Agency Medical Marketing Podcast

Agency
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Are you in need of marketing for your medical product or service? Listen to the Agency Medical Marketing Podcast to discover how we approach the challenges you face. Agency is a medical communications agency. We're a team of healthcare professionals, creatives and industry insiders who make creative medical campaigns. Campaigns that ensure our clients' products or services become the top choice for healthcare professionals. Then give those healthcare professionals the ability to realise how your brand can help them improve their patients’ lives. Visit us now at www.agencybristol.com

  1. Jun 16

    The Rep Role Is Changing Whether You Are Ready or Not

    HCP access is down 58 per cent. Most healthcare companies are responding by hiring more reps. The category leaders are doing something structurally different. In this White Paper Chat, Michael Colling-Tuck speaks with Badri Wadawadigi, a commercial strategy practitioner who has spent several years working at the intersection of digital transformation and healthcare field force effectiveness. They cover: - Why the access collapse is a structural problem, not a headcount problem - The shift from rep-as-pilot to rep-as-air-traffic-controller - How CRM data bloat is undermining field intelligence - What a living commercial playbook actually looks like - Why category leaders have better systems, not just bigger teams The conversation draws on a white paper they co-authored on the modernisation of the healthcare commercial process. Read the written version at: https://agencymedicalmarketing.com/blog/rep-role-is-changing-whether-youre-ready-or-not

  2. 10/15/2025

    Why your healthcare keynote is damaging your brand.

    Every healthcare marketing professional has been there: sitting through a keynote presentation that feels more like an endurance test than an opportunity to learn. The speaker clicks through slide after slide of company history, product specifications, and self-congratulatory metrics while the audience mentally composes their to-do lists. In our latest podcast conversation, Michael Colling-Tuck sat down with Katharina Bieniecka and Charlie Litchfield to explore why so many healthcare events miss the mark and more importantly, how to transform them into meaningful experiences that create genuine demand. The Recognition Your Healthcare Innovation Deserves Healthcare brands with genuine innovation often struggle to cut through the noise at industry events. The competition for attention is fierce, and the stakes are high. But the solution isn't louder or flashier presentations, smarter, more customer-centric event strategies. When you design your event presence around audience needs, tell compelling stories, and measure what truly matters, you create the conditions for demand creation to thrive. You position your brand not as another vendor seeking attention, but as a trusted guide with insights worth the audience's time. Want to transform your healthcare event strategy? The conversation continues. Listen to the full podcast above for deeper insights into audience engagement, storytelling techniques, and metrics that drive meaningful outcomes. Topics covered: healthcare events, keynote strategies, audience engagement, event planning, customer-centric messaging, storytelling, event success metrics, healthcare branding, event strategy, healthcare marketing.

    Why your healthcare keynote is damaging your brand.

  3. 09/19/2025

    AGENCY Fireside Chats | Are Healthcare Events Really Worth It?

    In this conversation, Michael Colling-Tuck and Keith Jackson discuss the land and expand strategy in the context of healthcare market entry. They emphasise the importance of initial wins, learning from early experiences, and the need for a strong value proposition. The discussion also covers the significance of creating proof points, building trust within the community, and the necessity of localising marketing efforts to effectively engage healthcare professionals.

    AGENCY Fireside Chats | Are Healthcare Events Really Worth It?

  4. 09/19/2025

    12 Minutes | How do you land and expand in healthcare new market entry?

    In this conversation, Michael Colling-Tuck and Keith Jackson discuss the land and expand strategy in the context of healthcare market entry. They emphasize the importance of initial wins, learning from early experiences, and the need for a strong value proposition. The discussion also covers the significance of creating proof points, building trust within the community, and the necessity of localising marketing efforts to effectively engage healthcare professionals. Takeaways Landing successfully, the first wins matter. Creating proof points to fuel expansion is crucial. Start where there's the greatest opportunity of success. Local evidence is gold dust for building trust. Building a community of advocates is essential. Meet your people where they are for effective communication. Don't assume that their people are gonna be where they are. Best practice isn't static and should evolve with feedback. Training and education should extend beyond the product itself. Localizing marketing materials is vital for market commitment. Titles Mastering the Land and Expand Strategy Navigating New Market Entry in Healthcare Sound bites "Best practice isn't static." "Local evidence is gold dust." "Create a community of advocates." Chapters 00:00 Introduction to Land and Expand Strategy 01:45 Initial Market Entry Strategies 04:18 Learning from Early Wins 07:17 Value Proposition and Training 10:01 Creating Proof Points for Expansion 12:52 Building Trust and Community 15:52 Scaling Across the Market 18:48 Localising Marketing Efforts 23:02 Podcast Outro.mp4

    12 Minutes | How do you land and expand in healthcare new market entry?

  5. 09/19/2025

    AGENCY Fireside Chats | Why Most Healthcare Events Fail to Create Demand

    In this conversation, the panel discusses the pitfalls and best practices of healthcare marketing events. They explore the pressure to attend events, the importance of strategic planning, and the need for effective messaging. The discussion highlights common mistakes made by companies, such as focusing on visibility over substance, and emphasises the importance of follow-up strategies to maximise the return on investment from events. The panellists share personal anecdotes and insights from their extensive experience in the industry, providing valuable lessons for marketers and sales teams.

    AGENCY Fireside Chats | Why Most Healthcare Events Fail to Create Demand

  6. 07/16/2025

    AGENCY Fireside Chats | New Market Entry

    In this episode of Agency Fireside Chats, Michael Colling-Tuck, Howard Widdall, and Keith Jackson discuss the complexities of entering new markets in the healthcare sector. They emphasise the importance of thorough market assessment, understanding local healthcare ecosystems, and the necessity of adapting products and strategies to meet local needs. The conversation also highlights the significance of building strong relationships with distributors and partners to ensure successful market entry and sustained growth.

    AGENCY Fireside Chats | New Market Entry

  7. 06/25/2025

    12 Minutes | Does Customer Advocacy Really Matter in Healthcare

    In this conversation, Michael Colling-Tuck and Keith Jackson discuss the significance of customer advocacy in healthcare marketing. They explore how trust is built through peer recommendations, the impact of patient stories, and the importance of data in accelerating product adoption. The discussion emphasises innovative platforms for sharing success stories and the need for credibility and awareness in marketing strategies.

    12 Minutes | Does Customer Advocacy Really Matter in Healthcare

  8. 05/18/2025

    12 Minutes | Mastering Healthcare Product Launches

    In this episode, Michael Colling-Tuck and Keith Jackson discuss the essential strategies for successfully launching new products in the healthcare sector. They cover pre-launch preparation, effective execution during the launch, and the importance of responding to market feedback to optimise post-launch performance. The conversation emphasises the need for thorough market research, multi-channel marketing strategies, and the role of customer feedback in shaping product development and marketing approaches.

    12 Minutes | Mastering Healthcare Product Launches
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About

Are you in need of marketing for your medical product or service? Listen to the Agency Medical Marketing Podcast to discover how we approach the challenges you face. Agency is a medical communications agency. We're a team of healthcare professionals, creatives and industry insiders who make creative medical campaigns. Campaigns that ensure our clients' products or services become the top choice for healthcare professionals. Then give those healthcare professionals the ability to realise how your brand can help them improve their patients’ lives. Visit us now at www.agencybristol.com

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