The Full Arch Growth Show

Chelsea Morrisey

The Full-Arch Growth Podcast is the only show built exclusively for full-arch dental implant practices that are serious about scaling. Hosted by Chelsea Morrisey, co-founder of The Implant Engine — the growth system behind 150+ high-volume implant practices across the U.S. The Implant Engine has helped practices generate over $250M in full-arch revenue, with a team of 80 specialists dedicated to one thing: growing full-arch case volume. Each episode is a real, unscripted conversation with practice owners, treatment coordinators, and industry insiders who are actually doing the volume. No theory. No generic dental advice. Just the systems, scripts, and strategies that move the number on full-arch cases month after month. Topics covered include patient acquisition, case acceptance, treatment coordinator performance, call center systems, paid advertising, lead follow-up, and building a practice that produces 10 to 50 full-arch cases a month like clockwork. Whether you're a GP adding full arch to your practice for the first time, or a high-volume implant center looking to scale — this show gives you the real conversations that most agencies won't have in public. If you run a full-arch implant practice and you want to grow — this is your show. New episodes drop every two weeks. Learn more at theimplantengine.com

Episodes

  1. Oct 16

    From Family Legacy to the City's Go-To Full Arch Office | EP. 10 | Dr. Michael Malmquist

    Not all All-on-4 cases are just a bunch of bad teeth that all need to come out." Dr. Michael Malmquist was born into implant dentistry. His father, Dr. Jay Malmquist, is a pioneer who started his own practice in 1984 and placed his first immediate implant in 1988. Michael went to The Citadel, trained at Baylor, spent an extra year mastering bone regeneration and full-arch reconstruction, and came home to Portland to build something of his own. In this episode of the Full Arch Growth Show, Chelsea Morrisey and Dr. Malmquist get into the family story, the clinical edge, and what GPs need to know about bone before they get in over their heads. They cover why the biggest problem in full arch right now is over-treatment, why additive beats subtractive, how a boutique practice competes with low-price implant centers, and why oral surgeons can't ignore direct-to-consumer marketing. What you'll learn: • Why most failed full-arch cases come down to workup and execution, not the implant • Signs a patient needs regenerative work before implants go in, not after • Why a 36-year-old machined implant with zero bone loss matters for implant choice • Over-treatment: why radical bone reduction on a 34-year-old is a problem • Additive vs. subtractive treatment, and how a second opinion wins patient trust • How to compete as a premium practice in a market full of low-price providers • How to run direct-to-consumer ads without losing referral partners • How a practice went from 9 reviews to 550+ without incentives, and why that feeds AI search ⏱ CHAPTERS 0:00 Not every case is an All-on-X case 1:08 Meet Dr. Michael Malmquist 2:18 His father, Dr. Jay Malmquist, and the first implants in Oregon 4:50 Citadel, Boston, Baylor and back to Portland 6:16 Taking over a legacy practice: 9 reviews to 550+ 9:58 Does a practice remodel pay off? 11:56 What GPs need to know about bone before implants 17:11 A 36-year implant and choosing premier brands 20:25 Regenerative advances and learning the old way first 26:39 Speeding up recovery 28:02 The over-treatment problem 29:56 Where full arch is headed 31:21 Additive over subtractive 36:55 Competing with low-price implant centers 43:32 Referral partners and direct-to-consumer marketing 49:44 How long campaigns really take 53:57 What to look for in an implant marketing partner 58:18 Reviews, online presence and AI search 1:04:04 Closing thoughts 👉 Want this for your practice? Book a strategy call with The Implant Engine: https://schedule.theimplantengine.com/widget/bookings/tie-discovery-team?utm_source=youtube&utm_medium=organic_social&utm_campaign=2026-w42&utm_content=malmquist-ep-yt-description

    From Family Legacy to the City's Go-To Full Arch Office | EP. 10 | Dr. Michael Malmquist
  2. Sep 29

    Full Arch SEO in the AI Era: Rank on Google & ChatGPT | EP. 9 | Seth Morrisey

    Most full-arch practices treat SEO as the thing you do when you can't afford ads. Seth Morrisey has spent fifteen years proving that backwards. In this episode Chelsea Morrisey sits down with Seth Morrisey, who runs search for The Implant Engine's client base, to talk about where organic search actually sits for a full-arch practice in 2026 — what still works, what agencies are still selling that does nothing, and what changes now that patients are asking AI models who the best implant provider near them is. This one is practical. Seth covers where the clicks really go on a local search result, why your website is a conversion tool rather than a ranking tool, what Google's standards for medical content mean for the blog posts sitting on your site right now, and the one piece of the job no agency can do for you. What you'll get out of it: - Why the Google three-pack matters more than your homepage ranking - What a full-arch patient actually does between seeing your ad and booking - The blog content that is actively hurting your ability to rank - How to get cited by AI models — and the pricing tip almost no practice will act on - What $500-a-month SEO is really buying you - Why cutting one ad channel moved results on a channel nobody was watching CHAPTERS 0:00 Intro 1:58 The current state of search for full-arch practices 4:09 "I already run Google Ads, so I don't need SEO" 5:09 Rank everywhere — Google and the AI models 6:05 The three-pack, and where the clicks actually go 7:26 What a patient does at 11pm before they ever call you 10:17 Full arch is a business, not a lead source 12:47 What's dead in dental SEO 14:58 Your website is a conversion tool, not a ranking tool 19:29 What AI search changes, and how to actually get cited 23:40 The pricing tip most practices refuse to use 24:08 The one thing your agency cannot do for you 26:39 Why $500-a-month SEO does nothing 32:05 The attribution test — cutting one channel by half 36:13 Why YouTube beats Instagram for AI citations 37:38 Seth's five things to do first The Implant Engine builds full-arch growth systems for GPs, implant centers and specialists — brand and demand, a dental-trained call team, treatment coordinator training, and live reporting. See how the system works 👉 http://lnkh.co/tie_yt #DentalMarketing #ImplantMarketing #AllOnX #FullArchImplants #TheImplantEngine

    Full Arch SEO in the AI Era: Rank on Google & ChatGPT | EP. 9 |  Seth Morrisey
  3. Aug 14

    90% of Full Arch Is Getting Them In the Door | EP. 6 | Dr. Ryan

    Most full arch doctors think the bottleneck is clinical. Dr. Ryan has scaled full arch across multiple markets, and he says the surgery was never the hard part. He runs NuSet Dental Implants and Oral Surgery, holds both a DDS and an MD, and buys small oral surgery practices rather than building expensive implant centers. He walks Chelsea Morrisey through the acquisition model, the market math he used to size the opportunity, the office that beat him, and the one system he says took the guesswork out of lead conversion. If your phones are ringing and your consults are not converting, this is the conversation. CHAPTERS 00:00 From Mississippi to oral surgery 04:20 The market math: 65 million people 06:30 Why he stopped relying on referrals 08:57 Buying small practices instead of building 10:52 The market that beat him 13:14 Why a competitor nearby is a good sign 14:50 The surgery is the easy part 15:51 Where a call center still falls short 17:42 Spending $100K a month 18:38 "I didn't know my market" 20:36 How he ended up in Scottsdale 24:45 Believe everyone, trust no one 26:39 Talking to every office every day 33:16 The demand did not disappear 36:15 What a non-templated agency looks like 38:20 The people behind the account 40:44 The call center as the biggest asset CONNECT WITH DR. RYAN NuSet Dental Implants and Oral Surgery https://nusetdental.com THE FULL ARCH GROWTH SHOW Hosted by Chelsea Morrisey, CEO of The Implant Engine. New episode every week. Book a call: http://lnkh.co/tie_yt #FullArchImplants #AllOnX #DentalPracticeGrowth #ImplantDentistry #DentalOperations

    90% of Full Arch Is Getting Them In the Door | EP. 6 | Dr. Ryan
  4. Jun 30

    75% Close Rate in Full Arch. Here's the Secret | EP. 4 | Stacy Farley

    The national average for full arch case acceptance is 20%. Stacy Farley's is 75%. She didn't get there with better leads or a bigger ad budget. She got there by throwing out everything the industry taught about how a consult is supposed to run — and replacing it with a sales framework that actually works. Stacy is the founder of Full Arch Sales Experts and helped build the largest single-owned implant center in the country. $8M a year. 40–50 arches a month. One location. And she did it not as a clinician — but as a closer. In this episode she breaks down exactly why most practices are losing cases they should be winning, and what to do about it. You'll learn: Why the doctor should never talk money — and what the research says about trust and financial conflict of interest The broken consult flow everyone copied from Clear Choice (and why it's killing your close rate) The 8-step framework Stacy uses to go from greeting to signed treatment plan How to sell the outcome, not the procedure — and why "we provide teeth" is the wrong answer What to look for when hiring or identifying a TC who can actually close full arch cases How to structure TC comp so it drives growth without putting the practice at risk This is the episode your treatment coordinator needs to watch. Book a demo with TIE → https://schedule.theimplantengine.com/widget/bookings/tie-discovery-team?form_source=referral? #FullArchImplants #AllOnX #CaseAcceptance #TreatmentCoordinator #DentalMarketing #ImplantDentistry #FullArchDentist #DentalPracticeGrowth #FullArchSales #TheImplantEngine

  5. Jun 2

    Why Most Full Arch Practices Fail Full Arch Authority Framework | EP. 2 | Spencer Walker

    Episode 2 of Full Arch Growth Podcast covers the establishment of brand authority, building authority in the marketplace, scaling a full arch practice, and transitioning to a full arch practice. It includes insights on brand development, differentiation, leadership challenges, and logistical transition. The conversation covers the importance of treatment coordinators, the positioning of dental practices as full arch authorities, the selection of the right full arch marketing company, and the role of consulting and coaching in the full arch industry. Episode 2 of the Full Arch Growth Show is the breakdown: 00:00 The Importance of Authority in Marketing02:48 Building a Unique Value Proposition06:04 Differentiation Strategies for Dental Practices08:59 The Role of Clinical Skills and Operations11:48 Accountability and Team Management14:49 Transitioning to a Full Arch Focused Practice23:03 Maximizing Lead Response Strategies28:10 Understanding Capacity and Growth31:19 Building Authority Through Effective Websites39:33 Choosing the Right Marketing Agency Takeaways Brand development is crucial for establishing authority in the marketplaceDifferentiation and value proposition are key for market successLeadership and accountability are essential for scaling a full arch practiceLogistical transition and patient engagement are critical for transitioning to a full arch practice Treatment coordinators play a crucial role in managing leads and patient interactions.Positioning as a full arch authority requires strategic online presence and patient trust-building.Selecting the right full arch marketing company involves assessing their approach, support, and differentiation strategies.Consulting and coaching services are valuable for dental practices looking to scale and succeed in the full arch industry. Don't skim it. Listen to it.Ready to put the system behind it? Book a call → https://schedule.theimplantengine.com/widget/bookings/tie-discovery-team?form_source=referral? Follow @theimplantengine for more from the show. Featuring: @spencermwalker

    Why Most Full Arch Practices Fail Full Arch Authority Framework  | EP. 2 | Spencer Walker
  6. May 12

    $633K in 11 Months: A Solo GP's Full Arch Story | EP. 1 | Dr. Spencer Ross

    Dr. Spencer Ross is a solo general dentist in rural Maine who placed his first implant as a dental school sophomore and has since turned a GP practice he bought during COVID into a full-arch implant center doing cases at least once a week. In 11 months of advertising with The Implant Engine, he generated $633,000 in full-arch revenue on $52,000 in ad spend — a 12x return — while still running a full GP schedule. In this conversation, Dr. Ross breaks down exactly how he made room for full arch inside a busy general practice, why he believes most GPs are underestimating both the opportunity and the risk in this space, and what the advertising and lead-management process actually looks like from the inside. IN THIS EPISODE How a solo GP went from 2–3 weeks booked out to 2.5–3 months booked out in under a year — and what that scheduling shift actually required.Why blocking half a day per week for full arch is the operational move most GPs resist, and how Dr. Ross got comfortable making it.The team reality: neither of his two dental assistants had implant experience when he started. Both are in their early 50s. He trained them himself — and they picked up everything."Winter is coming" — Dr. Ross on why the full arch space is filling up with undertrained GPs, what a failed case actually costs a patient, and what proper training commitment looks like before entering the field.What working with The Implant Engine's call center and lead platform looks like for a busy GP who can't hand lead follow-up to his front office — and why it was the piece he couldn't have done without.

    $633K in 11 Months: A Solo GP's Full Arch Story | EP. 1 | Dr. Spencer Ross

About

The Full-Arch Growth Podcast is the only show built exclusively for full-arch dental implant practices that are serious about scaling. Hosted by Chelsea Morrisey, co-founder of The Implant Engine — the growth system behind 150+ high-volume implant practices across the U.S. The Implant Engine has helped practices generate over $250M in full-arch revenue, with a team of 80 specialists dedicated to one thing: growing full-arch case volume. Each episode is a real, unscripted conversation with practice owners, treatment coordinators, and industry insiders who are actually doing the volume. No theory. No generic dental advice. Just the systems, scripts, and strategies that move the number on full-arch cases month after month. Topics covered include patient acquisition, case acceptance, treatment coordinator performance, call center systems, paid advertising, lead follow-up, and building a practice that produces 10 to 50 full-arch cases a month like clockwork. Whether you're a GP adding full arch to your practice for the first time, or a high-volume implant center looking to scale — this show gives you the real conversations that most agencies won't have in public. If you run a full-arch implant practice and you want to grow — this is your show. New episodes drop every two weeks. Learn more at theimplantengine.com