The Trust Moat Podcast

Maja Perovic Baines
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Technology is changing everything. Trust is the only thing that doesn't. Conversations and analysis for builders and leaders who know that how you build matters as much as what you build. In this video podcast, I give a voice to builders who implement principles as a strategy. We explore how these choices become unfair advantages—how building for user control creates word-of-mouth growth and customer loyalty, how designing for human progress reveals markets others can't see... 🎙️ New episodes dropping every Tuesday. --- Subscribe to our YouTube channel: https://www.youtube.com/@MonkeyBusinessMediaPods?sub_confirmation=1 Subscribe to Newsletter & get these episodes first: https://majapbaines.substack.com/  Follow Maja on LinkedIn: https://www.linkedin.com/in/zmajapbaines/  Follow Maja on Instagram: https://www.instagram.com/majaperovicbaines_mbm/ Follow Maja on X: https://x.com/lazarevic_p 

  1. 1d ago

    AI Can Copy Any Medical Textbook. It Can’t Copy This. | Dr. Admir Hadžić | NYSORA

    The Trust Moat explores why trust is the last durable competitive advantage — and the founders, investors, and builders who understand it. 📩 Get every episode and essay in your inbox — subscribe to The Trust Moat newsletter: https://majapbaines.substack.com/   Dr. Admir Hadžić, ex-Columbia professor and founder of NYSORA, on why AI can copy any medical textbook but not the trust behind it, and why medical students no longer read books. AI is changing medical education. Content is now a commodity, and anyone can generate a textbook, an illustration or a lecture. So what is left? Dr. Hadžić says it's authority, brand and community, and that you can't buy them. In this episode of the Trust Moat Podcast, Maja Perovic Baines talks with Dr. Admir Hadžić, anesthesiologist, author of the textbooks that became the standard in regional anesthesia, and founder of NYSORA (New School of Regional Anesthesia). He started NYSORA in 1993.Today it reaches over 10 million readers a year, with a community of over half a million clinicians. CHAPTERS 0:00 Intro: AI, Trust and the Future of Medical Education 1:26 From Yugoslavia to Columbia: Medical Education in Europe vs the US 6:32 Founding NYSORA and Writing the Standard Regional Anesthesia Textbooks 10:00 Why Medical Publishers Lost Their Edge 11:12 Spotting New Technology Early: The Internet, Apps and Medical Knowledge 14:21 Predatory Journals and Information Overload: Why Trust Is the Moat 18:51 Building the NYSORA Ecosystem: Apps, Events, Textbooks and Online Courses 20:30 How Free YouTube Content Grew Paid Revenue 23:28 Community Over Content: A 60–70% Newsletter Open Rate 26:44 The Founder Operating System: Energy, Pattern Recognition, Vision, Decision, Persistence 35:03 Founder Mistakes: Why Success in One Field Doesn't Transfer 38:43 Perfectionism vs MVP: Lessons From Research, Business and Lean Management 46:38 Building NYSORA's First App and Learning to Delegate 50:37 AI in Medical Education: Why Better Questions Get Better Answers 55:30 Why Attention Spans Are Collapsing: The Barcelona VR Story 1:00:36 Education Needs Experience, Not Just Information 1:04:00 From Sound Engineer Dream to Failing the Medical School Entrance Exam 1:07:10 The Death of Textbooks: Why Medical Students Study From Flashcards, Not Books 1:11:22 Exam-Focused Learning, AI and the Decline of the General Practitioner 1:13:40 Will AI Replace Doctors' Decision-Making? AI vs Clinicians 1:15:20 Inside NYSORA's Medical AI Assistant: Verified Knowledge for Anesthesiologists 1:21:20 What's Next: AI Agents and Global Healthcare Certification 1:24:58 Advice for Founders: Focus, Team and Embracing AI   WHAT WE COVER → Why medical students study from flashcards instead of books → How AI is changing medical education and clinical decision-making → Why content is a commodity and trust is the moat → How NYSORA grew from a free website into a full education ecosystem: apps, journals, textbooks, live events and online courses → Why giving away free YouTube content grew paid revenue → How a 60–70% newsletter open rate is built → From Yugoslavia to Columbia University: what moving to the US taught him → Why education now needs experience, not just information → A specialised medical AI trained on peer-reviewed content and checked by over 100 expert clinicians → The operating system for success: energy, pattern recognition, vision, decision, relentless action and persistence ABOUT THE GUEST Dr. Admir Hadžić is a professor and anesthesiologist, former Columbia University faculty member, and founder of NYSORA, a leading platform for regional anesthesia and pain medicine education. NYSORA: https://nysora.com/ NYSORA on YouTube:    / @nysoravideo     ABOUT TRUST MOAT Trust Moat is a podcast about founders who build durable businesses on trust, not hype. Hosted by Maja Perovic Baines, a media producer and former CMO. #MedicalEducation #AI #TrustMoat   Follow Admir: LinkedIn – https://www.linkedin.com/in/hadzic-admir/  Connect with Maja: LinkedIn – https://www.linkedin.com/in/zmajapbaines/ Listen to Artifakt Podcast Maja hosts, in Serbian    / @artifakt_podcast

    AI Can Copy Any Medical Textbook. It Can’t Copy This. | Dr. Admir Hadžić | NYSORA

  2. Oct 23

    Is the Longevity Industry Selling Health or Health Anxiety? | Jean Roubas

    Why are women's healthcare startups overlooked by venture capital? Can the longevity industry back up its promises? And what does Bryan Johnson's million-dollar-a-year approach to living longer mean for everyone else? In this episode, Maja Baines speaks with Jean Roubas, Health Investment Director at 50 Partners, about the clash between financial returns and progress in healthcare. After his healthtech startup failed, Jean began supporting companies tackling medical problems. They explore why medicine has historically focused on the male body and why women's health still needs more attention. Can femtech companies improve care for thousands of patients even if they never become unicorns? Can venture capital make room for businesses that need years, not months, to deliver results? Jean explains the 50 Partners model: experienced entrepreneurs invest expertise, networks and time in startups rather than relying on funding alone. He also questions a VC system that chases explosive growth and moves on quickly when companies cannot deliver it. Then comes longevity. From blood biomarkers and biological age to expensive wellness tests, how much is supported by clinical evidence? Maja asks about Bryan Johnson's Immortals program, described in their conversation as costing $1 million a year. Jean considers whether experiments aimed at living longer can benefit ordinary patients, and whether longevity is selling healthier lives or unnecessary anxiety. The conversation also covers healthcare innovation in France versus the US, Europe's aging population, cancer treatment, prevention, and the personal cost of startup failure. If you're interested in healthtech, biotech, startup investing, longevity science or the future of healthcare, this conversation challenges what progress should mean. What matters more: a company that grows fast, or one that helps more people?    The Trust Moat explores why trust is the last durable competitive advantage — and the founders, investors, and builders who understand it. CHAPTERS 00:00 - Introduction: Impact Over Speed 01:23 - From Duke Operating Rooms to Healthtech Founder 03:24 - Founding Data for Life & The Hard Lessons of Failure 08:20 - The "Hammer Looking for a Nail" Trap 09:52 - Inside 50 Partners: Investing Expertise Over Pure Capital 12:47 - Why the Traditional VC Model Struggles in Healthcare 16:32 - The North Star: Better Care for the Greater Number 18:00 - Why Most Longevity Startups Fail Clinical Scrutiny 24:17 - Incentives in Healthcare: Europe vs. the United States 29:24 - Europe's Aging Population Crisis & Systemic Challenges 34:06 - Keeping R&D in Europe While Scaling to the US 37:26 - The Brian Johnson Trend & The Ethics of Longevity 41:40 - Portfolio Spotlights: Glaster, Biloba & Real Impact 46:48 - Solving the Prevention vs. Treatment Equation 50:12 - Hard-Earned Advice for Early-Stage Healthcare Founders 53:20 - Closing Thoughts: Where Urgency Truly Matters   Follow Jean: LinkedIn – https://www.linkedin.com/in/jeanroubas/   Find out more about 50 Partners Health: https://en.50partners.fr/programmes/sante     Watch The Trust Moat Podcast on Youtube --> https://www.youtube.com/@TheTrustMoatPod  Connect with Maja: LinkedIn – https://www.linkedin.com/in/zmajapbaines/  Listen to Artifakt Podcast Maja hosts, in Serbian    / @artifakt_podcast   SEO strategy done by HappySeal Agency https://happysealagency.com

    Is the Longevity Industry Selling Health or Health Anxiety? | Jean Roubas

  3. Oct 9

    Can AI help kids spend less time on screens? Inside Marble | Lionel Mora

    Can AI nurture childhood curiosity instead of trapping kids in passive screen time? In this episode of The Trust Moat Pod, I sit down with Lionel Mora, co-founder of Marble—an AI mobile app designed for children ages 6 to 12. Unlike conventional consumer apps built to maximize time on screen, Marble is engineered to spark real-world curiosity, encourage active problem-solving, and push kids to go outside and create. Lionel breaks down the philosophy behind building a subscription-first, ad-free product for families, the technical challenge of deploying multi-agent safety checks in real time, and why they decided to open-source the Marble dynamic curriculum. We cover: - Why standard AI tools fall short when interacting with young children - Shifting from "edutainment" to active learning playgrounds - The decision to open-source the Marble knowledge curriculum - Why high-quality interactive screen time beats passive consumption - Real-time multi-agent safety guardrails and manual human oversight - How to measure and reward genuine curiosity over simple test scores - Building a subscription-based model to avoid advertising incentives   The Trust Moat explores why trust is the last durable competitive advantage — and the founders, investors, and builders who understand it. 📩 Get every episode and essay in your inbox — subscribe to The Trust Moat newsletter: https://majapbaines.substack.com/   CHAPTERS 00:00 - Introduction & The Mission Behind Marble 01:56 - What Most Tech Gets Wrong About Kids & Screen Time 04:00 - Why Curiosity & Agency Matter for the Next Generation 06:16 - Active Friction vs. Instant AI Answers 11:00 - Rethinking EdTech: Playgrounds Instead of Tutors 13:37 - Why Marble Open-Sourced Its K-12 Curriculum 20:00 - Grounding the Knowledge Graph in National Standards 22:04 - Why Marble Chose Screens Over Voice-Only 23:41 - Multi-Agent Safety Layers & Real-Time Guardrails 27:08 - Human-in-the-Loop Review & Benchmark Testing 29:54 - Designing AI That Sends Kids Away From Screens 32:53 - Measuring Curiosity & Academic Research Partnerships 36:00 - Unlocking Intrinsic Motivation for 95% of Learners 38:00 - Choosing Subscriptions Over Attention-Economy Ads 43:40 - The Proximal Zone of Development in AI Education 46:00 - Early Beta Insights & Magic Moments 49:05 - Giving Parents Visibility and Direct Input 54:30 - Building With the Community & Closing Thoughts   Follow Lionel: LinkedIn – https://www.linkedin.com/in/lionelmora/ Find out more about Marble: https://withmarble.com/ Watch The Trust Moat on YouTube: https://youtu.be/WzbXoB7pY6Q  Connect with Maja: LinkedIn – https://www.linkedin.com/in/zmajapbaines X – https://x.com/lazarevic_p?s=11 Instagram – https://www.instagram.com/majaperovicbaines_mbm Listen to Artifakt Podcast Maja hosts, in Serbian https://www.youtube.com/@UCzv93udXqG_Pt4CKemmdWvQ

    Can AI help kids spend less time on screens? Inside Marble | Lionel Mora

  4. Sep 24

    Why AI data centers are putting new pressure on Europe’s power grid | CEO RIMAC Energy Wasim Sarwar

    As AI data centers demand gigawatts of power and the world shifts toward renewables, the global energy grid faces an unprecedented challenge: how do we stabilize intermittent power and secure energy sovereignty? In this episode of The Trust Moat Pod, I sit down with Wasim Sarwar, CEO of Rimac Energy. From engineering high-performance battery systems for hypercars to pioneering next-generation grid-scale stationary storage, Wasim shares how Rimac Energy is building software-defined batteries, why systems integration matters more than raw cell production, and what Europe must do to compete with the US and China in the race for clean energy infrastructure. The episode was supported by https://dealion.net/, a vetted circle of revenue leaders and founders built around meeting face-to-face, with a private space where the conversation continues in between.   We cover: The Transition from Supercars to the Grid: How engineering high-performance EV battery systems paved the way for next-generation grid storage. Europe’s Energy Sovereignty: Why stationary energy storage is the missing puzzle piece for renewable energy and geopolitical independence. The AI Power Crunch: How soaring electricity demand from data centers is forcing a massive rethink of power infrastructure. Software-Defined Batteries: The role of distributed inverters, modular architecture, and software in driving down long-term levelized cost of storage (LCOS). Competing on the Global Stage: What it actually takes to build a clean-tech champion in Europe against subsidized competition from the US and China. Building Deep Tech in Croatia: Attracting world-class engineering talent and staying laser-focused during 18 months in stealth mode. The Trust Moat explores why trust is the last durable competitive advantage — and the founders, investors, and builders who understand it. 📩 Get every episode and essay in your inbox — subscribe to The Trust Moat newsletter: https://majapbaines.substack.com/ CHAPTERS 00:00 - Introduction & The Global Energy Landscape 01:40 - Why Wasim Founded Rimac Energy 03:12 - Solving Grid Intermittency with Energy Storage 07:05 - The Battle for European Energy Sovereignty 08:13 - 18 Months in Stealth: Focus on Deep-Tech Innovation 11:00 - Engineering Talent & Building in Croatia 14:05 - The "So What?" Metric: Product Differentiation 16:30 - AI Boom, Data Centers & Surging Energy Demand 20:00 - Made in Europe: Competing with China & the US 29:00 - The State of European Battery Cell Manufacturing 33:50 - Software-Defined Batteries & Distributed Inverters 39:00 - Trust, Openness, and Long-Term Unit Economics 44:15 - Strategic Forecasting & The Road Ahead Follow Wasim: LinkedIn –

    Why AI data centers are putting new pressure on Europe’s power grid | CEO RIMAC Energy Wasim Sarwar

  5. Sep 8

    Is This the End of Employees? The Rise of Autonomous AI Founders | Ben Cera

    In this episode of The Trust Moat, I sit down with Ben, the solo founder behind Polsia, one of the most talked-about and controversial startups in the AI space. With a $10M ARR and a mission to "turn everyone into a founder," Ben has captured massive attention while facing intense scrutiny over his product's delivery and Trustpilot reviews. Whether you're a skeptic or a believer, this conversation is a masterclass in distribution, attention, and the brutal reality of building at the bleeding edge of AI. We cover: The Mission: Turning non-technical people into economic contributors.  The Controversy: Addressing "scam" allegations and Trustpilot reviews.  The Business Model: Moving from high-priced subscriptions to a Shopify-style marketplace. The "Solo" Secret: How Ben leverages infrastructure partners instead of hiring a full-time team. The AI Race: Why OpenAI and Google are "scared" of releasing true autonomy. The Trust Moat explores why trust is the last durable competitive advantage — and the founders, investors, and builders who understand it. 📩 Get every episode and essay in your inbox — subscribe to The Trust Moat newsletter: https://majapbaines.substack.com/   CHAPTERS 00:00 - Introduction: Is Polsia a brilliant experiment or "trustwashing"? 02:50 - Lessons from Travis Kalanick: Building things with a 10x improvement. 04:55 - Is AI a dangerous gamble? Ben’s take on the future of humanity. 07:05 - The $50 "Scam": Explaining the high cost of AI compute. 09:25 - Dealing with bugs and the "Loud Minority" on Twitter. 10:45 - The Pulsia Promise: Turning everyone into a founder. 13:10 - What is God Mode? The cost of real AI autonomy. 15:15 - Facing the Trustpilot reviews: 1.8 stars vs. 2,000 happy users. 22:30 - Building in Public: Breaking down the $10M ARR dashboard. 27:00 - The Pivot: Why Polsia is dropping its price to $20. 33:15 - The Shopify Parallel: Making money on transactions, not just seats. 43:00 - The Innovator's Dilemma: Why Google and OpenAI are playing it safe. 50:15 - Why Ben has zero employees (and how he scales anyway). 57:10 - Public Perception vs. Private Trust: What really matters for Polsia's future.   Follow Ben Cera: LinkedIn – https://www.linkedin.com/in/benbroca/ X – https://x.com/Bencera?lang=en Listen to The Trust Moat: 🎧 Spotify – https://open.spotify.com/show/1aLHebAw2S6DC3HLyEjuKQ 🎧 Apple Podcasts – https://podcasts.apple.com/us/podcast/the-trust-moat-podcast/id1895009648 🎧 Amazon Music – https://music.amazon.com/podcasts/d02cd7a2-e32f-4480-8914-9a26d5c3d0ff Connect with Maja: LinkedIn – https://www.linkedin.com/in/zmajapbaines X – https://x.com/lazarevic_p?s=11 Instagram – https://www.instagram.com/majaperovicbaines_mbm

    Is This the End of Employees? The Rise of Autonomous AI Founders | Ben Cera

  6. Aug 26

    When Implementing AI In Enterprise Workflows Is a Wrong Move, and How To Do it | Dr. Julia Stamm

    In this episode, we sit down with Dr. Julia Stamm to unpack a critical disconnect in the modern workplace: the AI "sabotage gap." While executives race to implement AI, many employees resist, mostly because of a fundamental lack of trust and agency. Dr. Stam introduces her "TRAP" framework (Trust, Relevance, Attention, and Potential) and explains how leaders can flip the script by focusing on Purpose, Agency, Responsibility, and Trust when introducing AI. We dive deep into why technology alone isn't the answer and why the future of innovation depends on reclaiming our human judgment. In this episode, we sit down with Dr. Julia Stamm to unpack a critical We explore: The Sabotage Gap: Why there is a massive disconnect between executive AI trust and employee reality. The Certainty Trap: The danger of "outsourcing" critical decision-making to algorithms and losing human agency. The PART Framework: A leadership roadmap for moving from reactive fear to proactive, human-centered tech adoption. Europe’s AI Identity: Where Europe stands in the global race and why values-based governance is a competitive advantage. Human Agency vs. Automation: How to maintain judgment and responsibility in an increasingly automated world. The Trust Moat explores why trust is the last durable competitive advantage — and the founders, investors, and builders who understand it. 📩 Get every episode and essay in your inbox — subscribe to The Trust Moat newsletter: https://majapbaines.substack.com/   Connect with Maja: LinkedIn – https://www.linkedin.com/in/zmajapbaines  X – https://x.com/lazarevic_p?s=11 Instagram – https://www.instagram.com/majaperovicbaines_mbm

    When Implementing AI In Enterprise Workflows Is a Wrong Move, and How To Do it | Dr. Julia Stamm

  7. Aug 11

    Can AI protect us from dangerous humans? She Built an AI Bodyguard for Women | Ina Jovičić, eNOugh

    In this episode of The Trust Moat, Ina Jovičić, co-founder and CEO of eNOugh — shares the harrowing personal story behind the eNO badge: a smart safety wearable that uses audio, video, motion, and heart-rate detection to identify danger and alert real human dispatchers in real time. We get into why existing safety apps fail in the moments that matter, how the AI "brain" works without a single button press, and the trust decision at the core of the product — footage so private that not even the woman wearing it can access it. This is a conversation about women's safety technology, building hardware against the odds, and why trust is the real competitive moat. The episode is made possible by https://www.therecursive.com/, community-born tech media and relationship infrastructure connecting CEE, GCC, and DACH   We explore: - The inception story: how a personal attack in London led to founding eNOugh - The problem with current tech: why existing hardware and safety apps fail in high-stress moments - How the eNO badge works: the AI "brain" that detects danger with zero manual input - Privacy & trust: why the footage is encrypted and inaccessible — even to the wearer - The hardware challenge: pitching a women's safety product to a male-dominated investor landscape - The future of public safety: empowering women and helping law enforcement through better evidence.   The Trust Moat explores why trust is the last durable competitive advantage — and the founders, investors, and builders who understand it.   📩 Get every episode and essay in your inbox — subscribe to The Trust Moat newsletter: https://majapbaines.substack.com/   CHAPTERS 00:00 – Cold open: 1 in 3 women will face violence 01:50 – The London incident: Ina's story of survival 03:55 – Safety in Prague vs. London: the normalization of fear 07:05 – The data: 900,000 yearly crimes and why current tech fails 11:02 – Building the team: Balkan roots and finding co-founders 14:59 – Form factor: why chest-level placement is critical for deterrence 16:20 – The "AI brain": real-time threat detection (audio, video, heart rate) 17:55 – Eliminating manual steps: why phones fail in emergencies 19:11 – Accuracy & prevention: why cameras stop 70% of attacks 24:26 – The OpenAI shift: how hardware investing changed in 2025 28:20 – Conviction: why Ina refused to go "fully B2B" for investors 30:36 – Safety certifications: working with the British Transport Police 32:14 – Privacy first: why footage is encrypted and protected 34:36 – Profit vs. cause: building when you're solving your own problem 37:32 – Joining the waitlist: how to get the eNO badge 39:00 – Global impact: future plans for India, Brazil, and beyond 42:25 – The ultimate goal: the "sisterhood nod" on the London Underground ---- Follow Ina Jovičić: LinkedIn – https://www.linkedin.com/in/ina-jovicic/ Explore eNOugh: https://www.enobadge.com/home ---- Connect with Maja: LinkedIn – https://www.linkedin.com/in/zmajapbaines X – https://x.com/lazarevic_p?s=11 I Instagram – https://www.instagram.com/majaperovic...

    Can AI protect us from dangerous humans? She Built an AI Bodyguard for Women | Ina Jovičić, eNOugh

  8. Jul 28

    Will Asia overtake US in AI Race - The Battle for Robotics and AI Sovereignty | Wally Wang

    Wally Wong (founder of Scale Asia Ventures) joins the podcast to break down the rapidly evolving landscape of "Physical AI" and why the industry is currently at a critical crossroads between software "brains" and hardware "bodies." In this episode, we explore: The Brain vs. Body Gap: Why the US leads in AI software while Asia dominates the manufacturing of robotic hardware. The Tipping Point: What is actually holding back the mass adoption of humanoid robots in the workforce? Global Sovereignty: How the US, China, and the EU are competing for control over the future of robotics and AI regulation. Investment Realities: The market dynamics of Japan and Korea and why they are the current battlegrounds for automation. Whether you're an investor, a tech enthusiast, or just curious about how robots will integrate into our daily lives, Wally provides a sobering and insightful look at the distance between the hype and the reality of Physical AI. --- The Trust Moat Podcast explores why trust is the last durable competitive advantage—and the founders, investors, and builders who understand it. --   Follow Wally on: LinkedIn - https://www.linkedin.com/in/wallyyingxiaowang/  Connect with Maja on: Linkedin: https://www.linkedin.com/in/zmajapbaines X : https://x.com/lazarevic_p?s=11  Instagram: https://www.instagram.com/majaperovicbaines_mbm

    Will Asia overtake US in AI Race - The Battle for Robotics and AI Sovereignty | Wally Wang
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About

Technology is changing everything. Trust is the only thing that doesn't. Conversations and analysis for builders and leaders who know that how you build matters as much as what you build. In this video podcast, I give a voice to builders who implement principles as a strategy. We explore how these choices become unfair advantages—how building for user control creates word-of-mouth growth and customer loyalty, how designing for human progress reveals markets others can't see... 🎙️ New episodes dropping every Tuesday. --- Subscribe to our YouTube channel: https://www.youtube.com/@MonkeyBusinessMediaPods?sub_confirmation=1 Subscribe to Newsletter & get these episodes first: https://majapbaines.substack.com/  Follow Maja on LinkedIn: https://www.linkedin.com/in/zmajapbaines/  Follow Maja on Instagram: https://www.instagram.com/majaperovicbaines_mbm/ Follow Maja on X: https://x.com/lazarevic_p 

Information

  • Creator
    Maja Perovic Baines
  • Years Active
    2026
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    The Trust Moat Podcast