Travel Marketeering with Joshua Harrell

Joshua Harrell
  • 5.0 (1)
  • Marketing
  • Updated Weekly

You got into travel because you love it. But loving travel and building a thriving travel business are two very different things—and nobody warned you about the gap in between. Travel Marketeering with Joshua Harrell is a show for travel advisors and agency owners who are done guessing at marketing and ready to build real systems for visibility, trust, and growth. Each episode breaks down one actionable idea—frameworks you can use this week, not theory you'll forget by tomorrow. Joshua Harrell is the Chief Revenue Officer at WorldVia Travel Network and the creator of the Travel Marketeering movement. He's a brand strategist, serial entrepreneur, and author of Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency. He's spent decades building brands, launching businesses, and studying what actually works when the algorithm changes, the market shifts, or your confidence takes a hit. He's not a travel advisor—he's the strategist in the room who helps travel advisors find their story, build their brand, and turn their expertise into a business that compounds over time. What you'll get from this show: Step-by-step frameworks from the Thriving Travel Advisor Blueprint—a 5-step system for building a sustainable travel business Real strategies for becoming known in your niche without posting every day or pretending to be an influencer How to turn your expertise into signature offers, content systems, and client experiences that set you apart Honest conversations about the hard parts—burnout, inconsistency, imposter syndrome, and the seasons that test your resolve Practical tools you can implement between episodes, not just inspiration that fades by Monday Whether you're a new advisor trying to get your first clients or an experienced agency owner ready to scale what's working, this show meets you where you are and gives you the next step forward. New episodes drop most Saturdays. Subscribe so you don't miss one. 📥 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind the show: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint 👥 Join the Travel Marketeers Community Connect with other entrepreneurial travel advisors in our private Facebook group: 👉 https://www.facebook.com/groups/travelmarketeers 📱 Follow @travelmarketeering on Instagram and TikTok

  1. 1d ago

    Stop, Start, Scale: The One-Page Plan Every Travel Advisor Needs

    Most travel advisors chase new ideas when they should be repeating what already works. This episode walks advisors through a simple three-step worksheet: stop the high-effort/low-return activities, start one small experiment tied to what’s already working, and scale a proven channel over 90 days. With concrete examples and a game of "Stop, Start, or Scale," listeners leave with a one-page 90-day plan and one action to take in the next week.

  2. Oct 17

    7 Numbers Every Travel Advisor Should Track—Find the Leak in Your Booking Pathway

    The bravest thing a travel advisor can do isn’t cold calling or going live. It’s opening the spreadsheet. In this episode of Travel Marketeering with Joshua Harrell, Joshua makes the case that business numbers are not a report card but a map, and he hands listeners the seven numbers that show whether a booking pathway is working: leads, discovery calls, proposals sent, bookings, and average commission, plus two simple rates anyone can calculate on a phone. Then Joshua plays Name That Leak, reading five composite advisors’ months and diagnosing each one. Marisol sells small-ship sailings along the Croatian coast and needed to answer faster. Dev plans food trips to Japan and South Korea and needed to stop ending calls with “let me know.” Tasha books a dozen all-inclusives a month at $210 each and learns that busy is not the same as paid. And Grant, who sells Northern Lights trips, discovers that five itineraries is homework, not a proposal. Listeners also get the 15-minute monthly money meeting, a simple AI prompt for spotting trends, and straight answers on what to track with zero bookings and how to count a group trip. Download the worksheet, The 7-Number Travel Business Dashboard: https://dkcu4.share.hsforms.com/2sGYR7B2BQ1yJsfgUC0y0jQ Travel Marketeering Live streams every Saturday at noon Eastern on the WorldVia Travel Network YouTube channel. To play along and diagnose the cases with other advisors, join the conversation in the live chat.

  3. Oct 11

    Book Your Next 3 Clients in 30 Days—The 30-Minute-a-Day Plan Travel Advisors Can Start Monday

    How many trips have you booked since Labor Day? If the number is smaller than you hoped, you’re not behind. You’re just running on hope. In this episode of Travel Marketeering with Joshua Harrell, Joshua turns the Booking Pathway into a 30-day sprint travel advisors can run in 30 minutes a day, aimed at the people who already know them. Listeners get the four-week plan (Reconnect, Converse, Propose, and Close & Ask), the Power Half Hour that holds it together, and a simple scoreboard of 30 reach-outs, 10 conversations, 5 proposals, and 3 bookings. The episode follows Renée, a composite advisor, as she builds her Warm 30, gets her neighbor talking for 20 minutes about a New Zealand camper van trip with one question, sends every proposal within 48 hours, and ends the month with a Danube river cruise, a Riviera Maya girls’ trip, and a Nile cruise on the books. Joshua also shares a simple way to use AI to draft a proposal story in your own voice, and explains why week four should feel like doing your job beautifully, not asking for a favor. Download the worksheet, Your Next 3 Clients in 30 Days Action Plan: https://dkcu4.share.hsforms.com/2nwmGFJ_PRX6kic51sYu-rA Travel Marketeering Live streams every Saturday at noon Eastern on the WorldVia Travel Network YouTube channel. To build your Warm 30 in real time with other advisors, join the conversation in the live chat.

  4. Oct 3

    The 5 Messages That Turn Travel Inquiries Into Bookings

    Somebody filled out your form. They said they’re dreaming about Japan next spring. And then the conversation just stopped, not because you didn’t care, but because you didn’t know exactly what to say next. In this episode of Travel Marketeering with Joshua Harrell, he walks through five messages, one for every stage of the Booking Pathway, that keep clients moving from first interest to booked trip and on to referrals. You’ll meet Renée, a composite advisor who had four hand raises and zero bookings in one month, and hear how the same leads turned into a Japan cherry blossom trip, an Alaska small-ship expedition, a Quebec City Christmas market weekend (with a fifth friend added), and a 50th birthday surprise in Los Cabos. What you’ll learn: Why speed beats polish in the first reply, and why the first 24 hours matter most How to move clients from typing to talking with two specific times How to tell the story of a proposal before the client sees the price How to rewrite “just checking in” into a nudge with new value, a real deadline, and a one-word next step The graceful exit message people actually answer How one word, “honored,” changes the way you ask for referrals Download the worksheet, The 5 Booking Pathway Messages: https://dkcu4.share.hsforms.com/2KchOCzj6S2mU0JWytm0JxA Join the Travel Marketeers Private Facebook Group: https://www.facebook.com/groups/travelmarketeers

  5. Aug 31

    How To Become Known For Travel: The Charles Sylvia Playbook From CLIA's VP

    Every so often you get to sit across from someone whose story is the playbook you've been trying to write. Charles Sylvia, ECC, Vice President of Industry and Trade Relations at CLIA, joins Joshua for an hour-long fireside chat between two people who've spent their careers thinking about how travel advisors become the ones everyone calls. Charles walks through the exact sequence that took him from a 22-year-old kid at a brick-and-mortar agency near Cape Cod to the person now representing 32,700+ North American agents and agency owners. Plus, Joshua and Charles debrief on why CLIA-certified members sell four times the cruise volume of members who don't complete the certification path, and Charles tells Joshua his travel stories, including his  "you haven't lived until you've cruised" origins, how he read the entire CLIA industry playbook in one overnight sitting, and how a 20-minute Rotary Club talk with 12 pages of transparencies turned into a $27,000 luxury cruise sale. They also get into the "sit" strategy for turning every FIT booking into a group by offering a free concierge conversation in a client's living room. There's a little something for everyone: cruise-focused advisors sitting on unfinished CLIA certifications, newer advisors deciding which association to invest in first, and anyone who has ever wondered why the "credentialed" tier of our industry outperforms everyone else by such a wide margin. Get the Thriving Travel Advisor Blueprint Download the 5-step framework behind this series: https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint Travel Marketeering also goes live every Saturday at noon Eastern on the WorldVia Travel Network YouTube channel—join the conversation there if you want to be in the chat with us.

  6. Aug 23

    The New Advisor Sales Script: 12 Questions, 5 Objections, So You Never Freeze on a Call

    If you have ever hung up from a discovery call wondering what you missed, this episode is your fix. Joshua Harrell walks travel advisors through the complete discovery call script he teaches inside WorldVia Travel Network—the same one his team uses to train newer advisors through the Conversations stage of the Booking Pathway. You'll get the exact warm-up frame that shifts you from vendor to trusted expert in the first 60 seconds, all 12 discovery questions grouped by section (who is traveling, what they want, budget signals, timeline, decision maker), three ways to ask about budget that don't feel awkward, the reframe script that lets you position one confident recommendation instead of a menu of three, both closes that put the next step on the calendar before you hang up, and five plug-and-play responses for the objections that usually derail a booking conversation. The core reframe—the discovery call is your interview, not theirs—is worth the whole episode by itself. Once you internalize that shift, the freezes stop, the awkward pauses stop, and the "let me think about it" hang-ups drop dramatically. You stop running two conversations at once and start running one. Grab the companion worksheet, the New Advisor Discovery Call Script and Objection Toolkit, at https://dkcu4.share.hsforms.com/2BRWFSp2JTuCeJ2cl5I7fFg. Travel Marketeering also goes live every Saturday at noon Eastern on the WorldVia Travel Network YouTube channel—join the conversation there if you want to be in the chat with us.

  7. Aug 10

    The 5-Stage Booking Pathway: Stop Losing Warm Leads to Silence

    Every travel advisor has them—the leads who said "I'm interested" and then just… went quiet. And if you are being honest, most of them are living in your memory instead of a system. In this episode, Joshua walks through the Booking Pathway, the five-stage pipeline framework that turns scattered lead-tracking into a real sales system. You will learn the five stages every relationship moves through (Leads, Conversations, Proposals, Bookings, and Loyalty), the one rule that governs every stage, and the three follow-up windows that keep warm leads from going cold. You will also hear the moment a live-audience member asked where her CRM ends and her pipeline begins—a question that unlocks a clearer way to think about your systems whether you are running Notion, a spreadsheet, or full CRM automation. One story worth pressing play for: an advisor who builds custom New Zealand self-drive itineraries closes almost eighty percent of her proposals because she sends one strong recommendation instead of three medium options. That single discipline is one of the highest-leverage habits you can build into your pipeline. Grab the companion three-page template—the Booking Pathway Pipeline Template with the visual stage overview, a printable tracker grid, and stage-by-stage follow-up rules—at: 👉 https://dkcu4.share.hsforms.com/2TikxqYFMSciOg3CYrAXHrg.

  8. Aug 1

    5 Review and Referral Scripts Travel Advisors Can Send This Week

    You just planned an incredible trip for your clients. They cried at the airport. They texted you from the ship. They came home glowing. And you have not asked a single one of them for a review or a referral—because it feels awkward, pushy, or like you are begging for compliments at the wrong moment. If that is you, this episode is the fix. Joshua Harrell walks you through the Reviews and Referrals Plug-and-Play Script Kit—the exact three-window timing strategy and five word-for-word scripts that turn happy clients into a steady stream of reviews and referrals without ever feeling pushy. You will learn the three fears every advisor carries into the ask and the reframe that dissolves each one in under 90 seconds. You will hear the three "ask moments" that consistently work—trip end, seven days, and thirty days—and why most advisors skip all three because they do not have a reminder system. Then Joshua reads all five scripts aloud so you can customize them in twenty minutes: the Google review ask, the Facebook recommendation ask, the written testimonial ask, the video testimonial ask, and the referral ask. The best takeaway in this one is the follow-up grid. Most advisors send the ask and then do not know what to do with the response, so they let the whole system stall out. Joshua walks through exactly what to do when a client says yes, goes quiet, or refers someone new. That loop is how a single Alaska multi-generational cruise family becomes three bookings over two years. Grab the Reviews and Referrals Plug-and-Play Script Kit that goes with the episode: 👉 https://dkcu4.share.hsforms.com/2Xxag_qrhRSmuFkmdc99slw

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About

You got into travel because you love it. But loving travel and building a thriving travel business are two very different things—and nobody warned you about the gap in between. Travel Marketeering with Joshua Harrell is a show for travel advisors and agency owners who are done guessing at marketing and ready to build real systems for visibility, trust, and growth. Each episode breaks down one actionable idea—frameworks you can use this week, not theory you'll forget by tomorrow. Joshua Harrell is the Chief Revenue Officer at WorldVia Travel Network and the creator of the Travel Marketeering movement. He's a brand strategist, serial entrepreneur, and author of Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency. He's spent decades building brands, launching businesses, and studying what actually works when the algorithm changes, the market shifts, or your confidence takes a hit. He's not a travel advisor—he's the strategist in the room who helps travel advisors find their story, build their brand, and turn their expertise into a business that compounds over time. What you'll get from this show: Step-by-step frameworks from the Thriving Travel Advisor Blueprint—a 5-step system for building a sustainable travel business Real strategies for becoming known in your niche without posting every day or pretending to be an influencer How to turn your expertise into signature offers, content systems, and client experiences that set you apart Honest conversations about the hard parts—burnout, inconsistency, imposter syndrome, and the seasons that test your resolve Practical tools you can implement between episodes, not just inspiration that fades by Monday Whether you're a new advisor trying to get your first clients or an experienced agency owner ready to scale what's working, this show meets you where you are and gives you the next step forward. New episodes drop most Saturdays. Subscribe so you don't miss one. 📥 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind the show: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint 👥 Join the Travel Marketeers Community Connect with other entrepreneurial travel advisors in our private Facebook group: 👉 https://www.facebook.com/groups/travelmarketeers 📱 Follow @travelmarketeering on Instagram and TikTok

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