Practice Marketing Insider

Kristie Plantinga
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.

Episodes

  1. 1D AGO

    “My Clinical Skills Will Get Me More Clients”

    In this episode, Kristie is joined by her friend Felicia Keller Boyle, licensed somatic therapist and host of The Bad Therapist Show. Kristie and Felicia discuss why being a talented clinician isn’t enough for business success and how you should prioritize strategic marketing investments. Some takeaways: How clinical training cannot fix a fundamental marketing problem Prioritizing strategic investment over struggling Why embracing business systems is the key to professional freedom If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube. *Connect with Kristie on Instagram. *Brought to you by Place Digital. *Produced by PodVision.

    28 min

  2. APR 28

    "I Should Start Marketing When I Need Clients”

    In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and poor financial investments. Some takeaways: How urgency leads to unsustainable business decisions and clinician burnout. Shifting your mindset to look at marketing as a long-term investment. Investing in partnerships and multiple sources of growth before it feels urgent. How to switch to proactive marketing with a multi-year strategy for predictable growth. If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube. *Connect with Kristie on Instagram. *Brought to you by Place Digital. *Produced by PodVision.

    9 min

  3. APR 21

    "I Should Blog More”

    In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers or top-of-funnel traffic, which are rarely the ones looking to hire a provider. Some takeaways: Why blogging brings in browsers, not buyersPrioritizing transactional content over informational contentBuilding digital assets that become revenue generatorsTransitioning from being a general resource to a solution provider If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube. *Connect with Kristie on Instagram. *Brought to you by Place Digital. *Produced by PodVision.

    12 min

  4. APR 14

    "Marketing Should Make Me Feel Good”

    In this episode, Kristie unpacks the myth that marketing a therapy practice should feel easy or comfortable. She looks into the psychological barriers therapists face, like “the blank slate" that leads to a paralyzing fear of visibility and relying on old, ineffective strategies. Some takeaways: The difference between ethical boundaries and emotional discomfortHow clinging to outdated strategies gives you a false sense of securityOutsourcing marketing to innovative companies If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube. *Connect with Kristie on Instagram. *Brought to you by Place Digital. *Produced by PodVision.

    10 min

  5. APR 9

    Introducing... Practice Marketing Insider!

    Coming soon to your headphones! Practice Marketing Insider, hosted by Kristie Plantinga, is designed to debunk outdated or overinflated marketing tropes for mental health professionals. The podcast provides high-growth strategies tailored for a landscape transformed by AI. Each week, Kristie will examine a piece of overblown marketing advice and explain why it’s inaccurate, exactly what to do instead, and how to implement changes that fit a modern practice. There will also be interviews with some of Kristie Plantinga's friends in the therapy marketing space. Episodes start dropping April 14. *Watch full episodes on Youtube. *Connect with Kristie on Instagram. *Brought to you by Place Digital. *Produced by PodVision.

    2 min

Trailer

Ratings & Reviews

5
out of 5
3 Ratings

About

Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.

Information

  • Creator
    Kristie Plantinga
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Kristie Plantinga
  • Show Website
    Practice Marketing Insider

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