Pitch & Tell

Robyn Patterson
  • 5.0 (3)
  • Marketing

Pitch & Tell explores the intersection of public relations, media trends, and business growth, with a little personality along the way. Hosted by PR agency founder Robyn Patterson, the show breaks down what’s making headlines and features candid conversations with the people behind the stories. Each week, Robyn sits down with fellow PR pros to talk trends, tactics, and what’s really happening in the industry, alongside founders and business leaders who’ve leveraged PR to scale, launch, and grow, sharing their biggest wins, favorite media moments, and behind-the-scenes stories. It’s an insider look at the strategy, relationships, and storytelling that turn brands into buzzworthy businesses. 

Episodes

  1. Jul 13 ·  Video

    The Biggest PR Myths, AI's Impact on Marketing & Wrapping Up Season One | Featuring Erica Shipione

    Season One comes full circle as Robyn Patterson welcomes back Mack Media Relations team member Erica Shipione for a candid conversation celebrating the end of the first season of Pitch & Tell. From surprising public relations statistics to the growing role of AI in communications, Robyn and Erica break down what's changing in the marketing world—and what business owners need to know to stay ahead. They also discuss why authentic storytelling continues to outperform traditional advertising, how media relationships are evolving, and why the best influencers often aren't influencers at all. To wrap things up, they lighten the mood with a fun game of "Pitch or Pass," debating everything from cat yoga studios and luxury pickleball resorts to divorce party planners and airport nap pods. In this episode: Why earned media still beats paid advertising How AI is transforming public relations and marketing What journalists actually want from a pitch The rise of micro-influencers and authentic content Why Taylor Swift can change entire marketing calendars Fun business ideas during "Pitch or Pass" A look back at Season One of Pitch & Tell If you've enjoyed Season One, be sure to subscribe, leave a review, and share the show with someone who loves great conversations about business, branding, and storytelling. Follow Pitch & Tell: Instagram: @pitchandtellpodcast Follow Robyn Patterson: Instagram: @robynpatterson Follow Mack Media Relations: Instagram: @mackmediarelations Follow Erica Shipione:  Instagram: @ericaship

  2. Jul 6 ·  Video

    Building a Luxury Brand That Clients Trust | Holly Mueller of Med 44 Arcadia

    What does it really take to build one of Arizona's premier luxury aesthetics practices? In this episode of Pitch & Tell, Robyn Patterson sits down with Holly Mueller, founder of Med 44 Arcadia, to talk about the journey from registered dietitian and nurse to building a concierge medical aesthetics practice known for natural results, exceptional patient care, and an unmatched client experience. Holly shares the personal experiences that inspired her career, the four-year process of transforming her dream location into reality, and why building relationships—not selling treatments—is the foundation of her business. She also discusses entrepreneurship, leadership, luxury branding, the importance of public relations, and how creating confidence in others has become her life's work. Whether you're an entrepreneur, business owner, or simply interested in the business of beauty, this conversation is packed with valuable insights on building a brand that people trust. In this episode: Holly's journey from nurse to founder of Med 44 ArcadiaWhy confidence changed the course of her lifeBuilding a luxury client experience from the ground upCommon misconceptions about owning a medical aesthetics practiceLessons learned growing a successful businessWhy PR has been a game changer for Med 44Leadership, hiring, and building a strong teamThe future of aesthetics, technology, and personalized patient careFollow our guests: • Med 44 Arcadia: @med44arcadia • Robyn Patterson: @robynmpat • Pitch & Tell Podcast: @pitchandtellpodcast

  3. Jun 29 ·  Video

    Turning Tragedy Into Hope | Chrisie Abramo on Leading the Arizona Cancer Foundation for Children

    What do you do when life's greatest heartbreak becomes your calling? In this episode of Pitch & Tell, Robyn Patterson sits down with Chrisie Abramo, President of the Arizona Cancer Foundation for Children, to share the deeply personal story that inspired her life's work. After losing her daughter, Ava, to stage 4 neuroblastoma, Chrisie transformed unimaginable grief into a mission to ensure no family faces childhood cancer alone. She opens up about the emotional and financial realities of caring for a child with cancer, the challenges of building a nonprofit from the ground up, and the importance of surrounding yourself with partners who genuinely believe in your mission. This conversation is a powerful reminder that purpose can emerge from life's darkest moments and that hope often begins with one person choosing to make a difference. In this episode: Chrisie's journey after losing her daughter, Ava The mission behind the Arizona Cancer Foundation for Children The hidden struggles families face during childhood cancer Building a nonprofit rooted in compassion and community Why mission-driven partnerships matter Chrisie's vision for supporting every Arizona family affected by childhood cancer Follow @pitchandtellpodcast for more inspiring conversations with Arizona's business leaders, entrepreneurs, and changemakers. Follow @robynpatterson for behind-the-scenes insights and public relations expertise. Follow @azcancerfoundation to support families facing childhood cancer and learn how you can make a difference.

  4. Jun 15 ·  Video

    The Story Behind Wine Girl: Building a Wine Bar Brand During COVID

    What does it take to turn a passion for wine into a nationally recognized brand? In this episode of Pitch & Tell, Robyn Patterson sits down with Amy and Trevor, the founders of Wine Girl, to discuss the journey from a small wine bar concept in Scottsdale to a rapidly growing brand with locations in Scottsdale, Napa, and San Diego. The conversation covers: How they discovered the Scottsdale location that launched Wine Girl Opening a brand-new business during the COVID-19 shutdowns Expanding into Napa and San Diego The challenges of scaling a hospitality brand Building a successful merchandise business alongside their wine bars Their experience appearing on Shark Tank and how national media changed their business overnight The role of PR, influencers, and social media in growing a modern brand Lessons for entrepreneurs looking to break into hospitality, retail, or e-commerce Amy and Trevor also share candid insights about finding locations, navigating city regulations, creating products customers love, and why staying visible is critical in today's business landscape. Learn more about Wine Girl 🍷 Scottsdale 🍷 Napa Valley 🍷 San Diego

  5. Jun 8 ·  Video

    Chef Gio Osso on Awards, Authenticity, and the Future of Dining

    What does it take to build an award-winning restaurant that stands the test of time? In this episode of Pitch & Tell, host Robyn Patterson sits down with acclaimed Scottsdale chef and restaurateur Gio Osso, owner of Vertù Honest Craft and Pizzeria Virtù. From growing up in an Italian family where food was the center of everything to becoming a James Beard-nominated chef, Gio shares the experiences, challenges, and philosophies that have shaped his career. They discuss: The inspiration behind Vertù Honest Craft Why changing the menu every week became part of the restaurant's identity Opening Pizzeria Virtù just weeks before the COVID-19 pandemic The role PR played in growing his restaurants and personal brand Navigating traditional media, influencers, and social media Why authenticity matters more than personality when you're in front of a camera What's next for Gio and his restaurants Whether you're a restaurateur, entrepreneur, marketer, or simply someone who appreciates great food and hospitality, this conversation offers valuable insights into building a lasting brand and creating unforgettable experiences.

  6. May 25 ·  Video

    How Tatum Beck Built 3 Million Followers — And Why Influencer Life Isn’t What You Think

    Tatum Beck joins Pitch & Tell for an honest conversation about what it really takes to build a career as a full time influencer in today’s social media world. With more than 3 million followers across platforms and currently appearing on Fear Factor, Tatum opens up about the reality behind viral content, brand deals, PR relationships, online criticism, creator burnout, and the pressure of constantly living life online. In this episode, Tatum shares: • How she accidentally started her influencer career during COVID • The truth about brand deals, rates, gifting, and managers • Why engagement matters more than follower count • The pressure and anxiety that comes with social media • How influencers actually work with PR agencies and brands • Why authenticity matters more than trends • The emotional side of being publicly judged online • How she balances content creation with real life Robyn Patterson and Tatum also dive into the evolution of influencer marketing and why creators have become one of the most valuable tools in modern PR strategy. Follow Tatum Beck: TikTok: @tatumbeck Instagram: @tatum_beck

  7. May 18 ·  Video

    Stephanie Clark of Havas Red on Modern PR, Influencer Marketing & Building Global Brands

    In this episode of Pitch & Tell, Robyn Patterson sits down with Stephanie Clark, Executive Vice President at Havas Red, for an inside look at how public relations has evolved from traditional media outreach into culture-driven storytelling powered by influencers, experiential marketing, podcasts, and digital media. Stephanie shares her journey from Arizona State’s Walter Cronkite School to helping launch the Phoenix office of Havas Red and eventually leading campaigns for nationally recognized consumer brands across beauty, hospitality, food & beverage, tech, and lifestyle. The conversation dives into: • How PR has changed over the last decade  • Why influencer marketing now plays such a major role in campaigns  • What brands need to do to actually stand out today  • The impact AI is having on communications and media  • The difference between local PR and national brand strategy  • Behind-the-scenes stories from working with Patrón, Coachella, Heidi Klum’s Halloween party, and more  • Why relationships still matter in a rapidly changing industry Follow Mack Media Relations: @mackmediarelations Follow Robyn Patterson: @robynmpat

  8. May 4 ·  Video

    Perry Rea on Storytelling, PR, and Scaling Queen Creek Olive Mill

    What does it take to turn a simple idea into one of Arizona’s most iconic destinations? In this episode of Pitch and Tell, Robyn Patterson sits down with Perry Rea, founder of Queen Creek Olive Mill, to break down how he built one of the largest olive oil producers in the country right here in Arizona. Perry shares the unexpected moment that sparked the idea, how a background in the automotive industry translated into building a farm based business, and why storytelling not selling is the key to long term success. They also get into: How the Olive Mill became a true agritourism experience Why consistency in PR and media exposure matters more than viral moments The philosophy of if you tell the story right you do not have to sell Building a brand rooted in authenticity family and product integrity What is next including a new concept coming to Arcadia If you are building a brand, this episode is a masterclass in turning a product into an experience and using media the right way. Follow Mack Media Relations: @mackmediarelations Follow Robyn Patterson: @robynmpat

  9. Apr 27 ·  Video

    Seeing Pop Culture Through a PR Lens What Everyone Misses

    In this episode of Pitch and Tell, Robyn Patterson sits down with Mack Media Relations Account Manager Tori Karlic to break down how PR professionals actually view what’s happening in the news, on social media, and across pop culture. From reality TV drama to celebrity controversies, they talk through how these situations are handled behind the scenes and what brands and public figures get right and wrong when responding. This episode dives into: How PR changes the way you see news, social media, and pop culture The Bachelorette controversy and what went wrong from a PR standpoint Why timing and messaging matter when videos resurface The impact of poorly written statements and influencer-driven PR decisions Justin Timberlake’s DUI footage and missed opportunities in response How brands and celebrities can better handle public backlash Follow Mack Media Relations @mackmediarelations Follow Robyn Patterson @robynmpat Follow Tori Karlic @torikarlic

  10. Apr 20 ·  Video

    How Megan Greenwood Turned a Home Brew Kit Into a Woman-Owned Brewery

    Welcome back to Pitch and Tell. In this episode, Robyn Patterson sits down with Megan Greenwood, founder of Greenwood Brewing, to talk about how she built her business from a home brew kit in her kitchen to a growing brand with a downtown Phoenix location and a second on the way. Megan shares her journey from engineering into entrepreneurship, how she carved out a unique position in a saturated market, and what it actually takes to build a brand that stands out. The conversation also dives into the role of public relations in business growth, including how to develop a story, when to invest in PR, and why visibility is critical at every stage of business. In this episode, we cover: • How Megan built a brewery from her garage • The importance of storytelling in a crowded market • What PR actually does for a business • When it makes sense to hire a PR agency • The difference between PR, marketing, and sales • How media, influencers, and visibility drive real growth If you are a business owner, entrepreneur, or building a brand, this episode gives a real look at how to create momentum and get your business seen. Follow Mack Media Relations @mackmediarelations Follow Robyn Patterson @robynmpat Follow Megan Greenwood @themegangreenwood Follow Greenwood Brewing: @greenwoodbrew

  11. Apr 20 ·  Video

    Chef Joey Maggiore on Building Restaurant Brands That People Talk About

    In this episode of Pitch and Tell, Robyn Patterson sits down with one of Arizona’s most recognized restaurateurs, Chef Joey Maggiore. From growing up in the kitchen under his father to building concepts like Hash Kitchen, The Sicilian Butcher, and The Mexicano, Joey shares what it really takes to create restaurants that stand out, and stay relevant. This conversation goes beyond food. It’s about branding, media, and how to give people something worth talking about. Chef Joey breaks down: How PR and media exposure changed the trajectory of his career Why “giving people something to talk about” is the key to growth Lessons learned from failed concepts and pivots The role of influencers and social media in today’s restaurant industry How he builds experiences—not just menus—that drive demand His approach to personal brand vs. business brand If you’re a business owner, operator, or building a brand in a crowded market, this episode is a case study in how to cut through the noise. Follow Mack Media Relations: @mackmediarelations Follow Robyn Patterson: @robynmpat Follow Chef Joey: @chefjoeymaggiore

  12. Apr 20 ·  Video

    Why I Created Pitch and Tell with Erica Shipione of Mack Media Relations

    Welcome to Pitch and Tell. In this first episode, we’re pulling back the curtain on the world of public relations and what actually happens behind the scenes. Host Robyn Patterson is joined by Erica Shipione, Senior Account Director at Mack Media, to talk about how they got into PR, how the industry has evolved, and why relationships still drive real results even in a world of AI and influencers. If you’ve ever wondered how brands get attention, land media coverage, or manage their reputation, this is a look at how it really works. Follow Mack Media Relations @mackmediarelations Follow Robyn Patterson @robynmpat Follow Erica Shipione @ericaship

  • 12 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Pitch & Tell explores the intersection of public relations, media trends, and business growth, with a little personality along the way. Hosted by PR agency founder Robyn Patterson, the show breaks down what’s making headlines and features candid conversations with the people behind the stories. Each week, Robyn sits down with fellow PR pros to talk trends, tactics, and what’s really happening in the industry, alongside founders and business leaders who’ve leveraged PR to scale, launch, and grow, sharing their biggest wins, favorite media moments, and behind-the-scenes stories. It’s an insider look at the strategy, relationships, and storytelling that turn brands into buzzworthy businesses. 

Information

  • Creator
    Robyn Patterson
  • Years Active
    2026
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © 2026 Pitch & Tell
  • Show Website
    Pitch & Tell