Marketing Outtakes with McGuffin Creative Group

McGuffin Creative Group
  • 5.0 (4)
  • Marketing

No polished case studies or tales of grandeur here. In each episode, hosts Chris Sculles and Chris McGuire chat with marketing and creative industry leaders about the behind-the-scenes moments that didn’t make the campaign, career, or awards highlight reel. From happy accidents and “Oh Sh!t” moments to gems on the cutting room floor, Marketing Outtakes dives into the real stories that shaped our guests to be the leaders they are today.  

Episodes

  1. 4d ago

    Finding Your Brand's North Star with Lisa Nucci, CMO Choose Chicago

    "Finding Your Brand's North Star" with Lisa Nucci, CMO of Choose Chicago | Marketing Outtakes In this episode Chris, Chris and Lisa dig into how brand purpose and culture play a significant role in marketing success. We also get into Lisa's time at several iconic cultural institutions (including the Chicago Bulls, Chicago Architecture Center and Choose Chicago) and behind-the-scenes of what makes a lasting destination marketing campaign. Mentioned in the episode: All for the Love of Chicago podcasthttps://www.choosechicago.com/NEVER DONE. NEVER OUTDONE. Subscribe for new episodes monthly: YouTubeSpotifyApple Podcasts Marketing Outtakes is a production of McGuffin Creative Group. Learn more: https://mcguffincg.com/marketing-outtakes-podcast/

  2. Jul 15

    Finding Stories in Unexpected Places with Molly Kaye, Northwestern Mutual Senior Director Creative

    "Finding Stories in Unexpected Places" with Molly Kaye, Senior Director Creative Studio at Northwestern Mutual | Marketing Outtakes Chris and Chris chat with Molly about her career journey in video and creative storytelling in highly regulated industries, starting with her first gig at GE HealthCare to her current position co-leading the creative studio at Northwestern Mutual. We delve into the role of technology in storytelling, the importance of upskilling and reskilling in the age of AI, the transition from being a doer to a team leader, the evolution of in-house creative teams, passion projects and much more. Subscribe for new episodes monthly: YouTubeSpotifyApple Podcasts Marketing Outtakes is a production of McGuffin Creative Group. Learn more: https://mcguffincg.com/marketing-outtakes-podcast/

  3. Jun 16

    "Happiness is Not a Metric" with Bennie F. Johnson, CEO of American Marketing Association

    "Happiness is Not a Metric" with Bennie F. Johnson, CEO of American Marketing Association | Marketing Outtakes In this episode of Marketing Outtakes, Chris and Chris chat with Bennie F. Johnson on his early entrepreneurial ventures in middle school all the way up to his current role as CEO of the American Marketing Association. We also get into his experiences at Yale and P&G, his impactful role at AIGA, and his vision for the future of AMA and marketing as a profession. Subscribe for new episodes monthly: YouTubeSpotifyApple Podcasts Marketing Outtakes is a production of McGuffin Creative Group. Learn more: https://mcguffincg.com/marketing-outtakes-podcast/

  • 3 Episodes

Ratings & Reviews

5
out of 5
4 Ratings

About

No polished case studies or tales of grandeur here. In each episode, hosts Chris Sculles and Chris McGuire chat with marketing and creative industry leaders about the behind-the-scenes moments that didn’t make the campaign, career, or awards highlight reel. From happy accidents and “Oh Sh!t” moments to gems on the cutting room floor, Marketing Outtakes dives into the real stories that shaped our guests to be the leaders they are today.  

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