How to Get Customers

How to Get Customers

How to Get Customers is a practical podcast for developers, indie hackers, vibe coders, and bootstrapped founders who can build products but need help getting users. Each episode breaks down real growth tactics, launch lessons, positioning mistakes, onboarding fixes, pricing decisions and distribution channels in language builders actually use. No vague marketing theory, no guru fluff, just specific ways to find customers, understand why people are not converting, and turn shipped products into businesses.

Episodes

  1. Jul 3

    OpenClaw Finally Went Mobile. Now What?

    OpenClaw's mobile apps are here, but the first wave sounds messy: pairing problems, remote approvals, and the reality of controlling a local agent from your phone. Cleo and Dev turn the launch into a practical safety-first setup you can try tonight.

    20 min

  2. Jul 3

    Your Product Hunt Launch Is Not A Growth Strategy

    Sam and Kai break down two uncomfortable Product Hunt findings: launch signals can predict fundraising better than founders expect, but most launched products still vanish from AI discovery. The episode gives builders a 24-hour plan for turning a launch spike into search, community, and proof.

    21 min

  3. Jun 26

    The First 10 Customers Are Hiding in Your Support Inbox

    Builders keep chasing new channels while ignoring the highest-intent language they already have. Sam and Kai break down how support questions, failed signups, cancellation reasons, and "does it work with..." messages become landing pages, demos, outbound lists, and the one 24-hour growth move most indie hackers skip.

    20 min

  4. Jun 19

    Your Product Hunt Launch Won't Save You

    New Product Hunt visibility research points to an uncomfortable truth for builders: a spike can validate interest, but it rarely creates durable discovery by itself. Sam and Kai break down launch signals, AI-search invisibility, and the 30-day distribution system you should build before you chase a leaderboard.

    19 min

  5. Jun 17

    Your Homepage Is Invisible to ChatGPT Buyers

    Buyers are asking answer engines for shortlists, but most builder homepages still speak in vague product fog. Sam and Kai break down ChatGPT indexing, AEO pages, AI search behavior, and the one buyer-question page you can publish today.

    19 min

  6. Jun 5

    Answer Engines Favor the Pages Builders Avoid

    AI search is rewarding concrete, structured, question-answering pages while builders keep shipping vague homepages. Sam and Kai break down HubSpot's answer-engine research, AI search behavior in 2026, the perception gap, and the 24-hour page that can make your product easier to recommend.

    18 min

  7. May 29

    AI Search Just Changed Your Landing Page

    Builders are still optimizing for clicks while buyers are asking AI engines who to trust. Sam and Kai break down citations, AI Overviews, Glean's budget-cutting growth story, and the 24-hour fix that makes your product easier for AI and humans to recommend.

    18 min

  8. May 22

    The Tiny SaaS Lesson Ads Could Not Buy

    A boring single-feature SaaS with 13 paid subscribers says more about getting customers than another launch thread. This week covers small products, failed ads, Product Hunt traffic, churn signals, shy marketing, and the uncomfortable truth that feedback beats polish.

    20 min

  9. May 15

    Your First 100 Users Come From Momentum

    The sharpest growth lesson this week is that onboarding failures often look like friction but are really momentum collapse. Sam and Kai break down first-revenue stories, a 128-person waitlist month, Product Hunt reality, and the 24-hour fix every builder can apply before chasing another channel.

    22 min
  • 9 Episodes

About

How to Get Customers is a practical podcast for developers, indie hackers, vibe coders, and bootstrapped founders who can build products but need help getting users. Each episode breaks down real growth tactics, launch lessons, positioning mistakes, onboarding fixes, pricing decisions and distribution channels in language builders actually use. No vague marketing theory, no guru fluff, just specific ways to find customers, understand why people are not converting, and turn shipped products into businesses.

Information

  • Creator
    How to Get Customers
  • Years Active
    2K
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © How to Get Customers
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    How to Get Customers