The Marketing Couch for Therapists and Healers: Strategies for Introverts

Natalia Maganda, webdesigner for mental health professionals
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Empowering you to market your practice with alignment, purpose, and passion from the inside out. The Marketing Couch is designed for therapists and holistic coaches looking to grow their private practice with purpose, passion, and alignment from the inside out. In each episode, Natalia Maganda, web designer for mental health professionals, and her guests dive into the emotional and strategic aspects of marketing, offering actionable insights and heart-centered advice to create authentic brands that connect deeply with clients. Learn more at https://www.nataliamaganda.com

  1. 2d ago

    15. Manifesting With Your Nervous System: Healing Scarcity, Burnout & Money Wounds As a Therapist With Alana Stelly

    Confidence doesn't come from making more money. And healing your relationship with money isn't about thinking more positively. If you've ever found yourself constantly worrying about money, afraid to raise your therapy rates, or stuck in a cycle where no amount of success seems to bring peace, you're not alone. So much of the way we experience money, scarcity, and burnout is shaped long before we ever start a business. In this episode, I'm joined by intuitive business coach and former trauma therapist Alana Stelly, founder of My Confidence Academy. After leaving the therapy room behind and transforming her own relationship with money, from paying off $100,000 in debt to building a thriving coaching business, she now helps therapists heal their money wounds, regulate their nervous systems, and create businesses that feel both abundant and sustainable. This conversation felt incredibly personal because so much of what Alana shares mirrors my own journey. We both talk openly about the burnout cycles that kept repeating, the fear-based decisions we made in our businesses, and the surprising moments when slowing down, trusting our intuition, and listening to our bodies created more opportunities than hustling ever did. If you've been carrying the belief that you have to work harder to deserve more, I hope this episode offers a different perspective. Because maybe the next level of your business isn't waiting for you to do more. Maybe it's waiting for you to feel safe enough to receive more. In this episode on money mindset for therapists, we discuss: 1:35 – What is trauma-informed manifestation, and why does it matter for therapists navigating burnout or financial fear? 4:17 – How childhood experiences shape your money mindset and nervous system 9:17 – The money mindset patterns that keep therapists stuck 11:55 – The first step to healing your money mindset 13:59 – Natalia's personal journey through burnout and money mindset struggles 16:26 – Alana's burnout story and the turning point that changed her relationship with money 19:24 – Trusting your intuition in business and attracting aligned clients as a therapist 28:10 – Practical tools to heal money wounds and shift limiting beliefs 32:01 – Why letting go of control helps you manifest growth 39:16 – How to raise your rates without fear or burnout 42:00 – Your permission slip to dream big 44:27 – The mindset shifts behind lasting success and abundance Looking for support with your marketing? 🖥️ Launch your therapist website 🥂 Apply to work with us 📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

    15. Manifesting With Your Nervous System: Healing Scarcity, Burnout & Money Wounds As a Therapist With Alana Stelly

  2. Oct 17

    14. Building Confidence and Visibility as Women of Color in Business and Leadership With Amanda Fludd

    Confidence isn't something you're born with, but something you build every time you choose to show up. In this episode, I’m joined by therapist, confidence coach, speaker, author, and entrepreneur Amanda Fludd for a powerful conversation about building confidence and visibility as women of color in business and leadership. Growing up believing that children should be seen and not heard. Walking into rooms where everyone else seems bigger, louder, or more qualified. Waiting for permission to speak. Second-guessing your expertise. Wondering whether your voice really matters. Those experiences don't stay in childhood. They follow us into leadership, entrepreneurship, marketing, and every moment we're asked to be visible. Confidence isn't about becoming fearless or being the loudest person in the room. It's built one courageous decision at a time. By asking the question. Saying yes before you feel completely ready. Trusting your voice even when it's shaking. And choosing to show up in a way that feels aligned with who you are, instead of performing who you think you should be. Whether you're a therapist, coach, or heart-led entrepreneur, you'll walk away with practical mindset shifts and gentle reminders that confidence isn't the absence of fear. It's feeling the fear and choosing to move forward anyway. In this episode, we discuss: 1:47 - Amanda's journey from hospital clinician to entrepreneurship and what finally pushed her to leave a career that no longer felt aligned. 3:59 - How asking questions and staying curious can open unexpected opportunities in your business. 7:50 - Why confidence is built through practice, not perfection, and how to keep showing up even when fear is present. 13:12 - How childhood messages about staying quiet can continue to shape confidence, visibility, and leadership as adults & the internal rewiring it too to unlearn them 16:15 - The weight of external expectations in building a business 17:58 - Why surrounding yourself with people who dream bigger helps expand what feels possible for your own life and business. 23:26 - The leadership skills Amanda learned the hard way 29:45 - How to build confidence, stop hiding, and start building your confidence online and offline 36:34 - Allowing yourself to be multi-passionate 39:52 - Building a business isn't easy. But it might be worth it. 43:02 - The hidden mindset shifts required when moving from employee to entrepreneur. 47:22 - Your fears are teaching you an important lesson More about Amanda Fludd Amanda Fludd is a licensed therapist, confidence coach, author, and the host of the podcast Grace, Growth, and Business. With a background in leadership as a clinical supervisor in hospital settings, Amanda has experienced firsthand what it means to navigate spaces where she didn’t always feel she belonged. Today, she uses that experience to empower women of color to own their voice, trust their vision, and show up with confidence—whether they’re leading teams, building businesses, or finding their place at the table. Born in Trinidad and now based in New York, Amanda brings a powerful blend of strategy, mindset work, and lived experience to her coaching, therapy, and entrepreneurship journey. Looking for support with your marketing? 🖥️ Launch your therapist website 🥂 Apply to work with us 📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

    14. Building Confidence and Visibility as Women of Color in Business and Leadership With Amanda Fludd

  3. Oct 3

    13. How to Start a Private Practice and Get Clients as an Introverted Therapist with Becca Ferguson

    Starting a private practice can feel overwhelming, especially if you're an introverted therapist who thinks marketing means being louder, posting more, or pretending to be someone you're not.  But what if getting clients had less to do with following someone else's strategy and more to do with showing up as your authentic self? In this conversation, I'm joined by therapist, coach, and former group practice owner Becca Ferguson for an honest conversation about building a therapy practice that aligns with your values instead of hustle culture. What unfolds isn't a conversation about perfect strategies. It's about burnout, people-pleasing, authenticity, setting boundaries, nervous system awareness, and learning to trust yourself enough to build a business that actually fits your life. One of my favorite moments is when Becca shares that the clients started showing up the moment she stopped trying to follow everyone else's marketing formula and started showing up as herself. That simple shift became the thread running through everything else we talk about, from attracting aligned clients to pivoting her business after realizing she had built part of it from burnout instead of clarity. Because getting clients as an introverted therapist isn't about becoming louder. It's about becoming more you. In this episode on how to get clients as an introverted therapist, we discuss: 1:55 - How Becca unexpectedly became a therapist (as an introvert with ADHD)  8:36 - How to get clients as an introverted therapist if marketing isn’t your strongest skill set. 12:45 - Why your personality is one of your greatest marketing strengths 14:55 - The reality of starting a group practice, and eventually closing it. 21:21 - Going back to alignment: Building a business around your values instead of hustle culture 26:01 Lessons learned from building out of chaos & how to build out of clarity instead 32:20 - How boundaries & marketing shape the kind of clients you attract 34:55 - Making bold moves in building a business 38:05 - Pivoting in business is not failure 44:06 - Becca’s best tip for introverted therapists who are scared of being too bold, too visible, or too much.  48:15 - The connection between entrepreneurship, healing, and trusting yourself More about Becca Ferguson Meet Becca Ferguson, LPC, group practice owner, coach, and values-driven marketing mentor for therapists who are done with hustle culture. With a background in conservative Christianity, Becca never thought she’d become a therapist—but trial, error, ADHD, and a deep love of teaching led her to build not one, but two businesses that reflect her authenticity and inner truth. Through her clinical work and coaching, she helps therapists tap back into their core values—especially when the business side feels messy or misaligned. She’s known for her honest take on entrepreneurship, her choice to be childfree (but never cat-free), and her willingness to call out the mental load we carry as business owners in the healing space. Looking for support with your marketing? 🖥️ Launch your therapist website 🥂 Apply to work with us 📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

    13. How to Start a Private Practice and Get Clients as an Introverted Therapist with Becca Ferguson

  4. Sep 19

    12. Building a Practice That Honors Nap Time: How to Grow a Group Practice and Coaching Business Without Burning Out With Alicia Murray

    What if building a successful therapy practice didn’t require sacrificing your family, your energy, or yourself? You don’t have to choose between having a thriving therapy business and having a life. Between growing your income and being present with your children. Between serving clients and protecting your own wellbeing. In this episode, I sit down with therapist, group practice owner, and founder of The Therapist HQ, Alicia Murray, to talk about what it really looks like to build a business that supports your life instead of consuming it. Alicia shares how she launched her private practice while pregnant, navigated the uncertainty of the pandemic, grew a full caseload through relationships and referrals, expanded into a group practice, and eventually built a second business (with baby number two on the way) helping therapists start and grow their own practices. Along the way, she learned powerful lessons about networking, pricing, marketing, motherhood, delegation, and creating sustainable success. One of my favorite parts of this conversation is Alicia's reminder that growth doesn't have to happen at the expense of your wellbeing. Sometimes the most strategic thing you can do is ask for support, hire help sooner, and stop trying to carry everything alone. This episode is for therapists who want to grow without burning out, build a practice that aligns with their values, and create more freedom in both their business and personal life. In this episode on growing a group practice without burning out, we discuss: 1:39 - How Alicia started her private practice and how it snowballed into the 6-figure group practice and coaching business she runs now. 4:51 - The networking strategy that filled her caseload without relying on complicated marketing 9:50 - The process of expanding to a group practice 13:13 - How hiring support actually helped her make more money and create more freedom 17:32 - Pricing and owning your value as a therapist 20:31 - Sustainably using sliding scale fees in your therapy practice 26:09 - Growing from therapist to building a coaching business for therapists 30:39 - The ins and outs of building a coaching business supporting therapists 35:28 - Using AI in your therapy business to save time and reduce administrative overwhelm 39:37 - How Alicia learned to market herself as a therapist and coach 41:57 - How she builds visibility on social media as a therapist 46:25 - The marketing methods that really work in growing a group practice and coaching business 49:55 - Alicia's advice for everyone wanting to start a private practice, group practice or coaching business. More about Alicia Murray Meet Alicia Murray, licensed therapist, group practice owner, and the founder of The Therapist HQ. Since launching her private practice in 2020 and expanding into a group in 2021. In 2024 she started her business coaching for therapists and now has 60+ active members. Alicia has built a burnout-conscious business with two sources of income and is a six figure private practice owner and entrepreneur that makes space for both client care and motherhood.  She now helps other therapists launch and grow their practices through strategic business coaching, downloadable guides, and expert-led trainings. I’m so excited to chat with her today and to share with you her journey. Looking for support with your marketing? 🖥️ Launch your therapist website 🥂 Apply to work with us 📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

    12. Building a Practice That Honors Nap Time: How to Grow a Group Practice and Coaching Business Without Burning Out With Alicia Murray

  5. Sep 5

    11. Toxic Burnout Beliefs & Marketing Fatigue: How Hidden Survival Patterns Hijack Therapist Visibility

    If you’re a therapist who keeps telling yourself, “I know I should be marketing more,” but every time you sit down to post, write, or put yourself out there… something in you shuts down, this episode is for you. In this conversation, I’m joined by therapist and coach Monica Helvie to unpack the hidden survival patterns and burnout beliefs that quietly keep so many therapists stuck in cycles of overworking, people-pleasing, perfectionism, and invisibility online. Because therapist marketing burnout usually isn’t just about marketing. More often than not, there’s something deeper happening underneath the surface. It's the pressure to say the “right” thing. The fear of being judged or misunderstood. The perfectionism that turns one Instagram caption into a two-hour spiral. Monica shares how she went from seeing 30 clients a week and recreating the same burnout patterns she experienced in community mental health… to eventually building a sustainable six figure private pay practice rooted in alignment, spaciousness, nervous system safety, and authentic visibility. We explore why marketing can feel genuinely unsafe to your nervous system, especially for therapists who learned early in life that staying small, over-functioning, or hiding their needs was what kept them safe and valued. And honestly? This conversation goes so much deeper than “marketing tips.” It’s about the emotional weight therapists carry around visibility. The guilt that shows up when raising your rates. The pressure to do everything yourself. In this episode on the fear of visibility as a therapist, we explore: 01:32 - Why Monica switched from taking insurance to build a more sustainable private pay therapy practice 07:22 - From relying on Psychology Today to consistent clients through marketing 10:27 - How Monica used Facebook groups, ideal client research, and messaging to attract aligned therapy clients 12:24 - Why emotionally resonant website copy brings in more aligned therapy leads than Psychology Today 15:32 - The fear of putting yourself out there as a therapist 17:33 - Toxic burnout beliefs high-achieving therapists have about marketing, money, visibility, and success 22:54 - Raising your therapy rates and building a six-figure private practice 28:52 - How to calculate what you actually need to charge as a therapist 31:07 - How Monica turned repeated burnout conversations into a scalable coaching business 33:59 - Why therapists also need nervous system work, mindset coaching, and deeper healing as entrepreneurs 35:22 - Navigating entrepreneurship as a mom 41:22 - Creating a sustainable work rhythm as a mom and six-figure business owner 43:13 - Mindset shifts for visibility and marketing without burnout 45:54 - Delegating, hiring support, and letting go of the belief that you have to do everything yourself 50:40 - Niching down and deeply understanding the emotional world of your ideal client 56:57 - How therapists can reframe visibility as part of their mission 1:00:12 - The kind of therapy content people actually connect with More about Monica Helvie Monica Helvie is a therapist, wife, mom of three, and the creator of two aligned businesses: her private practice and her coaching practice—The Business of Thriving—where she offers mentorship to therapists and high-achieving women ready to grow in abundance. After starting her therapy practice in 2019 and navigating a shift from insurance to private pay, Monica built a thriving client base and reached six figures by raising her rates, networking, and owning her niche. Today, she only sees about 12 clients a week and helps other high-achieving women do the same. Looking for support with your marketing? 🖥️ Launch your therapist website 🥂 Apply to work with us 📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

    11. Toxic Burnout Beliefs & Marketing Fatigue: How Hidden Survival Patterns Hijack Therapist Visibility

  6. Aug 22

    10. Self-Worth and Marketing: Healing the Visibility Wounds In Your Business

    Marketing your therapy business can feel surprisingly vulnerable. Not because you don't know what to say. Not because you need a better strategy. But because being visible asks something much deeper of you. For many therapists, healers, and heart-led entrepreneurs, marketing isn't difficult because of the tactics. It's difficult because of what it brings to the surface: the fear of being judged, misunderstood, rejected, or seen. In this episode, I share my own journey with visibility wounds and how years of people-pleasing, perfectionism, and making myself small showed up in my marketing. I talk about the mindset shifts, boundaries, and healing work that helped me stop treating marketing like a performance and start seeing it as an extension of my truth. Because sometimes the thing blocking your marketing isn't your content strategy. It's the part of you that still doesn't feel safe being seen. If you've ever found yourself overthinking every post, questioning your value, or wondering why marketing feels so exhausting, this episode is a reminder that your voice is your most powerful strategy. And the clients who need your work aren't looking for a perfect version of you. They're looking for the real one. In this episode on the connection between self-worth and marketing, I share: The powerful connection between self-worth and marketing Why marketing often feels harder when you don't feel safe being seen How visibility wounds keep therapists and healers playing small The connection between self-worth, money, and abundance Why people-pleasing can quietly sabotage your business growth The mindset shift that transformed my relationship with marketing How healing visibility wounds can make showing up online feel safer The three commitments that helped me reclaim my power in business Why authentic marketing starts with trusting your own voice How to stop performing and start showing up from a place of truth Looking for support with your marketing? 🖥️ Launch your therapist website 🥂 Apply to work with us 📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

  7. Aug 8

    9. Create Long-Term Visibility Online Without Burnout: Pinterest Marketing for Therapists With Meagan Williamson

    Sustainable marketing isn’t about being everywhere all the time. It’s about creating visibility that keeps working for you long after you hit publish. In this conversation, I’m joined by Pinterest Strategist and marketing educator Meagan Williamson to talk about how therapists can use Pinterest marketing to create long-term visibility online without constantly performing on social media. And honestly? This conversation is about so much more than Pinterest. We talk about building a therapy business that supports your actual life. → Creating content that continues working for you years later. → Growing your audience without being online 24/7. → And redefining success in a way that feels spacious, sustainable, and human. Meagan shares her journey from school psychology to building a million-dollar online business through Pinterest marketing, and why her background in psychology became one of her biggest strengths in business. We explore why Pinterest works differently from platforms like Instagram and TikTok, how therapists can use long-form content to build trust online, and why search-based marketing creates a calmer and more sustainable approach to visibility. If you’re a mental health professional who feels burned out by short-form content and you’re craving a marketing strategy that actually has longevity, have a listen to today’s episode because Pinterest might be the right next marketing strategy for you. In this episode on Pinterest marketing for therapists, we explore: 01:05 - How Meagan went from school psychologist to building a multi million dollar Pinterest marketing business 08:31 - Pinterest 101: Why Pinterest works differently than social media 11:40 - How evergreen marketing created more freedom, flexibility, and financial independence 18:38 - Why therapists should diversify their income streams (and impact) beyond one-to-one work 21:58 - How therapists can use Pinterest to grow their practice and increase visibility 26:41 - Are you building a business for present you or future you? Long-term vision and sustainable growth 29:20 - Golden nugget for success on Pinterest: Your website 31:09 - Potential clients will search for you online before they ever book a session 34:33 - How to build a Pinterest funnel that nurtures potential clients naturally 37:23 - The importance of creating content around what potential clients are already searching for 42:17 - Pinterest vs Instagram: the different types of clients and buyer intent behind each platform 48:05 - Who uses Pinterest? Understanding the demographics and buying power of Pinterest users 51:14 - How to build a sustainable Pinterest marketing strategy without burning yourself out as a therapist or mompreneur Let this episode be your reminder that visibility doesn’t have to come from doing more. Sometimes it comes from creating smarter systems that continue supporting your business long after the initial effort. Have a listen and subscribe to The Marketing Couch for more grounded, burnout-aware marketing conversations for therapists and healers. Looking for support with your marketing? 🖥️ Launch your therapist website 🥂 Apply to work with us 📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

    9. Create Long-Term Visibility Online Without Burnout: Pinterest Marketing for Therapists With Meagan Williamson

  8. Jul 25

    8. Your Marketing Isn’t Annoying: How to Stop Feeling Salesy (And Start Serving Instead)

    Like most therapists and healers, you’re probably not struggling with strategy. You’re carrying visibility wounds. The kind that whisper: Don’t be too loud. Don’t take up space. Don’t make it about you. So when it’s time to talk about your work, share your offer, or repeat your message, it feels wrong. You’re afraid to be annoying, to be too much, and for your marketing to feel salesy. I’ve been there too.Second-guessing every post.Overthinking every word.Wondering if people were judging, rolling their eyes, or thinking, “Here she goes again…” But here’s what I’ve learned: Marketing doesn’t feel salesy because you’re doing it wrong.It feels salesy because you’ve been taught to disconnect from your voice. And when you market from that disconnected place, everything starts to feel heavy, forced, and unnatural. In this episode, I’m walking you through a completely different way of looking at marketing. One that brings you back to your truth, your voice, and your actual intention behind showing up. Because selling isn’t about convincing. It’s about helping someone see themselves more clearly. It’s about naming what they’ve been quietly carrying and offering a shift they didn’t know they needed.  When you start seeing your marketing as an act of care instead of performance, everything changes. If showing up online makes you feel exposed and performative, and your marketing feels salesy, this episode will help you reframe what it actually gets to be. Because your voice isn’t too much. It’s the thing your people are waiting for. In this episode on what to do when marketing feels salesy, I talk about: Why your marketing feels salesy to you (and why it’s not actually about strategy) The hidden “visibility wounds” behind feeling annoying or too much What’s really happening when your content “flops” Why repetition in marketing isn’t annoying, but necessary How to shift from performing to connecting in your content The difference between selling and creating problem awareness How to market your therapy work in a way that feels aligned and human The visibility reframe you need if your marketing feels salesy and performative Looking for support with your marketing? 🖥️ Launch your therapist website 🥂 Apply to work with us 📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

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Empowering you to market your practice with alignment, purpose, and passion from the inside out. The Marketing Couch is designed for therapists and holistic coaches looking to grow their private practice with purpose, passion, and alignment from the inside out. In each episode, Natalia Maganda, web designer for mental health professionals, and her guests dive into the emotional and strategic aspects of marketing, offering actionable insights and heart-centered advice to create authentic brands that connect deeply with clients. Learn more at https://www.nataliamaganda.com

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