Revenue Marketing Raw

Jeff Pedowitz and Dr. Debbie Qaqish
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Revenue Marketing Raw is a weekly unscripted B2B marketing podcast hosted by Jeff Pedowitz and Dr. Debbie Qaqish of The Pedowitz Group. Each 20-30 minute episode tackles one topic that makes CMOs sweat: AI's real impact on marketing teams, the death of MQLs, what's broken about pipeline coverage, why most ABM is just expensive lead gen, how Answer Engine Optimization (AEO) is replacing SEO, and what it actually takes to run marketing as a revenue function. The show is built for senior B2B marketing leaders: CMOs being asked to do more with less, VPs of Marketing and RevOps tired of dashboards that don't tie to revenue, Marketing Operations leaders stuck in IT support mode, and founders evaluating where AI moves the needle versus where it's theater. What makes it different: no guest pitches, no vendor sponsorships, no buzzwords, no scripted talking points. Just two senior practitioners, together representing 40+ years of advising Fortune 500 CMOs, saying the quiet part out loud. Debbie coined the term "Revenue Marketing" in 2010, TPG formalized it in 2012, and she has since authored Rise of the Revenue Marketer and From Backroom to Boardroom. Jeff has authored F the Funnel, The Revenue Marketer, AI Agents Made Simple, and The Attic and The Algorithm, and hosts CMO Insights, where he has interviewed 130+ marketing leaders. New episodes drop every Tuesday. Watch on YouTube and Vimeo, listen on Apple Podcasts and Spotify, or subscribe to the weekly email at pedowitzgroup.com/revenue-marketing-raw.

  1. Aug 4

    Season 1. Episode 48. Marketing Just Lost the Customer Record. Nobody Sent a Memo.

    Databricks entering the CDP market with agents raises a question most marketing leaders have never had to answer: if customer data does not live in marketing, does marketing still own the customer? Jeff Pedowitz and Dr. Debbie Qaqish break down why marketing has always been a second-class citizen for data access, why the data lake created new silos instead of removing them, and what happens when IT controls a consumption-based contract for the data marketing needs to do its job. They also name the gap nobody has solved: no martech system on the market accurately captures what happens across a B2B buying committee, and most of what matters there was never digital in the first place.

  2. Jul 28

    Season 1. Episode 47. 95% Are Using AI. 61% Are Getting Nothing.

    95% of B2B marketers are using AI but fewer than four in ten say it's actually working, and that gap is not a tools problem. Teams are throwing AI against the wall with no strategy, no training, and no defined metric, the same way they approached ABM and marketing automation before it. Meanwhile the buying committee has grown to 11.2 people and 68% of searches end without a click, so the marketers winning right now are the intentional ones: pick one use case, baseline it, measure the delta, and build a culture where it's safe to fail forward.   https://vimeo.com/1213650471?share=copy&fl=sv&fe=ci

  3. Jul 21

    Season 1. Episode 46. What B2B Marketers Can Learn from Fanatics Fest: Turning Customers into Raving Fans

    Jeff returns from Fanatics Fest in New York with lessons B2B marketers can steal from the world's largest sports merchandise retailer. Fans paid to enter, paid again to engage, and left more loyal than ever. Jeff and Debbie break down what made it work: immersive fan-first experiences, multi-floor booth design that rethinks the same footprint, client Joe Hollywood's 15-hour live broadcast and instinctive read of his audience, and an omni-channel flywheel where content was created, broadcast, and consumed in real time. The Monday morning challenge for every CMO: stop thinking customers, start building raving fans.

  4. Jul 14

    Season 1. Episode 45. The Buyer Left the Building and Your Marketing Doesn't Know it Yet

    Everyone deployed AI at the same time — and nobody told each other. Marketing is using agents to produce content at scale. Sales is using agents to automate BDRs and outreach. And buyers built their own agents to research, shortlist, and rank vendors before a single form gets filled out or a rep gets a call. Three parallel tracks. Zero shared intelligence. Jeff and Deb use a single metaphor to frame the whole problem: a marketer, a salesperson, and a buyer walk into a bar — and nobody's talking to each other. The punchline is that this isn't a joke. It's the state of most B2B revenue organizations right now. Marketing's AI is writing for humans. Sales's AI is reaching humans who've already decided. And the buyer's AI did the evaluation before any of it mattered. The episode's sharpest argument: most companies are using AI to automate the old playbook faster, not to reimagine the relationship. Jeff's thumbtack map analogy makes it concrete — wherever your buyer's AI and your team's AI aren't overlapping, that's the gap in your revenue motion. The closer is a direct challenge: stop asking what AI can do for your team, and start asking what your buyer's AI found when it looked you up.

  5. Jul 7

    Season 1. Episode 44. Google Just Killed the Lead Form. Most Marketers Are Still Optimizing It.

    Google's new agentic search conversations are quietly eliminating the lead form as the default entry point in B2B buying. Jeff and Debbie unpack why AEO and large language models already made gated content a liability, why the MQL may be the next metric to go, and why marketing and sales have to redesign how they earn credit for pipeline when buyers never visit a website or fill out a form. They also dig into what happens to entry level roles like BDRs as AI absorbs the qualification layer, and why the companies with the least legacy process stand to gain the most.

  6. Jun 30

    Season 1. Episode 43. Better Faster Cheaper Is Dead. Using AI to Drive Revenue

    Most marketing teams are using AI to do the same work faster and cheaper. Jeff Pedowitz and Dr. Debbie Qaqish make the case that this is a trap. The future does not belong to the marketing organization that can use AI. It belongs to the one that uses AI to drive credible revenue. In this episode, Jeff and Debbie move past prompting and basic content generation and lay out roughly ten concrete ways marketers can point AI directly at the revenue equation. They cover using AI to broker real alignment between sales and marketing, mining sales call transcripts to capture the true voice of the customer, pulling scattered reports into a single dashboard a CMO can actually talk to, building account-level and predictive scoring models that have not been touched in twenty years, and the emerging role of the marketer as an AI workflow architect. They close with agentic commerce and the comeback of in-person events, including a few ideas for AI at the booth that are equal parts useful and fun. If your team is still treating AI as a productivity tool, this one is your push to open the throttle. Remember: today is the worst AI will ever be.

  7. Jun 23

    Season 1. Episode 42. Your Brand is No Longer What You Say It Is. It is What AI Says it is.

    Your Brand Is No Longer What You Say It Is Revenue Marketing Raw with Jeff Pedowitz and Dr. Debbie Qaqish Marketing has come full circle. After fifteen or twenty years of being pulled into demand generation and told to drive revenue above all else, brand is back at the center of the conversation. The problem is that AI showed up at the same time, and it is throwing a wrench into everything marketers thought they knew about controlling their own story. In this episode, Jeff and Debbie unpack what actually changed. Buyers now meet your company through AI before they ever touch your owned channels, and no matter how hard you worked on your brand, the model compresses it into a couple of sentences you never got to approve. AI gets your story out faster, which means you had better have the right story. When marketing, sales, and customer success are all repeating a brand promise that isn't true, AI doesn't fix the gap. It scales it. That leads to the uncomfortable core of the conversation: speed has been commoditized. If you can go faster, your competitors can too, and fast stops being a differentiator. The teams that win are not the ones publishing the most content. They are the ones applying human judgment, strategic thinking, and a real understanding of the customer behind every piece. Jeff and Debbie get specific about what AI can and cannot replicate. AI can fake your tone, your structure, your voice, even your people. What it cannot fake is lived experience: the specific names, dates, places, and points of view that only come from actually knowing your customers. They land on congruence as the real test of authenticity. Do you do what you say you will do, and does the customer's lived experience match the brand promise every single time? The discussion moves from diagnosis to action. The most practical move a marketer can make right now is to stop using AI only to go better, faster, and cheaper, and start using it to truly understand the customer. That is where the insight lives, and it is the surest way to keep a brand authentic as the market shifts. Along the way, Jeff and Debbie share the brands that get it right, from Axon's experiential brand promise to a personal American Express story that explains why Jeff will defend the brand to this day. The takeaway is simple and hard to live up to: good brand is true brand. A candid, unscripted conversation for marketing and revenue leaders navigating brand and authenticity in an AI-mediated market.

  8. Jun 16

    Season 1. Episode 41. Your Next Direct Report Doesn't Have a Resume

    Marketing organizations have never held a fixed shape. They bend, split, and reform around whatever the business demands. AI agents are not changing that pattern. They are accelerating it. In this episode, Jeff Pedowitz and Dr. Debbie Qaqish examine what happens when the org chart stops listing people and starts listing agents. The execution layer is moving to machines. The question is whether the humans left standing are ready for what that actually requires of them. The conversation covers the new management capabilities this transition demands, why judgment and context matter more than ever when agents operate at scale, the governance gaps most organizations are ignoring, and the uncomfortable ROI math behind rising AI spend. It also confronts a harder truth: that no amount of technology closes a people development gap, and that gap has been widening for years.

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About

Revenue Marketing Raw is a weekly unscripted B2B marketing podcast hosted by Jeff Pedowitz and Dr. Debbie Qaqish of The Pedowitz Group. Each 20-30 minute episode tackles one topic that makes CMOs sweat: AI's real impact on marketing teams, the death of MQLs, what's broken about pipeline coverage, why most ABM is just expensive lead gen, how Answer Engine Optimization (AEO) is replacing SEO, and what it actually takes to run marketing as a revenue function. The show is built for senior B2B marketing leaders: CMOs being asked to do more with less, VPs of Marketing and RevOps tired of dashboards that don't tie to revenue, Marketing Operations leaders stuck in IT support mode, and founders evaluating where AI moves the needle versus where it's theater. What makes it different: no guest pitches, no vendor sponsorships, no buzzwords, no scripted talking points. Just two senior practitioners, together representing 40+ years of advising Fortune 500 CMOs, saying the quiet part out loud. Debbie coined the term "Revenue Marketing" in 2010, TPG formalized it in 2012, and she has since authored Rise of the Revenue Marketer and From Backroom to Boardroom. Jeff has authored F the Funnel, The Revenue Marketer, AI Agents Made Simple, and The Attic and The Algorithm, and hosts CMO Insights, where he has interviewed 130+ marketing leaders. New episodes drop every Tuesday. Watch on YouTube and Vimeo, listen on Apple Podcasts and Spotify, or subscribe to the weekly email at pedowitzgroup.com/revenue-marketing-raw.

Information

  • Creator
    Jeff Pedowitz and Dr. Debbie Qaqish
  • Years Active
    2026
  • Episodes
    48
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    Revenue Marketing Raw