TruTalk Podcast with Luis M. Perez

Luis M. Perez
  • 5.0 (2)
  • Entrepreneurship
  • Updated Biweekly

TruTalk is where real conversations happen about business, life, and growth. Hosted by Luis Perez of TruView Inspections, this podcast features top real estate professionals, entrepreneurs, and industry leaders sharing the truth behind success. We cover mindset, discipline, leadership, branding, and wealth with no fluff and no filters. Built for realtors, investors, and anyone serious about leveling up.

Episodes

  1. 13h ago

    $1B in Sales, a Lost $100M Deal & the Truth About Work-Life Balance | Jessica Adams

    Jessica Adams built a real estate career the hard way, starting on nights and weekends, becoming a top-ten agent at ONE Sotheby's four years running, and now leading a team at Douglas Elliman with her husband. In this conversation with Luis Perez, she gets honest about the moments most agents never talk about. Jessica shares why you have to burn the boats when you make a decision, how she and her husband caught themselves growing apart while becoming successful, and the turning point that saved their marriage. She breaks down losing a $100 million deal and the three ways you can respond to any failure, why she does not believe in work life balance, and how buying a home is really about energy. Luis opens up too, on losing 52 pounds and refusing to go back, and on buying his own home during Covid over 20 offers, a moment he calls a God incidence. If you work in real estate, run a business, or you are just trying to build something without losing what matters most, this one is worth your time. Follow The TruTalk Podcast for new episodes, and leave a rating if this resonated

  2. Sep 1

    The Broker Decoding Miami's $100M+ Home Boom | Bill Hernandez

    $175 million for a house on Indian Creek. Larry Ellison buying land from a helicopter. Sergey Brin and Larry Page relocating. Six of the wealthiest people on the planet now calling South Florida home. Miami's ultra-luxury market has quietly become the most explosive real estate story in America, and Bill Hernandez has had a front-row seat to all of it. Bill is one half of the Bill & Brian team at Douglas Elliman, the #1 real estate team in Miami Beach for 10 straight years, ranked in the top 1% nationally, with over $3 billion in closed real estate volume and transactions north of $100 million. In this episode of TruTalk, Luis Perez sits down with the broker he calls "The Prophet" to decode what's actually driving the $100M+ home boom, who's really buying these properties, and what's being built right now that will completely transform South Florida by 2030. Bill pulls back the curtain on how Miami quietly became more expensive than New York, why the world's biggest tech founders and billionaires are pouring in, the mistake most investors are making today, and the exact opportunities that will disappear if you don't move fast. Luis also pushes Bill on the uncomfortable side of the boom: Miami is on its greatest economic run ever, but it's become unaffordable for the locals who built the city. When does this level of success become unhealthy for South Florida? If you own real estate in South Florida, plan to, or work in the industry, this is a masterclass you cannot afford to skip. CHAPTERS (00:00) Cold Open: The Miami Bombs (00:37) Meet Bill Hernandez, The Prophet (04:00) From Georgia Tech engineer to Miami Beach broker (06:43) Why brokers are really consultants (09:42) The Bill & Brian origin story: 21 years together (12:36) How Miami became a $20M to $50M+ market (16:09) Larry Ellison buying land from a helicopter (17:54) Zuckerberg's $175M Indian Creek deal (18:45) Sergey Brin and Larry Page relocate to Miami (19:42) 6 of the wealthiest people on Earth live in South Florida (22:13) The $6,000/sq ft comeback of Collins Avenue (24:17) The 2030 forecast: what's being built now (24:30) Miami is now more expensive than New York (25:00) Bill's 2029-2030 prediction: North America's most expensive city (26:06) Ritz-Carlton, Shore Club, Rosewood: the new development boom (30:11) Where South Florida is really heading (32:37) The biggest mistake investors are making today (35:48) The opportunities you'll wish you'd taken (39:02) Miami has become unaffordable for the locals (39:08) When does Miami's success become unhealthy? (45:11) Advice for young families buying in Miami (51:37) The character traits of the ultra-wealthy (52:10) Discipline: the trait most brokers don't have (56:30) Parenting in a wealthy Miami Beach world (1:03:28) Rapid fire: watches, cars, cigars, and Cuban food CONNECT WITH BILL HERNANDEZ AND THE BILL AND BRIAN TEAM Douglas Elliman Miami Beach Instagram: @billandbryanteam @bill.hernandez Website: www.billandbryanteam.com CONNECT WITH LUIS PEREZ AND THE TRUTALK PODCAST Instagram: @TruviewInspections Subscribe for new episodes: @TruviewInspections ABOUT TRUTALK TruTalk is where business meets real life. Hosted by Luis Perez, founder of TruView Inspections, the podcast brings on top performers in real estate, business, and entrepreneurship to share the story behind the success, not just the highlight reel.

  3. Aug 11

    A $2,000 Rental That Became A $5 Million NBA Deal | Bethany Martinez

    One of Bethany Martinez's first deals was a $2,000 rental for a young NBA player. Then he signed a $55 million contract and went from a downtown apartment to a $5 million house. That story captures how she has built her whole career: treat everyone like they matter, and relationships become a business that lasts. On this episode of The TruTalk Podcast, Bethany sits down with Luis to break down nearly 20 years in real estate at Compass, and the hospitality background that taught her how to serve people long before she sold a single home. She gets into turning friendships into clients, why almost every lead problem is really a systems problem, the true cost of not delegating, and the faith that grounds it all. In this episode we get into: How she turned friendships into a two-decade businessA $2,000 rental that became a $5 million NBA dealTreating every client like a $55 million contractLead problem or systems problem? Almost always systems"Do it, dump it, or delegate it"Why she co-founded a virtual assistant company, Past the TaskBuilding referrals into one of her biggest sources of business"If I'm traveling, I'm making money"How faith and mindset shape the way she leads Whether you're in real estate or building any relationship-driven business, this one is full of gems. Follow The TruTalk Podcast so you never miss an episode, and if you got value from this conversation, leave a rating and review. It helps more people find the show. Hosted by Luis, founder of TruView Inspections. Guest: Bethany Martinez, Real Estate Agent at Compass.

  4. Jul 28

    If You're Not Closing, You're Unemployed | Bianca Guevara

    Bianca Guevara sold $5 million in real estate in one year and couldn't celebrate it with her dad, her number one fan, who had just passed. That moment taught her the rule she still lives by: if you're not closing, you're unemployed. On this episode of The TruTalk Podcast, Bianca sits down with Luis to break down how she went from 13 years in private equity to becoming a top producer in her first year in real estate, and how she built one of the most trusted personal brands in Miami by being unapologetically herself. A multi-time number one broker and Senior Vice President at Luxe Properties, she leads more than 120 agents and shares the mindset behind it all. In this episode we get into: Faith first, and the values her Cuban parents instilled in her From private equity to top producer in year one $5 million, and the loss that changed everything Why your social media is your resume How authentic lifestyle content creates organic leads 70% referrals: walking in already having the listing Why she turns down overpriced listings Listen, don't pitch Why you can't put all your eggs in one basket Bet on yourself, stay consistent, and remember time is a thief Whether you're in real estate or building any personal brand, this one is a masterclass in authenticity and trust. Follow The TruTalk Podcast so you never miss an episode, and if you got value from this conversation, leave a rating and review. It helps more people find the show. Hosted by Luis, founder of TruView Inspections. Guest: Bianca Guevara, Senior Vice President and Broker Associate at Luxe Properties.

  5. Jul 14

    How Dennis Carvajal Sold $1 Billion Alone Without a 20 Agent Team

    Everyone says you need a massive team, a big budget, and a brokerage machine to move serious volume in luxury real estate. Dennis Carvajal did over $1 billion in sales without any of it. No 20 agent team, no army of assistants, just one relentless operator who cracked how ultra high net worth clients actually think. On this episode of The TruTalk Podcast, Dennis sits down with Luis to break down the real mechanics of selling at the top of the Miami market. He gets into how he builds trust with billionaire clients, why he refuses to chase deals, and the mindset that lets one person out produce an entire team. If you sell anything high ticket, this is a masterclass in positioning, relationships, and knowing your worth. In this episode we get into: How Dennis sold over $1 billion solo, without a big team"Commission breath," and why the ultra wealthy can smell desperation a mile awayWhy you're not paying for a service, you're investing in an outcomeHow to build trust with clients who have every option availableWhy chasing the deal is the fastest way to lose itHow one operator can out produce a 20 person teamKnowing your value and never dropping your price to win Whether you're in real estate or any high ticket business, Dennis will change how you think about what you're really selling. Follow The TruTalk Podcast so you never miss an episode, and if you got value from this conversation, leave a rating and review. It helps more people find the show. Hosted by Luis, founder of TruView Inspections. Guest: Dennis Carvajal, Luxury Real Estate Advisor, ONE Sotheby's International Realty.

  6. Jun 30

    From Ecuador Immigrant To A $2 Billion Real Estate Empire | Abel Gilbert

    He came from Ecuador with nothing and built One Path Realty into a company that has done over $2 billion in sales and 4,088 closed homes since 2018. But the most powerful part of this conversation isn't the numbers. It's the moment Abel Gilbert had everything he ever dreamed of and still felt empty, and what he did about it. On this episode of The TruTalk Podcast, Abel sits down with Luis for one of the most personal conversations on the show yet. They get into leadership, building teams, letting go of control, raising triplets, and the faith that changed everything once success stopped being enough. Abel opens his first business at 14, gets found by real estate at 21, and turns the bedroom he never had as a kid into the mission that drives 4,000 families into homes of their own. In this episode we get into: From Ecuador immigrant to a $2 billion real estate empireWhy he realized he was meant to build, not sellThe leadership truth that keeps agents loyal in an industry with noneWhy your next level only comes after you let goThe boat metaphor: what really makes a person sinkSurrounded by everything he dreamed of, and still miserableWhat he found in faith that success could never give himConfidence is a muscle, and how to build it through repetitionIf you're trying to grow in real estate or in life, you're going to take something from this one. Follow The TruTalk Podcast so you never miss an episode, and if you got value from this conversation, leave a rating and review. It helps more people find the show. Hosted by Luis M. Perez, founder of TruView Inspections.

  7. Jun 16

    The $70 Billion Merger That Felt Like A Mafia Movie | Alfredo Pujol

    Two of the biggest realtor associations in the country sat down in a back room over steak and walked out as the largest local realtor association on the planet. Alfredo Pujol ran that deal, and on this episode of The TruTalk Podcast he tells the full story for the first time. Alfredo is Chairman of the Board of the Miami Association of Realtors, now the largest local realtor association in the world with 93,000 members across South Florida, whose members drove more than $70 billion in real estate volume in 2025. But he started at the bottom in the 2007 crash, cleaning offices, cold calling, and sitting in empty open houses. This conversation traces how he got from there to the boardroom, and what the historic merger means for every agent, broker, and homeowner in the region. In this episode we get into: The real story behind the $70 billion merger and the steak lunch that closed itWho actually wins and who loses when the biggest associations combineThe truth about taxes, condo reform, insurance, and financing in FloridaWhy condos are where deals go to die, and the segment quietly selling fastWhy Alfredo believes Miami is in the early innings of a boom most locals haven't noticedThe K-shaped reality where 10% of agents do 90% of the businessAI versus old-school relationships, and why you need both to winThe one habit that separates the agents who make it from the ones who quitIf you work in real estate, invest in South Florida, or just want a real look at how power moves behind the scenes of a major industry, this one is for you. Follow The TruTalk Podcast so you never miss an episode, and if you got value from this conversation, leave a rating and review. It helps more people find the show. Hosted by Luis M. Perez, founder of TruView Inspections.

  8. Jun 2

    "I Took a 70% Pay Cut to Build This" — Wesley Ulloa's Brutal Truth

    She took a 70% pay cut for 3 YEARS to build her brokerage. Today, Wesley Ulloa runs Luxe Properties — a $6 BILLION real estate empire in Miami. In this episode of TruTalks, Wesley sits down with Luis Perez to share the unfiltered truth about what it actually takes to build a real estate empire from the ground up. From getting her license the day the 2008 financial crisis hit, to losing her father's business as a kid, to scaling a brokerage during one of the worst markets in history — this is the story behind the story. What you'll hear: - Why Wesley took a 70% pay cut for 3 years to build Luxe Properties - The Warren Buffett quote that got her through the 2008 crash - Why rejection is the filter — not the enemy - The tragedy that taught her what grit really means - The 3-tiered system Luxe Properties uses to develop self-sustaining agents - Why instant gratification is killing the real estate industry - The negotiation rule that wins every deal - How to choose a business partner without it ending in divorce - Why the Miami Heat culture model is the blueprint for building a brokerage - The mindset shift that takes you from average agent to top 10% Whether you're a real estate agent, an entrepreneur, or anyone who's wondered whether grit can beat talent — this conversation will change the way you think about success. TruTalks is the podcast where business meets real life. Hosted by Luis Perez, founder of TruView Inspections, the show brings you raw, unfiltered conversations with the top operators in real estate and business. Follow Wesley Ulloa on Instagram: @thewessidestory Follow Luxe Properties: @luxepropertiesmiami Follow TruTalk Podcast: @truviewinspections New episodes weekly. Subscribe so you don't miss the next conversation.

  9. May 19

    The $311 Million Realtor: Speed, Systems, And Sacrifice

    489 deals. $311 million in volume. 2 years.Joanna Jimenez, founder of The Opes Group in Miami, sits down with Luis Perez to break down exactly how she built one of South Florida's most dominant real estate teams — without sacrificing her family, her health, or her sanity.In this episode, Joanna gets raw about the moments most top producers won't talk about: hitting rock bottom in 2010, ending up in the hospital twice from stress, letting go of people she considered family, and the mindset shift that took her from counting beer money at a bar to closing $150M+ in a single year.If you're a realtor, entrepreneur, or anyone trying to build something real — this one's a masterclass.━━━━━━━━━━━━━━━━━━━━⏱️ TIMESTAMPS━━━━━━━━━━━━━━━━━━━━00:00 – Intro: $311M closed in 24 months01:41 – Brain surgery at 16 and the YOLO mindset04:23 – Rock bottom: broke at a bar in 201008:05 – From Morgan Stanley to real estate10:30 – What finance taught her about money14:58 – Why she's a real estate ADVISOR, not a salesperson17:03 – Speed as a superpower21:16 – How to train speed without losing quality28:54 – Quality control inside a top-producing team31:46 – Communication systems that keep clients happy34:33 – Why vetted vendors change everything41:30 – Meeting twice a week: growing 15x faster44:18 – The hardest year: hospitalized twice45:36 – The rocket ship analogy that changed her leadership50:13 – Volume queen, mom, wife — how she balances it all59:28 – Why family beats followers1:00:14 – The best advice she's ever gotten━━━━━━━━━━━━━━━━━━━━📲 CONNECT WITH JOANNA JIMENEZ━━━━━━━━━━━━━━━━━━━━Instagram: @joannajimenez_miamiThe Opes Group | Compass Miami━━━━━━━━━━━━━━━━━━━━🎙️ CONNECT WITH LUIS PEREZ & TRUTALK━━━━━━━━━━━━━━━━━━━━Instagram: @truviewinspectionsSubscribe for new episodes━━━━━━━━━━━━━━━━━━━━💡 ABOUT TRUTALK━━━━━━━━━━━━━━━━━━━━TruTalk is where business meets real life. Hosted by Luis Perez, founder of TruView Inspections, the podcast brings on top performers in real estate, business, and entrepreneurship to share the story behind the success — not just the highlight reel.New episodes drop bi-weekly.━━━━━━━━━━━━━━━━━━━━#TruTalkPodcast #RealEstate #MiamiRealEstate #JoannaJimenez #LuisPerez #RealEstatePodcast #TopProducer #TheOpusGroup #CompassRealEstate #BusinessPodcast #EntrepreneurPodcast #RealEstateTips #RealEstateAgent #MiamiBusiness #VolumeQueen

  10. May 5

    Trailer Park to $13M Miami Penthouse | Calli Wolff’s Real Story

    From trailer park to a $13M Miami penthouse. This is the real story. In this episode of the TruTalk Podcast, we sit down with Calli Wolff, one of Miami’s fastest rising real estate agents, who closed $25.2M in sales in 2025 alone. This is not luck. This is discipline, mindset, and execution. Calli breaks down how she went from humble beginnings to closing high-level deals, building a personal brand that actually converts, and developing the habits required to win at a high level. This episode is for anyone serious about growth. We get into:• The mindset that separates top performers• Why consistency creates confidence• How she built momentum early in her career• The truth behind her $13M penthouse deal• Why comparison will slow you down• The role faith and discipline play in long term success If you are building a business, in real estate, or pushing to the next level, this conversation will give you clarity on what it actually takes.

  11. Apr 20

    How a Top 1% Realtor Built a $2B Career | TruTalk Ep. 1 w/ Angel Nicolas

    In this episode of TruTalk, Luis Perez sits down with top Miami realtor Angel Nicolas to break down the mindset behind over $200M+ in annual sales. From attracting opportunities and mastering discipline to handling rejection and building long-term success, this conversation dives into what truly separates top agents from the rest. If you’re serious about growing in real estate, this episode is a must-listen.

  • 11 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

TruTalk is where real conversations happen about business, life, and growth. Hosted by Luis Perez of TruView Inspections, this podcast features top real estate professionals, entrepreneurs, and industry leaders sharing the truth behind success. We cover mindset, discipline, leadership, branding, and wealth with no fluff and no filters. Built for realtors, investors, and anyone serious about leveling up.

Information