Are you ready to stop manually chasing customers and start letting your emails do some of the heavy lifting? In today's episode, we're diving into the three essential email marketing automations every business should have: your welcome series, abandoned cart series, and post-purchase series. I'll walk you through why these automations matter, when to send them, and exactly what to include so you can start nurturing customers, recovering potentially lost sales, and creating more opportunities for repeat purchases. And because I know you love numbers (okay maybe not all of you), we're also getting into some seriously interesting email marketing statistics that show just how much revenue automations can generate compared to regular newsletters. Whether you're starting from scratch, you've been putting off setting up your automations, or you already have a few running but aren't sure if they're actually working, this episode will help you figure out what to prioritize and where to start. I yap about: Why email automations can generate significantly more revenue than regular newslettersThe three essential automations every business should prioritizeWhat to include in each email series, when to send them, and how to turn subscribers into customersOther automations worth considering, from birthday emails to win-back sequencesHow to use time delays strategically so your emails reach customers at the right momentHow to review, update, and improve your automations over timeSimple ways to start implementing what you've learned without getting overwhelmed Related episodes to check out: Episode 3: Learn our signature HUMAN Method for email marketing and the five steps to getting your email marketing engine built.Episode 15: Dive into how to build your email list and create your lead magnet to sustainably grow it. Resources: Automations delivered outsized results. They represented just 2% of email sends, but drove 30% of revenue, earning 16× more per send than scheduled campaigns by reaching shoppers at high-intent moments. (Omnisend 2026 report) For this reason, automation (abandoned cart, welcome series, and back-in-stock emails) can be the real money-maker.Automated emails = 2% of sends → 30% of revenue (Omnisend)Generate 16× more revenue per email than campaigns (Omnisend)Have 2,361% higher conversion rates than batch emails (Omnisend)Klaviyo’s 2026 analysis of more than 183,000 customers found that automated flows: Generated nearly 41% of email revenue from only 5.3% of email sendsProduced approximately 18× more revenue per recipient than standard campaignsAchieved 3× higher click rates and 13× higher order ratesGenerated almost 48% of their revenue from new customers, versus 16% for campaignsOmnisend’s analysis of 24 billion emails similarly found that automated emails generated 37% of email-driven sales from just 2% of email volume. Welcome, abandoned-cart and browse-abandonment emails produced 87% of all automation-generated orders.According to Klaviyo, top-performing programs generate substantially more, approximately $21.18 per welcome-series recipient, $28.89 per abandoned-cart recipient and $5.14 per post-purchase recipientAbandoned cart: Typically produces the highest revenue per recipient because the shopper has already demonstrated product and purchase intent. Recent industry estimates suggest email-and-SMS abandonment programs can recover approximately 10–20% of abandoned carts, although results vary widely. Post-purchase: Generates less immediate revenue per recipient than cart or welcome flows, but its value extends beyond directly attributed sales. Post-purchase emails can increase product adoption, reviews, cross-sells, replenishment purchases, referrals and customer lifetime value. Klaviyo reports that post-purchase messages produce 90% more revenue per recipient than average campaign emails.Winback: Usually has the lowest immediate conversion rate because it targets customers whose engagement has already declined. Nevertheless, it monetizes an existing customer list without paying to acquire those customers again. Performance improves when timing reflects the normal repurchase cycle and messages are personalized by previous product, purchase frequency or predicted next order.Across 143,000+ flows, Klaviyo reports abandoned cart emails average a 50.5% open rate, 3.33% placed-order rate, and $3.65 revenue per recipient, with top-decile brands hitting $28.89 revenue per recipient — roughly 8x the average. (Klaviyo data, via CO Consulting)Post-purchase consistently has the highest open rate of any flow but a comparatively modest revenue-per-recipient — one agency's Klaviyo data shows a 58% open rate paired with one of the lowest RPRs of any flow, around $0.47, and another portfolio study found a 51.3% full-flow open rate and 58.0% entry-email open rate.Omnisend's 2026 report (27B+ emails analyzed) found automated emails made up just 2% of all sends but generated 30% of total email-driven revenue, earning 16x more per send than scheduled campaigns ($2.87 vs. $0.18 per send). Connect with me on Instagram: https://www.instagram.com/itsallmost/ Visit my website: https://www.itsallmost.com Join The Conversion Club: https://itsallmost.com/the-conversion-club
