It's All Made Up. You Decide. with Jeff McCallum

Jeff McCallum
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  • Entrepreneurship

A podcast for founders, people building a business, and anyone reinventing their life during the hustle and after. Jeff McCallum — serial entrepreneur, three exits, three books — sits down with builders, founders, operators, and rebels who've discovered the rules everyone plays by are completely made up. Conversations about business, identity, fitness, and what comes after you've made it. Real talk, no BS. Just what actually works.

Episodes

  1. Sep 9

    Reinventing Brad: From Prison to Property Care

    What if the life you’re living right now isn’t the life you’re stuck with? That’s what I kept coming back to during this conversation with Brad Noel Selski. Brad’s story is about addiction, prison, relapse, loss, depression, getting healthy, starting a business, and ultimately figuring out who he wanted to become. It’s a pretty incredible story, but what stuck with me most wasn’t the prison or the addiction. It was the reinvention. Because sometimes we get comfortable. We convince ourselves that this is just how things are. We waste time thinking about what we should have done differently instead of doing something about where we are now. Brad had plenty of reasons to stay stuck. Instead, little by little, he started making different decisions. And that’s really what this podcast is about. You don't need to have your entire life figured out before you start moving in a different direction. Sometimes you just need to do something. In this episode, we talk about: Brad's rough childhood in Saskatchewan and how trying to fit in as a teen led to drug use and eventually full-blown addictionThe difference between using drugs recreationally versus using them to escape, and how addiction escalated into armed robberies and prisonWhat it was like walking into a penitentiary for the first time, and the wake-up call prison became for himGetting clean in prison, only to face relapse, second chances, and the reality that rebuilding a life rarely happens in a straight lineLosing his best friend to an overdose, and the years of isolation and depression that followed his move to BCThe moment Brad realized he was wasting his second chance, and how getting serious about his health became the turning pointBuilding his landscaping and property-care business from nothing, and why you don't need a complicated plan to just startWhy figuring out what works for you (instead of copying someone else's path) matters more than optimizing everythingWhy you can't force someone else to change, and how Brad went from "careless and reckless" to simply happyLearning to enjoy the process instead of constantly feeling like you should be doing more Connect with me on social media: Facebook: https://www.facebook.com/JeffSMcCallum/ Instagram: https://www.instagram.com/jeffsmccallum

  2. Jun 26

    Life By Design

    In this episode, Harrison Coley shares his journey from a Colorado childhood to building a life of freedom through online business, social media, and AI. We explore the power of proximity, personal development, and creating environments that foster trust and belonging. Instagram - https://instagram.com/theharrisoncoley Website - https://growliminal.com

  3. Jun 3

    It's All Made Up, You Decide. Episode 1

    Jeff sits down with Mark Ziebarth—entrepreneur, professor, former politician, and lifelong student of leadership. Together they explore reinvention, entrepreneurship, AI, demographics, and why the later decades of life may be our most valuable. A thought-provoking conversation about purpose, opportunity, and creating your next chapter.

  • 3 Episodes

About

A podcast for founders, people building a business, and anyone reinventing their life during the hustle and after. Jeff McCallum — serial entrepreneur, three exits, three books — sits down with builders, founders, operators, and rebels who've discovered the rules everyone plays by are completely made up. Conversations about business, identity, fitness, and what comes after you've made it. Real talk, no BS. Just what actually works.

Information

  • Creator
    Jeff McCallum
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Explicit
  • Copyright
    © 2026 Jeff McCallum