Travel Marketeering with Joshua Harrell

Joshua Harrell
  • 0.0 (0)
  • Marketing
  • Updated Weekly

You got into travel because you love it. But loving travel and building a thriving travel business are two very different things—and nobody warned you about the gap in between. Travel Marketeering with Joshua Harrell is a show for travel advisors and agency owners who are done guessing at marketing and ready to build real systems for visibility, trust, and growth. Each episode breaks down one actionable idea—frameworks you can use this week, not theory you'll forget by tomorrow. Joshua Harrell is the Chief Revenue Officer at WorldVia Travel Network and the creator of the Travel Marketeering movement. He's a brand strategist, serial entrepreneur, and author of Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency. He's spent decades building brands, launching businesses, and studying what actually works when the algorithm changes, the market shifts, or your confidence takes a hit. He's not a travel advisor—he's the strategist in the room who helps travel advisors find their story, build their brand, and turn their expertise into a business that compounds over time. What you'll get from this show: Step-by-step frameworks from the Thriving Travel Advisor Blueprint—a 5-step system for building a sustainable travel business Real strategies for becoming known in your niche without posting every day or pretending to be an influencer How to turn your expertise into signature offers, content systems, and client experiences that set you apart Honest conversations about the hard parts—burnout, inconsistency, imposter syndrome, and the seasons that test your resolve Practical tools you can implement between episodes, not just inspiration that fades by Monday Whether you're a new advisor trying to get your first clients or an experienced agency owner ready to scale what's working, this show meets you where you are and gives you the next step forward. New episodes drop most Saturdays. Subscribe so you don't miss one. 📥 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind the show: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint 👥 Join the Travel Marketeers Community Connect with other entrepreneurial travel advisors in our private Facebook group: 👉 https://www.facebook.com/groups/travelmarketeers 📱 Follow @travelmarketeering on Instagram and TikTok

Episodes

  1. 1d ago

    From Stranger to Client: 5 Trip‑Ready Signals That Fill Your Pipeline

    You do not have a leads problem. You have a hand-raise problem. In this episode of Travel Marketeering Live, Joshua Harrell breaks down Step 3 of the Thriving Travel Advisor Blueprint: Trip-Ready Signals. These are the small, low-risk ways potential clients can show interest before they are ready for a full sales conversation. What you’ll learn: What a Trip-Ready Signal is and why it matters Why a standard inquiry form may be too big of an ask for someone who just discovered you The five core signals every advisor should know: niche lead magnet, trip discovery quiz, signature trip interest list, travel wish list consultation, and behind-the-scenes subscription How to think about those signals from cold to warm Why starting with a consultation link is often too much too soon How to pick one signal, build it in the next 30 days, and run it for 90 days How Trip-Ready Signals connect your niche, visibility, and booking pathway This episode is for travel advisors and agency owners who are showing up consistently but need a clearer path from content to client conversations. Download the Trip-Ready Signals: Your 5-Signal Audit & Build Plan worksheet: https://dkcu4.share.hsforms.com/2Skk1SyC_TvmRrIn7Y8nF-w Listen to the episode, then watch the video replay on the WorldVia Travel Network YouTube channel here: https://www.youtube.com/live/hkseP9K5QT0?si=DMb2CqDp3DOggmll Join the Travel Marketeers Private Facebook Group: https://www.facebook.com/groups/travelmarketeers Subscribe to the WorldVia Travel Network YouTube channel to watch the video version and the other content available on the channel. Follow @travelmarketeering on Instagram and TikTok. 🎯 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind this episode: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint

    1h 1m

  2. 3d ago

    From Invisible to Go‑To: A 12‑Month Roadmap for Travel Advisors

    If you've ever wondered why a handful of travel advisors keep getting the referrals, the FAMs, and the high-end bookings—and you don't—it's not because they're louder. It's because they're on a plan. In this episode, Joshua Harrell walks you through the long-arc version of Step 2 of the Thriving Travel Advisor Blueprint and gives you the full 12-month roadmap to go from invisible to the obvious go-to advisor in your niche. What you'll learn in this episode: Why most advisors don't have a visibility problem—they have a visibility plan problem The "100 touch points in 12 months" math behind compounding brand growth The 4-quarter framework: Q1 Learn, Q2 Launch, Q3 Showcase, Q4 Scale—and what each job actually requires How to honestly place yourself in the right quarter (most advisors aren't where they think they are) The one-niche, one-platform, one-signature-trip, one-email-list rule for all 12 months How the Teach / Show / Invite ratio shifts quarter by quarter to build invite confidence What a Marquee Travel Win really is—and what to do if you don't have one yet Why becoming known is a pattern recognition game Who this episode is for: Travel advisors and agency owners—whether you're brand new and still picking your niche, or you've been at it for years and the foundation never fully set. If you've been bouncing between "this week" and "someday," this episode is your reset button. 📥 Download this episode's worksheet—From Invisible to Go-To Advisor 12-Month Roadmap: 👉 https://dkcu4.share.hsforms.com/266VEtNLMRHS9vmROXXFOiw Join the Travel Marketeers private Facebook group: 👉 https://www.facebook.com/groups/travelmarketeers Subscribe to the WorldVia Travel Network YouTube channel to watch the video version of this episode and the rest of Travel Marketeering Live. Follow @travelmarketeering on Instagram and TikTok for the bite-sized versions of everything we talk about here. 🎯 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind this episode: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint

    1h 2m

  3. May 26

    Turn Collaborations into Customers: 3 Partnership Targets to Book Clients Now

    If you've ever asked a supplier or another local business to "collab" and watched it produce a polite tag and exactly zero clients, this episode is your reset. In this episode of Travel Marketeering, Joshua walks you through how to engineer collaborations that actually move clients—not just likes. What you'll learn in this episode: The 3 tiers of collaborations (visibility, trust, client flow)—and why most advisors are stuck on the wrong one The 5 partner categories that consistently produce client flow for travel advisors The COVE outreach framework: Connection, Observation, Value, Easy Ask 3 full outreach scripts (Supplier/BDM, Life-Stage Professional, Local Business Owner) you can customize this week The post-yes structure that keeps partnerships from dying in 60 days Why 3 good partners outperform 100 Instagram tag-each-other moments Who this episode is for: Travel advisors and agency owners who are tired of one-off shoutouts and want to build a real, structured referral pipeline. 📝 Download the Partnership Planner Worksheet (with all 3 outreach scripts and your 30-day partnership commitment): 👉 https://dkcu4.share.hsforms.com/25zWpLukNRguY0aHwq1c2nw 💬 Join the Travel Marketeers Private Facebook Group: 👉 https://www.facebook.com/groups/travelmarketeers ▶️ Want the video version? Subscribe to the WorldVia Travel Network YouTube channel to watch Travel Marketeering Live and the rest of the content there. 📱 Follow @travelmarketeering on Instagram and TikTok. 🎯 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind this episode: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint

    24 min

  4. May 16

    How to Look Booked Solid Online (Even With Zero Clients) — Travel Advisor Profile Audit

    You can post the best content in the world, but if someone clicks your profile and you look brand new, unaffiliated, or unclear about what you do—they're gone. This episode is the fix. Joshua Harrell walks you through the Booked Solid Online Profile Audit—how to make your online presence signal "this advisor is the real deal" even if you just opened your doors last month. What you'll learn in this episode: The 3 trust signals that determine whether prospects take you seriously (affiliation, specialization, activity) The 4-section audit you can run this weekend (photo and header, bio and tagline, affiliations and credentials, link in bio and website) A simple formula for a bio that's searchable, scannable, and incredible—all at once The trust stack that adds depth to a clean profile (strategic pinned post, social proof without clients, the recency signal) How to leverage your host agency or consortium as a credibility amplifier Joshua's QVC lesson on why the first three seconds decide the next thirty Who this episode is for: New and re-launching travel advisors and agency owners who need to look established online before the client roster catches up. 📥 Download the Booked Solid Online Profile Audit Worksheet (free): 👉 https://dkcu4.share.hsforms.com/2mVobXsYZRMyuJSL53XEU1Q 💬 Join the Travel Marketeers Private Facebook Group—the worksheet lives there, along with replays and a community doing this work right alongside you: 👉 https://www.facebook.com/groups/travelmarketeers ▶️ Want the video version? Subscribe to the WorldVia Travel Network YouTube channel for full episodes, clips, and behind-the-scenes content. 📱 Follow @travelmarketeering on Instagram and TikTok for short tips between episodes. 🎯 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind this episode: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint

    1h 1m

  5. Apr 27

    The 90-Day Content Plan For New Advisors

    If you've ever stared at your phone on a Monday morning asking what should I post today, this episode hands you the system that retires the question for good. In this Travel Marketeering with Joshua Harrell episode, Joshua walks you through a complete 90-day content plan built on three content types, three posts a week, all anchored to your Marquee Travel Win. By the end of the episode, you'll know exactly what to post, when to post it, and why most advisors don't have a motivation problem—they have a planning problem. In this episode, you'll learn: Why decision fatigue—not lack of creativity—is what kills most advisors' content rhythm The three content types that run the whole plan: Teach (earns trust), Show (earns desire), Invite (earns the booking) Why 3 posts a week × 13 weeks = 39 touchpoints, more than 3x what it takes to be unavoidable in your niche A real-world Hawaii family advisor example—Monday Teach, Wednesday Show, Friday Invite How to map 13 weeks of rotating themes around one Marquee Win so you never start from a blank page The four consistency systems that keep you posting when life gets loud: one platform, weekly batching, simple tracking, and grace days Why "the plan is a compass, not a contract" This episode is for: New travel advisors and agency owners in their first few years Advisors who post in bursts but can't seem to stick with it Anyone who knows they should be more consistent but doesn't have a system that survives a busy week 📄 Download the 90-Day Content Plan Worksheet Map your first 4 weeks today and your full 13-week plan this weekend. 👉 https://dkcu4.share.hsforms.com/2DYztnSkkQpy92Czndc_gyg 🎥 Prefer to watch? The video version of this episode is available on the WorldVia Travel Network YouTube channel. 👥 Join the Travel Marketeers Community Connect with other entrepreneurial travel advisors in our private Facebook group. 👉 https://www.facebook.com/groups/travelmarketeers 📱 Follow @travelmarketeering on Instagram and TikTok for clips, prompts, and reminders between episodes. 🎯 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind this episode: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint

    43 min

  6. Apr 11

    Become Known For Travel: Show Up, Stick Around, and Stand Beside

    You've defined your niche and built an offer worth talking about—but if the right travelers don't know you exist, none of that matters. In this episode, Joshua Harrell breaks down the three-part framework for becoming the travel advisor your ideal clients think of first. This is Step 2 of the Thriving Travel Advisor Blueprint: Become Known for Travel. Joshua walks through a system called Show Up, Stick Around, and Stand Beside—and by the end, you'll have the pieces to build a 90-day visibility plan you can actually follow. In this episode, you'll learn: The three signals you need to send consistently so people know you sell travel, who you serve, and what trip you're known for Show Up—why ~11 meaningful touchpoints in 90 days beats posting daily, with a real example of an advisor who went from invisible to "I saw your video" in 60 days Stick Around—why short-form content gets attention but email lists and communities are where trust compounds and bookings actually happen Stand Beside—how to borrow credibility by aligning with suppliers, certifications, and communities that match your niche How to build a simple 90-day visibility plan without burning out or pretending to be an influencer This episode is for: Travel advisors who feel invisible or inconsistent online Growing advisors who post but aren't generating the inquiries they want Anyone who knows they should "put themselves out there" but doesn't have a system for it 📄 Download the Step 2—Become Known Worksheet Follow along and build your 90-day plan step by step. 👉 https://dkcu4.share.hsforms.com/2Xx6Q2jKGQIm5nqpLJbT3zA 🎥 Prefer to listen? The video version of this episode is available on the WorldVia Travel Network YouTube channel. 👥 Join the Travel Marketeers Community Connect with other entrepreneurial travel advisors in our private Facebook group. 👉 https://www.facebook.com/groups/travelmarketeers 📱 Follow @travelmarketeering on Instagram and TikTok for clips, prompts, and reminders between episodes. 🎯 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind this episode: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint

    1h 5m
  • 6 Episodes

About

You got into travel because you love it. But loving travel and building a thriving travel business are two very different things—and nobody warned you about the gap in between. Travel Marketeering with Joshua Harrell is a show for travel advisors and agency owners who are done guessing at marketing and ready to build real systems for visibility, trust, and growth. Each episode breaks down one actionable idea—frameworks you can use this week, not theory you'll forget by tomorrow. Joshua Harrell is the Chief Revenue Officer at WorldVia Travel Network and the creator of the Travel Marketeering movement. He's a brand strategist, serial entrepreneur, and author of Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency. He's spent decades building brands, launching businesses, and studying what actually works when the algorithm changes, the market shifts, or your confidence takes a hit. He's not a travel advisor—he's the strategist in the room who helps travel advisors find their story, build their brand, and turn their expertise into a business that compounds over time. What you'll get from this show: Step-by-step frameworks from the Thriving Travel Advisor Blueprint—a 5-step system for building a sustainable travel business Real strategies for becoming known in your niche without posting every day or pretending to be an influencer How to turn your expertise into signature offers, content systems, and client experiences that set you apart Honest conversations about the hard parts—burnout, inconsistency, imposter syndrome, and the seasons that test your resolve Practical tools you can implement between episodes, not just inspiration that fades by Monday Whether you're a new advisor trying to get your first clients or an experienced agency owner ready to scale what's working, this show meets you where you are and gives you the next step forward. New episodes drop most Saturdays. Subscribe so you don't miss one. 📥 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind the show: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint 👥 Join the Travel Marketeers Community Connect with other entrepreneurial travel advisors in our private Facebook group: 👉 https://www.facebook.com/groups/travelmarketeers 📱 Follow @travelmarketeering on Instagram and TikTok

Information

You Might Also Like