Radical Recentring with Nonie White

Nonie White
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A weekly podcast for ambitious women leaders and entrepreneurs who are ready to stop building from pressure, proving, and performance, and start building success that feels energising, aligned, and deeply theirs. Hosted by Nonie White, positive psychology practitioner, ICF Associate Accredited Coach, Forbes-featured researcher, and co-author of The True Cost of Female Entrepreneurship, this podcast explores the science of unshakeable performance, confidence and leadership. Episodes are 15 to 25 minutes. Episodes 1 and 2 launch Tuesday 2 June 2026. New episodes every Tuesday after that.

  1. 03/27/2022

    Why I'm making massive changes in my business (& feel good about it)

    Why I'm making massive changes in my business (& feel good about it) In this episode I'm sharing big news - that I'm closing the AMotherBrand Membership at the end of this month. I'm going to go into why I actually feel good about it (despite having worked on this idea since 2016!), how Positive Psychology helps me reframe everything, what made me make a sudden (or was it?) decision and what I'm doing next. Here are some highlights: [1:02] Why I'm not as sad as people worried I might be [1:52] The Storyboard technique for resilience and seeing positive ways forward [4:38] Why I decided to close the Membership and emailed the members the next day [6:48] What I'm doing next During the episode I mention a number of resources: * MUST-READ book: The One Thing: The Surprisingly SImple Truth Behind Extraordinary Results with Gary Keller & Jay Papasan * My new website: NonieWhite.com - sign up to my new newsletter to stay in touch with me and across what I get up to next * New instagram profile: @noniewhite_ - come follow me so you can stay in touch Come work with me: I'm currently taking on new 1:1 clients - if you're ready to step into your power as a founder or conscious leader, you're ready to do the work required to get there and you think we'd be a good fit, DM me on either Insta account with COACHING and I'd love to chat! ❤️ I'll be back before you know it - please hit subscribe so you hear when you can listen next, Huge thanks for all of your support until now, Nonie x

    11 min

  2. 03/20/2022

    The importance of building your mindset as well as your business with Clare Flaxen

    How often do you realise that you're getting in your own way? How often do you *wish* you had a magic wand you could wave that would stop you from feeling like an imposter or stop you before you get distracted, rather than completing the task that is really going to move your business forward? When you become an entrepreneur you soon realise that your mind can be your most supportive cheerleader and also your biggest foe. Mindset is the root of all success ... and all failures. In this week's episode I talk to CBT-Therapist and Mindset guru, Clare Flaxen. Clare works with ambitious women who are aware that they're getting tripped up by their mindset and want to move from stuck, to unstoppable. Clare shares with us her career journey, what we mean when we talk about 'mindset', how she supports her own mindset for success and what her top tips are for looking after your mindset as a busy entrepreneur. Highlights include: [05:53] The existential crisis moment when Clare questioned whether there was more to life than being a mum [10:44] Why so many people give up in the early stage of running a business [15:11] What 'CBT' or Cognitive Behavioural Therapy) is [23:50] Clare's top tips for developing your mindset for success [28:57] How so many of us subtly self-sabotage when success feels a bit scary [39:39] - How Clare looks after her well-being and mindset If you'd like to know more about Clare and her work find her at: https://clareflaxen.com/ Instagram: @clareflaxen I hope you enjoy my interview with Clare. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Update: AMotherBrand closed its doors in March 2023. I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching. I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire. Head to https://noniewhite.com to find out more. Social links: LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/ Insta / facebook: @noniewhite_ * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

    46 min

  3. 03/13/2022

    Highlights from interviews with inspirational female founders, Series 1 & 2

    Today I'm bringing you AM AMAZING EPISODE! It's highlights from some of the interviews I've done with inspirational female founders over the past two series. What's been super interesting for me is lots of the women say the same things, time and time again. I wanted to explore the themes that come up with you. These superstar founders must be on to something! I was rereading The One Thing by Gary Keller with Jay Pappas and the other day (which FYI, is totally worth reading if you haven't read it already). The section of the book I was reading was all about how, if you want to achieve big things, you have to start off with a big vision in mind from the beginning, but also how it's vital to learn from those who are further ahead from us. It was spot on for this podcast, Gary Keller writes, 'Big thoughts go nowhere without bold action. Once you’ve asked a big question, pause to imagine wha life looks like with the answer. If you still can’t imagine it, go study people who have already achieved it. What are the models, systems, habits and relationships of other people who have found the answer? As much as we’d like to believe we’re all different, what consistently works for others will almost always work for us.’ So that's what I've set out to do in this podcast - to pull out some of the super useful bits of advice and shared sentiments expressed by numerous of my amazing guests, with the hope they'll work for us! I hope you love this podcast as much as I loved compiling it. I'm such a huge fan of these women and so grateful for their time and wisdom. Now I was a bit sad that i couldn't include ALLLL my amazing guests in one podcast but I did include the themes that came up time and time again. Listen this week to hear top tips from * Saasha Celestial-One Co-Founder & COO @olio.app * Shaa Wasmund MBE, Serial entrepreneur @shaawasmund * Dr Maryhan, Child Psychology & Parenting Coach https://drmaryhan.com/ * Lynsey Pollard, Founder @littleboxofbooks * Helen Burgess, Founder @littlecooksco * Marieke Syed, Founder @snackzilla_uk In the episode we cover: [01:49] The importance of starting small and iterating [02:50] Always be building trust [04:21] How to deal with (inevitable) doubts [09:01] Why we're terrible at comparing ourselves to others and how we feel better [13:12] Why it's so easy to take everything personally and how making a conscious effort to look after your mindset helps [20:43] The value of a peer network [23:27] Top tips for making the juggle easier I hope you love this podcast as much as I loved compiling it. I'm such a huge fan of these women and so grateful for their time and wisdom. I was sad that I couldn't fit everyone in one episode, but I'd really encourage you to go back and spend some time in the company of all the female founders I've interviewed so far. They've all got very different backgrounds and businesses, but they all have hugely impactful experience and advice to share. Personally, I've learned a huge amount from all these amazing women already and I hope that you find their words and experiences useful too. DM me on Instagram or email me and let me know what you think of the episode and which bits resonated with you most. I'd love to hear your top takeaways! * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Update: AMotherBrand closed its doors in March 2023. I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching. I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire. Head to https://noniewhite.com to find out more. Social links: LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/ Insta / facebook: @noniewhite_ * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

    28 min

  4. 03/06/2022

    How do you apply Positive Psychology to being a busy entrepreneur?

    The other day a friend told me she's wasn't actually sure what Positive Psychology was. She asked if it was the same thing as Positive Parenting. It's not! In that moment I realised that I assume, just because I am obsessed with it, that everyone else also now knows how brilliant Positive Psychology is and how incredibly helpful it can be if you apply it to your life as a busy entrepreneur. Of course not everyone does know this - in fact most people don't. So in this episode I'm sharing what Positive Psychology actually is, what I mean when I refer to wellbeing (here's a clue: it's not green smoothies or yoga) and how we can apply the principles of the PERMA Theory of wellbeing to our lives and working weeks, to feel better and to get better results. I also explore why we don't HAVE to have all the key ingredients of wellbeing wrapped up neatly in our ideal dream businesses, we can infact find the core building blocks of wellbeing in other areas of our lives. Listen to catch these episode highlights:​[1.18] Why well-being doesn't have much to do with bubble baths [5.00] Why the second wave of Positive Psychology isn't all about happiness [8.17] The theory that helps us work out what human flourishing actually is [12:11] How and where you can get into a flow state [16:58] It's not always possible to have your dream business - then what? [22:20] What we need to insert into our weeks for greater well-being Take the free VIA Strengths test here: https://www.viacharacter.org/ * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Update: AMotherBrand closed its doors in March 2023. I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching. I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire. Head to https://noniewhite.com to find out more. Social links: LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/ Insta / facebook: @noniewhite_ * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

    26 min

  5. 02/27/2022

    Building a food challenger brand with Marieke Syed from Snackzilla

    • How ambitious is the vision for your business? • Is it so big that your partner is willing to change their work to support it? • Can you tempt one of the largest brands in your market to invest £250k in your vision? 
Today’s podcast interviewee, Marieke Syed, is a purpose-driven entrepreneur with a seriously inspirational vision for her business, Snackzilla. When Marieke’s kids were too old for healthy toddler snacks, they began to ask for unhealthy adult snacks… and she spotted a gap in the market. 4 years on, Marieke is on a mission to beat childhood obesity and give the UK’s biggest snack brands a run for their money with her lower sugar healthy snack brand for children, Snackzilla. It is exciting times for Marieke right now with her business going from strength to strength. Having worked on her own for 4 years, she’s now just secured £250k investment and the support from the UK’s largest bakery brand, Warbuton’s, is able to take on a team and is about to launch on Ocado. SNACKZILLA is proud to support the Change4Life campaign – their cookies have got 50% less sugar than most biscuits, they’re 
wholegrain oats, high in fibre and vegan, with no artificial sweeteners, colours, flavourings or preservatives. Listen to this interview to learn exactly how Marieke created and grew her brand Snackzilla, what she’s learned along the way and her top pieces of advice for anyone who wants to start their own food business. 
 We cover: [6:55] It was always going to be a big brand [10:25] How Marieke raised her initial £75k with the SEIS scheme 
[14:11] Why Marieke kept on tweaking the product again and again for years [16:00] The different decisions around purpose that Marieke had to make [20:21] What keeps Marieke sane [28:29] How Marieke got her husband on board [33:37] Marieke's top tips for anyone wanting to set up a food business I hope you find my interview with Marieke as inspiring and fascinating as I did! 

Do ping me back and let me know your thoughts, I'd love to hear. Learn more about Snackzilla here: https://www.snackzilla.co.uk/ https://www.instagram.com/snackzilla_uk/ https://www.facebook.com/SNACKZILLAUK/ * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Update: AMotherBrand closed its doors in March 2023. I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching. I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire. Head to https://noniewhite.com to find out more. Social links: LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/ Insta / facebook: @noniewhite_ * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

    40 min

  6. 02/20/2022

    Being a serial entrepreneur with Shaa Wasmund MBE

    Shaa Wasmund MBE is on her 5th 7-figure business. She’s an entrepreneur driven to help more people learn how to create generational wealth for their families. She’s also a shining example of how we can build businesses to suit the life we want to have – Shaa famously takes the whole summer off so she can send quality time with her son. I've been in Shaa's world for the last few years now and I'm a massive fan. Shaa’s a passionate support of women in business and I love speaking to her because she’s real deal – she says it like it is and shares her truth with no holds barred.  My favourite type of podcast guest! In this weeks' podcast we cover A LOT.  Get ready for a long and juicy one! Shaa explains everything from why it took her so long to own who she serves best, why so many female entrepreneurs are held back (and what they can do about it), as well as how vital it is to build your email list and so much more. We cover: [18:28] Why it took her so long to own who she serves best [24:35] Who the fastest growing group of entrepreneurs is today [25:20] How women become less relevant after 40 (and the shocking reason that why half of them take a career break) [27:35] What holds women back and what we need to address [33:25] What women need to do to thrive [34:53] How Shaa deals with doubts [44:05] Why social media is rented ground – and how to build your list I hope you enjoy my interview with Shaa. Please do let me know what resonates - DM me on Insta @amotherbrand as I'd love to hear from you! If you’d like to download her freebie ‘How to build a small but mighty list’ here: https://shaa.clickfunnels.com/optin1638971502092 You can find Shaa at: Website: Shaa.com Insta/facebook: @shaawasmund * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Update: AMotherBrand closed its doors in March 2023. I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching. I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire. Head to https://noniewhite.com to find out more. Social links: LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/ Insta / facebook: @noniewhite_ * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

    50 min

  7. 02/13/2022

    4 more mistakes I have made, so you don't have to with Nonie White

    Show notes Building a business is the biggest roller coaster.  Until you start to build one you have no idea how psychologically challenging it can be. There are highs and epic lows, and sometimes both in the same day. I was reflecting on why coaching is so helpful the other day, particularly for entrepreneurs. It’s because what we are doing means that the rate at which we come up against our own limitations is much more frequent than the average employed person. Most days we’re learning something new, challenging ourselves and making ourselves vulnerable as we try to make progress.  It doesn’t always work, we make mistakes, pick ourselves up, learn from them and go again.  We also frequently find ourselves recognising patterns of behaviour that hold us back and have to work out ways of overcoming them. It’s hard! We live with a never-ending cycle of growth and in order to get to growth, mistakes and learnings. Sometimes we have to make mistakes ourselves but at other times we can avoid them, by learning from other people who’ve made them before us. In this week's podcast I'm sharing more mistakes I have made along my entrepreneurial journey so far. Hopefully sharing my mistakes will stop you having to make them too, or at least reassure you that you're not alone in making them! 

These are common mistakes that are SUPER easy to make, yet make life much easier and more effective if avoided. Listen to this podcast to hear: 
[2:00] - Why who we spend time with impacts our business [03:03] - What the Lean Start-up method and a Minimum Viable Product is and why you need to create one (and not be like me) [06:10] – Why perfectionism kills progress [08:55] – Why if you don’t know where you’re going, any road will get you there [09:28] – The secret to creating money-making lead magnets Perhaps you've made some of these mistakes before? Or you're still in the thick of making them/ What resonates with you? What did you find most helpful? I'd love to know! * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Update: AMotherBrand closed its doors in March 2023. I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching. I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire. Head to https://noniewhite.com to find out more. Social links: LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/ Insta / facebook: @noniewhite_ * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

    15 min

  8. 02/06/2022

    4 big mistakes I made in the early days of starting up a business

    There’s this great quote I love by Maya Angelou, that goes: ‘Do the best you can until you know better. Then when you know better, do better.’ You’ve got to make mistakes in order to learn what you’ve got to improve, in order to do better. If you never made mistakes you’d never know HOW you were doing some things right!  Old perfectionist me used to hate making mistakes but now, I know better. As a recovering perfectionist, I immediately reframe the situation and mine it for the positive. What can I learn from this? How can I do this differently next time? How will I make sure I don't make the same mistake again? I’m not ashamed of the myriad business mistakes I’ve made – they’ve all been great learning experiences and they also give me something useful to share with other people! I’ve always loved sharing my mistakes with the hope that others can avoid being frustrated by making the same ones – wedding planning, expectations around first children, first, second business… you name it, I love to share where I've gone wrong so hopefully you can avoid it. So in this week's podcast episode I’m going deep and sharing my four top learnings from the early days of starting up a company. We cover: [02:35] – How I nearly lost a friendship because of my business [05:31] – Why it was bad that a succession of big-hearted men wanted to help me  [07:53] - The 3 simple reasons your business can fail [11:57]– How it's never about you. Perhaps you've made some of these mistakes before? Or you're still in the thick of making them/ What resonates with you? What did you find most helpful? I'd love to know! * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Update: AMotherBrand closed its doors in March 2023. I now help purpose-driven female entrepreneurs to create maximum impact alongside maximum wellbeing, through 1:1 coaching. I combine my experience as a Founder, with my background in Social Entrepreneurship, Positive Psychology and ICF-Certified Coaching to help ambitious women create the flourishing life and meaningful work that they desire. Head to https://noniewhite.com to find out more. Social links: LinkedIn: https://www.linkedin.com/in/nonie-m-c-white/ Insta / facebook: @noniewhite_ * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

    19 min
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A weekly podcast for ambitious women leaders and entrepreneurs who are ready to stop building from pressure, proving, and performance, and start building success that feels energising, aligned, and deeply theirs. Hosted by Nonie White, positive psychology practitioner, ICF Associate Accredited Coach, Forbes-featured researcher, and co-author of The True Cost of Female Entrepreneurship, this podcast explores the science of unshakeable performance, confidence and leadership. Episodes are 15 to 25 minutes. Episodes 1 and 2 launch Tuesday 2 June 2026. New episodes every Tuesday after that.

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