Beyond the Board | Episode 2 | OSB Market Update | Reset, Not Retreat The market's shifting but that doesn't mean slowing down. In this episode of Beyond the Board, RoyOMartin's Director of OSB Sales Paul Pfingsten sits down with Lacy Townsend to break down what the numbers are really telling us heading into 2026. From housing affordability and freight volatility to three brand-new markets on our radar, Paul gives us an honest, ground-level look at where the opportunities are, where the headwinds are, and why consistency might just be the most underrated word in the building industry right now. We also pull back the curtain on the production challenges we faced early this year: two planned mill outages, Winter Storm Fern, and what it looked like to make the right call for our team and our customers even when it wasn't the easy one. We don't chase the hottest market. We show up, we communicate, and we do what we say we're going to do — in any conditions. That's what it means to build tomorrow together. In this episode: 0:00:00 Is 2026 a reset or a retreat?0:01:32 Home affordability and what's driving builder decisions0:02:10 Regional markets and navigating freight volatility0:07:36 Tough Strand WRB and the case for a smarter wall system0:09:51 Single-family vs. multi-family, what the data is telling us0:12:06 Three new markets to watch: Kansas City, Indianapolis & Columbus0:15:02 Winter Storm Fern, planned outages, and making the right call0:18:35 What a mill outage actually is and why it matters0:20:02 What we learned and where we stand today0:22:00 The signals we're watching most closely0:24:40 RoyOMartin's plywood division, a more diversified story0:26:17 Our commitment, no matter the market conditionsBeyond the Board is RoyOMartin's quarterly look at housing market trends, regional data, and what it all means for the builders and partners we serve. _______________________________ Martco L.L.C., known by its trade name RoyOMartin (“ROM”), is one of a group of vertically integrated companies owned by the Martin family focused on land, timber, and mineral resources, with special emphasis on sustainable forests and forest-product manufacturing businesses. The RoyOMartin name honors the business pioneer and Martin family patriarch, Roy O. Martin Sr., who began with a small sawmill in Alexandria, Louisiana, in 1923, and soon thereafter bought a few acres of timberland. RoyOMartin is proud to offer all of its wood products as available Forest Stewardship Council® (FSC®) certified: OSB, plywood, lumber, timbers, landscape timbers, and wood chips. We are members of: APA - The Engineered Wood Association https://www.apawood.org/ NAWLA - North American Wholesale Lumber Association http://www.nawla.org/ NAM - National Association of Manufacturers https://www.nam.org/
