Home Hero Podcast

Handyman Marketing Pros

Real stories and proven tactics to grow a practical, profitable handyman and home service business. Hosted by the team at Handyman Marketing Pros, including a licensed contractor who's been in your boots, every conversation is grounded in the real-world economics of running a trade. No fluff. No theory. Just the math, the marketing, and the mindset shifts that turn a busy handyman into a profitable business owner. New episodes weekly. Subscribe and start building the business you actually wanted when you went out on your own.

  1. 4d ago

    How a Handyman Business Went From $32K to $263K With Simple Systems | Screws Loose Services

    Grant Tims and Nick White from Screws Loose Services share how they grew their Tucson home services business—from scraping together an extra $500 a week while living in a trailer to building a booked-out company.Grant talks about the early hustle, what didn’t work (including thousands of flyers), and the practical changes that helped move the business forward: answering the phone, improving follow-up, and raising prices. Jason Call and Coby McManaman guide the conversation through the systems behind that growth, from marketing and in-home sales to AI tools that help with specific tasks.In this episode, you’ll hear: Why flyers and door-to-door outreach didn’t bring in customersHow answering calls and sending quotes promptly helped improve the customer experienceWhy the team shifted to an assessment-based sales process with a two-hour arrival windowHow a $172-an-hour rate factored into a $4,000 jobWhat their AI agents do, from researching commercial prospects to screening job applicants and preparing for upcoming workGrant and Nick also share how their customer-service backgrounds shaped their standards, why they see AI as a tool rather than a shortcut, and how they’re building systems to support future growth without losing the human touch.For handyman, contractor, and home-service business owners, the takeaway is practical: focus on the fundamentals, solve real problems with systems, and earn trust by showing up ready to help. 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

  2. Oct 19

    Should Handymen Put Pricing on Their Website?

    Pricing on your website is no longer just a trust signal, it’s becoming a search signal. If you’re a home service business owner wondering whether to show prices, ranges, trip fees, or nothing at all, Jason and Coby break down the potential benefits, risks, and ways AI-driven search is changing the decision.Jason shares why search engines and AI tools are increasingly surfacing pricing information, and why even a simple range may help your business appear in search results and recommendations. Coby brings the contractor’s perspective, sharing how website pricing helped set expectations and filter out tire kickers—and where it also created friction when each job came with unknowns. In this episode, you’ll learn: Why pricing may affect your visibility in search and AI recommendationsHow price ranges, minimum fees, and trip fees compare with pricing calculatorsWhen showing prices can build trust—and when it may deter potential customersWhether project posts with approximate pricing offer a useful middle groundHow to avoid boxing yourself in when every job has different variablesThe right approach depends on your business. If you’re busy and want to filter for better-fit leads, pricing may help. If you need more inquiries or are still figuring out your costs, putting prices front and center may not be the right move yet.For owners in handyman, remodeling, roofing, and other home service businesses, this conversation offers a practical way to weigh transparency, lead quality, and online visibility before deciding what to publish. 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

  3. Oct 5

    Allen Lee's Journey From Mechanic to 6-Figure Handyman

    In this episode of the Home Hero Podcast, Jason Call and Coby McManaman interviews Alan Lee, a prominent figure in the handyman industry. They discuss Alan's journey from being an automotive technician to establishing a successful handyman business, the lessons learned in pricing, and the importance of value perception in attracting clients. In this conversation, the speakers discuss the importance of building trust and value in business interactions, emphasizing how perceived value influences pricing. They also explore the complexities of debt management in business, sharing personal experiences and strategies for using tools effectively to enhance productivity. Key Topics: Alan Lee's entrepreneurial journeyLessons on pricing and value perceptionStrategies for managing debt in businessTools and equipment essentials for handymenMarketing and customer trust building 👉 Connect with Allen Lee: https://handymanjourney.com/👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

  4. Sep 21

    How Ben Alexander Built a $6M Handyman Company in 5 Years

    Ben Alexander shares his journey from running a $35 million HVAC division to starting and growing Hank's Handyman Services. He discusses the challenges of pricing, scheduling, and scaling a handyman business, emphasizing the importance of understanding material costs and profit margins. Takeaways Pricing complexity in the handyman industryScheduling challenges and strategies for managing job requestsThe impact of material costs and profit margins on business growth Tier levels for techniciansCreating a career pathChallenges of hiring and training in the handyman industryImportance of systematized trainingDifficulty of sourcing skilled labor in the handyman space Systematizing the business is crucial for growth and scalability.Avoid shiny object syndrome and focus on core business operations before expanding into new areas of service.The sweet spot for growth is around 10-15 trucks, and a revenue range of 3-5 million is manageable and sustainable. 👉Connect with Ben: thetradeworx.com 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity 👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/ New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

  5. Sep 7

    Start Preparing NOW for the Handyman Slow Season

    In this episode, Jason Call and Coby McManaman break down what to do before the slow season hits and what to do once it does. Coby ran his own remodeling crew in Michigan before coming over to the marketing side, so a lot of this is what he actually did to keep work on the books from Thanksgiving through the new year. What we get into: → Why late August and early September is the window, not November → Christmas light setup and teardown, and when adding a service is a red flag instead of a smart play → Working your ghosted estimates from the last six to twelve months → Email and text campaigns to your database, framed around the holidays instead of around you needing work → Personal outreach to your best clients without sounding like you are begging for work → Realtor and property manager punch lists on vacant houses before the first of the year → Booking your big projects backwards so you can pull clients forward instead of pushing them out → Using the slow time to fix your estimate process, your customer experience, and your job costing Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros 👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com 👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks 👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

About

Real stories and proven tactics to grow a practical, profitable handyman and home service business. Hosted by the team at Handyman Marketing Pros, including a licensed contractor who's been in your boots, every conversation is grounded in the real-world economics of running a trade. No fluff. No theory. Just the math, the marketing, and the mindset shifts that turn a busy handyman into a profitable business owner. New episodes weekly. Subscribe and start building the business you actually wanted when you went out on your own.

You Might Also Like