The Signal with Sarah Cook

Sarah Cook
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Weekly episodes on AI and wellness marketing for holistic health practitioners trying to stay relevant without losing sight of their mission and message. signalwithsarah.substack.com

  1. Jul 14

    ChatGPT Finally Caught Up to Claude with SKILLS.

    A walkthrough of what Claude and ChatGPT Skills are, and why building your own library of them matters more than chasing AI agents right now. In this episode: What a Skill actually is Why Custom GPTs never cut it Where Skills sit on the Ascension Ladder Why agents run on generic without Skills Real Skills built for wellness practitioners Mentioned resources: AI Marketing Masterclass The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

  2. Jul 7

    Emails Now Influence AI Search

    A study by the marketing agency iPullRank found that emails sitting in someone’s Gmail changed which brands Google’s AI recommended to that same person, moving brand recommendations from 23.9% to 66.8%. The emails didn’t even need to be opened. In this episode: The study that tracked inbox influence How Google's Personal Intelligence works Why trust categories are harder to shift What your email list already does for you The one thing to check this week The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

  3. Jul 7

    Your future is not in borrowing your coach's AI tool.

    Your Future Is Not In Borrowing Your Coach’s AI Tool. Your Future is in Building Your Own. The case for building your own AI system and what changes when you start from your voice. In this episode: What a custom GPT is 3 Problems With Relying On Your Coach’s Custom GPT What to do instead of borrowing someone else's AI tool The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

  4. Jun 30

    How I Turned My Program Curriculum Into 100 Content Ideas

    Mining Your Knowledge Base for a Hundred Content Ideas A practical walkthrough of how to turn the clinical expertise and program material you've already built into a reusable bank of content ideas, so you're never scrambling for what to post. In this episode: How to gather your existing knowledge base into one place Why you should ask AI for an inventory before generating ideas How to filter content ideas so they warm people up without giving away your paid material What a content plan with five pillars and a hundred ideas actually looks like The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

  5. Jun 21

    3 Messaging Points Just Became Obsolete for Health & Wellness Practitioners

    Microsoft just opened Copilot Health to the public, joining a wave of AI tools helping people make sense of their own health data. I walk through what that means for the messaging practitioners have leaned on for years, and the three lines worth retiring now. In this episode: What Copilot Health actually does The other major AI health platforms already live 3 practitioner messaging points that no longer hold up What to say instead of each one Why hands-on and community-based offers are harder for AI to touch The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

  6. Jun 16

    The ChatGPT Super App Is Coming

    What OpenAI's Super App Plans Mean for Your Practice OpenAI is merging ChatGPT and Codex into one app with agents, image tools, and third-party integrations, and the biggest question for practitioners is whether it changes how they create content. In this episode: What we know about the ChatGPT super app so far What's still unclear about pricing, access, and usability The one feature Sarah is watching for Why your message matters more than your tool The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

  7. Jun 16

    What’s a Markdown File and Do I Really Need to Know?

    The File Format Your AI Actually Prefers A walkthrough of why markdown files give AI cleaner, faster access to your content, and two simple ways to start using them today. In this episode: What a markdown file is and why it matters now Why AI reads markdown more efficiently than PDFs or Word docs Two easy ways to convert any document to .md Where markdown shows up inside Claude and Cowork Google's new Open Knowledge Format and what it signals The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

  8. Jun 9

    Copywriting Craft Rules I Edit Into Every AI Draft

    This episode covers the 15 copywriting pearls that will make people obsessed with your content. In this episode: * Why AI drafts sound like everyone else * The one rule from Strunk and White * Giving your writing rhythm and white space * Dropping readers into a real Tuesday afternoon * The small words that make copy land Read the Article on Substack HERE. The Signal is the audio companion to Sarah Cook’s Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit signalwithsarah.substack.com

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Weekly episodes on AI and wellness marketing for holistic health practitioners trying to stay relevant without losing sight of their mission and message. signalwithsarah.substack.com

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