is traveling, what they want, budget signals, timeline, decision maker), three ways to ask about budget that don't feel awkward, the reframe script that lets you position one confident recommendation instead of a menu of three, both closes that put the next step on the calendar before you hang up, and five plug-and-play responses for the objections that usually derail a booking conversation. The core reframe—the discovery call is your interview, not theirs—is worth the whole episode by itself. Once you internalize that shift, the freezes stop, the awkward pauses stop, and the "let me think about it" hang-ups drop dramatically. You stop running two conversations at once and start running one. Grab the companion worksheet, the New Advisor Discovery Call Script and Objection Toolkit, at https://dkcu4.share.hsforms.com/2BRWFSp2JTuCeJ2cl5I7fFg. Travel Marketeering also goes live every Saturday at noon Eastern on the WorldVia Travel Network YouTube channel—join the conversation there if you want to be in the chat with us.

  3. Aug 10

    The 5-Stage Booking Pathway: Stop Losing Warm Leads to Silence

    Every travel advisor has them—the leads who said "I'm interested" and then just… went quiet. And if you are being honest, most of them are living in your memory instead of a system. In this episode, Joshua walks through the Booking Pathway, the five-stage pipeline framework that turns scattered lead-tracking into a real sales system. You will learn the five stages every relationship moves through (Leads, Conversations, Proposals, Bookings, and Loyalty), the one rule that governs every stage, and the three follow-up windows that keep warm leads from going cold. You will also hear the moment a live-audience member asked where her CRM ends and her pipeline begins—a question that unlocks a clearer way to think about your systems whether you are running Notion, a spreadsheet, or full CRM automation. One story worth pressing play for: an advisor who builds custom New Zealand self-drive itineraries closes almost eighty percent of her proposals because she sends one strong recommendation instead of three medium options. That single discipline is one of the highest-leverage habits you can build into your pipeline. Grab the companion three-page template—the Booking Pathway Pipeline Template with the visual stage overview, a printable tracker grid, and stage-by-stage follow-up rules—at: 👉 https://dkcu4.share.hsforms.com/2TikxqYFMSciOg3CYrAXHrg.

  4. Aug 1

    5 Review and Referral Scripts Travel Advisors Can Send This Week

    You just planned an incredible trip for your clients. They cried at the airport. They texted you from the ship. They came home glowing. And you have not asked a single one of them for a review or a referral—because it feels awkward, pushy, or like you are begging for compliments at the wrong moment. If that is you, this episode is the fix. Joshua Harrell walks you through the Reviews and Referrals Plug-and-Play Script Kit—the exact three-window timing strategy and five word-for-word scripts that turn happy clients into a steady stream of reviews and referrals without ever feeling pushy. You will learn the three fears every advisor carries into the ask and the reframe that dissolves each one in under 90 seconds. You will hear the three "ask moments" that consistently work—trip end, seven days, and thirty days—and why most advisors skip all three because they do not have a reminder system. Then Joshua reads all five scripts aloud so you can customize them in twenty minutes: the Google review ask, the Facebook recommendation ask, the written testimonial ask, the video testimonial ask, and the referral ask. The best takeaway in this one is the follow-up grid. Most advisors send the ask and then do not know what to do with the response, so they let the whole system stall out. Joshua walks through exactly what to do when a client says yes, goes quiet, or refers someone new. That loop is how a single Alaska multi-generational cruise family becomes three bookings over two years. Grab the Reviews and Referrals Plug-and-Play Script Kit that goes with the episode: 👉 https://dkcu4.share.hsforms.com/2Xxag_qrhRSmuFkmdc99slw

  5. Jul 25

    Turn One Great Trip Into 10 Content Signals: The Advisor Playbook You Can Use This Week

    You just got back from an incredible trip. You took great photos, you had real conversations with your clients, your suppliers gave you access most travelers never get. And then you posted one thing on Instagram and moved on. In this episode, Joshua Harrell walks you through the One Trip → Ten Signals system—the exact checklist that turns any single trip, recent or upcoming, into ten specific content and connection opportunities. It works forward and backward in time. Nothing new has to happen. The signals are already sitting in your camera roll and your inbox waiting for you to see them. You will hear the three phases every signal belongs to—visibility, trust activation, and durability—and why most advisors camp out in phase one and leave the rest on the table. Joshua breaks down the pre-trip teaser, the on-trip live story you can shoot in thirty seconds, the post-trip carousel most advisors either skip or forget, the forty-eight-hour testimonial ask that is the fastest win in the whole system, the referral reframe that finally makes asking feel natural, and the long-form blog post that can bring you leads two years after you publish it. The best story in this one is the culinary advisor who came home from Vietnam with 140 photos, four videos, and no idea what to do with any of them—and how she published eight of the ten signals in the next thirty days without ever leaving her desk. Grab the One Trip → Ten Signals Checklist that goes with the episode: 👉 https://dkcu4.share.hsforms.com/2gQSiESwmT_ag2foLAE2L_Q

  6. Jul 11

    The 5 Emails That Turn Travel Signups Into Real Conversations

    You did the hard part—you built the lead magnet, and people are signing up. Now what? Silence is not a strategy. In this episode, Chief Revenue Officer Joshua Harrell walks you through a full five-email nurture sequence so every Trip-Ready Signal turns into a real conversation. 🎧 What you’ll learn: Why the warmth of a new signup has a half-life—and how quickly you have to act The five emails every foundational sequence needs: Delivery, Value, Story, Social Proof, Soft Invitation Exact timing for each email—days 0, 2–3, 4–5, 6–7, 8–10 How to write a 150-word Story Email that beats any generic pitch The one-CTA rule that turns confusing emails into converting emails Why writing emails one and five first is the shortcut most advisors miss 🎯 Who this episode is for: Travel advisors and agency owners who have a lead magnet (or are building one) and want a clear, ready-to-use follow-up system. Especially useful for advisors in year 1–5 who have a list but no sequence. 📥 Free Worksheet—5-Email Nurture Sequence Builder: Fill it in while you listen and walk out with a deployable sequence: 👉 https://dkcu4.share.hsforms.com/20i3Yf6p5QKSTwsrPyt5iyg 📺 Prefer to watch? The video version of this episode is on the WorldVia Travel Network YouTube channel: 👉 https://youtube.com/live/7uTpSNh2tvw 💬 Join the community: The Travel Marketeers Private Facebook Group is where the worksheets are pinned and the conversations continue. 👉 https://www.facebook.com/groups/travelmarketeers 📲 Follow along: @travelmarketeering and @joshuaharrell on Instagram and TikTok. 🎯 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind this episode: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint

  7. Jun 27

    Unlock Your First Lead Magnet in 7 Days

    Most new travel advisors are not behind. They are just missing one small reason for the right traveler to raise their hand before they are ready to book. In this episode of Travel Marketeering with Joshua Harrell, we break down how to build your first lead magnet: one simple, niche-specific download that solves one tiny problem for one specific traveler. What you’ll learn: What a lead magnet is and why it is more than a free PDF Why specific beats pretty when you want a real traveler to take action How to choose the one traveler and one problem your download should serve Why broad downloads usually fail to create meaningful interest How a lead magnet becomes a Trip-Ready Signal inside the Thriving Travel Advisor Blueprint A practical 7-day plan to build, design, deliver, and promote the first version Four common mistakes: making it too big, making it too broad, hiding it, and forgetting follow-up How to work with AI as a teammate while building the first draft This episode is for travel advisors and agency owners who are starting from zero, trying to grow an email list, or looking for a better way to move from visibility to real client conversations. Download the worksheet, Your First Lead Magnet: The 7-Day Build Sheet Listen to the episode, then watch the video replay on the WorldVia Travel Network YouTube channel here. Join the Travel Marketeers Private Facebook Group Subscribe to the WorldVia Travel Network YouTube channel to watch the video version and the other content available on the channel. Follow @travelmarketeering on Instagram and TikTok. 🎯 Get the Thriving Travel Advisor Blueprint (Free)

  8. Jun 13

    From Stranger to Client: 5 Trip‑Ready Signals That Fill Your Pipeline

    You do not have a leads problem. You have a hand-raise problem. In this episode of Travel Marketeering Live, Joshua Harrell breaks down Step 3 of the Thriving Travel Advisor Blueprint: Trip-Ready Signals. These are the small, low-risk ways potential clients can show interest before they are ready for a full sales conversation. What you’ll learn: What a Trip-Ready Signal is and why it matters Why a standard inquiry form may be too big of an ask for someone who just discovered you The five core signals every advisor should know: niche lead magnet, trip discovery quiz, signature trip interest list, travel wish list consultation, and behind-the-scenes subscription How to think about those signals from cold to warm Why starting with a consultation link is often too much too soon How to pick one signal, build it in the next 30 days, and run it for 90 days How Trip-Ready Signals connect your niche, visibility, and booking pathway This episode is for travel advisors and agency owners who are showing up consistently but need a clearer path from content to client conversations. Download the Trip-Ready Signals: Your 5-Signal Audit & Build Plan worksheet: https://dkcu4.share.hsforms.com/2Skk1SyC_TvmRrIn7Y8nF-w Listen to the episode, then watch the video replay on the WorldVia Travel Network YouTube channel here: https://www.youtube.com/live/hkseP9K5QT0?si=DMb2CqDp3DOggmll Join the Travel Marketeers Private Facebook Group: https://www.facebook.com/groups/travelmarketeers Subscribe to the WorldVia Travel Network YouTube channel to watch the video version and the other content available on the channel. Follow @travelmarketeering on Instagram and TikTok. 🎯 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind this episode: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint

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About

You got into travel because you love it. But loving travel and building a thriving travel business are two very different things—and nobody warned you about the gap in between. Travel Marketeering with Joshua Harrell is a show for travel advisors and agency owners who are done guessing at marketing and ready to build real systems for visibility, trust, and growth. Each episode breaks down one actionable idea—frameworks you can use this week, not theory you'll forget by tomorrow. Joshua Harrell is the Chief Revenue Officer at WorldVia Travel Network and the creator of the Travel Marketeering movement. He's a brand strategist, serial entrepreneur, and author of Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency. He's spent decades building brands, launching businesses, and studying what actually works when the algorithm changes, the market shifts, or your confidence takes a hit. He's not a travel advisor—he's the strategist in the room who helps travel advisors find their story, build their brand, and turn their expertise into a business that compounds over time. What you'll get from this show: Step-by-step frameworks from the Thriving Travel Advisor Blueprint—a 5-step system for building a sustainable travel business Real strategies for becoming known in your niche without posting every day or pretending to be an influencer How to turn your expertise into signature offers, content systems, and client experiences that set you apart Honest conversations about the hard parts—burnout, inconsistency, imposter syndrome, and the seasons that test your resolve Practical tools you can implement between episodes, not just inspiration that fades by Monday Whether you're a new advisor trying to get your first clients or an experienced agency owner ready to scale what's working, this show meets you where you are and gives you the next step forward. New episodes drop most Saturdays. Subscribe so you don't miss one. 📥 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind the show: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint 👥 Join the Travel Marketeers Community Connect with other entrepreneurial travel advisors in our private Facebook group: 👉 https://www.facebook.com/groups/travelmarketeers 📱 Follow @travelmarketeering on Instagram and TikTok

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