Story Icons LIVE

Melissa Evans

Welcome to Story Icon, hosted by Melissa Evans — luxury story brand strategist and creator of the Story-Based Sales Engine™. Each episode features powerful conversations with women entrepreneurs, founders, coaches, creatives, and industry leaders who share the stories behind the brands, businesses, movements, and legacies they’ve built. Because your story isn’t just your past… It’s fuel for your leadership.

Episodes

  1. 5d ago

    8 | Her Episode: Wake Up and Strengthen What Remains In Your Next Chapter

    Summary Michele shares her journey of loss, reinvention, and how she built a movement through her podcast and coaching. This episode highlights the power of owning your story, finding your voice, and stepping into your next chapter with confidence. Keywords women's empowerment, life transitions, storytelling, podcasting, grief, reinvention, purpose, personal growth, leadership, faith key topics • Michelle’s personal story of loss and resilience • The role of storytelling and podcasting in healing and empowerment • The three-step process: inventory, strengthen, step forward • The importance of owning your voice and authenticity • Building a movement from personal experiences • Overcoming resistance and fear to pursue your purpose • The significance of community and support in transformation • Practical steps for women to discover their next chapter Chapters 00:00 Michelle’s story of her husband's final moments 02:11 Introduction to Michelle and her journey of loss 03:16 The final decision to remove the ventilator 04:09 Reflecting on 35 years of marriage and their life together 06:22 The diagnosis and the prognosis for Michelle’s husband 07:54 Michelle’s transition into widowhood and her autopilot years 09:22 Discovering new purpose through entrepreneurship 11:10 The influence of a mentor and starting her podcast 13:58 The process of finding and owning her voice 17:41 The organic growth of her movement and podcast 20:14 Shifting from a business focus to a purpose-driven movement 29:15 Message for women in transition: your voice is needed 32:21 Practical steps to discover your purpose and next chapter 34:25 How to connect with Michelle and work with her

  2. Jun 28

    6 | HER Episode: From Soul-Crushing to Empire-Building - an ICONS Story

    Summary In this episode, Dr. Toni Hatton shares her powerful journey of transforming pain into purpose, creating the Attractive Thinker movement, and helping others turn their stories into empires. Discover how embracing your story can lead to leadership, legacy, and limitless potential. Keywords Storytelling, Personal Development, Leadership, Empire Building, Transformation, Motivation, Dr. Toni Hatton, Attractive Thinker, Story to Empire, Inspiration Key topics • The concept of Attractive Thinkers and their role in leadership • Dr. Toni Hatton's personal journey through her son's illness and her transformation • The importance of storytelling in personal and professional growth • How to turn pain and challenges into empowering stories • The creation and mission of the Story to Empire system and movement • The significance of capturing and sharing your story for legacy and impact • The role of faith, surrender, and resilience in overcoming adversity • Practical tools for mindset and story development Guest name Dr. Toni Hatton Chapters 00:00 - Introduction to Story Icons Live 01:44 - The Power of Storytelling 03:44 - Building the Attractive Thinker Movement 06:20 - Defining Moments and Personal Growth 12:18 - The Journey of a Mother 18:16 - Creating Voluntary Defining Moments 24:36 - Raising an Independent Child 26:03 - Facing the Unknown: A Mother's Journey 29:32 - Transformative Pain: The Birth of a Movement 34:11 - Vision in Adversity: The Attractive Thinker Emerges 40:58 - From Pain to Purpose: Building a Legacy 46:56 - The Attractive Thinker: A Resource for Transformation 48:55 - Empowering Through Pain: A Mother's Journey 50:26 - Transforming Pain into Purpose: The Birth of a Book 51:51 - Story to Empire: Building a Community of Attractive Thinkers 53:42 - The Power of Sharing Stories: Connecting Through Experience 56:33 - Documenting Legacy: The Importance of Writing Our Stories 01:00:08 - Finding Fulfillment: The Voice of Your Story 01:02:34 - From Story to Empire: Structuring Your Narrative 01:06:46 - Birthing Dreams: The Transformative Process of Storytelling 01:09:26 - Giving Yourself a Fighting Chance: Embracing Your Potential Resources • The Attractive Thinker • Turn Your Problems Into Your Solutions (Audio) Guest links • Website • Podcast

  3. Jun 17

    5 | HER Episode: 100 Naked Men to Limited Access

    Summary: In this inspiring interview, Michelle Dovey shares her transformative journey exploring desire, permission, and radical confidence through art and personal experiments. Discover how embracing your desires can dissolve shame, unlock leadership potential, and create a joyful, liberated life. Keywords: desire, permission, shame, radical confidence, art, embodiment, leadership, transformation, women empowerment, self-trust Key topics • The transformative power of desire and permission • Michelle Dovey’s art experiments with nudity and shame • The connection between desire, confidence, and leadership • How talking openly about taboo topics dissolves shame • Practical steps to trust your desires and lead with confidence Guest name: Michelle Dovey Chapters 00:00 Introduction to Permission and Self-Discovery 05:03 The Transformative Drawing Experience 10:01 Exploring Shame and Desire 14:58 The Power of Asking and Permission 20:01 Desire as a Path to Liberation 23:42 Exploring Artistic Freedom and Evolution 25:27 The Shameless Experiment: A Podcast for Healing 26:35 Navigating Taboos: Sex, Power, and Money 27:49 Leadership Through Radical Confidence 29:23 The Role of Jealousy in Personal Growth 34:28 Limitless Woman: Embracing New Identities 38:37 Limitless Access: Tapping into Inner Desires 41:00 Manifestation: Speaking Desires into Existence 45:29 The Power of Permission and Adventure Resources MichelleDovey.com Uncover Your Dreams Journal Guest links Instagram

  4. Jun 7

    4 | HER Episode: From OCD to PhD: Turning Human Struggle Into Purpose, Leadership & Impact

    Show notes: Valeria Hjerteneas shares her inspiring journey fromchildhood adversity in Ukraine to becoming a leader in neurodiversity and inclusive leadership. Discover her methods for self-awareness, empathy, and transforming leadership in a rapidly changing world. Keywords: neurodiversity, leadership, self-awareness,empathy, childhood trauma, inclusive leadership, personal growth, mentalhealth, resilience, diversity key topics Childhood adversity in Ukraine and its impact on leadershipNeurodiversity as a strength and leadership assetThe 5E enablers for self-awareness and growthThe importance of empathy in leadership and neurodivergent inclusionBalancing faith, resilience and personal development guest name: Valeria Hjerteneas Chapters 00:00 Introduction and Importance of Compassion 01:55 Childhood Experiences and Their Impact 06:05 Navigating Adversity and Personal Growth 09:59 The Role of Faith and Spirituality 13:53 Adoption Journey and Creating a Family 24:26 The Journey of Motherhood and Family Dynamics 30:02 Leadership and Self-Discovery 36:07 Empathy and Neurodiversity in Leadership 46:32 The Impact of Childhood on Leadership 49:53 Neurodiversity and Empathy in Leadership 52:08 Celebrating Neurodiversity and Unique Perspectives 56:46 The Importance of Internal Work for Leaders 01:01:39 Navigating Leadership in a Chaotic World Resources Diversity is the Game Changer (YouTube Channel) ValeriaHjerteneas on LinkedIn YourNeurodiversity Edge (Upcoming Project) Guest links: LinkedIn Instagram

  5. May 29

    3 | HER Episode: The Compassion That Built My Business

    Summary: In this inspiring episode, Katie McIntyre shares her transformative journey through childhood adversity, spiritual awakening, and her innovative work in core belief engineering. Discover how compassion, self-trust, and understanding the connection between body and spirit can unlock your true potential and create lasting change. Keywords: self-trust, transformation, core belief engineering, compassion, spiritual awakening, emotional healing, feminine energy, masculine energy, personal growth, legacy Key topics: Childhood adversity and its impact on self-trust Core belief engineering and subconscious reprogramming The role of compassion in healing and growth Takeaways: Self-trust is layered and built through understanding and healing core beliefs Compassion is essential for authentic transformation and leadership Reprogramming the subconscious can be achieved through specific, accessible processes Guest name: Katie McIntyre Chapters 00:00 Introduction to Compassion and Resilience 02:02 Katie's Early Influences and Family Dynamics 10:05 Navigating Grief and Personal Transformation 20:00 The Role of Compassion in Healing 26:56 Core Belief Engineering Process 29:57 Inner Work vs. External Changes 31:25 The Dance of Self-Discovery 34:03 Layers of Protection and Healing 36:58 Ego Death and Reprogramming 40:27 The Connection Between Body and Spirit 44:53 Empowering Women Through Process 49:40 The Journey to Thriving 54:28 Trusting Yourself and Your Process Resources: Core Belief Engineering Program - https://katiemacwellness.com/core-belief-engineering Katie Mac Wellness Website - https://katiemacwellness.com Distrusting Identity Quiz - https://katiemacwellness.com/quiz Guest links: Website - https://katiemacwellness.com Instagram - https://instagram.com/katiemacwellness Facebook - https://facebook.com/katiemacwellness

About

Welcome to Story Icon, hosted by Melissa Evans — luxury story brand strategist and creator of the Story-Based Sales Engine™. Each episode features powerful conversations with women entrepreneurs, founders, coaches, creatives, and industry leaders who share the stories behind the brands, businesses, movements, and legacies they’ve built. Because your story isn’t just your past… It’s fuel for your leadership.