This Week In Media Measurement

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This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Subscribe for the premium version of this podcast: https://paperboy.fm/podcasts/media-measurement/subscribe

  1. 6d ago

    Can MQI replace EMV? Plus: LLMs predicting reactions

    This week, media measurement shifts from loose EMV and dashboard proxies toward explicit models of mention quality, algorithmic prediction, rumor visibility, and playback experience. Covers 2026-09-02 to 2026-09-09; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-09-02 – 2026-09-09. Top papers Replacing Undefined Earned Media Value Metrics with a Rigorous Mention Quality and Impact (MQI) and Mention Earned Media Value (mEMV) Framework Persona-prompted LLM agents achieve modest but genuine prediction of human social media reactions Algorithmic deception: a scoping review of mass communication research on algorithmic dissemination of mis- and disinformation, propaganda, fake news, and conspiracy theories Feature Based Survey on Fake News Detection: Statistical and Semantic Multimodal Graph Neural Networks and Evolutionary Knowledge Fusion for Secure and Explainable Governance in Intelligent IoT Interactive Media Systems. Themes: social media, student engagement, consumer behavior, adolescents, digital media, brand awareness, mental health, digital marketing Methods: survey, qualitative, quantitative, case-study, descriptive, content analysis Premium News Premium also covers 10 related news stories, including p2pi.com — ANA Releases Framework for Retail Media Measurement Standardization, measured.com — How to Measure TV and CTV Incrementality: 2026 Methods ..., and medianama.com — India's TV ratings policy brings connected TV into measurement. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Can MQI replace EMV? Plus: LLMs predicting reactions

  2. Sep 3

    96% Undisclosed Sponsored Tweets + Opaque Popularity Metrics

    From 100 million tweets to Chinese video-platform popularity metrics, this episode follows how measurement breaks when disclosure, data access, and algorithms stay opaque. Covers 2026-08-26 to 2026-09-02; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-08-26 – 2026-09-02. Top papers Quantifying the Nondisclosure of Influencer Advertising on Social Media Radical populist parties receive greater audience support on social media: a cross-platform monitoring of digital campaigning for the 2024 European Parliament election LEGAL AND ETHICAL REGULATION OF DIGITAL ADVERTISING AND PR COMMUNICATIONS IN THE MEDIA ENVIRONMENT: TRANSPARENCY, RESPONSIBILITY AND AUDIENCE PROTECTION Datificación social y auditabilidad informacional: aplicación exploratoria al caso brasileño From Popularity to Governance: Media Discourse on Television Platforms Themes: social media, digital media, digital marketing, elementary education, consumer behavior, media framing, mental health, political communication Methods: survey, quantitative, qualitative, cross-sectional, content analysis, quasi-experimental Premium News Premium also covers 10 related news stories, including measured.com — How to Measure TV and CTV Incrementality: 2026 Methods ..., news.broadcastmediaafrica.com — BMA Unveils Survey To Transform Advertising And Audience Measurement Across Africa - Broadcast Media Africa, and digiday.com — ANA continues attempt to standardize RMN measurement. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    96% Undisclosed Sponsored Tweets + Opaque Popularity Metrics

  3. Aug 19

    Federated attribution + Twi-XL: Can cross-media signals stay private?

    Federated social marketing attribution and the Dutch Twi-XL infrastructure frame a week focused on private, comparable cross-media signals and credibility beyond clicks. Covers 2026-08-12 to 2026-08-19; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-08-12 – 2026-08-19. Top papers Construction of a Dynamic Evaluation System for Cross-Platform Social Media Marketing Effectiveness Integrating Federated Learning Platform Adaptation Under Governance Interventions: Actor Best-Response Modeling and an External Public-Case Benchmark Expressive authenticity as a behavioral buffer: how advertising recognition shapes engagement in social commerce Twi-XL: An Infrastructure for Cross-Media Research in the Netherlands Research on E-Commerce Social Relationship Modeling and Marketing Path Optimization Method Based on Graph Neural Network Themes: social media, digital marketing, consumer behavior, educational technology, sentiment analysis, public health, educational media, social media marketing Methods: survey, qualitative, quantitative, case-study, Research and Development, cross-sectional Premium News Premium also covers 10 related news stories, including medianews4u.com — Chrome DM's Pankaj Krishna Proposes Unified Cross-Platform ..., logarithmic.com — Cross-Media Measurement Demands a Privacy Infrastructure ..., and iabeurope.eu — [Guest Member Blog] Europe's Marketers Just Told Us ... Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Federated attribution + Twi-XL: Can cross-media signals stay private?

  4. Aug 13

    Does Twitter attention become donations? Plus: trust in AI news

    Media measurement looks less settled when likes become donations, livestream cues move sales, and audiences judge AI-generated search results against AI-labeled news. Covers 2026-08-05 to 2026-08-12; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-08-05 – 2026-08-12. Top papers AI-Enabled Integrity in Social Networks and Media Verbal and nonverbal cues in influencer performance: a deep learning perspective on livestreaming e-commerce “The sound of salience”: a tridimensional perspective on issue salience formation Corporate liability for social media marketing strategy and practices: A critical literature review Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda Themes: social media, digital media, artificial intelligence, digital communication, digital literacy, young adults, social media marketing, elementary education Methods: survey, qualitative, quantitative, Research and Development, cross-sectional, content analysis Premium News Premium also covers 10 related news stories, including nielseniq.com — Measure Retail Media Incrementality and Prove Impact, iabeurope.eu — [Guest Member Blog] Europe's Marketers Just Told Us ..., and medianews4u.com — Chrome DM's Pankaj Krishna Proposes Unified Cross ... Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Does Twitter attention become donations? Plus: trust in AI news

  5. Aug 5

    LLM coders + Australian Internet Observatory: trust beyond clicks

    As qualified items dropped to 124 while query hits rose to 3,947, the strongest thread was whether media metrics can prove validity across platforms, algorithms, and audience journeys. Covers 2026-07-29 to 2026-08-05; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-07-29 – 2026-08-05. Top papers Who to activate next? Predicting influential and susceptible users in social media marketing with CFT-SIS Building National Research Infrastructure for Digital Platform Observability at Scale CROSS-PLATFORM NEWS JOURNEYS: MAPPING AUDIENCE ENGAGEMENT ACROSS SOCIAL MEDIA, MESSAGING APPS, AND NEWS WEBSITES Beyond the Conventional Pipeline: Large Language Models for Social Science Measurement The impact of food advertising on children's daily energy intake: does it differ by advertising content, format, or participant characteristics? A cross-over randomised controlled trial. Themes: social media, consumer behavior, social media marketing, digital marketing, influencer marketing, digital media, media literacy, digital communication Methods: survey, qualitative, quantitative, case-study, PLS-SEM, cross-sectional Premium News Premium also covers 10 related news stories, including indiantelevision.com — Reports suggest BARC may resume weekly TV ratings under new TRP rules, cimm-us.org — News - Coalition for Innovative Media Measurement (CIMM), and ppc.land — Ten European media groups launch ad marketplace against 80% Google grip. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    LLM coders + Australian Internet Observatory: trust beyond clicks

  6. Aug 3

    Can Weibo and Hazard Maps Move Beyond Clicks? Plus: Sales Signals

    This week shifts from likes and reposts to whether media metrics can prove reliability, usefulness, audience fit, and downstream consequences. Covers 2026-07-22 to 2026-07-29; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-07-22 – 2026-07-29. Top papers Formal Verification Frameworks for Social Media Analytics Pipelines Beyond unimodal metrics: a multimodal evaluation framework for geo-referenced content on social media AI and Media Transformation: Global Adoption, Emerging Trends, and Industry Impacts Cross-context evidence on attitudinal and behavioral outcomes in video streaming consumption From Linear TV to Curated Media: Challenges for Youth Public Education Media Campaigns and How "The Real Cost" is Adapting. Themes: social media, consumer behavior, digital media, elementary education, digital marketing, social media marketing, education, misinformation Methods: survey, qualitative, quantitative, case-study, cross-sectional, Research and Development Premium News Premium also covers 10 related news stories, including mediapost.com — MRC Issues 'Interim' Guidance On AI In Media Measurement, indiantelevision.com — Reports suggest BARC may resume weekly TV ratings under new TRP rules, and paperboy.fm — This Week In Media Measurement. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Can Weibo and Hazard Maps Move Beyond Clicks? Plus: Sales Signals

  7. Jul 22

    Can TikTok A/B tests beat spillover? Plus: defensible AI media

    New work on TikTok experiments, AI-assisted production, social contagion, and news trust shows measurement shifting from reach counts toward causal, auditable claims. Covers 2026-07-15 to 2026-07-22; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-07-15 – 2026-07-22. Top papers Precision at Scale: An End-to-End Graph-based Framework for Mitigating Network Interference in TikTok A/B Tests A quantitative study on user interaction and brand perception of visual elements in social media advertising driven by deep learning. From Personalisation to Agentic Campaigns: Modern Marketing Techniques Using Artificial Intelligence in the Indian Context From “Is It Real?” to “Is It Defensible?”: Governing AI-Assisted Media Production Challenges and Optimized Management of Ideological and Political Content Dissemination in New Media Themes: social media, digital marketing, elementary education, digital media, learning outcomes, body image, mental health, education Methods: survey, qualitative, quantitative, Research and Development, case-study, content analysis Premium News Premium also covers 10 related news stories, including chinamediaproject.org — Tracking Control Archives, economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, and bizbrief.ie — European Media And Telecom Giants Unite To Launch Innovative Ad Marketplace - Biz Brief. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Can TikTok A/B tests beat spillover? Plus: defensible AI media

  8. Jul 15

    Can WeChat diffusion be forecast? Plus: signals beyond clicks

    With 134 qualified items and social media leading the theme list, the episode follows attempts to turn WeChat diffusion, influencer ROI, hate classification, and biometric engagement into defensible media measures. Covers 2026-07-08 to 2026-07-15; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-07-08 – 2026-07-15. Top papers Project Management-Driven Predictive Analytics in Influencer Marketing: A Hybrid Deep Learning Approach for Maximizing Return on Investment Profiling Digital Hate: A Multidimensional Measurement Approach Based on the Perspective API A dataset of four Decades of Italian TV Commercials: visual, audio, and linguistic feature descriptors. AI-Driven Signal Processing Framework for Robust Deepfake Detection and Multimedia Forensic Authentication Driving factors of social media article diffusion: Empirical evidence from WeChat Themes: social media, digital marketing, social media marketing, consumer behavior, elementary education, educational technology, consumer engagement, university students Methods: survey, quantitative, qualitative, cross-sectional, structural equation modeling, Research and Development Premium News Premium also covers 10 related news stories, including business-standard.com — I&B ministry expands BARC ratings freeze from news to non-news channels till fresh registration, economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, and emarketer.com — news - Reports, Statistics & Marketing Trends | EMARKETER. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    Can WeChat diffusion be forecast? Plus: signals beyond clicks
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This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Subscribe for the premium version of this podcast: https://paperboy.fm/podcasts/media-measurement/subscribe

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