That F*cking Marketing Podcast

TFM Digital
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 Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/  Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital  And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ 

  1. 1d ago

    The Hidden Psychology Behind Great Advertising That Converts with Jonathan Rolley

    Is your latest campaign actually working, or are your dashboards lying to you? In this episode, we chat with Jonathan Rolley, agency founder and media strategist with more than 10,000 ad evaluations behind him. Jonathan explains how advertising moves through the brain, and why what impresses the boardroom often isn't what makes people buy. You'll learn the 12-second rule, a 4-step framework to create ads people notice, how to measure what's really driving results, and the hidden mistakes that drain ROI. This is for marketers who care more about revenue than awards. Key moments: 00:00 – The real reason 84% of ad budgets are completely forgotten in 12 seconds   02:20 – Why reviewing creative consciously guarantees failure   04:40 – What happens when creative teams prioritise trophies over your sales   06:20 – The 4-step ad formula that forces the subconscious brain to buy   10:40 – The attention TRAP. Why grabbing eyes is useless without memory encoding   13:30 – The dirty truth about marketing attribution and MMM models  16:00 – This is the single most reliable way to prove actual ad ROI   18:00 – How subtle alpha cues and social proof manipulate consumer behavior   21:40 – Deconstructing a total flop: Why an award-winning 2026 ad generated zero sales   31:30 – These are the price-anchoring tricks consumers into paying extra   35:10 – How to scale your brand without stepping into the Triangle of Death  38:40 – Why cheap automated scripts actively repel high-value buyers   44:10 – The real reason fear outperforms sex and the #1 website conversion killer — You can connect with Jonathan on Youtube by tuning into "The Science of Advertising" show or by grabbing his upcoming book on ad neuroscience arriving in early 2027. If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit.  If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    The Hidden Psychology Behind Great Advertising That Converts with Jonathan Rolley

  2. Sep 23

    From Empty Seats to $200M+: How Dynamic Pricing Is Revolutionising Hospitality with Pan Koutlakis

    What if discounting regularly was actually the secret to building a $200M+ hospitality empire?  In this episode, I sit down with Pan Koutlakis, co-founder and CEO of EatClub, the tech platform powering dynamic pricing across thousands of restaurants.  You'll learn how a subtle 5% pricing shift can double customer demand, why traditional menu pricing is flawed, and how to build a thriving two-sided marketplace. Mastering the real psychology of consumer behavior will show you how to drive massive volume without sacrificing your brand equity.  Key moments: 00:00 - Why discounting doesn't kill your brand equity   00:58 - This is how dynamic pricing fixes restaurant empty seats   03:22 - Why airlines make billions from price changes and restaurants don't   05:40 - The real reason price elasticity controls your restaurant volume   08:10 - The widow seat theory that fills dead timeslots 11:35 - Why total bill discounts trigger higher spending than free food   14:50 - The 35% discount rule that you need to know 17:15 - The way repeat diners become more profitable than full-paying guests   19:40 - The real reason push notifications drive massive app engagement   23:15 - You need to replace flash sale urgency with curated recommendations   32:40 - How to launch a two-sided marketplace by pitching the right side first   34:25 - Why friction-free payments turn users into brand advocates   41:10 - How landing major bank partnerships expands your total market size — Restaurants can sign up to fill spare tables at the EatClub Partner Portal, while diners can download the app on iOS or Android via EatClub Customer Offers. If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    From Empty Seats to $200M+: How Dynamic Pricing Is Revolutionising Hospitality with Pan Koutlakis

  3. Sep 16

    1 Billion+ Views. The Organic Strategy That Actually Generates Results

    What happens when you throw out the traditional corporate hiring playbook and ask everyday people on the street what they earn?   Get Ahead App founder Sam McNamara breaks down how a series of raw, unpolished street interviews went viral, driving 42,000 users in 24 hours, launching his startup past LinkedIn on the App Store, and scaling organic reach to nearly 1 billion views.   He unpacks the operational reality behind producing 18 pieces of content daily across six platforms, how unexpected viral moments caught the attention of global brands like Domino’s and Nike, and the growth levers unlocked by bringing Tinder’s co-founder onto their board.  If you are a founder, CMO, or marketer struggling to connect with Gen Z, this episode provides an unfiltered blueprint on converting raw entertainment into tangible business downloads.   Key moments: 00:00: The street interview strategy that surpassed LinkedIn 02:00: The 1-Billion View Organic Strategy Built Without Paid Ads 03:35: Hard Lessons from Scaling a Two-Sided Marketplace Too Broadly 08:14: Why Traditional Resumes Are Completely Broken for Gen Z 09:27: Poster Campaigns vs. Street Content: What Actually Converts 13:17: The 18-Video Daily Machine: Systems, Automations, and Editing 17:41: Why Static $10K Agency Content Feeds Are Dead 27:12: Value-First Marketing: Selling Your Product in the Last 3 Seconds 30:26: Boardroom Growth: What Tinder’s Co-Founder Brought to the Table 42:25: How Domino's Replaced Cover Letters with Instagram DMs 45:41: The Underrated Social Platform Outperforming Mainstream Channels   Catch up with Sam, stay updated on Get Ahead’s latest street interviews, and see how they're fixing traditional hiring across his channels: Website: https://getahead.com.au/ Instagram: @getahead.app LinkedIn: https://www.linkedin.com/in/sammcn/ If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    1 Billion+ Views. The Organic Strategy That Actually Generates Results

  4. Sep 9

    Franchise Growth, Creator Deals, and the Ryan Reynolds Mistake

    What happens when you trade doorstep sales and logistics for high-end fashion, luxury travel, and multi-figure brand deals?  Former Franchisee of the Year turned full-time creator Shaun Birley joins the show to break down his journey from pitching logistics on the pavement to landing partnerships with giants like Porsche, Cathay Pacific, and Hugo Boss.  He shares the real hustle behind building an authentic personal brand, content strategies that actually drive trust, and the wild story of going viral as an accidental Ryan Reynolds lookalike.  If you’re looking to stand out in a crowded feed, this conversation offers an unfiltered playbook on converting domain expertise into a powerful digital presence.  Key moments: 00:00: How a Family Franchise Scaled via Old-School Hustle 03:35: Why Guerrilla Tactics Beats Big Marketing Budgets 04:35: What Franchisors Get Wrong About Personal Branding 11:04: The Real Reason Your Friends Will Roast Your Content First 17:58: This Is the Secret to Landing High-Ticket Brand Deals 28:14: How AI Accelerates Content Ideation (Without Being Fake) 29:10: Don't Chase Virality: Why Niche Authority Wins Long-Term 41:26: The Unexpected Ryan Reynolds Mix-Up That Exploded Online  Catch up with Shaun, check out his latest travel guides, and stay updated on his upcoming tailoring collection across his channels Instagram: @shaunbirley YouTube: @Shaunbirleystyle TikTok: @shaunbirley — If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    Franchise Growth, Creator Deals, and the Ryan Reynolds Mistake

  5. Sep 2

    How Brands Waste Millions on Meta, Google and Bad Agency Retainers

    If your ad reports look great but your business isn't actually growing, your digital budget is leaking cash. In this episode, we break down the most common digital ad spend traps, from hidden tagging glitches and aggressive AI settings to flawed agency retainers, to show you how to audit your account and recover wasted money. Tune in to get the exact 4-step checklist that will stop Meta and Google from eating your profits and force your ad account to drive real growth. Key moments: 00:00: Why Page Views Are Lying About Your Ad Results 04:00: How Your Ad Campaigns Are Competing Against Yourself 05:41: The Truth About AI Tools Ruining Your Brand Integrity 12:16: Why High ROAS Is a Vanity Metric That Stops Real Growth 15:23: How We Saved 200K in Ad Spend for a 700 Location Franchise 24:43: How Squeezing Your Agency Fees Guarantees Bad Performance 30:14: How to Run a 4 Step DIY Audit on Your Ad Account — If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠

    How Brands Waste Millions on Meta, Google and Bad Agency Retainers

  6. Aug 26

    How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis

    Are you throwing away your campaign budget on audio ads that everyone skips? In this episode, we sit down with audio integration expert Andy Procopis, a seasoned media strategist with years of experience navigating the high-stakes world of radio, managing major talent and bridging the gap between editorial and commercial teams. From handling mid-campaign crises to winning over massive personalities like Kyle Sandilands, Andy shares the unfiltered truth on what actually drives ROI across radio, podcasting, and branded content.  If you want to know why most audio ads fail and how to build integrations that convert, this is a must-listen masterclass. Key moments: 00:00: The 11% Rule: Doubling Campaign Effectiveness 8:46: How Forcing Copy on Talent Destroys Campaigns 18:58: Why Agencies Treat Radio Like a "Booty Call" 27:28: Why Brands Still Default to Plain Spot Buys 29:47: The Real Reason People Still Tune Into Live Radio 34:39: What’s the Cost of Host-Read vs. Programmatic Audio 35:35: This is the Real Difference Between Radio and Podcast Ads 39:57: How to Justify Audio Spend to Executive Leadership 40:60: Whether you should Move Marketing Budget Out of Meta and Into Audio 45:37: The Truth About Podcast Downloads as a Vanity Metric Connect with Andy on Instagram @procopics or you can tune into his show Advice Accreditation Bureau on Apple Podcasts, Spotify, and YouTube. If you want to future-proof your visibility, head here to talk directly with our team about an AI Search Audit. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow and subscribe because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    How Australia’s Biggest Brands Win on Radio & Podcasts with Andy Procopis

  7. Aug 19

    How to Influence What AI Says About Your Brand with Jeremy Cabral

    You can go from unranked to the first page of Google in one day now … if you use AI properly. But this is like the golden days of search, the tactics available now probably won’t last forever and there is a limited window where you can influence what AI tools share about your brand AND impact your ranking significantly … if you do the strategies in this episode.  Because today I’m talking to Jeremy Cabral, co-founder of Finder to unpack the shift from traditional SEO to AI search and what the best marketers are already doing to show up first across every platforms.  We talk about why SEO is still important, how ChatGPT and other answer engines build consensus about your brand, and why seemingly random Reddit threads, reviews, listicles and comparison sites can now influence whether you get recommended. We also put the theory to the test, asking Claude, Gemini and ChatGPT for the best nearby pizza restaurant and uncovering why the same small business appears across all three (and how you can implement it)  You’ll hear:  00:00 Why search has fundamentally changed  00:57 The move towards zero-click answers  02:07 What brands should optimise for now  03:13 How AI answer engines construct responses  05:48 Auditing what AI says about your brand  07:11 How to increase your chances of being recommended  10:49 How to track your visibility across Google, ChatGPT and Claude  12:52 What roles do agencies play in an AI future? 16:45 Questions every marketing team and agency should be asking  21:05 Why your website’s next major user could be an AI agent and how to prep 24:17 Brands already doing AI search well  25:15 How to get GOOD AI written content 31:14 Claude vs Gemini vs ChatGPT: the live pizza test  37:03 How Jeremy uses AI every day  40:23 How marketing teams need to adapt Connect with Jeremy on Linkedin or Instagram  If you're ready to start seeing growth in your franchise every single year then head over to IG @tfm.digital and DM us RECRUITMENT to grab a copy of our franchise development playbook. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    How to Influence What AI Says About Your Brand with Jeremy Cabral

  8. Aug 12

    Building a $600M Empire, Creating Demand & The Future of D2C Marketing with Simon Beard

    How do you go from sweating bullets in a market tin shed ready to quit, to handing Justin Bieber $10,000 cash and building a $600M+ street style retail empire? In this episode, Culture Kings founder Simon Beard tells us how he built high-energy, world-famous retail destinations while scaling to over $100M a year online. He breaks down the exact playbook Culture Kings used to engineer viral experiences, turn store floors into arcade gamification hubs, and rewrite the rules of modern customer acquisition. Plus, Simon drops raw, unfiltered takes on why traditional loyalty programs are dead and the #1 ad mistake wrecking your Meta accounts. If you run an e-commerce brand, buy media, or want to turn products into emotional movements, this is your masterclass. Key moments: 00:00: The Market Shed Breakdown That Built a $600M Empire 6:07: How Culture Kings Scaled Past $100M Online 16:33: What Turning Stores Into Arcade Gamification Hubs Does for Sales 18:56: Why Traditional Loyalty Programs Are Dead (And What to Do Instead) 25:37: How $10,000 Cash to Justin Bieber Created Millions in Free PR 30:40: Stop wasting ad spend by fixing the #1 media buying mistake brands make today. 33:31: How to Completely Rewrite the Rules of Modern Customer Acquisition 40:26: How AI and Dynamic Content Scaling Are Changing D2C Marketing Connect with Simon Beard on LinkedIn or follow his journey on Instagram. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

    Building a $600M Empire, Creating Demand & The Future of D2C Marketing with Simon Beard
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 Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/  Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital  And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ 

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