Home Hero Podcast

Handyman Marketing Pros
  • 5.0 (1)
  • Marketing

Real stories and proven tactics to grow a practical, profitable handyman and home service business.Hosted by the team at Handyman Marketing Pros, including a licensed contractor who's been in your boots, every conversation is grounded in the real-world economics of running a trade. No fluff. No theory. Just the math, the marketing, and the mindset shifts that turn a busy handyman into a profitable business owner.New episodes weekly. Subscribe and start building the business you actually wanted when you went out on your own.

Episodes

  1. 1d ago

    Should Home Service Businesses Worry About AI Ads in 2026?

    Everyone in the marketing world is buzzing about ChatGPT rolling out a paid advertising platform, and the usual voices are already telling you to jump on it or get left behind. So should a family-owned handyman or home service business actually care? In this episode, Jason Call and Coby McManaman break down what's real and what's noise. They cover who these ads are actually built for (hint: it starts at a $50K per month minimum ad spend), what the new ChatGPT ad placements look like, and why Answer Engine Optimization (AEO) is becoming the AI version of SEO. The kicker: one home service operator running $3 million companies tracked thousands of leads last quarter and got exactly one documented lead from ChatGPT. That's less than 1% of total visibility, even though AI dominates 90% of the marketing conversation right now. The takeaway is simple. Be where people are actually searching, be prudent about chasing hype, and focus on the things moving the needle: Google rankings, a Google Business Profile loaded with reviews, a website that converts, and showing up organically across AI platforms as they grow. Want marketing built specifically for family-owned handyman businesses? 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show. 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    12 min

  2. Jun 22

    $0.62 in the Bank To A Thriving Door Business | Feat. Jay Bergfeld

    Jay Bergrfeld spent years as a handyman before he made the call most people are too nervous to make: he niched all the way down. Today he runs Jay's Door & Trim in Castle Rock, Washington, a rural market where everyone says you have to do a little bit of everything. Jay did the opposite, and it worked. In this episode, Jay sits down with Jason and Coby to talk about the full journey. He gets honest about the transition from Jay's Handyman Service to a door, trim, and custom carpentry specialist, including the gut-check moment when he had $0.62 in his bank account and decided to keep going anyway. What we get into: Why starting broad as a handyman is the smart way to build relationships before you narrow your focusHow niching down actually changed his lead flow and the quality of his jobsThe box truck investment he wishes he'd made soonerWhy he refuses to hide behind a logo, and how being real on Facebook drives his businessStaying level-headed and even-keeled as the real common denominator of business owners who lastThe homeless pressure washer who reminded Jason what this work is really aboutIf you're listening in the van right now and you've been thinking about putting more focus on one service, this one's for you. Jay shows what it looks like to follow your gut, serve people first, and let the work speak. Connect with Jay on Facebook: Jay's Door & Trim (Jay Bergfeld) The Home Hero Podcast is brought to you by Handyman Marketing Pros ━━━━━━━━━━━━━━━━━━━━━━━━ 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show. 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    1h 24m

  3. Jun 15

    What Top Handyman Businesses Do the Second They Show Up

    Most handyman businesses obsess over marketing and miss the easiest  trust-builder there is: the first 30 seconds at the front door. In this episode, Jason Call and Coby McManaman break down the  specific things they do (and what they've seen the best handyman  businesses do) the moment they show up to a client's home. Quote  visits, job starts, doesn't matter. These are the tiny details  that turn a one-time job into a referral, a five-star review,  and a repeat client. What we cover: → The two-step-back rule when you knock on a door (and why it    makes homeowners actually answer) → "Is it okay if I park there?" The five-second question that    separates pros from everyone else → What to wear, what to carry, and what to hand them → Boot covers (and the one mistake guys make putting them on) → Why a notepad beats your phone every single time → The Ram board move that became Coby's best-performing    Facebook post → The text message every tech should send before showing up → How to reframe "sorry I'm late" into something that    builds trust instead of breaking it If you're charging premium rates, you have to deliver a  premium experience. It starts at the door. ━━━━━━━━━━━━━━━━━━━━━━━━ 📌 RESOURCES MENTIONED - Never Split the Difference by Chris Voss - Previous episode with J.R. Crowl, Steady Home Maintenance    (on AI in the field) - Steven Capps, Texas Gates (Marshall, TX) for the parking tip ━━━━━━━━━━━━━━━━━━━━━━━━ 🎙️ ABOUT THE HOME HERO PODCAST Real stories and tactics to grow a profitable home service  business. Hosted by Jason Call and Coby McManaman. New episodes  weekly. Subscribe and leave a review if you're getting value from the show. ━━━━━━━━━━━━━━━━━━━━━━━━ 💼 ABOUT HANDYMAN MARKETING PROS We've helped 400+ family-owned handyman businesses across the  USA and Canada grow with websites and SEO that actually bring  in calls. No sales pressure, no hype. See if we're a good fit: go.handymanmarketingpros.com Free Marketing Toolbox: go.handymanmarketingpros.com/playbook-form Phone: ( 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    23 min

  4. Jun 8

    How to Get Handyman Leads From Local Facebook Groups

    Most handyman business owners scroll right past local Facebook groups, or they post once, get nothing, and write it off. That's a mistake. Local Facebook groups are one of the highest-ROI free lead sources available to a handyman business, and most of your competition isn't touching them. In this episode of the Home Hero Podcast, Jason Call and Coby McManaman break down the exact Facebook group strategy Coby used to drive early traction in his handyman and remodeling business, and how any home service pro can replicate it in about 30 minutes a week. What you'll learn: How to find the right local Facebook groups in your town (and which ones to skip)Why you should post from your personal profile, not your business pageThe "digital business card" that makes your post stand out instantlyThe workflow that takes less than 30 minutes a weekHow to comment on "looking for a handyman" posts without sounding desperateWhy a smiling personal photo beats a slick graphic every timeHow to filter out tire kickers and attract clients who actually pay your ratesThe way Facebook activity is starting to influence Google and AI search rankingsThis is one lever, not the whole machine. We also talk through how Facebook groups stack on top of a real website, SEO, Google reviews, and email marketing to build a steady, compounding flow of better leads and better jobs. If you're a handyman, remodeler, or home service pro looking to fill your schedule without spending a dollar on ads, this episode is for you. Want marketing built specifically for family-owned handyman businesses? Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form Connect with us: Website: handymanmarketingpros.com  New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show. #HandymanBusiness #HomeServiceMarketing #FacebookMarketing 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    35 min

  5. Jun 1

    Professional vs. DIY Handyman Websites

    Your website has about five seconds to convince a homeowner you're worth calling.  In this episode of the Home Hero Podcast, Jason Call and Coby McManaman break down the real differences between a DIY handyman website and a professional one, and why those differences directly affect whether your phone rings. We get into: The four buckets that separate a working website from a digital business card (SEO, conversion, mobile, trust)Why cheap hosting kills your Google rankings before you even publish a pageThe honest math on DIY: how many hours you should actually spend before it costs you more than it savesWhat homeowners are really looking for when they land on your site (hint: it's not your service list)Conversion rate optimization explained without the marketing jargonThe "first impression" rule that ties your website, your truck, and your handshake togetherWhether you're a solo handyman running a Wix site or a growing crew thinking about your next website investment, this one will help you spend your time and money in the right places. Have a question or topic you want us to cover? Email support@handymanmarketingpros.com or leave a comment. Listen wherever you get your podcasts. Subscribe and leave a review if you're getting value. About Home Hero Podcast: Real stories and tactics to grow a profitable home service business. Hosted by Jason Call and Coby McManaman. Learn more about Handyman Marketing Pros at handymanmarketingpros.com 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    31 min

  6. May 25

    Scope Creep: The Free Favor Trap Every Handyman Falls Into

    Every handyman knows this scene.  You're wrapping up a job, about to hand over the invoice, and the homeowner says: "Hey, while you're here..." Suddenly you're 90 minutes deep into a "quick favor" you didn't quote for, with a leaky valve you now own forever and a client who's going to call YOU when it breaks again.  In this episode of the Home Hero Podcast, we break down: - Why "quick favors" are a hidden liability bomb - The plumbing rule: when free work is NEVER worth it  - The invoice trick that makes clients respect your time  - How to set scope expectations BEFORE you start work  - When to say yes (and how to say no without losing the client)  - The line between building goodwill and getting taken advantage of  If you've ever finished a job feeling like you got nickel-and- dimed in reverse, this one's for you.  🎧 Listen wherever you get your podcasts.  🔔 Subscribe and leave a review if you're getting value.  The Home Hero Podcast is real stories and tactics to grow a profitable home service business. Hosted by Jason Call and Coby McManaman.  Marketing help for handyman businesses: handymanmarketingpros.com  handymanmarketingpros.com #HandymanBusiness #HomeServicePros #ContractorTips 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    23 min

  7. May 18

    How Systems Can Help Scale a Home Service Business | Feat. Chris Olsen

    Most handyman and service business owners think bigger jobs = bigger success. In this episode, Chris breaks down how he rebuilt with a completely different model—scaling a lean, systemized exterior cleaning business to $800K+ while working as a full-time firefighter. We cover:  Why small-ticket services are MORE profitable than big jobs  The exact systems that run his business without him  How he generates 1,100+ leads with almost zero ad spend  Using VAs to save 50+ hours per week  The real truth about AI vs human workers  How speed-to-lead wins you jobs instantly If you're a handyman, contractor, or service business owner—this is a blueprint for working less and making more. 👉 Want a business that runs without chaos? Start here. 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    48 min

  8. May 14

    Handyman vs. Remodelers, Which Is Better?

    Most handyman and service business owners are drowning in day-to-day tasks… Answering calls. Sending estimates. Following up. Managing schedules. But what if you could offload 50–60 hours per week—without sacrificing quality? In this episode, we break down exactly how virtual assistants and simple systems can transform your business operations. You’ll learn:  What tasks you should delegate first  How to use VAs to handle emails, scheduling, and CRM  The “time audit” method to free up your workload  Why most business owners stay stuck doing low-value work  How automation + systems create real freedom If you want to grow your business without burning out, this is the playbook. 👉 Start building systems. Stop doing everything yourself. 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    37 min

  9. May 11

    Is "Handyman" A Bad Word For Business?

    Is calling yourself a “handyman” hurting your business… or helping it? This is one of the most common questions we hear from contractors and home service business owners. In this episode, we break down: The truth behind the “handyman stigma” Why some contractors avoid the word (and why that can be a mistake) What customers are actually searching for on Google How to position yourself as a premium handyman service Why branding—not the name—is what builds trust Here’s the reality: People aren’t searching for “home improvement specialist near me”… They’re searching for “handyman.” And if you’re not showing up for that… you’re missing jobs. 🔧 Brought to you by Handyman Marketing Pros 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    12 min

  10. May 7

    AI Is Completely Changing The Handyman Game | Feat. J.R. Crowell

    Most handymen waste time with the little details… and don’t know how to fix it. AI doesn’t mean sacrificing your talent. . In this video, we break down: How AI can take out the guess workOptimizing your business to grow with AITracking your numbers to stay on top of thingsIf you're tired of wasting your time with paperwork, forgetting clients, and want better clients who are ready to pay — this is for you. 🚀 Want more high-quality leads for your handyman business? Subscribe and learn how to grow smarter, not harder. 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    1h 53m

  11. May 4

    How He Built an $800K Handyman Business… Then Lost It All

    Most people think more jobs = more money.  That’s not always true. In this episode of the Home Hero Podcast, Coby shares the real story behind building a handyman business from scratch… growing it to $100K/month and $800K/year… and still having to shut it down. If you're a handyman, contractor, or small business owner, this is a must-watch. 👉 Inside this episode: How Coby started his handyman business during COVIDThe simple marketing strategy that got him his first jobsHow he scaled to multiple crews and big remodeling projectsThe hidden mistakes that destroyed profitabilityWhy revenue doesn’t equal successThe biggest lessons about pricing, hiring, and debtThis isn’t theory. It’s real experience. If you want to grow your handyman business the right way — without burning out or going broke — this episode will open your eyes. 👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com 👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form 👉Connect with us: 💻Website: handymanmarketingpros.com ✉️Email: sales@handymanmarketingpros.com New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    1h 44m
  • 11 Episodes

About

Real stories and proven tactics to grow a practical, profitable handyman and home service business.Hosted by the team at Handyman Marketing Pros, including a licensed contractor who's been in your boots, every conversation is grounded in the real-world economics of running a trade. No fluff. No theory. Just the math, the marketing, and the mindset shifts that turn a busy handyman into a profitable business owner.New episodes weekly. Subscribe and start building the business you actually wanted when you went out on your own.

Information

  • Creator
    Handyman Marketing Pros
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © 2026 Home Hero Podcast
  • Show Website
    Home Hero Podcast

You Might Also Like