Diary of CHRO

with João Ricardo

Interviewing all current and future HR Leaders. Are you next? Follow João Ricardo: ⁠https://www.linkedin.com/in/joaoricardos⁠ ⁠⁠https://www.instagram.com/diaryofchro/⁠⁠

  1. There’s No B2B or B2C - Only Human to Human (H2H) | Diary of a CHRO Ep37

    Jun 23

    There’s No B2B or B2C - Only Human to Human (H2H) | Diary of a CHRO Ep37

    Bryan Kramer is a strategic advisor helping leaders operate differently in Silicon Valley He is also a TED speaker and the author of the book H2H: Human-to-Human. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast-moving social and digital world. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, this video is for you. Meet Bryan Kramer! Guest Profile: https://www.linkedin.com/in/bryanjkramer https://www.amazon.com/There-No-B2B-B2c-Human/dp/1640079335 Follow João Ricardo: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joaoricardos/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/dchro ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/diaryofchro/⁠ Subscribe to the 𝘿𝙞𝙖𝙧𝙮 𝙤𝙛 𝘾𝙃𝙍𝙊 Newsletter: https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216 #humanresources #hr #dchro #diaryofchro #companyculture #leadershipcommunication #leadershipdevelopment #leadershipskills (00:00) Intro (03:00) How should HR leaders interpret H2H in their daily work? (04:54) Is HR the function best positioned to bring “humanity” back into organizations? (06:33) If “businesses don’t have emotions, people do,” how should that reshape company culture? (08:17) How can leaders move away from “corporate language” and communicate more authentically with their teams? (11:09) What are the biggest communication mistakes leaders make internally? (13:07) You emphasize emotional connection—how does that translate into employee engagement? (15:25) How should recruitment change if we truly embrace a human-to-human mindset? (18:38) How can HR balance automation (AI, tools, systems) with real human connection? (21:14) Do you believe the future of HR is becoming more human—or more data-driven? (23:13) if you could give CHROs one piece of advice, what would it be?

    29 min
  2. Tech Recruitment, AI and LinkedIn Personal Brand | Diary of a CHRO Ep36

    Jun 8

    Tech Recruitment, AI and LinkedIn Personal Brand | Diary of a CHRO Ep36

    Gonçalo Sequeira is the Founder and CEO of Hiire, partnering with early-stage startups, scale-ups, and corporates to build their world-class Tech and Digital teams.    He is also a LinkedIn Top Voice for Job and Careers, with 50K followers, which helped him not only to build his personal brand, but is now also helping other people to create their own personal brands! In this video, we will cover topics like: - 𝘛𝘩𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘳𝘦𝘢𝘭𝘪𝘵𝘺 𝘰𝘧 𝘛𝘦𝘤𝘩 𝘙𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 - 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘭𝘰𝘤𝘢𝘭 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘴𝘵𝘢𝘺 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘨𝘭𝘰𝘣𝘢𝘭 𝘴𝘢𝘭𝘢𝘳𝘪𝘦𝘴? - 𝘏𝘰𝘸 𝘪𝘴 𝘈𝘐 𝘪𝘮𝘱𝘢𝘤𝘵𝘪𝘯𝘨 𝘙𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵? - 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 Meet Gonçalo Sequeira!  Guest Profile:  https://www.linkedin.com/in/gsequeira/?locale=en Follow João Ricardo:  ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joaoricardos/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/dchro⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/diaryofchro/⁠  Subscribe to the 𝘿𝙞𝙖𝙧𝙮 𝙤𝙛 𝘾𝙃𝙍𝙊 Newsletter: https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216 #humanresources #hr   #dchro   #diaryofchro   #recursoshumanos #linkedintips #personalbranding #recruitment #techrecruiter  (03:24) What's your story? (07:15) What is Hiire? (11:10) How would you describe the current state of tech talent? (12:12) What roles are in demand right now? (13:52) Is Portugal still seen as a top destination for international tech talent? (17:24) How can local companies stay competitive against global salaries? (20:36) How is AI impacting recruitment processes in tech hiring? (22:36) What skills will be most valuable for tech professionals in the next 5 years? (24:28) Work in Personal Branding (27:23) How do you define personal Branding? (29:13) What’s the biggest misconception people have about personal branding? (30:30) What is “consistency” on LinkedIn? (37:01) What will personal branding look like in the next 5 years?

    40 min
  3. Why Executive Teams Struggle to Work Together? | Diary of a CHRO Ep35

    May 25

    Why Executive Teams Struggle to Work Together? | Diary of a CHRO Ep35

    Many organizations focus on strategy, performance, and growth, but often ignore one of the biggest factors behind success or failure: executive team effectiveness. Ricardo Vargas is the CEO & Founder of Consulting House, Amazon bestselling author of "Chief Executive Team: The Transformation of Leadership", and owner of the YouTube channel "Rewiring Leadership."  In this video, Ricardo explores the hidden dynamics that impact leadership teams, from trust and alignment to communication, accountability, and decision-making. Why do so many executive teams struggle to operate as a truly united group? And what happens when leadership teams are misaligned? Discover why this “elephant in the room” affects company culture, employee engagement, and business performance more than most organizations realize. Whether you’re a CEO, executive, manager, or aspiring leader, this conversation will challenge the way you think about leadership at the top. Meet Ricardo Vargas!  Guest Profile:  https://www.linkedin.com/in/ricardojbvargas/ https://www.youtube.com/@rewiringleadership https://www.amazon.com/Chief-Executive-Team-Transformation-Leadership-ebook/dp/B091V4VM89?ref_=ast_author_dp&th=1&psc=1 https://rewiringleadership.com/ Follow João Ricardo:  ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joaoricardos/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/dchro⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/diaryofchro/⁠  Subscribe to the 𝘿𝙞𝙖𝙧𝙮 𝙤𝙛 𝘾𝙃𝙍𝙊 Newsletter: https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216 #humanresources #hr   #dchro   #diaryofchro   #recursoshumanos #HRLeadership #ExecutiveCoaching #leadershipcommunication #Leadership #ExecutiveLeadership  (00:00) Intro (02:15) Why do highly capable executive teams still fail to perform as a leadership unit? (03:41) Difference between “a group of strong executives” vs. “a real Executive Team”? (06:48) What are the conditions that need to be in place for an executive team to function effectively? (12:43) Why do so many executive teams struggle with trust, even when they have experienced leaders? (15:25) What happens to executive teams under pressure to make them fracture? (18:33) The Role of Ego (22:45) What are the respective roles of the CEO and the CHRO in building an effective executive team? (25:43) How much of organizational culture is shaped by the Executive Team?

    29 min
  4. What Radio Taught Me About Powerful Communication | Diary of a CHRO Ep34

    May 5

    What Radio Taught Me About Powerful Communication | Diary of a CHRO Ep34

    Carla Rocha has over 30 years of experience as a radio host and, for the past decade, has been helping leaders strengthen their communication skills. She is also a lecturer at Nova School of Business and Economics and the author of several books on communication. In this video, we will cover topics like: 𝘏𝘰𝘸 𝘥𝘪𝘥 𝘺𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘪𝘯 𝘳𝘢𝘥𝘪𝘰 𝘴𝘩𝘢𝘱𝘦 𝘺𝘰𝘶𝘳 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘱𝘩𝘪𝘭𝘰𝘴𝘰𝘱𝘩𝘺? 𝘛𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘮𝘪𝘴𝘵𝘢𝘬𝘦 𝘸𝘩𝘦𝘯 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘯𝘨 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘐 𝘢𝘥𝘢𝘱𝘵 𝘵𝘩𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘵𝘰 𝘢 𝘣𝘳𝘰𝘢𝘥 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦? 𝘊𝘢𝘯 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘳𝘦𝘢𝘭𝘭𝘺 𝘣𝘦 𝘭𝘦𝘢𝘳𝘯𝘦𝘥, 𝘰𝘳 𝘪𝘴 𝘪𝘵 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘯𝘢𝘵𝘶𝘳𝘢𝘭? Meet Carla Rocha! Follow João Ricardo: ⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/in/joaoricardos/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/dchro ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/diaryofchro/⁠ Guest Profile: https://www.linkedin.com/in/carlaproc... https://rr.pt/artigo/466248/um-podcas... https://xjourney.travel/experiencias-... https://www.wook.pt/livro/fale-menos-... https://www.wook.pt/livro/fale-para-s... Subscribe to the 𝘿𝙞𝙖𝙧𝙮 𝙤𝙛 𝘾𝙃𝙍𝙊 Newsletter: https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216 #humanresources #hr #dchro #diaryofchro #recursoshumanos #hrleadership #executivecoaching #leadershipcommunication (00:00) Intro (02:27) How did your experience in radio shape your communication philosophy? (04:36) What inspired you to write “Fale Menos, Comunique Mais?” and the other books? (07:05) Not making people feel something in your message is the biggest mistake when communicating (10:38) How can I adapt the message to a broader audience? (11:40) Can communication really be learned, or is it something natural? (14:12) What advice would you give to someone who struggles to speak clearly in meetings? (16:40) Has digital communication (Zoom, email, Teams) made us better or worse communicators? (18:00) What’s one communication habit you think everyone should stop immediately? (20:28) You travelled for 2 months across 12 countries to investigate how communities communicate. What did you find? (24:40) How did you get the inspiration for the co-creation of the “Kilimanjaro Experience”?

    34 min
  5. Why HR Gets Called the Fun Police (And Is It True?) | Diary of a CHRO Ep33

    Apr 24

    Why HR Gets Called the Fun Police (And Is It True?) | Diary of a CHRO Ep33

    Sean Kennedy is known as the “TA Guy”, a Talent Acquisition Leader turned into a LinkedIn Content Creator for HR Related topics. However, when everyone expected serious conversations about HR issues, Sean decided to go in the opposite direction by creating fun videos about HR. HR teams are often labeled as the “fun police”, but is that reputation fair, or just a misunderstanding? If you’ve ever wondered whether HR is there to limit fun or actually enable a better workplace, this video will give you a fresh perspective. 👉 Like, comment, and subscribe for more insights on leadership, workplace culture, and HR! Meet Sean Kennedy! Follow João Ricardo: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joaoricardos/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/dchro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/diaryofchro/⁠ Guest Profile: https://www.linkedin.com/in/seanthetaguy/ Subscribe to the 𝘿𝙞𝙖𝙧𝙮 𝙤𝙛 𝘾𝙃𝙍𝙊 Newsletter: https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216 #humanresources #hr #dchro #diaryofchro #recursoshumanos #companyculture (00:00) Intro (04:36) What drove you to start creating funny content around HR Topics? (06:26) The process for turning a complex or sensitive workplace issue into something funny and engaging (08:27) HR are the "Fun Police" (09:14) Have you ever received backlash for a video? (12:12) HR myths you love debunking through your content (13:46) HR professionals react differently to your content compared with the general audience? (17:01) Do you think humor helps people better understand workplace issues? (17:53) Has creating this content changed how you view workplace culture?

    21 min
  6. Why Company Culture Matters More Than Strategy | Diary of a CHRO Ep32

    Apr 24

    Why Company Culture Matters More Than Strategy | Diary of a CHRO Ep32

    Janina Norton is Group Head of Culture at AXA with core priorities focused on bringing thought leadership and strategic direction on matters relating to employee listening and culture measurement, culture transformation, employee experience, and hybrid working. A strong company culture shapes how people work together, boosts motivation, and drives long-term success. In this conversation, we cover topics like: 𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘬𝘦𝘺 𝘥𝘪𝘮𝘦𝘯𝘴𝘪𝘰𝘯𝘴 𝘰𝘧 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘤𝘩𝘢𝘯𝘨𝘦 𝘸𝘩𝘦𝘯 𝘸𝘰𝘳𝘬 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘳𝘢𝘱𝘪𝘥𝘭𝘺? 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘴 𝘦𝘯𝘴𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘤𝘩𝘢𝘯𝘨𝘦 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘣𝘦𝘤𝘰𝘮𝘦 𝘫𝘶𝘴𝘵 𝘢 𝘣𝘶𝘻𝘻𝘸𝘰𝘳𝘥? 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘧𝘰𝘴𝘵𝘦𝘳 𝘢 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘰𝘧 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘰𝘸𝘯𝘦𝘳𝘴𝘩𝘪𝘱? 𝘛𝘩𝘦 𝘳𝘰𝘭𝘦 𝘰𝘧 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴 𝘢𝘴 𝘊𝘰-𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘴 𝘰𝘧 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘏𝘙 𝘵𝘦𝘢𝘮𝘴 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘯 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘢 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘦𝘷𝘰𝘭𝘷𝘦𝘴 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘯𝘦𝘦𝘥𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬𝘧𝘰𝘳𝘤𝘦? She will also be a speaker at the People Experience Conference in Lisbon on 17 April 2026. Meet Janina Norton! Follow João Ricardo: ⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/in/joaoricardos/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/dchro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/diaryofchro/⁠ Guest Profile: https://www.linkedin.com/in/janina-norton-a9478b55/ Subscribe to the 𝘿𝙞𝙖𝙧𝙮 𝙤𝙛 𝘾𝙃𝙍𝙊 Newsletter: https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216 People Experience Lisbon 6 - One Day to Rethink HR, AI, Culture, and Leadership!Now in its 6th edition, People Experience Lisbon brings together HR leaders, innovators, and visionaries for a high-impact day of insights, discussion, and practical takeaways all focused on shaping the next era of people and performance.REGISTER: https://thepworld.com/event/people-experience-conference-lisbon-6 #humanresources #hrleadership #hr #dchro #diaryofchro #recursoshumanos #companyculture (00:00) Intro (00:58) The key dimensions of cultural change when work environments are evolving rapidly (07:36) How have digital transformation and remote work altered the culture within organizations? (09:59) How can organizations ensure that cultural change doesn’t become just a buzzword? (12:43) How can leaders foster a culture of accountability and ownership? (14:22) The role of employees as co-creators of culture (17:28) How can HR teams support leadership in creating a sustainable culture? (18:56) Specific tools or frameworks for HR teams to ensure sustainability (20:21) The most important thing organizations can do to prepare their culture for the future of work (21:26) People Experience Lisbon 2026

    24 min
  7. What Makes Introverted Leaders So Powerful? | Diary of a CHRO Ep31

    Apr 24

    What Makes Introverted Leaders So Powerful? | Diary of a CHRO Ep31

    Niels Jansen is Head of HR at LG Benelux. Niels is passionate about developing people and creating environments where they can thrive through “Introvert Leadership”. Introverted leaders are often underestimated but, in reality, they bring some of the most powerful qualities to leadership.In a world that often celebrates loud, charismatic leadership, introverts lead differently and that difference can be a major advantage.In this video, we explore what makes introverted leaders so effective, and why organizations should rethink what great leadership really looks like: 𝘛𝘩𝘦 𝘶𝘯𝘪𝘲𝘶𝘦 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘴 𝘪𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘵𝘦𝘥 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘣𝘳𝘪𝘯𝘨 𝘵𝘰 𝘵𝘩𝘦 𝘵𝘢𝘣𝘭𝘦 𝘞𝘩𝘺 𝘭𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 𝘤𝘢𝘯 𝘣𝘦 𝘮𝘰𝘳𝘦 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘵𝘩𝘢𝘯 𝘴𝘱𝘦𝘢𝘬𝘪𝘯𝘨 𝘏𝘰𝘸 𝘪𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘵𝘦𝘥 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘣𝘶𝘪𝘭𝘥 𝘵𝘳𝘶𝘴𝘵 𝘢𝘯𝘥 𝘴𝘵𝘳𝘰𝘯𝘨 𝘵𝘦𝘢𝘮𝘴 𝘞𝘩𝘺 𝘲𝘶𝘪𝘦𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘴 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘪𝘯 𝘵𝘰𝘥𝘢𝘺’𝘴 𝘸𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦 Whether you’re an introvert yourself or leading diverse teams, understanding this leadership style can change how you approach management and performance. He will also be a speaker at the People Experience Conference in Lisbon on 17 April 2026. Meet Niels Jansen! Follow João Ricardo: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joaoricardos/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/dchro⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/diaryofchro/⁠ Guest Profile: https://www.linkedin.com/in/cnjansen/ Subscribe to the 𝘿𝙞𝙖𝙧𝙮 𝙤𝙛 𝘾𝙃𝙍𝙊 Newsletter: https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216 People Experience Lisbon 6 - One Day to Rethink HR, AI, Culture, and Leadership! Now in its 6th edition, People Experience Lisbon brings together HR leaders, innovators, and visionaries for a high-impact day of insights, discussion, and practical takeaways all focused on shaping the next era of people and performance.REGISTER: https://thepworld.com/event/people-experience-conference-lisbon-6#humanresources #hrleadership #hr #dchro #diaryofchro #recursoshumanos #leadership #leadershipdevelopment #leadershipskills (00:00) Intro (01:04) What is Introverted Leadership in a world that often elevates extroverted traits (04:58) Deep listening influences their decision-making process (08:58) Introverted leaders create meaningful connections with their teams

    14 min
  8. The Secrets to Building a Powerful Employer Brand | Diary of a CHRO Ep30

    Apr 24

    The Secrets to Building a Powerful Employer Brand | Diary of a CHRO Ep30

    Luís Sottomayor is the Founder and CEO of Talent Portugal, a Talent Attraction and Employer Branding platform that joins candidates, companies, and universities. In this video, we will cover topics like: 𝘋𝘦𝘧𝘪𝘯𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘌𝘮𝘱𝘭𝘰𝘺𝘦𝘳 𝘉𝘳𝘢𝘯𝘥𝘪𝘯𝘨 𝘛𝘩𝘦 𝘬𝘦𝘺 𝘦𝘭𝘦𝘮𝘦𝘯𝘵𝘴 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦 𝘶𝘱 𝘢 𝘴𝘵𝘳𝘰𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳 𝘣𝘳𝘢𝘯𝘥 𝘛𝘩𝘦 𝘯𝘦𝘹𝘵 𝘣𝘪𝘨 𝘵𝘳𝘦𝘯𝘥𝘴 𝘪𝘯 𝘌𝘮𝘱𝘭𝘰𝘺𝘦𝘳 𝘉𝘳𝘢𝘯𝘥𝘪𝘯𝘨 𝘏𝘰𝘸 𝘩𝘢𝘴 𝘵𝘢𝘭𝘦𝘯𝘵 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘧𝘰𝘳 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 𝘙𝘦𝘮𝘰𝘵𝘦 𝘢𝘯𝘥 𝘏𝘺𝘣𝘳𝘪𝘥 𝘸𝘰𝘳𝘬 𝘒𝘦𝘺 𝘮𝘦𝘵𝘳𝘪𝘤𝘴 𝘥𝘰 𝘺𝘰𝘶 𝘶𝘴𝘦 𝘵𝘰 𝘮𝘦𝘢𝘴𝘶𝘳𝘦 𝘵𝘩𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘰𝘧 𝘢𝘯 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳 𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘔𝘪𝘴𝘵𝘢𝘬𝘦𝘴 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘢𝘳𝘦 𝘮𝘢𝘬𝘪𝘯𝘨 𝘸𝘩𝘦𝘯 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘵𝘩𝘦𝘪𝘳 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳 𝘣𝘳𝘢𝘯𝘥 Luis will also be a speaker at the HR Week Lisbon 2026, April 28-29, 2026. Meet Luís Sottomayor! Follow João Ricardo: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joaoricardos/⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/dchro⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.instagram.com/diaryofchro/ Guest Profile: https://www.linkedin.com/in/luissottomayor/ https://talentportugal.com/ https://talentportugal.com/employer-branding-conference/ Subscribe to the 𝘿𝙞𝙖𝙧𝙮 𝙤𝙛 𝘾𝙃𝙍𝙊 Newsletter: https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216 #humanresources #hrleadership #hr #dchro #diaryofchro #recursoshumanos #employerbranding #talentattraction #recruitment #employerbrand (00:00) Intro (05:10) What is Talent Portugal? (07:13) Definition of Employer Branding (08:06) The Key Elements of a strong Employer Brand (11:35) The process for developing an employer branding strategy from scratch (15:08) Talent attraction has evolved over the past few years. The next big trend (17:08) Rise of Remote Work and the global talent pool (21:04) Key metrics to measure the success of an Employer Branding Strategy (22:34) Glassdoor & Word of Mouth (employee advocacy) (28:52) HR Week Lisbon 2026

    31 min
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About

Interviewing all current and future HR Leaders. Are you next? Follow João Ricardo: ⁠https://www.linkedin.com/in/joaoricardos⁠ ⁠⁠https://www.instagram.com/diaryofchro/⁠⁠

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  • Creator
    with João Ricardo
  • Years Active
    2K
  • Episodes
    37
  • Rating
    Clean
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    © with João Ricardo
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    Diary of CHRO