This Week In Media Measurement

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This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Subscribe for the premium version of this podcast: https://paperboy.fm/podcasts/media-measurement/subscribe

Episodes

  1. Can Biomarkers Flag Synthetic Video? Plus: HCQ Agenda Flows

    4d ago

    Can Biomarkers Flag Synthetic Video? Plus: HCQ Agenda Flows

    Media measurement shifts from counting exposure to testing which signals can explain agenda movement, policy response, purchase intent, and live-sports viewing. Covers 2026-05-27 to 2026-06-03; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-05-27 – 2026-06-03. Top papers Intermedia Agenda-Setting of a Scientific Controversy in the Hybrid Media System: A Cross-Media and Cross-Platform Analysis of Hydroxychloroquine During COVID-19 Security Risk Analysis and Detection of Suspicious Communications in Social Media Big Data Using Machine Learning Emotion beyond boundaries: How multimodal cues foster cross-cultural affective contagion in immersive livestreaming AI-Driven Media Agenda Setting and Public Policy Response: Cases from Chinese Grassroots Governance Evaluation of Integrated Digital Marketing Communication Strategy in the Ministry of Agriculture's Social Media Themes: social media, consumer behavior, digital media, digital marketing, educational technology, social media marketing, influencer marketing, purchase intention Methods: qualitative, survey, quantitative, mixed-methods, case-study, experimental Premium News Premium also covers 10 related news stories, including medianews4u.com — BARC Sets New Rules to Strip Landing Page Views from TV Ratings ..., advanced-television.com — Media raises concerns on the Digital Omnibus | Advanced Television, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    12 min
  2. Are likes enough? Plus: crisis geolocation

    May 30

    Are likes enough? Plus: crisis geolocation

    Engagement counts get stress-tested against brand value, alumni ROI dashboards, crisis geolocation frameworks, and teen-safety measurement on Douyin and Kwai. Covers 2026-05-20 to 2026-05-27; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-05-20 – 2026-05-27. Top papers From Virality to Value: A Bibliometric and Thematic Analysis of Engagement Metrics in Brand Storytelling on Social Media Mutual Dependencies Within the Publisher-Platform Relationship: Broadening the Perspective on the Role of Emerging Platforms in Journalism How privacy communication formats shape sensitive data disclosure in AI applications Geolocating Social Media for Crisis Management: A Systematic Literature Review We cannot do what we cannot track: Transforming alumni relations through data governance and return on investment measurement Themes: social media, social media marketing, digital marketing, elementary education, student engagement, interactive media, educational technology, purchase intention Methods: qualitative, survey, quantitative, case-study, systematic review, content analysis Premium News Premium also covers 10 related news stories, including agilebrandguide.com — Fuse Media Taps iSpot As Official Measurement Provider For Fast ..., adexchanger.com — Why Agentic Measurement Will Reprice The Ad Market | AdExchanger, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media. Upgrade to Premium The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    11 min
  3. AI Overviews + Unsteady Benchmarks: When Metrics Become Narratives

    May 21

    AI Overviews + Unsteady Benchmarks: When Metrics Become Narratives

    From Google AI Overviews to fragmented model benchmarks and health-campaign surveys, the week’s papers show metrics shaping what people trust and do. Covers 2026-05-13 to 2026-05-20; 5 free papers from 40 selected papers. Papers about Media Measurement Episode covers 2026-05-13 – 2026-05-20. Top papers Measuring Google AI Overviews: Activation, Source Quality, Claim Fidelity, and Publisher Impact Digital Migration Systems: An Integrated Framework for Theory, Measurement, and Policy Digital Information Cascades and Sustainable Visitor Flow Management: Evidence from GPS Trajectories and Social Media During an Urban Festival Using Facebook to Improve Participation in Colorectal Cancer Screening: Protocol for a Cluster Randomized Controlled Trial Emerging Media Business Models in Kenya in the Digital Era: The Case of Nation Media Group and Standard Group Themes: social media, social media marketing, education, consumer behavior, digital marketing, misinformation, digital media, mental health Methods: qualitative, survey, quantitative, content analysis, literature review, case-study In the news en.wikipedia.org — China Global Television Network - Wikipedia frontiersin.org — [EPUB] Narrative strategies and interaction performance in Olympic short ... barrettmedia.com — World News Tonight Sees 13% Ratings Growth During Chinese ... opeu.org.br — Political News and Analysis Sources beyond the Mainstream and ... youtube.com — US & China remain two economic giants built in different ways ap.org — About Us | The Associated Press Upgrade to Premium The premium version of this podcast covers all 40 research articles and 3 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    9 min
  4. social media, consumer behavior, digital media, social media marketing, influencer marketing

    May 14

    social media, consumer behavior, digital media, social media marketing, influencer marketing

    Papers about Media Measurement Episode covers 2026-05-06 – 2026-05-13. Top papers The Vanishing User: Web Analytics in an Agent-Dominated InternetContextual gatekeeping in a platformized news ecologyFederated high order tensor fusion for privacy preserving multimodal social media analysisMade With AI: Consumer Engagement with Social Media Containing AI DisclosuresОЦІНКА ЕФЕКТИВНОСТІ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ В ДЕВЕЛОПЕРСЬКІЙ КОМПАНІЇ: ПІДХОДИ ТА ІНСТРУМЕНТИThemes: social media, consumer behavior, digital media, social media marketing, influencer marketing, student engagement, digital transformation, sustainability Methods: survey, qualitative, quantitative, case-study, content analysis, cross-sectional In the news thecurrent.com — Chinese EV brands are getting serious about brand-buildingopeu.org.br — Political News and Analysis Sources beyond the Mainstream and ...science.org — China's lake expansion amplified rapid CO 2 emissions - Scienceabcnews.com — Video David Muir reports on technological advances of China's ...sixthtone.com — China's Next Megaprojects Are Built for Big Science - Sixth Tonersf.org — Türkiye - RSFUpgrade to Premium The premium version of this podcast covers all 40 papers selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.

    8 min
  5. This Week In Media Measurement — May 6, 2026 (Free Version)

    May 7

    This Week In Media Measurement — May 6, 2026 (Free Version)

    Papers about Media Measurement Episode covers 2026-04-29 – 2026-05-06. Top papers Optimizing resource-constrained urban management: a LightGBM approach for high-fidelity predictionUse of Instagram and its effect on the mental well-being of university students: A perspective from PakistanIntegrating microbial ecology principles into growing media formulation for reliable biological functionsThe Comprehensive Assessment of Social Media Use: Development and Validation StudyThe Impact of Cultural Nuances in the Translation of Indonesian Government Social Media Content on the Digital Literacy of Young GenerationsThemes: social media, digital media, consumer behavior, vocational education, educational technology, student engagement, youth, digital marketing Methods: survey, quantitative, qualitative, case-study, Research and Development, descriptive In the news agilitypr.com — The Media Measurement Trap Nobody Talks Aboutstatista.com — Chart: How Widespread Is Distrust of Mainstream Media? - Statistabusinesswire.com — Albertsons Media Collective Introduces Onsite Incrementality ...shorensteincenter.org — Redefining Local: How Young Americans Engage with Television ...audienceproject.com — Why Tempcover invests in cross-media measurementnewslab.org — Fake News - NewsLabGenerated by paperboy.fm.

    11 min
  • 5 Episodes

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This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Subscribe for the premium version of this podcast: https://paperboy.fm/podcasts/media-measurement/subscribe

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