The Conversation Club

Kieryn Wang

If you’re tired of business advice that tells you to do more, be everywhere, and work all the time.....honestly? Same. Hey there, I’m Kieryn Wang. I’m an email marketer, I run The Conversion Club - a monthly email marketing membership, and I live in Portugal where I work less than you’d think and still make good money. This is The Conversation Club. I talk about email marketing, what actually converts, and how to grow a business without burning yourself out. But also the bigger stuff like building community, moving across the world, designing your life, and doing business in a way that actually feels good. I don’t believe business and life are separate. Your business should support how you want to live. And your life can support your business growth. If you want to make money and live a life you actually enjoy… you’re in the right place. Connect with me on Instagram: https://www.instagram.com/itsallmost/ Check out my website: https://www.itsallmost.com/

  1. 4d ago ·  Video

    22. People I Admire Doing Community Work

    You don't need to save the world. You just need to stop pretending that liking an Instagram post counts as community work. We're getting into what it actually means to show up for your community. Beyond posting, reposting, and telling everyone you're "doing the work" behind the scenes. Because mutual aid isn't charity, fostering community isn't a one-person job, and you don't have to be everywhere doing everything to make an impact. Plus, I'm sharing some of the people I admire who are already doing this work in tangible ways and giving you plenty of ideas for how you can participate in mutual aid without digging into your monthly budget.   I yap about: How "I'm doing the work privately" can sometimes be code for "I'm doing absolutely f*****g nothing"Why you don't need to be loud, public, or the face of something to make a real impactThe difference between mutual aid and charity and why that distinction actually mattersSome of the many roles that keep a community moving, and which one might be your jamWhy your specific skills are probably more useful than you realizeThe people (read: women) I can't stop talking about because they are actually walking the walkHow creators can turn their platforms into something that creates tangible changeWhy you should stop reinventing the wheel and start tapping into communities already doing the workWays to practice mutual aid that don't involve opening your walletHow to make calling your representatives way less intimidatingWhy consistency beats the occasional burst of "OMG I NEED TO DO SOMETHING"Your 1%, 20%, and 50% better challenges for actually getting off your ass and taking action  People and organizations mentioned: Five Calls: https://5calls.org/Amanda Holden @dumpster.doggy: https://www.instagram.com/dumpster.doggy/Hester Jean Lee: https://www.instagram.com/hesterjeanlee/Kahlua Jade: https://kahluajade.com/ + https://www.instagram.com/reel/DbJpnHoplN3/Blue Dragon Children's Foundation: https://www.bluedragon.org/Estrella Q @joywithestrella: https://www.instagram.com/joywithestrella/Sadie's town council speech about AI data centers: https://www.teenvogue.com/story/a-data-center-threatened-a-17-year-olds-hometown-so-she-turned-to-tiktok  Connect with me on Instagram: https://www.instagram.com/itsallmost/ Visit my website: https://www.itsallmost.com Join The Conversion Club: https://itsallmost.com/the-conversion-club

  2. Sep 23 ·  Video

    21. The 4 Email Marketing Dating Styles | How To Build Better Customer Relationships

    If you're not treating your email list right, then it's basically your situationship. And if you're not careful, you're either ghosting it, clinging to it, too shy to talk to it, or convinced it's not good enough for you yet.  The good news is you're not alone. And you have all the tools you need to ditch the situationship and get in a real solid friends to lovers arc asap.  Are you ready for a securely attached relationship with your customers? In today's episode, I'm introducing my brand new Email Marketing Dating Styles Quiz. A fun (and scarily accurate) way to figure out what kind of email marketer you are and, more importantly, what you actually need to do next to connect with your customers. You can take the quiz here: itsallmost.com/quiz Whether you've abandoned your list for three years, you're sending emails constantly without seeing conversions, you have no idea what to say, or you're waiting for more people to join your list before you start… you are not the only one dealing with these email marketing challenges. Trust me, there is a way forward. In this episode you'll learn that email marketing isn't really about selling at all, how your emails help you build relationships with your customers, and why "ready" isn't a feeling. It's a choice. I yap about: The four email marketing dating styles and which one you might beWhy ghosting your email list doesn't mean you can't rebuild the relationshipWhat to do if you're sending constantly but your customers aren't engagingWhy customer listening and two way communication are essential for better email marketingHow to start sending emails when you have no idea what to sayWhy you absolutely do NOT need a huge email list to get startedThe difference between having a small, engaged list and a huge, unengaged oneHow automations can help you nurture customers without constantly being glued to your laptopWhy email marketing is about relationship building, not just sellingHow to use customer behavior, feedback, and analytics to create better contentWhy waiting for the "perfect time" to start is keeping you stuckThe 1%, 20%, and 50% better email marketing challenges for the week Timestamps for each type: 12:21 The Ghoster19:11 The Clinger25:00 The Shy One30:29 The Insecure One Resources mentioned: Cubicle to CEO episode: https://podcasts.apple.com/us/podcast/cubicle-to-ceo/id1470966370?i=1000768355672 Take the Quiz: itsallmost.com/quiz Connect with me on Instagram: https://www.instagram.com/itsallmost/ Visit my website: https://www.itsallmost.com Join The Conversion Club: https://itsallmost.com/the-conversion-club

  3. Sep 16 ·  Video

    20. How To Know When It’s Time To End A Friendship

    Friendships can be complicated as f**k. So let's talk about what it actually means to be a good friend and when it's time to walk away. In today's episode, I'm getting really honest about my friendship journey, from feeling like I was always on the outskirts of friend groups growing up to navigating betrayals, friendship breakups, moving across the world, and trying to build a new community in Lisbon. Because friendships are societally treated differently than romantic relationships, I've realized there are a lot of things I need to unlearn about how I communicate, handle conflict, and decide who gets to stay in my life. Plus, why I've had to learn that not every friend needs to serve the same role in my life and why sometimes the healthiest thing you can do is walk away. I yap about: Why I've always felt like I was on the outskirts of friend groupsThe friendship betrayals and breakups that have shaped how I show up todayWhy we treat romantic relationships differently than friendships when it comes to conflictThe biggest friendship lesson I've learned from moving across the worldThe 10 things to look at when evaluating the health of a friendshipHow to know when a friendship is worth working through and when it's time to walk awayWhy your friends don't all need to serve the same purpose in your lifeThe role of friendship coaching in helping me uncover old wounds and patternsLearning your friends' love languages and communicating your ownMy 1%, 20%, and 50% better friendship challenges for the week Resources mentioned: She's So Lucky episode with Dr. Marisa Franco https://podcasts.apple.com/us/podcast/intimacy-in-friendships-having-healthier-friendships/id1438982040?i=1000599515803 Zahra Masaoka of Harume Coaching (my friendship coach!) https://www.harumecoaching.com/ Connect with me on Instagram: https://www.instagram.com/itsallmost/ Visit my website: https://www.itsallmost.com Join The Conversion Club: https://itsallmost.com/the-conversion-club

  4. Sep 9 ·  Video

    19. Stop Treating Your Customers Like Transactions.

    Your customers are not vending machines, so stop treating them like they are. In today's episode, I'm getting into why building a real community around your business can be the difference between customers who buy from you once...and customers who become your biggest damn cheerleaders. Because marketing isn't just about shouting your message out to the internet and hoping someone pulls out their credit card. It's about actually talking to people. Listening to what they say. Paying attention to what they do. And then...here's the wild part, actually giving a shit enough to DO something with it.   I yap about: The customer experience shift that can turn a pissed-off customer into a customer for lifeWhy asking your audience what they want is only half the jobThe surprisingly simple way to figure out what your customers actually care about (without constantly asking them)Why your community shouldn't just revolve around YOUThe difference between building a community online vs. creating an experience people can actually feelWhat makes certain customers become brand champions who can't stop talking about youWhy going a little above and beyond can create way more loyalty than another discount ever willMy new 1%, 20%, and 50% better approach + the tiny step you can take this week to start building stronger customer relationships  Connect with me on Instagram: https://www.instagram.com/itsallmost/ Visit my website: https://www.itsallmost.com Join The Conversion Club: https://itsallmost.com/the-conversion-club

  5. Aug 26 ·  Video

    17. That Time I Got Hit By A Semi-Truck

    Life has been life-ing, so let's talk about how to not completely lose your shit when that happens. In today's episode, I'm sharing some of the biggest mindset lessons I've learned from getting hit by a semi-truck, losing a major client, cancelling a trip, having my apartment broken into, and even having my laptop completely crash. Because when life throws shit your way, the goal isn't to never feel frustrated, scared, or overwhelmed. It's learning how to feel it, move through it, and choose how long you let it stay with you. I also share the mindset toolkit I've built over the years, from meditation and EFT tapping to gratitude, intuition, reframing, and learning to regulate through your body. Plus, why your community might be one of the most important tools you have when life inevitably gets messy. I yap about: The mindset shift that helped me stop letting little things ruin my entire dayWhat getting hit by a semi-truck taught me about gratitude, perspective, and trusting the bigger pictureHow to build your own “mindset toolkit” for when life throws you curveballsMeditation, EFT tapping, breathwork, movement, and other ways to regulate your nervous systemHow to recognize where emotions show up in your bodyWhy your intuition knows more than your conscious brainThe importance of building a community you can actually rely onThe “bank of trust” and why reciprocity matters in friendshipsHow to stop letting other people's fear and scarcity become your ownHow I've learned to reframe everyday inconveniences instead of letting them derail me  Connect with me on Instagram: https://www.instagram.com/itsallmost/ Visit my website: https://www.itsallmost.com Join The Conversion Club: https://itsallmost.com/the-conversion-club

  6. Aug 19 ·  Video

    16. I Accidentally Made Habit Tracking My Entire Personality.

    What started as one tiny habit accidentally became my entire personality. In today's episode, I'm sharing the habit tracking system that's transformed the way I approach my health, business, creativity, and overall wellbeing. What began as a simple way to build consistency quickly turned into one of the most powerful tools for understanding myself, but it also taught me the importance of knowing when tracking becomes too much. I open up about the unhealthy side of obsessing over numbers, how I found my way back to a more balanced approach, and why I now use habit tracking as a tool for curiosity instead of criticism. Whether you're trying to build better routines, feel more in control of your life, or simply stop starting over every Monday, this episode will show you how small, intentional habits can create big, lasting change.   I yap about: How habit tracking became one of the biggest catalysts for personal growthThe fine line between healthy accountability and unhealthy obsessionThe "Basic Eight" habits that help me feel my happiest, healthiest selfWhy consistency beats perfection every single timeHow to use patterns, not willpower, to build better habitsThe surprising ways tracking has improved my creativity, productivity, and mental wellbeingWhy getting 1% better is a far more sustainable goal than trying to do everything perfectlyThe free habit tracking spreadsheet I use every day and how you can customize it to work for your own life  If you enjoyed this episode... Listen next: Cubicle to CEO where I break down the time-tracking system that helped me work fewer hours, increase my hourly rate, and completely change the way I think about productivity. https://podcasts.apple.com/us/podcast/339-systemizing-to-six-figures-increasing-average-earnings/id1470966370?i=1000767153258   The time tracking post I mentioned: https://www.instagram.com/p/DYA6ZnBDVYS/?img_index=1   Grab my free Habit Tracking Spreadsheet. The exact tracker I use to build better habits, spot patterns, and stay consistent (plus step-by-step Loom tutorials showing you how to customize it for your own goals). https://www.itsallmost.com/daily-habit-tracker   Connect with me on Instagram: https://www.instagram.com/itsallmost/ Visit my website: https://www.itsallmost.com Join The Conversion Club: https://itsallmost.com/the-conversion-club

  7. Aug 12 ·  Video

    15. The HUMAN Method, Step 1: Build an Email List That Actually Grows Your Business

    Hot take: stop obsessing over followers and start collecting email addresses. In today's episode, I'm sharing exactly how to grow an email list that actually leads to sales. From creating irresistible lead magnets (aka sign up incentives or freebies) to avoiding the biggest list-building mistakes, this is your step-by-step guide to building an audience you actually own. I also break down why discounts aren't the best way to get subscribers, the simple website changes that can instantly increase signups, and how to create an email list-building strategy that keeps working long after your latest Instagram post disappears from the feed.   I yap about: Why your email list is one of the most valuable assets in your businessThe easiest ways to start growing your list today (without overcomplicating it)The simple website tweaks that can dramatically increase email signupsLead magnets vs discount codesThe compliance rules you should know before collecting email addressesMy hot take on unsubscribesWhere to promote your newsletter beyond social mediaThe first action steps you can implement today to start building a list that actually converts  Sources: Adding any lead magnet roughly doubles conversion vs. no incentive. One study found mobile went from 3.83% up to 7.73%, and desktop from 1.84% up to 4.7% (My Codeless Website).MailerLite's analysis of 41,000+ opt-in forms found the average conversion rate across all forms and pop-ups was 22.16%, with learning/educational offers (courses, workshops, training) as the best-performing category for most businesses at 27.4% overall conversion (MailerLite).Mailer discounts tend to be the weakest lead magnet by conversion rate, not the strongest.Discount forms and pop-ups had the lowest conversion rate of any offer type, at just 16.2%. Varying the discount depth (10% vs. 15% vs. 20%) doesn't move the needle much either (MailerLite). Connect with me on Instagram: https://www.instagram.com/itsallmost/ Visit my website: https://www.itsallmost.com Join The Conversion Club: https://itsallmost.com/the-conversion-club

5
out of 5
36 Ratings

About

If you’re tired of business advice that tells you to do more, be everywhere, and work all the time.....honestly? Same. Hey there, I’m Kieryn Wang. I’m an email marketer, I run The Conversion Club - a monthly email marketing membership, and I live in Portugal where I work less than you’d think and still make good money. This is The Conversation Club. I talk about email marketing, what actually converts, and how to grow a business without burning yourself out. But also the bigger stuff like building community, moving across the world, designing your life, and doing business in a way that actually feels good. I don’t believe business and life are separate. Your business should support how you want to live. And your life can support your business growth. If you want to make money and live a life you actually enjoy… you’re in the right place. Connect with me on Instagram: https://www.instagram.com/itsallmost/ Check out my website: https://www.itsallmost.com/

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