Behind The Ad

Olivia Scott
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  • Marketing

Loyola University New Orleans' advertising & marketing leaders share what goes into strategic branding decisions, marketing campaign development & execution. Hosted by Olivia F. Scott.

Episodes

  1. Jun 10

    How LCMC Health Uses Communication to Improve Health Literacy Across New Orleans

    In this episode of Behind the Ad, Caroline Giepert and Corinne Stephens from LCMC Health join Host Olivia F. Scott to discuss the power of health literacy, community connection, and strategic communication in New Orleans. They share how LCMC Health creates campaigns that are culturally relevant, easy to understand, and designed to meet people where they are — from Mardi Gras activations and local media partnerships to the value of public health education on society. #LCMCHealth #HealthLiteracy #PublicRelations #neworleans #CommunityOutreach #Wellness #Health This conversation explores: 1. Why health literacy matters 2. How to simplify complex medical information 3. Building campaigns that feel relatable and medically credible 4. The role of local partnerships, community presence, and storytelling 5. How LCMC Health uses communication to encourage proactive, preventative care Chapters: 00:00 Intro and welcome 01:14 What health literacy means 02:24 Why education and prevention matter 04:27 Meeting people through local media and activations 06:14 Balancing creativity, culture, and health education 08:25 Simplifying medical language for everyday understanding 10:54 Behind-the-scenes campaign planning 13:17 Wake Up NOLA and Wellness Wednesday 15:21 Measuring success 17:34 Storytelling, innovation, and patient voices 19:32 Donate Life Month and organ donation awareness 21:52 Skills for students entering communications 24:19 What makes LCMC Health stand out Subscribe for more conversations with leaders shaping marketing, media, wellness, and culture

  2. May 12

    Terrance Osborne: The Visual Voice of New Orleans

    In this solo Behind The Ad episode, we sit down with acclaimed New Orleans artist Terrance Osborne to explore the powerful relationship between his art, Jazz Fest, and the visual identity of New Orleans itself. From storytelling through color and memory to the emotional connection his paintings create with audiences, Terrance opens up about the meaning behind his work and the legacy of being part of the New Orleans creative landscape. He also reflects on favorite Jazz Fest memories, the inspiration behind his 2026 collection, and the advice he would give to emerging artists hoping to represent the city through their own art. Terrance shares what it means to see his work celebrated year after year on festival grounds, how Jazz Fest has shaped and amplified his career, and what continues to inspire his creative process as he paints the culture, music, and spirit of the city. #TerranceOsborne #BehindTheAd #JazzFest #NewOrleansArt #NewOrleansCulture #ArtistInterview #VisualArt #CreativeEntrepreneurship #ArtAndCulture #NewOrleansArtists #BlackArtists #FestivalArt #JazzFest2026 #NOLA

  3. May 12

    Mia Borders: New Orleans Music, Creative Power & Jazz Fest Legacy

    In this Behind The Ad artist portrait episode hosted by Loyola Journalism Student Alana Frank, we spotlight Mia Borders, the New Orleans singer-songwriter, musician, writer, and creative force whose artistry has helped shape the city’s cultural identity.  Known for her powerhouse vocals, genre-blending sound, and deep connection to New Orleans, Mia shares how her roots, her artistry, and her commitment to community continue to fuel her work, and why she enjoys performing at Jazz Fest. From her creative evolution to her role as a businesswoman and artist advocate, Mia reflects on what it means to build a lasting career while staying true to her voice. This conversation celebrates New Orleans music, women in music, creative entrepreneurship, and the legacy of artists who help define the city’s sound and spirit. #MiaBorders #BehindTheAd #NewOrleansMusic #JazzFest #NewOrleansArtists #SingerSongwriter #WomenInMusic #CreativeEntrepreneurship #NOLA #MusicInterview #ArtistInterview #NewOrleansCulture #SoulMusic #IndependentArtist

    Mia Borders: New Orleans Music, Creative Power & Jazz Fest Legacy

  4. May 12

    Jazz Fest Conversations - Erica Falls, Mia Borders, Terrance Osborne, Arkesha Baquet & Adam Shipley

    This Behind The Ad special Jazz Fest edition features Lil Dizzy's Cafe Owner Arkesha Baquet, Veteran Artist Manager Adam Shipley, Musical Artists Erica Falls and Mia Borders, and Visual Artists Terrance Osborne. In full conversation, we explore the art and business of creativity, branding, performance, and the unique energy of New Orleans culture, and Jazz Fest in particular. From music and management to visual art and artist development, each guest brings a powerful perspective on what it means to build a lasting creative career. You’ll hear insights on authenticity, longevity, creativity, and the importance of staying rooted in your vision while navigating the entertainment and business worlds. Subscribe for more episodes and discover how creativity, strategy, and community shape the voices behind the work. #BehindTheAd #EricaFalls #MiaBorders #TerranceOsborne, #LilDizzysCafe #AdamShipley #TheSoulRebels #JazzFest #NewOrleansMusic #NewOrleans #ArtistInterview #MusicInterview #ArtistBranding #MusicBusiness #BlackCreatives #PodcastInterview

    Jazz Fest Conversations - Erica Falls, Mia Borders, Terrance Osborne, Arkesha Baquet & Adam Shipley

  5. Apr 24

    Erica Falls: The Soul of New Orleans | On Music, Marketing & Branding

    Erica Falls joins Behind The Ad for an intimate conversation about music, identity, branding, and the joy of performing. In this Jazz Fest edition, Erica reflects on her New Orleans roots, growing up in the Ninth Ward, the influence of family on her sound, and why music remains her saving grace. She also shares how she keeps her performances fresh, authentic, and emotionally connected while navigating the music industry with longevity and purpose. We also talk about her creative process, the meaning behind her song “Big,” the importance of kindness and delivery in branding, and what audiences can expect from her Jazz Fest 2026 performance at Congo Square Stage on Sunday, April 26. Subscribe for more Behind The Ad interviews with artists, creatives, and business leaders exploring the art and science of effective advertising.

    Erica Falls: The Soul of New Orleans | On Music, Marketing & Branding
  • 5 Episodes

About

Loyola University New Orleans' advertising & marketing leaders share what goes into strategic branding decisions, marketing campaign development & execution. Hosted by Olivia F. Scott.

Information

  • Creator
    Olivia Scott
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 Olivia Scott
  • Show Website
    Behind The Ad