Not Sorry

Bryan Danielson
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  • Entrepreneurship

The knowledge and nerve to go after big things. Not Sorry is about people who build remarkable things and stop apologizing for how much they want. I write teaching cases at Stanford's Graduate School of Business, so I ask founders what a case asks: what was the decision, what did it cost, and would you make it again. Full conversations, no highlight reel. More at notsorryca.com. Every day, one business concept in The Daily Cold Call. Every week, a longer read: an essay, a framework, or the story behind a company.

Episodes

  1. May 14

    Neil Cawse & Geotab: The Billion-Dollar Company That Never Raised a Dollar

    Neil Cawse is the founder and CEO of Geotab, one of Canada’s largest privately held technology companies, with more than $1 billion in annual revenue. Geotab processes over 100 billion data points daily from more than 6 million vehicles. Neil built the company without raising outside venture capital. In this conversation, we talk about South Africa, the 1994 election database story, moving to Canada, building Geotab without VC, ruthless transparency, low ego, AI, and why Canada can be a serious place to build. Chapters (00:00) Introduction and Geotab’s claims to fame (03:00) Growing up in Johannesburg (07:00) Starting Vircom (09:00) The 1994 election database story (15:00) Moving to Canada (17:00) The reseller strategy (21:00) Landing Orkin (24:00) Engineering feedback loops (26:00) Transparency and family dynamics (32:00) Checking your ego (35:00) The ELD mandate (38:00) Samsara and the 2018 dividend mistake (41:00) USPS and government contracts (45:00) Altitude and smart cities (50:00) AI and the future of work (53:00) Canada vs. the US for founders (59:00) Ruthless transparency Read the written version of this case Subscribe to Not Sorry One minute a day: The Daily Cold Call, on Instagram at @notsorrybryan

    Neil Cawse & Geotab: The Billion-Dollar Company That Never Raised a Dollar
  • 1 Episode

About

The knowledge and nerve to go after big things. Not Sorry is about people who build remarkable things and stop apologizing for how much they want. I write teaching cases at Stanford's Graduate School of Business, so I ask founders what a case asks: what was the decision, what did it cost, and would you make it again. Full conversations, no highlight reel. More at notsorryca.com. Every day, one business concept in The Daily Cold Call. Every week, a longer read: an essay, a framework, or the story behind a company.

Information

  • Creator
    Bryan Danielson
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © Bryan Danielson
  • Show Website
    Not Sorry