Building FLURTH

Neha K |FLURTH
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I had everything. Then a financial crisis took it all. What was left was me, an idea, and the stubbornness to build anyway. Building FLURTH is the unfiltered story of how I built a design-led, EU-clean skincare brand from nothing — no money, no investors, no industry background. Korean formulation. Refillable packaging. Elle Beauty Award 2024. Built from scratch in India. Every episode is one chapter of the origin. No filter. Nothing cleaned up. Just the real story of what it actually takes. If you've ever had to start over, or you're building something with less than you have and more belief

Episodes

  1. May 14

    You've had a flavoured lip balm in your pocket since you were 12. Your lips are still chapped?

    That strawberry lip balm. The bubblegum one. The one that smelled like candy and nostalgia, or the white substance that went straight from your dirty fingers on your lips You've been using it since you were a teenager. Reapplying it ten times a day. Eating it with every bite, every sip, every lick.And your lips are still dry. Still peeling. Still reaching for the same balm.Because flavoured lip balms weren't designed to heal your lips. They were designed to sell.In this episode I take you inside the 30 prototypes it took to build a lip care system that actually works — and the one ingredient I refused to put in FLURTH no matter how much the market expected it.Fragrance. Flavour. Gone.What's left is the formula your lips actually needed all along.🔔 Subscribe — I'm building FLURTH in public, and sharing every decision behind it.❤️ Like if this hit different🛍️ Shop FLURTH → www.flurth.com📲 @flurth_india

  2. Apr 28

    The Year Nobody Saw — How I Took the First Step With Nothing

    We lost everything. I mean that in the way that changes how a family moves through a room together. This episode is about the year nobody saw. No bank loans. No investors. No safety net. Just me, a hypothesis about design-led skincare, and the decision — quietly and completely — that I was going to do this. It's also about the birthday that changed everything. A dear friend who showed up with ₹5 lakhs I hadn't asked for. A month I sat with that money without touching it, waiting to feel ready. And then — Cosmoprof. The largest beauty trade show in the world. Three days that changed everything. The Korean partners I found in a room full of the entire global beauty supply chain. And what it actually takes to take the first step when you have no business taking it. The honest admission this week: readiness is a myth. It's a story we tell ourselves to make delay feel responsible. You don't get ready and then start. You start and then you get ready. Building FLURTH is the unfiltered story of how I built a design-led, EU-clean skincare brand from nothing — no money, no investors, no industry background. Korean formulation. Refillable packaging. Elle Beauty Award 2024. Built from scratch in India.

  3. Apr 27

    Zero Money. 1000% Self Belief.

    I built a skincare brand with zero money. Not bootstrapped. Not family money. Actually zero. And the irony — I'm not even a skincare person. I don't hoard products. I don't follow a 10-step routine. I don't buy anything unless a doctor told me to. So why did I build FLURTH? Because I got sick. Tuberculosis. Hormonal imbalances. Headaches I couldn't explain. And when I started reading what was actually inside the products I was putting on my body every single day — everything changed. That experience is why FLURTH exists. And why these three things are non-negotiable. EU-Clean formulations. Over 8000 harmful ingredients we will never touch. Not because it's a marketing number — because I read every single one of them after my own body told me something was wrong. Korean science. We went to where the most rigorous formulation work in the world is being done. Design-led means nothing if the efficacy isn't there. Engineered packaging. Skincare designed around your actual life — not your aspirational life. The 7am. The travel bag. The three-minute window before a meeting. The routine that fits you, not the other way around. Built on EU-clean formulations, Korean science, and design that fits real life — not aspirational routines. This is not a better version of what already exists. It's a different answer to the question entirely. In this episode — what the industry got wrong, what design-led actually means, and the one honest admission no founder podcast says out loud. This is where the story begins. — Neha

  • 3 Episodes

About

I had everything. Then a financial crisis took it all. What was left was me, an idea, and the stubbornness to build anyway. Building FLURTH is the unfiltered story of how I built a design-led, EU-clean skincare brand from nothing — no money, no investors, no industry background. Korean formulation. Refillable packaging. Elle Beauty Award 2024. Built from scratch in India. Every episode is one chapter of the origin. No filter. Nothing cleaned up. Just the real story of what it actually takes. If you've ever had to start over, or you're building something with less than you have and more belief

Information

  • Creator
    Neha K |FLURTH
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Neha K |FLURTH
  • Show Website
    Building FLURTH