The Business Built Me

Erica Helbling
  • 5.0 (3)
  • Entrepreneurship

You're sitting on a goldmine of knowledge you can't quite bring yourself to charge for. You wonder why it comes so easily to everyone else. You've been building something for months, maybe longer. You know you're good at what you do. You've helped people for free and watched it change their lives. But every time you get close to charging for it, showing up fully, being seen, something stops you. You tell yourself things aren't quite ready yet. You just need more proof it works. A better website. More confidence. More time. You have been saying this for longer than you'd like to admit. I've been there. Building my business cracked open every fear I'd been carrying. I learned that every block in my business was just an old habit I'd been letting run my whole life. When I finally looked at that honestly, everything changed. The Business Built Me is the podcast for women in their first year of entrepreneurship who are starting to realise this is bigger than business. The fear of visibility, the preparation loop, the self-doubt, the worth wound runs deeper than strategy. I'm Erica, online business coach, nurse, solo parent half the week to our 2 girls, and the woman who built a 5-figure online business in her first year. This isn't a strategy podcast. It's the inner work that gets glazed over. And it's the conversation that changes everything.

  1. 6d ago

    20. "I've Been Working on My Business For Months."

    You’re on your phone every spare minute. Studying other people’s content. Downloading every free guide. You’d swear you’ve been working on your business for months. So why aren’t any customers moving through it? I tell you the story of how I once stayed up all night writing an email campaign for a Thanksgiving week promotion. My email list had only six people on it. Spoiler alert, no one signed up. In this episode: → why busy isn’t the same as building → the one question I ask every early-stage entrepreneur, and the answer I always get → the stripped-down setup I ran my first 6 months on → what I was actually avoiding with those six people → the question to catch yourself with this week — This month I'm opening something you guys have been asking for: a coffee date! Bring your own beverage, a working session where we figure out what your thing is, what you’re good at, and where to start. If you’ve ever thought “I’m good at some things but I don’t know what my thing would be?” this is for you! DM me COFFEE DATE on Instagram for the details! And if you know what your story is, but you're asking yourself "What would I even sell?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, with a 90-day launch plan to get you your first paying clients! DM me PODCAST for the 20% discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

  2. Oct 26

    19. "No One Would Buy This From Me."

    My first month of my online business I tried to sell a $500 offer to a cold audience, and surprise.. no one bought it. I tried to lower the pricing. I tried making it free. I tried studying every other online business coach’s marketing strategy, going through it with a fine tooth comb. None of it worked. Today we go into what was really behind every price drop, why everyone’s else’s strategy didn’t fix anything, and what I had to do to finally be able to sell it. If you’ve ever said “No one would buy this from me.” this one’s for you. — This month I'm opening something you guys have been asking for: a coffee date! Bring your own beverage, a working session where we figure out what your thing is, what you’re good at, and where to start. If you’ve ever thought “I’m good at some things but I don’t know what my thing would be?” this is for you! DM me COFFEE DATE on Instagram for the details! And if you know what your story is, but you're asking yourself "What would I even sell?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, with a 90-day launch plan to get you your first paying clients! DM me PODCAST for the 20% discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

  3. Oct 19

    18. Year One vs Year Two Business

    This year, clients have been coming into my world through a completely different model from last year. And from the outside it probably looks like everything happened easily, which of course isn’t true. Here’s how Year Two has been about attraction and self trust on a way deeper level than I've ever thought about it. And how Year One was absolutely necessary for all the success of Year Two to happen. We talk about what all the overnight success you see really is and the part of business most people give up on. If you're in your year one right now, or maybe you're in year zero, I hope hearing about what I went through makes all the moments you've felt like you we're meant for this a little more bearable. — This month I'm opening something you guys have been asking for: a coffee date! Bring your own beverage, a working session where we figure out what your thing is, what you’re good at, and where to start. If you’ve ever thought “I’m good at some things but I don’t know what my thing would be?” this is for you! DM me COFFEE DATE on Instagram for the details! And if you know what your story is, but you're asking yourself "What would I even sell?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, ready to sell. DM me PODCAST for the 20% discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

  4. Oct 12

    17. What It Actually Took to Become Vice President - Hannah de Bie of Sub Sea Systems, Inc.

    Hannah de Bie grew up rollerblading around submarines being built in an airplane hangar. Currently VP, next year, she steps in as CEO of her family’s business, Sub Sea Systems, the company behind Sea Trek, the underwater helmet walking tour you’ve maybe done on a cruise without knowing a woman like Hannah built the path to running it. But this one isn’t really about the submarines. It’s about what it actually takes to lead when part of you still feels like you don’t belong in the room. Because even over a decade later, Hannah will tell you she sometimes walks into a conference feeling like a kid surrounded by experts. She talks about the “boss’s daughter” label she had to out-work, the day her voice shook as she disciplined someone twice her age, the product criticism that nearly flattened her, and the rule she gave herself to make sure a room always knew she was there. If you’re in the middle of building a name for yourself, this one’s for you. — This month I'm opening something you guys have been asking for: a coffee date! Bring your own beverage, a working session where we figure out what your thing is, what you’re good at, and where to start. If you’ve ever thought “I’m good at some things but I don’t know what my thing would be?” this is for you! DM me COFFEE DATE on Instagram for the details! And if you know what your thing is, but you're asking yourself "What would I even sell?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, ready to sell. DM me PODCAST for the 20% discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

  5. Oct 5

    16. The First Sale You Have to Make Before Anyone Buys From You

    You can build the best offer in the world. Spend the hours on the content, the website, the perfect caption. And still watch it go nowhere, while someone with half your experience sells the same thing with ease. It's not your offer. It's not your content. It's something deeper, and it's happening before you ever open your mouth. In my first year, I built a five-figure business on Instagram alone and it almost didn't work out, because I spent my first three months hiding in the corner of the room, holding the thing I'd made, praying someone would just walk over and buy it. This episode is about why so many of us stay in that corner, what's actually keeping us there, and the first sale you have to make before anyone ever buys from you. — This month I'm opening something you guys have been asking for: a coffee date! Bring your own beverage, a working session where we figure out what your thing is, what you’re good at, and where to start. If you’ve ever thought “I’m good at some things but what would my thing be?” this is for you! DM me COFFEE DATE on Instagram for the details! And if you know what your thing is, but you're asking yourself "What would I even sell?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, ready to sell. DM me PODCAST for the 20% discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

  6. Sep 28

    15. The 4 Ways You're Keeping Yourself Exactly Where You Are

    You're working hard. Doing all the right things, building this thing of your own behind the scenes and you're still not where you want to be. And if you're honest, you're a little frustrated with yourself about it. I know because I had to spend the last 2 years unlearning all of these. And when I finally did, my business took off. The wild thing is you probably don’t recognize a single one of them as the problem because every one of them looks like working hard, being productive, and being responsible. . And if you're asking yourself “Where do I start with my business?”, "What would I even sell?" and "What would my business be about?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, ready to sell. DM me PODCAST for the 20% discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

  7. Sep 21

    14. I Went Viral This Week. Here's Everything That Made It Take Off.

    The full breakdown of why my reel went viral, from the structure of the post itself to what I did in the hours and days after the post went live. 11,700 likes 167 comments 525 reposts 1385 shares 376,000 views and over 400 new followers This episode isn’t just about content, this is where we build your story from the ground up ♡ . . . And if you're asking yourself "What would I even sell?" and "What would my business be about?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, ready to sell. DM me PODCAST for the 20% discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

  8. Sep 14

    13. This is First Hurdle Where Most Entrepreneurs Quit

    There is no growing a business without passing this first hurdle. And after connecting with thousands of people trying to make it as entrepreneurs, this is where most quit. I talk about hitting this my first two months into my business, working full time as a nurse, convinced nothing was working and that maybe I just wasn't cut out for this. If you're in that spot between started your business, but waiting for your first clients, this one's for you. - And if you're asking yourself "What would I even sell?" and "What would my business be about?": The Offer Room is a 60-minute workshop, an intimate four seats where we take your story and build your offer, ready to sell. DM me PODCAST for the discount code for being a loyal listener 🤍 See you inside! : theofferroom.ericahelbling.com

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Trailer

Ratings & Reviews

5
out of 5
3 Ratings

About

You're sitting on a goldmine of knowledge you can't quite bring yourself to charge for. You wonder why it comes so easily to everyone else. You've been building something for months, maybe longer. You know you're good at what you do. You've helped people for free and watched it change their lives. But every time you get close to charging for it, showing up fully, being seen, something stops you. You tell yourself things aren't quite ready yet. You just need more proof it works. A better website. More confidence. More time. You have been saying this for longer than you'd like to admit. I've been there. Building my business cracked open every fear I'd been carrying. I learned that every block in my business was just an old habit I'd been letting run my whole life. When I finally looked at that honestly, everything changed. The Business Built Me is the podcast for women in their first year of entrepreneurship who are starting to realise this is bigger than business. The fear of visibility, the preparation loop, the self-doubt, the worth wound runs deeper than strategy. I'm Erica, online business coach, nurse, solo parent half the week to our 2 girls, and the woman who built a 5-figure online business in her first year. This isn't a strategy podcast. It's the inner work that gets glazed over. And it's the conversation that changes everything.

Information

  • Creator
    Erica Helbling
  • Years Active
    2026
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © 2026 Erica Helbling
  • Show Website
    The Business Built Me