The Signal with Sarah Cook

Sarah Cook
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Weekly episodes on AI and wellness marketing for holistic health practitioners trying to stay relevant without losing sight of their mission and message. signalwithsarah.substack.com

Episodes

  1. What Solo Practitioners Need to Know about AI Search

    5d ago

    What Solo Practitioners Need to Know about AI Search

    I just finished watching a webinar with Neil Patel and his team at NP Digital. These are my takeaways and what I think this means for solo practitioners and small clinic owners. Full credit to NP Digital. You can find them and book their services here: https://npdigital.com/ In this episode: * Why 60% of Google searches now end without a click * What AI looks for when deciding who to recommend * Why experience-based, opinion-driven content wins now * How podcast appearances and partnerships do double duty * Why your reputation is your marketing strategy The Signal is the audio companion to Sarah Cook’s Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

    14 min
  2. Only 6% of Top Marketers Have AI Figured Out.

    6d ago

    Only 6% of Top Marketers Have AI Figured Out.

    A new 2026 report shows even big marketing teams are mostly stuck with AI, and why being a solo practitioner is the real advantage right now. In this episode: The 2026 Supermetrics report, explained What 435 big-team marketers actually said Why only 6% have AI built in The solo practitioner's real advantage One small step to take this week The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

    6 min
  3. The Claude Ascension Ladder

    6d ago

    The Claude Ascension Ladder

    A simple map of how Claude actually works, from the chat box to AI agents, so you always know which rung you're on and what your real next step is. In this episode: The seven rungs on the Claude Ascension Ladder, from Chat to AI agents What each rung is actually for How to tell which rung you're on Why this makes the AI pressure and overwhelm dissolve The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

    20 min

  4. May 25

    Why the Google AI Update Means Clarity Will Win

    Why the Google AI Update Means Clarity Will Win Google just rolled out its biggest Search change in 25 years, and the practitioners who will win it aren't the ones chasing hacks. They're the ones with clear messaging. In this episode: What's already changed in Google Search What's coming to Search this summer The AI search hacks Google says won't work Why clarity always wins over clever tactics One thing to check on your homepage this week The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

    8 min
  5. How I Built a Content Strategy Hub in Notion with One Claude Prompt

    May 25

    How I Built a Content Strategy Hub in Notion with One Claude Prompt

    How I Built a Content Strategy Hub in Notion with One Claude Prompt This episode walks through the exact setup for a Notion Content Strategy Hub — a single organized space that keeps your messaging pillars, content ideas, past articles, and upcoming promotions in one place Claude can work from every week. In this episode: Why scattered ideas and a stale messaging doc are a structure problem What a Content Strategy Hub actually holds and how it works The one Claude prompt that builds all four databases in Notion How to populate your messaging pillars from your existing brand document Keeping the hub current so it gets more useful over time The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

    16 min
  6. AI is Changing How We Connect

    May 21

    AI is Changing How We Connect

    The old marketing channels aren’t gone, but they’re changing fast and the practitioners who thrive will be the ones who adapt before they have to. In this episode: * How AI is reshaping SEO, email, and social media reach * Why Sarah is adding Substack to her marketing mix * What Substack makes possible that other platforms don’t * Why adaptability matters more than picking the “right” platform The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

    7 min
  7. The Story Behind The Signal

    May 21

    The Story Behind The Signal

    This episode is an orientation to this podcast and what got me here. In this episode: * Why outsourcing copy was never really the answer * How to build at the speed of your ideas using AI * What The Signal means and why I named it that The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

    9 min
  8. Welcome to The Signal Podcast

    May 21

    Welcome to The Signal Podcast

    Hi 👋🏽 I’m Sarah. Here to help holistic health and wellness practitioners message their magic and amplify their marketing with AI. Without outsourcing or hiring a team. Creator of BrandVibe AI. Former ND. 500+ practitioners trained in AI. I created this space to help you: * Craft messaging that connects with your ideal clients * Use AI in an aligned way without losing your voice * Market intuitively, according to your own inner guidance * Stay relevant, with wellness marketing news that matters to you This podcast is the audio companion to Sarah Cook’s Substack. To access all episodes, you can subscribe here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

    3 min

  9. May 19

    AI is changing how we connect. Here’s your next step.

    I've been watching the channels I've relied on for years (search, email, Instagram) shift underneath me. This episode is about what I'm seeing, why I'm here on Substack, and the question I think every practitioner needs to be asking right now. In this episode: Adapting to a changing marketing landscape "The more AI filters and flattens how content gets shared, the more people need to actually hear our voices." What you'll learn: Why Google search traffic has dropped for so many practitioners and what's driving it How AI agents are changing the way people read their email What's made Instagram feel less like connection and more like noise Why Substack feels like the most human option available right now How showing up on a new platform builds the adaptability you'll need no matter what comes next The Signal is a podcast about messaging, marketing, and AI for solo health and wellness practitioners. We talk about the intuitive side of business and what it actually looks like to show up consistently, sustainably, and as yourself. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

    7 min

Trailer

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Weekly episodes on AI and wellness marketing for holistic health practitioners trying to stay relevant without losing sight of their mission and message. signalwithsarah.substack.com

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