The Casey Zeman Show

Casey Zeman

The Casey Zeman Show This show is about building a life you actually love. Not just a business that makes money. Not just a family you post about. Not just a creative hobby you squeeze in on weekends. A real life. One that fits. I’m Casey Zeman — entrepreneur, dad, creator, and someone who’s spent years chasing growth, building companies, failing publicly, winning quietly, and trying to figure out how to keep my energy high while keeping my priorities straight. On this show, we talk about: • Building a business that gives you energy instead of draining it • Putting your family first without shrinking your ambition • Creating real impact because your business is thriving — not despite it • Staying creative, curious, and dangerously alive in the middle of responsibility You’ll hear stories from the trenches — lessons I’ve learned from building software companies, launching programs, raising kids, navigating marriage, taking risks, and occasionally getting it very wrong. If you listened to Impact Warrior, you know I care about resilience. If you followed The $100 Dollar Entrepreneur, you know I respect the builder. But here, it’s bigger than business. This is about integration. About designing your days instead of reacting to them. About building something meaningful without losing yourself in the process. A thriving business. A connected family. Creative fire that never dies out. That’s the goal. This is The Casey Zeman Show — for builders who want success to feel as good as it looks. We can't promise to get it right, but we can promise to take the journey with you in seeking answers and wisdom along the way from those we bring in as guests and insights we learn about.

Episodes

  1. May 29

    $130M Business — Then She Started Over | The Casey Zeman Show #3 ft. Amy Porterfield

    Amy Porterfield built a $130 million business teaching digital courses — then made the gutsy decision to walk away from her signature $60M program and start over with a completely new business model. In this conversation, she breaks down exactly why, how she prepared for the pivot, and what it feels like to be a beginner again after 17 years. You'll hear why staying in your lane is what earns you the right to pivot, how AI is reshaping what online courses need to look like to survive, and why the discomfort of changing your business model is actually the best sign you're on the right track. Amy also shares her philosophy on investing in yourself — including the $17,000 bet she made while still working her 9-to-5 that changed everything. 0:00 - Introduction: Casey and Amy's 10-year friendship 1:30 - The pivot: Why Amy walked away from Digital Course Academy 5:00 - Earning your elevation: Doing the reps before making a move 6:00 - The new model: Coaching, sales teams, and getting uncomfortable 9:30 - Why discomfort is the only path to business growth 11:30 - How AI is changing the online course landscape 14:00 - Building "Porter" — Amy's custom AI tool for students 16:00 - AI as execution tool vs. mastery: Where the line is 18:00 - How Amy uses AI in her own content creation 20:00 - Why high-touch coaching is having its moment again 23:00 - The soul-feeding power of live coaching calls 24:30 - Why Amy is still investing in education at the $130M level 28:00 - Half-built bridges: How EOS keeps Amy's business on track 31:00 - Missy Elliott or Lauryn Hill? 🔗 CONNECT WITH AMY PORTERFIELD: 🎓 Amy's Free Training: https://www.amyporterfield.com/training 📩 Amy's Newsletter: https://amyporterfield.com/newsletter 📸 Instagram: https://instagram.com/amyporterfield 🔗 CONNECT WITH CASEY ZEMAN: 🎙️ EasyWebinar — Build Webinars That Convert: https://easywebinar.com 📸 Instagram: https://instagram.com/caseyzeman 🔔 Subscribe and turn on notifications so you never miss an episode. About The Casey Zeman Show: Casey Zeman is the founder of EasyWebinar and has helped thousands of entrepreneurs build businesses through webinars, content strategy, and online marketing. This show brings you real conversations with people who've built real businesses — no fluff, no hype, just what actually works. #AmyPorterfield #OnlineBusiness #BusinessPivot #DigitalCourses #Coaching #Entrepreneurship #WebinarStrategy #EasyWebinar #CaseyZeman #OnlineMarketing

    33 min
  2. May 8

    Why Your Content Sounds Like Everyone Else | The Casey Zeman Show #2 ft. Brandon Lucero

    What if the reason your content isn't working has nothing to do with your strategy — and everything to do with how you're communicating? In this episode of The Casey Zeman Show, Casey sits down with messaging expert and content strategist Brandon Lucero to break down why most online content sounds exactly the same right now — and what it actually takes to cut through in a market flooded with AI-generated noise. Brandon built a brand new parenting account to 27,000 followers in 60 days with no existing audience and no formal credentials in the niche. The secret wasn't posting more. It was leading with perspective instead of information. In this conversation you'll hear: Why your perspective is the one thing AI can never replicate — and how to use it to build trust faster than any tacticThe three reasons most entrepreneurs never share their original point of view (and which one is holding you back)How Brandon uses AI as a multiplier for his own mastery — not a replacement for itThe exact content process he used to grow 27K followers in a brand new niche in 60 daysWhy sharing your painful experiences in content builds more trust than hiding them If you've been feeling like your content is blending into the noise, this episode will change how you think about your message. Connect with Brandon Lucero: Website: https://brandonlucero.com/ Instagram: https://www.instagram.com/iambrandonlucero/ YouTube: https://www.youtube.com/channel/UCWuT2SICAzXz40OTVBYe39g TikTok: https://www.tiktok.com/@iambrandonlucero Parenting Brand: https://www.tiktok.com/@groundedparenting Connect with Casey Zeman: Website: https://caseyzeman.com Instagram: https://www.instagram.com/caseyzeman TikTok: https://www.tiktok.com/@caseyzeman LinkedIn: https://www.linkedin.com/in/caseyzeman

    36 min
  3. Apr 12

    EP 01: How I Went From Grinding to Building a Business That Runs Without Me

    The Boring Stuff Is the Scalable Stuff — Here's What Nobody Tells You Most entrepreneurs searching for how to scale a business without burnout are stuck in the same trap. They think business growth strategies mean doing more, grinding harder, and taking more calls. I used to think the same thing until I started building real systems and IP that allowed my business to run without me. In this episode, I sit down with Marquel Russell — CEO of Strategic Scale Institute — whose business scaling strategies have helped clients generate an estimated $1 billion in revenue, to break down exactly how duplication and multiplication replace brute force effort and create true entrepreneurship freedom. Marquel and I go deep on what separates entrepreneurs who stay stuck at 30 to 50K a month from those who build a company — not just a business — that generates profit and cash flow without the founder being involved in every decision. If you've ever felt like your business would fall apart the moment you stepped away, this conversation will change how you think. In this episode, we dig into: • Why scaling isn't about doing more — it's about duplication and multiplication • How to identify every place you're the bottleneck in your own business • The "record everything" asset-building method anyone can start today • How Marquel went from dropping out in 10th grade to building Inc. 5000 companies • Why you should build your business to sell even if you never plan to sell it • The difference between making money and actually building a company • How to onboard team members so you get ROI on every hire fast WANT TO GO DEEPER? This is Episode 1 of The Casey Zeman Show — the podcast where I bring in the sharpest minds in business, coaching, and entrepreneurship to give you what actually works. Subscribe so you never miss an episode. New episodes drop ever other Thursday. Try EasyWebinar free for 14 days and run your first automated webinar this week: https://start.easywebinar.com/14daysoffer-trial Want me to help you build a coaching program that scales without burnout? Get the Free Training: https://start.easywebinar.com/registration-page Get my book: "The Sales Experience": https://get.easywebinar.com/sales-experience MARQUEL'S RESOURCES Get on Marquel's My First Billion Newsletter: www.marqelrussell.com Access Marquel's free scaling resources: www.scalemadeeasy.com CONNECT WITH ME Subscribe for weekly strategies on webinars, coaching, and building a business that scales without burnout. Instagram: www.instagram.com/caseyzeman LinkedIn: www.linkedin.com/caseyzeman Website: https://caseyzeman.com

    49 min

About

The Casey Zeman Show This show is about building a life you actually love. Not just a business that makes money. Not just a family you post about. Not just a creative hobby you squeeze in on weekends. A real life. One that fits. I’m Casey Zeman — entrepreneur, dad, creator, and someone who’s spent years chasing growth, building companies, failing publicly, winning quietly, and trying to figure out how to keep my energy high while keeping my priorities straight. On this show, we talk about: • Building a business that gives you energy instead of draining it • Putting your family first without shrinking your ambition • Creating real impact because your business is thriving — not despite it • Staying creative, curious, and dangerously alive in the middle of responsibility You’ll hear stories from the trenches — lessons I’ve learned from building software companies, launching programs, raising kids, navigating marriage, taking risks, and occasionally getting it very wrong. If you listened to Impact Warrior, you know I care about resilience. If you followed The $100 Dollar Entrepreneur, you know I respect the builder. But here, it’s bigger than business. This is about integration. About designing your days instead of reacting to them. About building something meaningful without losing yourself in the process. A thriving business. A connected family. Creative fire that never dies out. That’s the goal. This is The Casey Zeman Show — for builders who want success to feel as good as it looks. We can't promise to get it right, but we can promise to take the journey with you in seeking answers and wisdom along the way from those we bring in as guests and insights we learn about.