The Income Show

Joe Burnett

The Income Show rethinks income investing from first principles, exploring the foundations of credit, the breakdown of traditional income strategies, and the emergence of Digital Credit as a new asset class.

  1. 4d ago

    Bitcoin Is The New S&P 500 | The Income Show | Ep. 18

    The Income Show is back with host Joe Burnett, joined by Brian Harrington to discuss how he identified a likely Bitcoin bottom and navigated the latest bear market. Brian explains why he rebuilt his portfolio around income, why passive index investing no longer interests him, and how he maps products across a simplified Bitcoin yield curve. They also explore digital credit, Strategy preferreds, covered-call funds, Bitcoin-backed lending, stablecoins, and the role of predictable cash flow in reducing Bitcoin’s volatility barrier. Finally, they consider Bitcoin’s future returns, the path from income products to direct Bitcoin ownership, and why both longtime holders and newer participants may need to rethink old assumptions. Follow Brian Harrington on X: https://x.com/BrainHarrington Follow Joe on X: https://x.com/IIICapital Follow True North on X: https://x.com/TNorth Keep up to date on all True North Here: https://tnorth.com/ Timestamps 0:00 - Intro 1:42 - The Bitcoin Bottom and Bear Market 5:42 - Strategy Sales and Market Signals 9:08 - Growth vs. Income Investing 12:23 - Bitcoin Maximalism and Tokenization 15:50 - Bitcoin as the Growth Benchmark 20:27 - The Bitcoin Yield Curve 24:07 - Total Return vs. Cash Flow 28:23 - The Case for Digital Credit 34:00 - Borrowing Against Bitcoin 36:30 - Digital Money and Stablecoins 44:03 - Volatility and Bitcoin Adoption 50:26 - Future Returns and Bitcoin Ownership 54:47 - Closing Thoughts Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions. True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).* Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.

  2. Aug 31

    Lyn Alden: The Dollar Endgame Is Here | The Income Show | Ep. 17

    The Income Show is back with host Joe Burnett, joined by Lyn Alden, to discuss U.S. Treasury buybacks, long-term yields, and the path toward financial repression. They distinguish the Treasury’s recent actions from full yield curve control, examine fiscal dominance and the relationship between the Treasury and Federal Reserve, and consider what these policies mean for hard assets. They also explore Bitcoin’s role as money and a protocol of value, its recent performance relative to gold, and the structure, valuation, and leverage risks of digital credit. Lyn compares Bitcoin mining with AI compute and explains why greater technological abundance would not eliminate scarcity or the need for money. Follow Lyn Alden on X: https://x.com/LynAldenContact Follow Joe on X: https://x.com/IIICapital Follow True North on X: https://x.com/TNorth Keep up to date on all True North Here: https://tnorth.com/ Timestamps: 0:00 - Intro 1:15 - Treasury Buybacks and Yield Curve Control 5:55 - Why Long-Term Yields Matter 9:44 - Druckenmiller and Financial Repression 13:10 - Hard Money and Fiscal Dominance 20:36 - Bitcoin’s Role as Money 25:20 - Treasuries, Hard Assets and Currency Failure 29:16 - Bitcoin as a Protocol of Value 32:31 - Bitcoin vs. Gold 36:32 - The Digital Credit Thesis 41:16 - Valuing Digital Credit 47:23 - Stablecoins, Tokenization and Reflexivity 54:41 - Bitcoin, AI Compute and Abundance 59:41 - Closing Thoughts Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions. True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).* Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.

  3. Aug 27

    The Financial Advisor Who Sold Two Homes to Buy Bitcoin | The Income Show | Ep. 16

    The Income Show is back with host Joe Burnett, joined by Jessy Gilger, a certified financial planner and founder of Verify Wealth, to discuss Bitcoin, personal finance, and the risks of chasing yield. They examine how investors can navigate Bitcoin drawdowns, whether the four-year cycle still matters, and why financial plans should reflect real-world goals and cash-flow needs. They also explore Bitcoin-native financial planning, self-custody versus ETFs, the role of education in broader adoption, and the differences between growth and income investing. Finally, Joe and Jessy discuss Bitcoin-backed preferred stock, MSTR as amplified Bitcoin exposure, and why investors should carefully weigh leverage, volatility, and downside risk. Timestamps: 0:00 - Intro 1:38 - Bitcoin’s Drawdown and Investor Behavior 4:01 - The Four-Year Cycle and Halvings 6:10 - Planning Through Bitcoin Volatility 13:09 - Financial Advisors and Bitcoin ETFs 16:00 - Self-Custody vs. ETFs 18:49 - Cash Flow Before Bitcoin 22:41 - Education and the Next Wave of Adoption 27:31 - Growth vs. Income Investing 32:22 - When Income Investing Fits 47:55 - MSTR and Amplified Bitcoin 57:07 - Closing Thoughts Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions. True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at [www.sec.gov](http://www.sec.gov).\* Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.

  4. Aug 20

    Doctor Quit Medicine to Manage a Bitcoin Hedge Fund | The Income Show | Ep. 15

    The Income Show is back with host Joe Burnett, joined by Dr. Jeff Ross, founder and CEO of Vailshire Capital Management, to discuss Bitcoin, global liquidity, and the changing macroeconomic landscape. They examine Jeff’s transition from radiologist to macro fund manager, why gold has recently outperformed Bitcoin, and how hard assets could perform over the next decade. They also explore Bitcoin’s four-year cycle, the possibility of a market bottom, Strategy’s growing focus on digital credit, and the risks facing leveraged Bitcoin treasury companies. Finally, Jeff explains why investors should approach leverage cautiously and shares his long-term advice: stay humble and stack sats. Follow Dr. Jeff Ross on X: https://x.com/FormerDrJeff Follow Joe on X: https://x.com/IIICapital Follow True North on X: https://x.com/TNorth Keep up to date on all True North Here: https://tnorth.com/ Timestamps: 0:00 Intro 1:52 From Radiologist to Macro Fund Manager 5:23 How Medicine Shaped His Investing 8:06 From Gold Bug to Bitcoin Believer 16:05 Is Bitcoin the Ultimate Hard Asset? 21:30 Yield Curve Control, Bonds and Housing 25:04 10-Year Outlook for Bitcoin, Gold and Stocks 29:58 Is Bitcoin’s Four-Year Cycle Still Alive? 39:42 Digital Credit and Strategy’s Changing Focus 45:14 Bitcoin, Proof of Stake and Washington 50:23 The Leverage Risk for Bitcoin Treasury Companies 53:54 Can Bitcoin Yield Products Go Mainstream? 58:30 Closing Thoughts

  5. Aug 13

    The Future of Income Investing | The Income Show | Ep. 14

    The Income Show is back with host Joe Burnett, joined by Loren Asmus, Head of Investor Relations at UTXO, to unpack how institutional capital is finally starting to bridge into Bitcoin, and why fixed income is at the center of it. Loren brings a traditional finance lens sharpened by years on the institutional side, and walks through the journey that took him from allocating inside legacy portfolios to helping build the infrastructure that lets institutions actually access Bitcoin exposure at scale. Joe and Loren break down why the 60/40 portfolio is fundamentally broken in a fiscally dominant world, how institutional allocators really think about fixed income, and the structural reasons most institutions still can't just buy Bitcoin outright, no matter how much conviction the CIO has. From there, the conversation moves into the future of income investing and the emergence of digital credit as its own asset class, covering the difference between senior and junior digital credit, how large the market could realistically become, and how it should actually be valued. They also get into the STRC drawdown and what it revealed about digital credit volatility, why the "just hold Bitcoin and cash" argument misses the point for large pools of capital, the role of the government backstop through the next recession, and why Bitcoin's infinite duration makes it the ultimate long-duration asset on a corporate balance sheet. It's a conversation about where trillions of dollars of fixed income allocation may ultimately end up, and the plumbing being built right now to move it there. Follow Loren Asmus on LinkedIn: https://linkedin.com/lorenasmus Follow Joe on X: https://x.com/IIICapital Follow True North on X: https://x.com/TNorth Keep up to date on all True North Here: https://tnorth.com/

  6. Jul 23

    Is The Bitcoin Bottom In | The Income Show | Ep. 11

    The Income Show is back with host Joe Burnett, joined by Archie from the Bitcoin Archive to discuss the tension between traditional HODLing culture and the rising financialization of Bitcoin. They break down portfolio strategies for onboarding new users, the macroeconomic role of corporate treasuries, and the metrics signaling the bottom of the current bear market. They also analyze a five-year outlook for global capital, evaluating both the bull and bear cases for Bitcoin and digital credit instruments. Follow Archie (Bitcoin Archive) on X: https://x.com/BitcoinArchiveFollow Joe on X: https://x.com/IIICapitalFollow True North on X: https://x.com/TNorth Keep up to date on all True North Here: https://tnorth.com/ Timestamps: 00:00 - Intro 01:54 - How People Think About Investing 03:00 - The Core Thesis For Bitcoin 05:18 - Traditional And Modern Investment Approaches 07:29 - Reconciling Hodling And Financialization 13:36 - Overcoming Bitcoin FUD and Misconceptions 14:46 - Evolution Of Bitcoin Adoption 15:35 - Strategies For Introducing Bitcoin To New Users 17:05 - The Orange Pilling Conversation Nuance 18:01 - Role Of ETFs And Treasury Companies 22:03 - The Role Of Financial Institutions In Hyper Bitcoinization 26:04 - Digital Credit Fit In Income Generation 27:56 - Bottom Of The Bitcoin Bare Market Dynamics 32:27 - Strategy For Working Professionals With Savings 37:19 - Technical Indicators Signaling Market Bottoms 39:33 - Market Projections For Late Q3 And Q4 40:00 - Five Year Bull and Bear Case For Bitcoin 44:40 - Stress Testing Financial Products For Emerging Bull Markets 45:50 - Closing Thoughts Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions. True North does not intend for anything herein to be considered an offer or sale of any securities, including those of Strive. True North encourages listeners to consult with their tax and investment advisors. Additional information on any securities or issuers referenced herein can be found in such issuers’ filings with the Securities and Exchange Commission (“SEC”), including any registration statements, prospectuses and prospectus supplements for each issuers’ securities. Listeners should read such documents and other documents incorporated by reference therein or that such issuer has filed with the SEC for more complete information. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov.* Any securities referred to herein, including those of True North’s parent Strive, are not collateralized by underlying bitcoin holdings and may be subordinated to senior claims. There are no guarantee of returns liquidity or future performance. The securities referred to herein are neither bank deposits, nor FDIC insured, nor regulated in the same way, and do not have the same regulatory and other protections as bank accounts, money market funds, treasuries, or similar investments and as a result may not be comparable investments. Current trading prices and effective yields may vary, current rates are not indicative of future rates, and in some cases rates are subject to frequent adjustments and may be significantly lower than discussed herein. Cash dividends are not guaranteed. In some cases, dividends have not been paid and may not be paid in the future. Ownership of securities referred to in herein does not confer ownership in the underlying assets, including bitcoin.

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The Income Show rethinks income investing from first principles, exploring the foundations of credit, the breakdown of traditional income strategies, and the emergence of Digital Credit as a new asset class.

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