Ascend: Stories of Scale

AScaleX

Ascend is a go-to-market podcast featuring founders and CEOs successfully building and scaling companies.  Hosted by Angelique, each episode breaks down real-world go-to-market strategy, growth tactics, customer acquisition, revenue strategy, and the hard lessons behind scaling. No fluff. No recycled advice. Just practical insights from leaders driving measurable growth. If you’re serious about building smarter and scaling faster, Ascend delivers the tactical frameworks and behind-the-scenes stories you won’t hear anywhere else.

Episodes

  1. Jul 15

    The New Moat: Scalable GTM in Regulated Crypto Markets

    Any feedback would mean a lot for us. We hope you continue to enjoy the episodes! AI is shifting from experimental tech to core infrastructure for the next generation of finance. As blockchain and digital assets mature, the real frontier is building systems where intelligent agents can actively participate in the economy. On this episode of Ascend: Stories of Scale, host Angelique Strauss sat down with Sagar Shah, Chief Business Officer at Evernorth, about building the infrastructure layer for next-generation digital asset markets and how crypto is evolving into a new operating system for finance. Sagar Shah Chief Business Officer, Evernorth Sagar Shah is the Chief Business Officer at Evernorth, a digital asset treasury platform backed by Ripple, SBI Holdings, and Arrington Capital.  Sagar brings deep experience across traditional finance, enterprise tech, and crypto infrastructure. He previously spent five years at Ripple, where he held leadership roles across RippleNet, digital asset custody (including the acquisition of Metaco), and stablecoins, helping launch RLUSD. Earlier in his career, he worked in investment banking at Citi and private equity at Brentwood Associates, and held strategy roles at Salesforce and WeWork. Sagar's LinkedIn Evernorth's WebsiteThank you for listening! This podcast is a passion project of AScaleX. Know more about us through the links below: Angelique's LinkedIn AScaleX 's WebsiteAScaleX's social pagesLinkedInFacebook

    The New Moat: Scalable GTM in Regulated Crypto Markets
  2. Jun 15

    How AI Is Transforming Sales Coaching and Sales Performance | Yogi, Founder of People Lens

    Any feedback would mean a lot for us. We hope you continue to enjoy the episodes! In this episode, Angelique and Tracey sit down with Yogi, founder of PeopleLens, to explore how artificial intelligence is reshaping sales management and coaching. The assumption that more tools lead to better outcomes is one of the biggest misconceptions in modern sales.  Sales teams have more technology than ever before, yet many managers still struggle to answer a basic question: Why is a rep underperforming? In this episode, Angelique and Tracey sit down with Yogi, founder of PeopleLens, to discuss the hidden challenges of sales management, the limitations of traditional CRM systems, and how AI is helping managers become more effective coaches. Together, they explore why most sales technology focuses heavily on customers while overlooking the people responsible for driving revenue, and how that gap creates missed opportunities for coaching and growth. Yogi Panjabi CEO/Co-Founder, PeopleLens Yogi Panjabi is the CEO/Co-Founder of PeopleLens, a platform dedicated to helping sales managers become better coaches through AI-driven insights and performance intelligence. His mission is to empower managers with the context they need to develop stronger teams, improve sales performance, and create more meaningful coaching conversations. Yogi's LinkedInPeopleLens' websiteThank you for listening! This podcast is a passion project of AScaleX. Know more about us through the links below: Angelique's LinkedIn AScaleX 's WebsiteAScaleX's social pagesLinkedInFacebook

    How AI Is Transforming Sales Coaching and Sales Performance | Yogi, Founder of People Lens
  3. May 29

    Balancing Automation and Human Insight in the Age of AI

    Any feedback would mean a lot for us. We hope you continue to enjoy the episodes! How do you build AI products that solve real problems instead of just adding more features? Yan Grinshtein, founder of Cepien AI, shares his perspective on startup resilience, customer understanding, and building AI tools that deliver meaningful value. On this episode of Ascend: Stories of Scale, Angelique and DJ sit down with Yan Grinshtein, founder of Cepien AI, to discuss building startups in today’s AI-driven world.  From resilience and founder mindset to AI-powered research, the conversation explores what it takes to create products people truly need. Yan also shares why understanding real customer needs is a key competitive advantage, and how Cepien AI is transforming research synthesis by turning weeks of analysis into minutes while keeping human insight at the center. Yahn Grinshtein CEO/Co-Founder, Cepien AI Yan is a global design leader, startup builder, and entrepreneur whose journey spans immigration, homelessness, and multiple successful startup exits. As the first designer at four startups, he helped shape products and systems that scaled globally and contributed to lasting company growth. Now serving as CEO/Co-Founder, Yan brings a grounded perspective on leadership, design, resilience, and building products that genuinely matter. Yahn Grinshtein's LinkedInCepien AI's websiteThank you for listening! This podcast is a passion project of AScaleX. Know more about us through the links below: Angelique's LinkedIn AScaleX 's WebsiteAScaleX's social pagesLinkedInFacebook

    Balancing Automation and Human Insight in the Age of AI

About

Ascend is a go-to-market podcast featuring founders and CEOs successfully building and scaling companies.  Hosted by Angelique, each episode breaks down real-world go-to-market strategy, growth tactics, customer acquisition, revenue strategy, and the hard lessons behind scaling. No fluff. No recycled advice. Just practical insights from leaders driving measurable growth. If you’re serious about building smarter and scaling faster, Ascend delivers the tactical frameworks and behind-the-scenes stories you won’t hear anywhere else.