Home Hero Podcast

Handyman Marketing Pros
  • 5.0 (1)
  • Marketing

Real stories and proven tactics to grow a practical, profitable handyman and home service business. Hosted by the team at Handyman Marketing Pros, including a licensed contractor who's been in your boots, every conversation is grounded in the real-world economics of running a trade. No fluff. No theory. Just the math, the marketing, and the mindset shifts that turn a busy handyman into a profitable business owner. New episodes weekly. Subscribe and start building the business you actually wanted when you went out on your own.

  1. 4h ago

    How Ben Alexander Built a $6M Handyman Company in 5 Years

    Ben Alexander shares his journey from running a $35 million HVAC division to starting and growing Hank's Handyman Services. He discusses the challenges of pricing, scheduling, and scaling a handyman business, emphasizing the importance of understanding material costs and profit margins. Takeaways Pricing complexity in the handyman industryScheduling challenges and strategies for managing job requestsThe impact of material costs and profit margins on business growth Tier levels for techniciansCreating a career pathChallenges of hiring and training in the handyman industryImportance of systematized trainingDifficulty of sourcing skilled labor in the handyman space Systematizing the business is crucial for growth and scalability.Avoid shiny object syndrome and focus on core business operations before expanding into new areas of service.The sweet spot for growth is around 10-15 trucks, and a revenue range of 3-5 million is manageable and sustainable. 👉Connect with Ben: thetradeworx.com 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

  2. Sep 14

    Answering Your Phone: The Handyman Who Does, Wins

    The conversation delves into the significance of answering the phone for business owners, addressing the pain of unanswered calls, dealing with spam calls, the value of answering the phone, training and benefits of AI receptionist, mental space and anxiety relief, flexibility and customization of phone answering, and encouragement to answer the phone. Takeaways Importance of answering the phone for business successThe mental space and anxiety relief provided by AI receptionist servicesHosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

  3. Sep 7

    Start Preparing NOW for the Handyman Slow Season

    In this episode, Jason Call and Coby McManaman break down what to do before the slow season hits and what to do once it does. Coby ran his own remodeling crew in Michigan before coming over to the marketing side, so a lot of this is what he actually did to keep work on the books from Thanksgiving through the new year. What we get into: → Why late August and early September is the window, not November → Christmas light setup and teardown, and when adding a service is a red flag instead of a smart play → Working your ghosted estimates from the last six to twelve months → Email and text campaigns to your database, framed around the holidays instead of around you needing work → Personal outreach to your best clients without sounding like you are begging for work → Realtor and property manager punch lists on vacant houses before the first of the year → Booking your big projects backwards so you can pull clients forward instead of pushing them out → Using the slow time to fix your estimate process, your customer experience, and your job costing Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

  4. Aug 31

    The "Google" Spam Call Every Handyman Business Gets

    The conversation addresses the issue of spam calls from individuals claiming to work with Google or Apple Maps. It advises against engaging with these calls and highlights the deceptive nature of the services being offered. The discussion also explores the affiliation of these callers with Google and emphasizes the importance of ignoring such calls. Takeaways Ignore cold calls offering Google or Apple Maps servicesAffiliation with Google is often a sales tactic and not a genuine association Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

  5. Aug 26

    The Real Value of a Coach in Your Corner with Michael Oakes

    Michael Oakes started out coaching basketball and teaching health education in New Jersey. Then he moved west, took a job at a startup called Federal Express when there were six or eight people in the entire Western Division, and spent the next few decades learning business the hard way. He co-founded a same-day delivery company before most people knew what same-day meant, turned it into a national franchise called 1-800 Courier, scaled it to $40 million in revenue, and discovered that the profit at the bottom was close to nothing. That last part is the reason this episode is worth your drive time. Michael has been Jason's business coach for almost ten years, going back to the day Jason pulled a Sundance Coaching business card off the wall at an auto shop while spending most of his savings on an unexpected car repair. He had no revenue yet. He hired a coach anyway, which put his business net negative on day one, and he still calls it one of the best investments he has ever made. In this episode: Why $40 million in top line meant almost nothing, and Michael's rule that business is a sport and net profit is how you keep scoreThe three filters he puts in front of every decision (time, money, and is it right), plus Coby's confession about the hours he spent designing a logo instead of writing the estimates he owed clientsWhy "busy is a disease" and what Michael makes his clients say instead when he asks how their day is goingThe eight pillars every business owner has to keep an eye on, and why being great with your hands only covers one of themHiring for character and attitude instead of skill, and why a culture problem is almost always an owner skill problemJason's three layers of coaching (one on one accountability, industry-specific group coaching, and leadership coaching), which one to start with, and Coby's honest take on doing it backwardsMichael Jordan's passing drills, the flu game, and what fundamentals actually look like in a home service business Whether you have never worked with a coach or you are wondering if the group program you joined is the right fit, this one gives you a clear picture of what real accountability looks like and what it does to a business over ten years. Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

  6. Aug 17

    Time Management Tips and Tricks for Handyman Businesses

    The conversation delves into the challenges of time management for handyman contractors, highlighting the juggling act of balancing work, business management, and personal life. Strategies for managing time, the impact of pricing on time management, and tools and tricks for effective time management are explored in detail. The key takeaways emphasize the challenges faced by contractors and the critical role of pricing in time management. Takeaways Time management challenges for handyman contractorsThe importance of pricing in time management Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: http://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: http://go.handymanmarketingpros.com/p... 👉 Connect with us: 💻 Website: http://handymanmarketingpros.com Facebook Group:  https://www.facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

  7. Aug 10

    4 New AI Visibility Tactics For Handyman Businesses

    The conversation explores new variables introduced by AI as a search platform for consumers, focusing on SEO and AI recommendations. It delves into review diversification, organic socials, brand mentions, and the increased value of websites in the context of AI and SEO. Takeaways Review diversification is crucial for AI recommendations and SEO.Organic socials and community engagement are valuable for brand mentions and AI recommendations.Websites have become significantly more valuable in the context of AI and SEO, emphasizing the importance of helpful, informative content.Websites in AI and SEO Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: http://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: http://go.handymanmarketingpros.com/p... 👉 Connect with us: 💻 Website: http://handymanmarketingpros.com Facebook Group: https://www.facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

  8. Aug 3

    Triangle Handyman Services: From Nights and Weekends to a Full Team

    For Taylor and Michael Robair, their story started with a simple problem: one income wasn't covering the bills, and staying home with their kids mattered too much to give up. So Michael started picking up $30 handyman jobs on Angie at night and on weekends, assembling furniture and hanging TVs while the app billed homeowners three times what he took home. A few years later, they run Triangle Handyman Services in Raleigh, North Carolina with a small team, they did around $200K in the first half of 2026, and they're chasing a $500K to $600K year. This one is the honest version of how a family builds something real from scratch. Taylor and Michael sit down with Jason and Coby to walk through it. In this episode: How Michael turned cheap Angie jobs into loyal, direct, repeat clients he still serves todayThe Facebook group post that made Taylor realize handyman work is real moneyGoing from $50 an hour to $145 to $198, and why they stopped telling clients their hourly rateWhy they price every single job on the spot instead of emailing a quote laterThe hiring saga: why a Facebook jobs post beat Indeed, and the applicant who checked all 21 skill boxes straight from Waffle HouseWhy they share their full profit and loss statement with their techniciansThe 21-day stretch that nearly ran them into the ground, and the 5 o'clock boundary that protects their family time nowIf you're grinding through the startup phase or trying to make the jump to full-time, this one is packed with real numbers and honest decisions from a family figuring it out in real time. Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: http://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: http://go.handymanmarketingpros.com/p... 👉 Connect with us: 💻 Website: http://handymanmarketingpros.com Facebook Group: https://www.facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

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About

Real stories and proven tactics to grow a practical, profitable handyman and home service business. Hosted by the team at Handyman Marketing Pros, including a licensed contractor who's been in your boots, every conversation is grounded in the real-world economics of running a trade. No fluff. No theory. Just the math, the marketing, and the mindset shifts that turn a busy handyman into a profitable business owner. New episodes weekly. Subscribe and start building the business you actually wanted when you went out on your own.

Information

  • Creator
    Handyman Marketing Pros
  • Years Active
    2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © 2026 Handyman Marketing Pros
  • Show Website
    Home Hero Podcast

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