Women Are Good Business

Being A Grown Up Pod

Women Are Good Business is the podcast making the case that backing women in business is the UK's single biggest untapped growth strategy. Honest conversations with founders, investors and decision-makers who are done waiting. Subscribe. Share it. Help us make this the podcast the UK can't ignore.

Episodes

  1. E5: She had the dream job — and realised she hated every bit of it

    12h ago

    E5: She had the dream job — and realised she hated every bit of it

    In this episode, Gilly Ridley Whittle — founder of Peach House — shares how she stepped out of a 25‑year corporate career and into the unknown. She opens up about the fear of losing her job when Topshop went into administration and the unexpected redundancy payout that became the launchpad for her entrepreneurial leap. As she says, “I honestly had no idea how I was going to make this happen… I was terrified” . Gilly reflects on the harsh reality of launching a sustainable underwear brand into a declining market — from cash‑flow crises to failed wholesale attempts. A single retailer meeting became the breaking point: “I literally… lost it. I am not being beholden to anyone” . That moment sparked a full reset, revealing what had been working all along: bra fitting. From festivals to pop‑ups to workplace activations, every event proved the same thing — women were desperate for comfort, confidence, and proper fit. What followed was a bold pivot into a service‑led bra‑fitting model, now entering corporate workplaces to tackle women’s health, productivity, and wellbeing. Julie shares how she convinced her investor, built a scalable framework, and stepped into a mission far bigger than product — “We’re building a movement… I’m going to be the number one bra‑fit service in the UK in 18 months” . It’s a conversation about intuition, resilience, reinvention, and turning up exactly where women are.

    38 min
  2. E4: Burnout isn't a Badge of Honour- Reclaiming Sustainability as a Strategy

    4d ago

    E4: Burnout isn't a Badge of Honour- Reclaiming Sustainability as a Strategy

    Female experts Nonie White and Yvonne Biggins join Sam to unpack their research into the real cost of entrepreneurship for women. Their own journeys — spanning filmmaking, teaching, tech startups, coaching and positive psychology — led them to interview and survey 215 female founders, revealing a powerful truth: women are experiencing extreme stress and burnout, yet still report high levels of joy, purpose and satisfaction in the work they do. Their findings highlight the physical and emotional toll: 83% reported high stress, over half had experienced burnout, and many struggled with sleeplessness, low mood and reduced exercise. With most respondents juggling caregiving, domestic load and often perimenopause, the pressures compound. A quarter identified as neurodiverse, with ADHD founders experiencing even higher stress levels — all pointing to a system that demands more than it supports. But the research also uncovered the “positive deviants” — founders who thrive despite facing the same challenges. Their blueprint is simple but powerful: regular exercise, meaningful support from peers or coaches, prioritising joy and recovery, practising mindfulness, managing negative thinking and spending intentional time in nature. The red thread is self‑awareness — remembering you’re a whole person, not just a business engine — and building wellbeing as the foundation for sustainable performance.

    45 min
  3. E3: No Degree, No Plan, No Clients - How Grace Hardy Built Seven Businesses Anyway

    Jun 1

    E3: No Degree, No Plan, No Clients - How Grace Hardy Built Seven Businesses Anyway

    Grace Hardy’s story is anything but traditional. Diagnosed with dyslexia young and dismissed by an education system that didn’t know what to do with her, she found her entrepreneurial spark early — selling American sweets from her school locker at 12. By 21, she’d quit her corporate accounting job with no clients, no plan, and three months of savings, giving herself a deadline to make it work. As she told us, she downloaded a business plan, posted on LinkedIn, and started talking about money in a way people actually understood — and within three months, she’d matched her salary. Today, Grace runs seven businesses, reaches over four million people, and has been recognised as Forbes 30 Under 30, Accountancy Personality of the Year, and more. Her journey spans Hardy Accounting, a cross‑border e‑commerce consultancy, a financial education arm delivering free talks in London schools, and even a student banking app in development. She’s spoken at the House of Commons and the House of Lords, met the Royal Family, and is lobbying for better financial education nationwide — all while making accounting feel human, accessible, and stigma‑free. In this episode, Grace opens up about dyslexia as her superpower, the Morocco trip where she wrote every SOP in her business, the burnout that forced her to learn delegation, and the realities of being a young female founder in rooms not built for her. Her advice to her younger self — and to every woman listening — is simple: care less about what others think, start before you feel ready, and back yourself, because you are the USP.

    41 min

About

Women Are Good Business is the podcast making the case that backing women in business is the UK's single biggest untapped growth strategy. Honest conversations with founders, investors and decision-makers who are done waiting. Subscribe. Share it. Help us make this the podcast the UK can't ignore.