GSL Local Business Spotlight

GSL Media LLC
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  • Entrepreneurship
  • Updated Biweekly

This show highlights local businesses and how they attract customers in today’s digital world. Hosted by GSL Media LLC, we break down what’s working, what’s not, and how businesses can improve their visibility on Google and beyond. Each episode features real business owners, real strategies, and real opportunities for growth.

Episodes

  1. Jun 19

    Episode 6: Brandon Boyd from Senior Care Authority | Central Ohio East

    Featuring Brandon Boyd, Owner & Certified Senior Advisor, Senior Care Authority – Central Ohio East In this episode of GSL Local Business Spotlight, I sit down with Brandon Boyd, Owner and Certified Senior Advisor with Senior Care Authority – Central Ohio East, to discuss one of the most important challenges many families eventually face: navigating senior care decisions for aging loved ones. Brandon shares how his personal experiences caring for his grandparents inspired him to help other families avoid the confusion, stress, and uncertainty that often accompany eldercare planning. We discuss assisted living, memory care, skilled nursing options, eldercare consulting, family advocacy, and the importance of having a trusted guide throughout the process. Senior Care Authority provides personalized guidance to help families understand their options, evaluate care providers, and make informed decisions with confidence. If you have aging parents, grandparents, or loved ones and aren't sure where to begin, this conversation provides valuable insight into resources available right here in Central Ohio. Brandon also discusses Senior Care Authority's "Beyond Driving with Dignity" program, designed to help families navigate difficult conversations surrounding senior driving safety with compassion and respect. 📞 (614) 407-6459🌐 Senior Care Authority – Central Ohio East Senior Care Authority helps families navigate senior living and eldercare decisions through personalized placement assistance, eldercare consulting, advocacy, family coaching, and senior living guidance. Their services are designed to help families make confident care decisions while reducing the stress and uncertainty often associated with the process. ---------------------------------------------------------------------- This episode is sponsored by Stansberry Media & Strategy. If you're a business owner feeling stuck, overwhelmed, or uncertain about your next move, Tiffany Stansberry helps entrepreneurs develop clear strategies, stronger content, and practical roadmaps for growth. I've had the opportunity to work directly with Tiffany, and I can tell you she's passionate about helping people move forward. To learn more, connect with Stansberry Media & Strategy on Instagram: https://www.instagram.com/stansberrymediastrategy/ Facebook: https://www.facebook.com/stansberrymediastrategy LinkedIn: https://www.linkedin.com/company/stansberry-media-strategy/ #ColumbusOhio #SeniorCare #Eldercare #AssistedLiving #MemoryCare #SeniorLiving #Caregiving #FamilyCaregiver #SeniorCareAuthority #BrandonBoyd #CentralOhio #LocalBusinessSpotlight #GSLMedia #Podcast #BusinessPodcast #CommunityLeadership Connect with Brandon Boyd & Senior Care Authority – Central Ohio EastAbout Senior Care AuthorityEpisode Sponsor

  2. May 29

    Episode 5: Your Business Isn’t Broke — It’s Under-Monetized

    *This episode of GSL Local Business Spotlight is sponsored by Stansberry Media & Strategy — a Columbus-based creative media and storytelling brand focused on helping businesses elevate their digital presence through authentic content and strategic branding. In addition to her media and strategy work, she is also a licensed real estate agent actively helping buyers, sellers, and investors throughout the Columbus area. To learn more or connect about real estate opportunities, call (614) 580-6791, by email at tiffanystansberry.realtor@gmail.com or follow Stansberry Media & Strategy on LinkedIn, Instagram, and Facebook. Most local businesses think they need more customers. But what if that’s not the real problem? In this episode of GSL Local Business Spotlight, we break down a major missed opportunity hiding in plain sight: 👉 the attention inside your business. If people are already walking through your doors, sitting in your waiting area, and spending time in your space… why isn’t that attention generating more revenue? We dive into how indoor digital billboards (DOOH) are helping local businesses: Increase average customer spend Promote high-margin services Create new revenue streams through partnerships Modernize their in-store experience This isn’t about getting more traffic. 👉 It’s about monetizing the traffic you already have. If you’re a local business owner in Columbus looking to grow smarter — not just bigger — this episode is for you. 💼 Want to turn your business into a revenue-generating asset?Reach out to GSL Media to get started.

  3. Apr 22

    Episode 4: Case Study: Breaking Down a Local Business Profile (Good vs Bad)

    What makes one Google Business Profile look strong and another look weak? In this episode, I break down the key differences between profiles that build trust fast and profiles that quietly lose customers.

  4. Apr 22

    Episode 3: 3 Quick Fixes That Instantly Improve Your Google Business Profile

    In this episode, I break down 3 simple fixes that can quickly improve your Google Business Profile: categories and services, stronger photos, and regular posting. These small changes can make a big difference in how your business looks on Google.

  5. Apr 22

    Episode 2: How Local Businesses Lose Customers on Google (And Don’t Even Know It)

    A lot of local businesses assume that simply having a Google Business Profile is enough. In this episode, I break down how businesses lose customers on Google without realizing it—and what they can do to improve their visibility.

  6. Apr 18

    Episode 1: Welcome to GSL Local Business Spotlight

    Welcome to the GSL Local Business Spotlight podcast, where we highlight local businesses and how they attract customers in today’s digital world. In this short introduction, I break down the purpose of the show and what you can expect—from real conversations with business owners to simple ways to improve visibility and bring in more customers. If you’re a business owner or want to grow your local presence, this show is for you. Want to be featured or get a quick audit of your business? Visit: https://www.gslmediallc.com

  • 6 Episodes

About

This show highlights local businesses and how they attract customers in today’s digital world. Hosted by GSL Media LLC, we break down what’s working, what’s not, and how businesses can improve their visibility on Google and beyond. Each episode features real business owners, real strategies, and real opportunities for growth.

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