Story Icons LIVE

Melissa Evans

Welcome to Story Icon, hosted by Melissa Evans — luxury story brand strategist and creator of the Story-Based Sales Engine™. Each episode features powerful conversations with women entrepreneurs, founders, coaches, creatives, and industry leaders who share the stories behind the brands, businesses, movements, and legacies they’ve built. Because your story isn’t just your past… It’s fuel for your leadership.

Episodes

  1. Jun 7

    4 | HER Episode: From OCD to PhD: Turning Human Struggle Into Purpose, Leadership & Impact

    Show notes: Valeria Hjerteneas shares her inspiring journey fromchildhood adversity in Ukraine to becoming a leader in neurodiversity and inclusive leadership. Discover her methods for self-awareness, empathy, and transforming leadership in a rapidly changing world. Keywords: neurodiversity, leadership, self-awareness,empathy, childhood trauma, inclusive leadership, personal growth, mentalhealth, resilience, diversity key topics Childhood adversity in Ukraine and its impact on leadershipNeurodiversity as a strength and leadership assetThe 5E enablers for self-awareness and growthThe importance of empathy in leadership and neurodivergent inclusionBalancing faith, resilience and personal development guest name: Valeria Hjerteneas Chapters 00:00 Introduction and Importance of Compassion 01:55 Childhood Experiences and Their Impact 06:05 Navigating Adversity and Personal Growth 09:59 The Role of Faith and Spirituality 13:53 Adoption Journey and Creating a Family 24:26 The Journey of Motherhood and Family Dynamics 30:02 Leadership and Self-Discovery 36:07 Empathy and Neurodiversity in Leadership 46:32 The Impact of Childhood on Leadership 49:53 Neurodiversity and Empathy in Leadership 52:08 Celebrating Neurodiversity and Unique Perspectives 56:46 The Importance of Internal Work for Leaders 01:01:39 Navigating Leadership in a Chaotic World Resources Diversity is the Game Changer (YouTube Channel) ValeriaHjerteneas on LinkedIn YourNeurodiversity Edge (Upcoming Project) Guest links: LinkedIn Instagram

    1h 8m
  2. May 29

    3 | HER Episode: The Compassion That Built My Business

    Summary: In this inspiring episode, Katie McIntyre shares her transformative journey through childhood adversity, spiritual awakening, and her innovative work in core belief engineering. Discover how compassion, self-trust, and understanding the connection between body and spirit can unlock your true potential and create lasting change. Keywords: self-trust, transformation, core belief engineering, compassion, spiritual awakening, emotional healing, feminine energy, masculine energy, personal growth, legacy Key topics: Childhood adversity and its impact on self-trust Core belief engineering and subconscious reprogramming The role of compassion in healing and growth Takeaways: Self-trust is layered and built through understanding and healing core beliefs Compassion is essential for authentic transformation and leadership Reprogramming the subconscious can be achieved through specific, accessible processes Guest name: Katie McIntyre Chapters 00:00 Introduction to Compassion and Resilience 02:02 Katie's Early Influences and Family Dynamics 10:05 Navigating Grief and Personal Transformation 20:00 The Role of Compassion in Healing 26:56 Core Belief Engineering Process 29:57 Inner Work vs. External Changes 31:25 The Dance of Self-Discovery 34:03 Layers of Protection and Healing 36:58 Ego Death and Reprogramming 40:27 The Connection Between Body and Spirit 44:53 Empowering Women Through Process 49:40 The Journey to Thriving 54:28 Trusting Yourself and Your Process Resources: Core Belief Engineering Program - https://katiemacwellness.com/core-belief-engineering Katie Mac Wellness Website - https://katiemacwellness.com Distrusting Identity Quiz - https://katiemacwellness.com/quiz Guest links: Website - https://katiemacwellness.com Instagram - https://instagram.com/katiemacwellness Facebook - https://facebook.com/katiemacwellness

    1 hr

About

Welcome to Story Icon, hosted by Melissa Evans — luxury story brand strategist and creator of the Story-Based Sales Engine™. Each episode features powerful conversations with women entrepreneurs, founders, coaches, creatives, and industry leaders who share the stories behind the brands, businesses, movements, and legacies they’ve built. Because your story isn’t just your past… It’s fuel for your leadership.