Total Authority Podcast: Be the Brand that AI Recommends

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The podcast for professional and service businesses that want to become the go-to brand recommended inside AI search. We break down how to win visibility in OpenAI ChatGPT, Anthropic Claude, Google Gemini, and Perplexity AI Perplexity through authority building, digital PR, brand signals, trust, and smart search strategy. Short, sharp episodes with practical insights you can use to grow. Total Authority is hosted by Chris Panteli and Nick Biggs, founders of TotalAuthority.com

  1. 2d ago

    Grok Bot Just Replied to a Voice Note Better Than My Business Partner

    Grok Bot is xAI's new "AI teammate" — every bot gets its own computer, signs into your tools and just does the job. Nick set up a roster of Star Wars-named bots, and this week one of them took a voice note from Chris, cancelled the day's runs and rewrote its own rules without a human touching Slack. Then it was a big week for models: GPT-6 Astra (who's actually got it, and how to test a new model on a real project), Claude Fable 5.1 (first impressions, how to stretch your usage, and the simple mistakes to watch for), Gemini 3.8 Flash and the day Google AI Mode stopped showing links. Plus Google Ads testing inside AI Mode, and Vogue reporting that fashion's biggest brands now treat AI visibility as a top metric — with over 80% of what LLMs cite tracing back to earned media. 🔗 Get your $17 AI Visibility Audit: https://totalauthority.com/llm-visibility-audit Sources: - Grok Bot — https://x.ai/bot - GPT-6 Astra — https://openai.com/index/gpt-6-astra/ - Claude Fable 5.1 — https://www.anthropic.com/claude-fable-and-mythos-5-1 - Gemini 3.8 Flash — https://blog.google/innovation-and-ai/models-and-research/gemini-models/3-8-flash-and-3-8-flash-cyber/ - AI Mode not link friendly — https://www.seroundtable.com/google-ai-mode-gemini-38-no-links-42011.html - Ads in AI Mode — https://www.seroundtable.com/google-ads-serving-restrictive-match-types-ai-mode-42024.html - Vogue: AI visibility — https://www.vogue.com/article/meet-fashions-newest-engagement-metric-ai-visibility

  2. Sep 4 ·  Video

    Your Website Just Became ChatGPT's #1 Source

    Reddit lost its crown as the most-cited source in ChatGPT — and the new king is your own website. Brand-owned sites went from roughly 12% to 46% of ChatGPT's shopping-answer destinations in a year. In this week's Total Authority Podcast, Chris Panteli and Nick Biggs go through the four stories that change how you get recommended by AI: 1. Brand websites are now ChatGPT's central source (Stackline) — and why a missing spec on your product page loses you the recommendation (featuring Nick's wine-fridge hunt) 2. What ChatGPT actually searches when someone asks about your brand — the fan-out patterns: your own domain, your parent company, external validation (patents, trademarks, reviews), literal phrases, reputation risk (MJ Cachón) 3. Google is dynamically expanding AI Overviews — 2.5 billion monthly users, new Search Console insights, still no click data (Search Engine Land, Google) 4. The EU has designated ChatGPT a Very Large Online Search Engine — alongside Reddit and Roblox (European Commission) Want to know what AI is saying about your business — and who it recommends instead of you? Our AI Visibility Audit is $17, delivered in one business day: https://totalauthority.com/llm-visibility-audit Sources discussed: - https://www.stackline.com/news/brand-websites-are-becoming-a-central-source-for-ai-answers - https://www.mjcachon.com/en/blog/study-query-fan-out-chatgpt-brand/ - https://searchengineland.com/google-is-dynamically-expanding-ai-overviews-for-some-queries-486200 - https://blog.google/products-and-platforms/products/search/new-controls-website-owners/ - https://digital-strategy.ec.europa.eu/en/news/commission-designates-chatgpt-reddit-roblox-under-digital-services-act #AIVisibility #GEO #ChatGPT #AIOverviews #SEO #DigitalPR #TotalAuthority

  3. Aug 31 ·  Video

    AI Never Opened My Website. Here's Why.

    We asked an AI assistant to recommend a lawyer 375 times across America's biggest cities — and in 3 out of every 4 answers, it never opened a single law firm's website. Here's what it read instead, and the 4 plays that get you in front of it. Inside this video: • Why "build a great website" quietly stopped working the moment AI started answering • The 5 kinds of page AI actually reads when it recommends a person • Why 400 websites got cited but 2 of them decide most of the answers • The official directory almost nobody claims — and why AI trusts it more than the news • A 60-second test to find out whether you're on the list in your own industry 📊 THE FULL RESEARCH REPORT — "Who Picks Your Lawyer?" 375 AI answers across the 25 largest US metros, 2,992 citations logged, methodology frozen and hashed before collection. Free, no email required: https://drive.google.com/file/d/1JSuKMfX_lK7O06TgYb65HpO22si1FKRS/view?usp=sharing 🔍 GET YOUR AI VISIBILITY AUDIT We run the same test on your market and show you exactly which sites AI reads about your category — and whether your name appears on any of them: https://totalauthority.com/llm-visibility-audit 📈 THE AI VISIBILITY STRATEGY BLUEPRINT The full playbook for getting recommended by AI, not just ranked by Google: https://totalauthority.com/strategy-blueprint Subscribe for original AI visibility research every week. #AIVisibility #GEO #AISearch #ChatGPT #SEO

  4. Aug 21 ·  Video

    AI Ignores Your Zillow Profile. Do These 4 Things

    Zillow is the biggest real-estate site in America — and when AI is asked to recommend an agent, Zillow shows up in about 1 of every 40 sources it reads. If your AI visibility strategy is “be on Zillow,” AI is not seeing you. Here are the 4 plays that fix it. Total Authority asked AI to recommend an agent in 50 US cities (750 controlled tests) and logged every source it cited. Realtor.com’s agent directory was cited 8× more often than Zillow; in 27 of the 50 cities Zillow wasn’t cited once. What AI read instead — agent directories, U.S. News rankings, local business journals, brokerage sites and agents’ own websites — is the whole strategy: build a home base you own, get listed where AI already looks, get written about locally, and publish answers instead of listings. Works for any industry with a giant platform in the middle of it.   📄 Full report (every number, the 50-city table, the method): ►► https://app.totalauthority.com/zillow-report-ai   🔗 Resources 👇 Get your AI Visibility Audit: ►► https://totalauthority.com/llm-visibility-audit Free AI Visibility Gap Calculator: ►► https://totalauthority.com/llm-visibility-gap-calculator   This is AI visibility strategy for real estate agents, brokers and anyone whose industry is dominated by one platform: why Google authority doesn’t transfer to ChatGPT, Perplexity, Gemini and Google AI Overviews, and why agent directories, local press and answer-shaped content get cited when listings don’t. The study is a single-day snapshot and citation is not endorsement — the limits are in the report.   #AIVisibility #AISEO #LLMVisibility #RealEstateMarketing #Zillow

  5. Aug 13 ·  Video

    We Asked AI to Pick a Real Estate Agent in All 50 States

    We asked ChatGPT to recommend a real estate agent in the largest city of all 50 states — 2,826 recommendations naming 1,952 different agents. Houston got 234 names. Charleston, West Virginia got nine. And the metric that best predicted who gets recommended isn’t Domain Rating. In this video: why ChatGPT refuses the question entirely without web search (0 for 75), the ten websites that control 37% of everything AI reads, why ChatGPT, Gemini and Claude agree just 9.2% of the time, and the one signal — referring domains — that beat every authority metric in the data (p = 0.0006).   📊 Full study + open dataset (CC BY 4.0): ►► https://totalauthority.com/real-estate-agent-ai-recommendations-study   🔗 Resources 👇   Get your AI Visibility Audit: ►► https://totalauthority.com/llm-visibility-audit   Free AI Visibility Gap Calculator: ►► https://totalauthority.com/llm-visibility-gap-calculator   AI recommendation visibility is the new local SEO: if the portals, directories and trade rankings AI actually reads never mention you, no amount of on-site optimization makes you nameable at the moment someone asks. This study shows exactly which sources the retrieval layer trusts, and what separates repeatedly-recommended businesses from one-off mentions.   #AIVisibility #AISEO #LLMVisibility #ChatGPT #RealEstate

  6. Aug 7

    We Crawled 117 Med Spa Websites. The Ones AI Never Cites Are Perfectly Crawlable.

    We analysed nearly 4,000 pages across 117 California MedSpas and scored more than 300 machine-readability signals against citations across seven AI platforms. The surprise? Clinics that were never cited by AI were still highly crawlable. Technical accessibility alone isn’t what separates the winners from the invisible. The bigger opportunities are provider transparency, deeper treatment content, fresh information, structured data and — most importantly — authority. If your site can already be crawled, stop turning technical tweaks into a multi-month project and focus on the signals that can actually increase AI visibility.   🔗 Resources 👇 Med Spa Study: ►► https://totalauthority.com/med-spa-ai-readable-website-study Get your AI Visibility Audit: ►► https://totalauthority.com/llm-visibility-audit Free AI Visibility Gap Calculator: ►► https://totalauthority.com/llm-visibility-gap-calculator   AI visibility is becoming an authority game, not another technical SEO checklist.   #AISEO #AIVisibility #GEO #MedSpaMarketing #SEO

  7. Jul 31

    We Studied 117 Med Spas. Every Clinic With 5+ Media Placements Was Cited by AI

    We studied 117 California med spas to test whether earned media actually affects AI visibility — and the gap was huge. Every clinic with five or more earned media placements was cited by at least one AI platform, while clinics with 5–14 placements recorded a median of 80 AI citations versus just 2 for clinics with zero placements. We break down the methodology, the 0.58 correlation, the outliers, and why authority appears to be the real driver behind both Google rankings and AI recommendations. Then we look at the bigger opportunity: category ownership. Across more than 1,000 categories, 53.7% were still unsettled — meaning there was no clear AI-visible brand leader. Instead of chasing low-competition keywords, brands now have an opportunity to target low-competition categories, build topical authority, strengthen branded demand, and use digital PR to become the name AI systems repeatedly recommend.   🔗 Resources 👇 AI Citations Study: ►► ⁠https://totalauthority.com/earned-media-ai-citations-study Get your AI Visibility Audit: ►► https://totalauthority.com/llm-visibility-audit Free AI Visibility Gap Calculator: ►► https://totalauthority.com/llm-visibility-gap-calculator   AI visibility is becoming an authority and category-ownership game — not just an SEO rankings game.   #AISEO #AIVisibility #DigitalPR #SEO #ChatGPT

  8. Jul 24

    We Tested ChatGPT Ads for a Week—Don’t Spend a Penny Until You Watch This

    We tested ChatGPT ads for one week to see whether the platform is genuinely worth your budget. We break down the painful approval process, limited targeting, campaign setup, conversion tracking and how ChatGPT ads compare with Google and Meta. After spending £75, generating 36 clicks and paying roughly £2.07 per click, the biggest question remains: are sales calls the wrong conversion goal? We reveal where ChatGPT ads could dominate, which businesses may benefit most and what we’re testing next.   🔗 Resources 👇 Get your AI Visibility Audit: ►► https://totalauthority.com/llm-visibility-audit Free AI Visibility Gap Calculator: ►► https://totalauthority.com/llm-visibility-gap-calculator   AI visibility is becoming the new search battleground.   #ChatGPTAds #PaidMedia #DigitalMarketing #AIVisibility #SEO

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The podcast for professional and service businesses that want to become the go-to brand recommended inside AI search. We break down how to win visibility in OpenAI ChatGPT, Anthropic Claude, Google Gemini, and Perplexity AI Perplexity through authority building, digital PR, brand signals, trust, and smart search strategy. Short, sharp episodes with practical insights you can use to grow. Total Authority is hosted by Chris Panteli and Nick Biggs, founders of TotalAuthority.com

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