The Health Marketing Daily

Marco & Klara
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The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.

  1. 2h ago

    Nutricia Backs Diabetes Remission, Oatly Bets on Fiber

    Nutricia just put institutional weight behind Type 2 diabetes remission research — and Oatly is ditching sustainability messaging for functional fiber. Both moves signal where health marketing credibility is heading. In this episode: Nutricia awarded its 2026 Förderpreis research prize to a study demonstrating Type 2 diabetes remission through dietary intervention alone, raising the clinical substantiation bar for all medical nutrition and wellness brands. Interaceituna, the Spanish table olive sector body, published findings from its Health Olive project — a structured research initiative designed to build an EFSA-ready evidence base for health benefit claims on table olives across European markets. Oatly announced a forthcoming Fiber beverage line during its latest earnings update, pivoting from sustainability messaging to functional health credentials as its primary growth and margin-defense strategy amid significant cost pressures. Mondelez acquired a majority stake in better-for-you snack brand Undercover Snacks, extending its bolt-on M&A strategy of buying into health-positioned consumer segments rather than building those brands internally. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  2. 1d ago

    HHS Greenlights Peptides, Celsius Sued Over Fat Claims

    The US just handed peptide brands a regulatory window — over FDA scientists' objections. And Celsius is in court over fat-burning claims every functional brand should be watching. In this episode: HHS granted enforcement discretion for six peptides despite objections from FDA career scientists, giving the peptide wellness market a short-term commercial boost while signalling real long-term regulatory risk. Celsius Holdings faces a proposed class action alleging its 'burns body fat' marketing claims are unsubstantiated, putting every functional beverage and supplement brand making efficacy claims on notice. Atkins is formally repositioning its brand to target lapsed GLP-1 users — people who have stopped taking weight loss medications — mapping itself onto the post-drug off-ramp rather than competing with it. The Quality Group, the German sports nutrition company behind More Nutrition and Body Attack, is investing in expanded manufacturing capacity, reflecting sustained protein supplement demand across Europe. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  3. 2d ago

    Ferrero Goes DTC, Fiber Cuts Arthritis Pain & Holland

    Ferrero is betting on owned e-commerce for Fulfil in Germany, and a clinical trial just gave gut-health brands a credible joint-health story. Two big commercial signals for supplement and functional food marketers today. In this episode: A clinical trial found that a simple daily fiber supplement significantly reduced knee osteoarthritis pain and improved muscle strength, positioning fiber as a credible joint and musculoskeletal health ingredient beyond its traditional gut-health role. Ferrero Germany has launched a standalone DTC online shop exclusively for its Fulfil high-protein bar brand, signaling a major shift from retail-only distribution toward owned e-commerce and direct consumer relationships in the German market. As a significant cohort of GLP-1 drug users discontinue medication, Grocery Dive reports that grocers are being challenged to build dedicated ranging and education strategies around post-GLP-1 shoppers, with protein, gut health, and satiety supplements among the top beneficiary categories. Holland & Barrett is investing €17.5 million in its Irish digital infrastructure and physical retail fulfilment capabilities, reflecting a broader European omnichannel growth strategy from the health retail giant. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  4. 3d ago

    ZOE Launches Fiber Bars, Zevia Raises $20M to Turn Around

    ZOE is taking gut health science off your phone and onto the snack shelf — and a $14B UPF labelling threat could redefine how functional food brands talk about their products. Today's four stories are essential for any health brand operating in Europe or the better-for-you space. In this episode: ZOE, the gut microbiome nutrition app, has launched a range of fiber bars now available in retail snack aisles, marking a significant pivot from a subscription digital health model into the competitive functional food category. New research estimates that mandatory ultraprocessed food labelling could cost the global food and beverage industry up to $14 billion per year in reformulation, relabelling, and lost sales — with functional and fortified brands at direct risk under contested NOVA classification. A survey published by Lebensmittelzeitung reveals that a significant share of German consumers are sceptical or distrustful of novel foods, including precision-fermented ingredients and lab-grown meat, posing a major marketing and education challenge for brands seeking EU-wide distribution. Zevia, the stevia-sweetened zero-calorie soda brand, has secured a $20 million investment from GP Investments to fund a turnaround focused on product diversification and expanded distribution amid intensifying competition from Olipop, Poppi, and other better-for-you beverage brands. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  5. 4d ago

    Nestlé Enters Longevity Supplements, Keto Gaps Exposed

    Nestlé just entered your category — longevity supplements. Plus, new science exposes what keto brands are getting wrong on micronutrients, and Ipsy's CMO makes the case for subscription as the fix for wellness decision fatigue. In this episode: Nestlé is launching a premium supplement range targeting muscle strength, vitality, and wellbeing under a 'healthy longevity' platform, signalling that Big Food is now a direct competitor to specialist wellness brands across Europe. A German nutrition science analysis published in Ernaehrungs Umschau found that therapeutic ketogenic diets create measurable deficiencies in B vitamins, magnesium, calcium, and selenium — and that most commercial keto products fail to address those gaps. Ipsy CMO Stacey Politi told Glossy that consumer overwhelm is the core problem driving the brand's expansion into wellness subscription boxes, positioning curated delivery as a solution to decision fatigue and a new customer acquisition channel. Germany's Präventionsradar programme has confirmed a significant rise in energy drink consumption among children and teenagers, increasing the likelihood of tighter age-restriction and marketing rules for functional beverage brands operating across Europe. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  6. 5d ago

    Abbott Spins Out Nutrition, Cannabis Sleep Gummies Face Habit Risk

    Abbott is breaking up its nutrition empire — and that reshapes the competitive landscape for every brand in clinical and consumer nutrition. Plus, the cannabis sleep gummy category just got a serious science problem that regulators will notice. In this episode: New research found that a cannabis-derived ingredient common in sleep gummies produces dependency-related patterns with repeated use, threatening one of Europe's fastest-growing supplement formats at a moment of already heightened regulatory scrutiny. A clinical trial found daily vitamin C supplementation improved survival rates in patients with precancerous blood disorders, giving one of the world's most commoditised supplement ingredients its most significant clinical finding in years. UK kefir brand Biotiful Gut Health has launched a full visual identity and packaging overhaul across its entire portfolio, signalling that design differentiation is now a primary competitive weapon in a chilled gut health aisle crowded with own-label rivals. Abbott has announced plans to spin out its nutrition division — home to Ensure, Pedialyte, and Similac — as an independent global company, a move that would create one of the largest standalone nutrition businesses in the world. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  7. 6d ago

    Fish Oil Brain Claims Fail, L'Oréal Flags GLP-1 Shift

    A landmark clinical trial just gutted fish oil's brain health story — and L'Oréal's CEO confirmed GLP-1 drugs are formally reshaping consumer spending. Two credibility moments supplement and health brands can't ignore. In this episode: A two-year clinical trial confirmed omega-3s from fish oil reached the brain but produced zero measurable improvement in memory or cognitive protection, directly threatening brain health claims across one of the supplement market's biggest categories. Italy's IAP censured Magic Magnesium Malate for implying its product could relieve restless legs and improve sleep, ruling that soft 'lifestyle language' carries the same evidential burden as explicit therapeutic claims. Cymbiotika is entering the ingestible beauty category off the back of 200 million liposomal sachets sold, using its bioavailability credentials as the primary trust mechanism in a fast-growing segment. L'Oréal's CEO publicly described GLP-1 drug adoption as 'a very important phenomenon' reshaping beauty and skincare purchasing, formally validating the GLP-1 consumer as a high-priority segment for supplement and nutraceutical brands. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

  8. Oct 24

    L'Oréal Flags GLP-1 Shift, Jocko Fuel Hits Target

    L'Oréal's CEO just flagged GLP-1 drugs as a structural demand shift hitting beauty and skincare. If you sell supplements or functional food, this wave is already reaching your shelf. In this episode: Italy's IAP censured Magic Magnesium Malate for implying sleep and restless legs benefits through framing and imagery alone, ruling that implied health claims without EFSA-authorised backing violate EU advertising standards. L'Oréal's CEO publicly described GLP-1 drug adoption as 'a very important phenomenon' visibly reshaping beauty and skincare purchasing patterns at mass-market scale. UK kefir brand Biotiful Gut Health has launched a full brand identity and packaging redesign across its entire product portfolio to defend its category-leader position as the gut health market grows more crowded. Jocko Fuel, co-founded by retired Navy SEAL Jocko Willink, is rolling out protein shakes and powders to Target stores nationwide, marking a major mass-retail expansion for the podcast-driven sports nutrition brand. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

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About

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.

Information

  • Creator
    Marco & Klara
  • Years Active
    2026
  • Episodes
    191
  • Rating
    Clean
  • Copyright
    © 2026 Marco & Klara